{"id":9639,"date":"2022-04-14T16:33:56","date_gmt":"2022-04-14T16:33:56","guid":{"rendered":"http:\/\/beedigital.marketing\/?p=9639"},"modified":"2023-06-29T09:11:58","modified_gmt":"2023-06-29T09:11:58","slug":"hidden-marketing-moments","status":"publish","type":"post","link":"http:\/\/beedigital.marketing\/hidden-marketing-moments\/","title":{"rendered":"Hidden marketing moments"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9639\" class=\"elementor elementor-9639\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62227d06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62227d06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-784fff2e\" data-id=\"784fff2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dfb53a6 elementor-widget elementor-widget-text-editor\" data-id=\"dfb53a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><b>There are obvious places where &#8220;marketing&#8221; happens.<\/b><\/p><p>Like billboards, podcast sponsorships, Facebook ads, and so on.<\/p><p>But your marketing to schools landscape is so much richer with opportunity than it appears on the surface.<\/p><p>You have to consider every touch point teachers have with your brand and product, no matter how small.<\/p><p>If you don&#8217;t seek marketing details outside the typical places then you are missing the hidden opportunities in marketing to education.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8cef116 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8cef116\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a81c94\" data-id=\"1a81c94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-783d751 elementor-widget elementor-widget-heading\" data-id=\"783d751\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Thank you and confirmation pages<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-686cfa7 elementor-widget elementor-widget-image\" data-id=\"686cfa7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-hidden-marketing-opportunity-thank-you-1024x538.png\" class=\"attachment-large size-large wp-image-9652\" alt=\"An example of a thank you page from a Bee Digital Marketing webinar sign up which shows how they use the page for further marketing opportunities such as signposting and downsells\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-hidden-marketing-opportunity-thank-you-1024x538.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-hidden-marketing-opportunity-thank-you-300x158.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-hidden-marketing-opportunity-thank-you-768x403.png 768w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-hidden-marketing-opportunity-thank-you.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1faab4 elementor-widget elementor-widget-text-editor\" data-id=\"a1faab4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>It pays to be polite, but have you added things for teachers to explore <i>after<\/i> they&#8217;ve successfully filled out your free trial form?<\/b><\/p>\n<p>Thank you pages aren&#8217;t just a mechanical way to measure your conversions but can also be a spectacularly useful way to get people to jump off into other areas of your website.<\/p>\n<p>After all, your prospect JUST signed up for a webinar, lead magnet, or newsletter &#8211; they&#8217;re <i>into you<\/i> right now so <b>keep the conversation going<\/b>!<\/p>\n<p>Try adding links to:<\/p>\n<ul>\n<li>Your best performing blog posts(s)<\/li>\n<li>Pricing<\/li>\n<li>About your team<\/li>\n<li>Customer success stories<\/li>\n<li>Your social media channels<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-238baadf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"238baadf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-109465d7\" data-id=\"109465d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-405cb41e elementor-widget elementor-widget-heading\" data-id=\"405cb41e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Operational messaging<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78da2e29 elementor-widget elementor-widget-image\" data-id=\"78da2e29\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-hidden-marketing-opportunity-password-reset-boring-1024x538.png\" class=\"attachment-large size-large wp-image-9711\" alt=\"An example of a boring password reset email where the opportunity was missed to add further marketing opportunities, this one comes from Xero and is very functional\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-hidden-marketing-opportunity-password-reset-boring-1024x538.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-hidden-marketing-opportunity-password-reset-boring-300x158.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-hidden-marketing-opportunity-password-reset-boring-768x403.png 768w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-hidden-marketing-opportunity-password-reset-boring.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-118bd409 elementor-widget elementor-widget-text-editor\" data-id=\"118bd409\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Why make a beautiful website if your support and operational language is basic and off brand?<\/b><\/p>\n<p>If someone forgets their login password make the reminder experience as joyful and on brand as everything else (while still being clear and to the point)!