{"id":5941,"date":"2022-03-23T10:49:42","date_gmt":"2022-03-23T10:49:42","guid":{"rendered":"http:\/\/beedigital.marketing\/?page_id=5941"},"modified":"2025-11-04T10:26:44","modified_gmt":"2025-11-04T10:26:44","slug":"turn-attention-into-trust","status":"publish","type":"page","link":"http:\/\/beedigital.marketing\/turn-attention-into-trust\/","title":{"rendered":"Turn Attention Into Trust"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5941\" class=\"elementor elementor-5941\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a76ce96 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a76ce96\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-266e3f6\" data-id=\"266e3f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9bac989 elementor-widget elementor-widget-heading\" data-id=\"9bac989\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Turn Attention into Trust<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8858e7e elementor-widget elementor-widget-heading\" data-id=\"8858e7e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">[ The newsletter for edtech and education teams who work with schools ]<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da26be1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da26be1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-748f2ef\" data-id=\"748f2ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc4bce9 elementor-widget elementor-widget-text-editor\" data-id=\"dc4bce9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><b>Want an easy no-cost way to tap into our experience?<\/b><\/p><p>\u00a0<\/p><p>TAIT, our marketing to schools newsletter, hits the inboxes of our industry\u2019s smartest education marketing professionals every other Wednesday \ud83d\udc49<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-373ff34\" data-id=\"373ff34\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-759d94c elementor-widget elementor-widget-html\" data-id=\"759d94c\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<iframe\n  src=\"https:\/\/link.edsite.co\/widget\/form\/ggeycrAt05ufYRQW041L\"\n  style=\"width:100%;height:460px!important;border:none;\"\n  id=\"inline-ggeycrAt05ufYRQW041L\" \n  data-layout=\"{'id':'INLINE'}\"\n  data-trigger-type=\"alwaysShow\"\n  data-trigger-value=\"\"\n  data-activation-type=\"alwaysActivated\"\n  data-activation-value=\"\"\n  data-deactivation-type=\"neverDeactivate\"\n  data-deactivation-value=\"\"\n  data-form-name=\"TAIT sign up NEW (Feb 24)\"\n  data-height=\"400\"\n  data-layout-iframe-id=\"inline-ggeycrAt05ufYRQW041L\"\n  data-form-id=\"ggeycrAt05ufYRQW041L\"\n  title=\"TAIT sign up NEW (Feb 24)\"\n      >\n<\/iframe>\n<script src=\"https:\/\/link.edsite.co\/js\/form_embed.js\"><\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-769f0b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"769f0b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb914de\" data-id=\"eb914de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a287be3 elementor-widget elementor-widget-image\" data-id=\"a287be3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"300\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/11\/Bee-Digital-newsletter-TAIT-banner-600px-x-300px-2.png\" class=\"attachment-large size-large wp-image-36408\" alt=\"TAIT newsletter graphic\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/11\/Bee-Digital-newsletter-TAIT-banner-600px-x-300px-2.png 600w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/11\/Bee-Digital-newsletter-TAIT-banner-600px-x-300px-2-300x150.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7de89f38 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7de89f38\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-730a990e\" data-id=\"730a990e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3e8063e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e8063e2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-55d79dfa\" data-id=\"55d79dfa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a41eb2b elementor-widget elementor-widget-testimonial\" data-id=\"7a41eb2b\" data-element_type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-testimonial-wrapper{overflow:hidden;text-align:center}.elementor-testimonial-wrapper .elementor-testimonial-content{font-size:1.3em;margin-bottom:20px}.elementor-testimonial-wrapper .elementor-testimonial-name{line-height:1.5;display:block}.elementor-testimonial-wrapper .elementor-testimonial-job{font-size:.85em;display:block}.elementor-testimonial-wrapper .elementor-testimonial-meta{width:100%;line-height:1}.elementor-testimonial-wrapper .elementor-testimonial-meta-inner{display:inline-block}.elementor-testimonial-wrapper .elementor-testimonial-meta .elementor-testimonial-details,.elementor-testimonial-wrapper .elementor-testimonial-meta .elementor-testimonial-image{display:table-cell;vertical-align:middle}.elementor-testimonial-wrapper .elementor-testimonial-meta .elementor-testimonial-image img{width:60px;height:60