<\/p>\n<p>Also consider:<\/p>\n<ul>\n<li>Delivery emails<\/li>\n<li>Order confirmation emails<\/li>\n<li>Form error messages<\/li>\n<li>Survey and NPS request emails<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e8d6e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e8d6e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e36730\" data-id=\"9e36730\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c61e986 elementor-widget elementor-widget-heading\" data-id=\"c61e986\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">404 pages<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d32c291 elementor-widget elementor-widget-image\" data-id=\"d32c291\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"225\" height=\"300\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/404-sad-cat-225x300.png\" class=\"attachment-medium size-medium wp-image-9390\" alt=\"A sad cartoon cat lies crying on the floor under a sign which reads &quot;404&quot; indicating this page is experiencing a 404 error\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/404-sad-cat-225x300.png 225w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/404-sad-cat-768x1024.png 768w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/404-sad-cat.png 900w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5919989 elementor-widget elementor-widget-text-editor\" data-id=\"5919989\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>404 pages are what gets served when someone tries to access a missing page or misspelled URL on your website.<\/b><\/p><p>Like Thank You pages, you should utilise the page&#8217;s prime real estate to help keep visitors on your site, and seize the opportunity to make them smile.<\/p><ol><li>Create your design. (Here are some\u00a0<a href=\"https:\/\/www.portent.com\/blog\/seo\/create-a-great-404-page.htm\" target=\"_blank\" rel=\"noopener\">tips to customise your 404 page<\/a>.)<\/li><li>Choose an image, meme, or animation that&#8217;s bright and witty.<\/li><li>Consider a conversational tone to address the situation, and alleviate frustration.<\/li><li>Think about a CTA button to include, such as &#8216;Keep shopping&#8217;, &#8216;In the meantime, check out our blog&#8230;&#8217;, etc.<\/li><\/ol><p>It&#8217;s a great hidden marketing Easter egg your competitors are likely to overlook, and it will stand out as a memorable customer experience.<\/p><p><img decoding=\"async\" class=\"emoji\" style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight ); background-color: #ffffff;\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f92f.svg\" alt=\"\ud83e\udd2f\" \/><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\"> EXTRA TIP:\u00a0<\/span><a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\" href=\"https:\/\/www.creativebloq.com\/web-design\/best-404-pages-812505\" target=\"_blank\" rel=\"noopener\">Check out these creative customisations from the likes of Netflix, M&amp;M&#8217;s, Marvel, and LEGO to inspire your own designs<\/a><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81ed2c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81ed2c0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b71203c\" data-id=\"b71203c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0cf3ca7 elementor-widget elementor-widget-heading\" data-id=\"0cf3ca7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Staff email signatures<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00922f7 elementor-widget elementor-widget-image\" data-id=\"00922f7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-sign-here.png\" class=\"attachment-full size-full wp-image-9730\" alt=\"A sign which has a bright yellow header with the words &quot;sign here&quot; written on it in bright red. Beneath this is a red arrow indicating where to sign\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-sign-here.png 1200w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-sign-here-300x158.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-sign-here-1024x538.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-sign-here-768x403.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc72af8 elementor-widget elementor-widget-text-editor\" data-id=\"cc72af8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Your team, especially customer support, probably send out hundreds of emails a month to leads and customers.<\/b><\/p><p>Their email signature probably contains the usual things &#8211; job title, phone number, business address etc. Maybe even your company Facebook and Twitter.<\/p><p>Sure, that stuff is important but why not add a PS to take advantage of this free space?<\/p><ul><li>Are you promoting a newsletter?<\/li><li>Are you hosting an event?<\/li><li>Are you supporting a charity?<\/li><li>Have you recently launched a new product?<\/li><\/ul><p>Keep your email signature fresh and up to date with relevant and helpful promotions, perhaps once a quarter. Don&#8217;t crowd the plate, but don&#8217;t ignore this micro marketing opportunity either.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1196a77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1196a77\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0541e02\" data-id=\"0541e02\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80c7812 elementor-widget elementor-widget-heading\" data-id=\"80c7812\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Social media bios<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fe57b7 elementor-widget elementor-widget-image\" data-id=\"3fe57b7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/beedigitalmkt\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-social-media-bio-example.png\" class=\"attachment-full size-full wp-image-9753\" alt=\"An example of Bee Digital Marketing&#039;s optimised social media bio for Twitter\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-social-media-bio-example.png 1200w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-social-media-bio-example-300x158.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-social-media-bio-example-1024x538.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-social-media-bio-example-768x403.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5f46eb elementor-widget elementor-widget-text-editor\" data-id=\"e5f46eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>When a prospective customer scopes you out before buying (and they almost certainly will) they&#8217;ll jump into your social channels.<\/b><\/p>\n<p>And what better way to lose them than with a boring, unhelpful, or uninspiring social media bio?<\/p>\n<p>It&#8217;s important to have brand consistency across your social channels but that doesn&#8217;t mean using the same copy in each. After all, your Youtube channel may serve a different purpose (educating customers) to your Twitter channel (knowledge coaching) to your Linked in (thought leadership).<\/p>\n<p><b>Top tip:<\/b>&nbsp;It sounds counter intuitive but <i>don&#8217;t<\/i> use this space to describe your company\/product. Show your visitor <b>what they can expect to get<\/b> when they browse your posts\/tweets etc.<\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f44e.svg\" alt=\"\ud83d\udc4e\">&nbsp;&#8220;Bee Digital is an education marketing agency&#8221;<\/p>\n<div>\n<div dir=\"auto\" data-testid=\"UserDescription\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f44d.svg\" alt=\"\ud83d\udc4d\">&nbsp;&#8220;Helping companies get better at marketing to school and t<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">weeting about all things digital marketing and what we&#8217;ve learned over the years&#8221;<\/span><\/div>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf4d43e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf4d43e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b619c8d\" data-id=\"b619c8d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad3c67a elementor-widget elementor-widget-heading\" data-id=\"ad3c67a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Start and end slides in your presentations<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4114d4b elementor-widget elementor-widget-image\" data-id=\"4114d4b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-start-end-slide-examples.png\" class=\"attachment-full size-full wp-image-9778\" alt=\"Examples of Bee Digital&#039;s marketing optimised start\/end slides for presentations.\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-start-end-slide-examples.png 1200w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-start-end-slide-examples-300x158.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-start-end-slide-examples-1024x538.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-start-end-slide-examples-768x403.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cc43fc elementor-widget elementor-widget-text-editor\" data-id=\"0cc43fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Powerpoint, like Thanos, is&#8230;inevitable.<\/b><\/p>\n<p>At some point you are going to have to present an idea, sales pitch, or webinar.<\/p>\n<p>So <i>lean into the marketing moment<\/i> it creates.<\/p>\n<ol>\n<li>You have an interested audience (they signed up to your webinar)<\/li>\n<li>You have intent (they turned up)<\/li>\n<li>You have permission to follow up (&#8220;Send me the presentation deck after, please&#8221;)<\/li>\n<\/ol>\n<p>Preface your presentation with a slide that explains who you are (photo too!), what you offer, and why you&#8217;re qualified.<\/p>\n<p>End your deck with a slide of customer testimonials and more follow up, link to your landing page, and contact info.<\/p>\n<p>Why make all this effort? So that when you deck gets shared with other stakeholders in the school everyone gets to see who you are, what you do, and <b>why you&#8217;re credible<\/b>.<\/p>\n<p>Miss that out at your peril.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93a784e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93a784e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa5dbbf\" data-id=\"aa5dbbf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0efb4c6 elementor-widget elementor-widget-heading\" data-id=\"0efb4c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zoom backgrounds<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9be169 elementor-widget elementor-widget-image\" data-id=\"e9be169\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-zoom-meeting.png\" class=\"attachment-full size-full wp-image-9841\" alt=\"A cartoon image of a zoom meeting with four people, each in a quadrant of the screen. One is looking grumpy, one is wearing a bag on their head, one is looking confused and the last suprised\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-zoom-meeting.png 1200w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-zoom-meeting-300x158.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-zoom-meeting-1024x538.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-zoom-meeting-768x403.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcb8ac7 elementor-widget elementor-widget-text-editor\" data-id=\"dcb8ac7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Do you use a customised Zoom\/Microsoft Teams meeting background?<\/b><\/p><p>Or is it just your bookshelf, some faded flowers, or a blank wall?<\/p><p>If you are on any kind of sales demo using video conferencing then design a beautiful on brand background (<a href=\"https:\/\/www.canva.com\/create\/zoom-virtual-background\/\" target=\"_blank\" rel=\"noopener\">Canva has a great selection of Zoom templates<\/a>). You could use it to show your product, logo, and name\/title.<\/p><p>It will save your blushes and reinforce who your audience is watching.<\/p><p><b>PS<\/b> Just be careful to only change your background, and not your filter&#8230;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73e07bf elementor-widget elementor-widget-html\" data-id=\"73e07bf\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">my boss turned herself into a potato on our Microsoft teams meeting and can\u2019t figure out how to turn the setting off, so she was just stuck like this the entire meeting <a href=\"https:\/\/t.co\/uHLgJUOsXk\">pic.twitter.com\/uHLgJUOsXk<\/a><\/p>&mdash; Rachele Clegg (@PettyClegg) <a href=\"https:\/\/twitter.com\/PettyClegg\/status\/1244649528285855746?ref_src=twsrc%5Etfw\">March 30, 2020<\/a><\/blockquote> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a349489 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a349489\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-396f746\" data-id=\"396f746\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9d1eac elementor-widget elementor-widget-heading\" data-id=\"f9d1eac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">App update copy in app store<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d218f63 elementor-widget elementor-widget-image\" data-id=\"d218f63\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1008\" height=\"1037\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-microcopy-example-slack.png\" class=\"attachment-full size-full wp-image-9867\" alt=\"An example of Slack&#039;s microcopy in an app update; it has the slack logo at the top and then a description of bug fixes below\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-microcopy-example-slack.png 1008w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-microcopy-example-slack-292x300.png 292w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-microcopy-example-slack-995x1024.png 995w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-microcopy-example-slack-768x790.png 768w\" sizes=\"(max-width: 1008px) 100vw, 1008px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaf0028 elementor-widget elementor-widget-text-editor\" data-id=\"aaf0028\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>If you have an App, then you will at some point have to make an update.<\/b><\/p><p>And that&#8217;s a &lt;chef&#8217;s kiss&gt; perfect time to do a little bit of microcopy magic.<\/p><p>Use the update text to remind users what your app does best, why this update is worth doing, and maybe throw in a bit of humour into the mix.<\/p><p>Because operational does NOT mean boring.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e4dab1d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4dab1d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-242c0c3\" data-id=\"242c0c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bc3889 elementor-widget elementor-widget-heading\" data-id=\"8bc3889\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Business correspondence<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec4e0c8 elementor-widget elementor-widget-image\" data-id=\"ec4e0c8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-boring-business-card.png\" class=\"attachment-full size-full wp-image-9819\" alt=\"A hand is holding up a plain white business card. At the top is a crying emoji, and underneath are the words &quot;my boring business card&quot;\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-boring-business-card.png 1200w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-boring-business-card-300x158.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-boring-business-card-1024x538.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-boring-business-card-768x403.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bebfc7b elementor-widget elementor-widget-text-editor\" data-id=\"bebfc7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>There&#8217;s a whole underbelly of little marketing moments buried in your company paperwork that you might be ignoring because it&#8217;s not sexy.<\/b><\/p><p>But these are the nuts and bolts of your business and deserve as much attention and polish as an advertorial in <a href=\"https:\/\/www.teachprimary.com\/\" target=\"_blank\" rel=\"noopener\">Teach Primary<\/a>.<\/p><p>Why? Because while most people will ignore your marketing emails there&#8217;s a solid chance <b>every one of your prospects and customers will interact with your back office processes<\/b> and you want them to shine with your brand style, values, and service.<\/p><p>Delight people with plain english, conversational copy, and clear design. Don&#8217;t be afraid to leave the occasional easter egg too &#8211; people love to discover secrets!<\/p><p>Take a look at the following list and ask yourself: how can ours be more <i>remarkable<\/i>?<\/p><ul><li>Business cards (need\u00a0<a href=\"https:\/\/www.boredpanda.com\/creative-business-card-designs\/\" target=\"_blank\" rel=\"noopener\">inspiration for creative business card design<\/a>?)<\/li><li>Headed notepaper\/correspondence<\/li><li>Invoices; Receipts<\/li><li>Contracts<\/li><li>Quotes<\/li><li>Privacy agreements<\/li><li>Cookie policies<\/li><li>Out of Office emails<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4223f27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4223f27\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-650e02f\" data-id=\"650e02f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f6a6a7 elementor-widget elementor-widget-heading\" data-id=\"1f6a6a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment in social Ad threads<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82c213f elementor-widget elementor-widget-image\" data-id=\"82c213f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/comment-button.png\" class=\"attachment-full size-full wp-image-9820\" alt=\"A graphic featuring a blue button with the word &quot;comment&quot; written on it in white, and a hand icon clicking it\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/comment-button.png 1200w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/comment-button-300x158.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/comment-button-1024x538.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/comment-button-768x403.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d84a76 elementor-widget elementor-widget-text-editor\" data-id=\"2d84a76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Facebook will only show your organic posts to about 2% of your followers. Even ones that asked to hear from you.<\/b><\/p><p>So you do an Ad, which you want to reach as many of your target audience as possible.<\/p><p>And to facilitate this you should interact with user comments AS QUICKLY and ENGAGINGLY as you can.<\/p><p>Facebook themselves say &#8220;<a href=\"https:\/\/www.facebook.com\/business\/news\/news-feed-fyi-bringing-people-closer-together\" target=\"_blank\" rel=\"noopener\">Page posts that generate conversation between people will show higher in News Feed<\/a>&#8221; so make sure your marketing and customer service team are in the comment weeds and answering queries and representing your brand.<\/p><p>The more chatter your post generates the more Facebook interprets that as engagement and boom, shows your post to more people.<\/p><p>People will be delighted by your attention and more likely to feel you&#8217;re a brand they can trust (and buy from).\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd14c8b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd14c8b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0165f8b\" data-id=\"0165f8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef816a4 elementor-widget elementor-widget-heading\" data-id=\"ef816a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Miniture marketing moments<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17c3d5f elementor-widget elementor-widget-image\" data-id=\"17c3d5f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-microscope.png\" class=\"attachment-full size-full wp-image-9829\" alt=\"A icon of a microscope on a blue background; Bee Digital Marketing\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-microscope.png 1200w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-microscope-300x158.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-microscope-1024x538.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/bee-digital-microscope-768x403.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52e6d15 elementor-widget elementor-widget-text-editor\" data-id=\"52e6d15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>There are hundreds of other ways you can, and should, be looking at your business through a marketing microscope.<\/b><\/p><p>When you take a cumulative view of your marketing (and don&#8217;t leave it siloed to the marketing team) it will reassure your customers that you are a company worth doing business with.<\/p><p>Consider reviewing and updating these other less obvious but no less important marketing opportunities:<\/p><ul><li><b>FAQs<\/b> &#8211; users often browse support pages before buying.<\/li><li><b>Voicemail messages<\/b> &#8211; how is your brand or offers represented in your phone queue and VM messages?<\/li><li><b>In your URLs<\/b> &#8211; are they friendly?<\/li><li><b>Gmail picture avatars<\/b> &#8211; don&#8217;t let email clients use a default image &#8211; upload your photo or brand imagery.<\/li><li><b>Use links in your captions<\/b> &#8211;\u00a0<a href=\"https:\/\/www.linkedin.com\/posts\/eshleyner_marketing-copywriting-design-activity-6918562648552841216-RusK\" target=\"_blank\" rel=\"noopener\">they are strangely good at converting<\/a>!<\/li><\/ul><div>The devil is, indeed, in the detail.<\/div><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-617bf960 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"617bf960\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58bdc13c\" data-id=\"58bdc13c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4505c87e elementor-widget elementor-widget-heading\" data-id=\"4505c87e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to grow your education business with Bee Digital? \ud83d\ude0e<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d2d39ac elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5d2d39ac\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/beedigital.marketing\/work-with-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sure am, let's do this<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Which marketing opportunities are overlooked because they&#8217;re not in obvious places? Don&#8217;t miss out on these hidden marketing moments&#8230;<\/p>\n","protected":false},"author":9,"featured_media":9642,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[155],"tags":[439,20,59,71],"class_list":["post-9639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-to-schools-strategies","tag-digital-marketing","tag-marketing","tag-marketing-strategy","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hidden marketing moments - Bee Digital<\/title>\n<meta name=\"description\" content=\"Which school marketing opportunities are overlooked because they&#039;re not in obvious places? 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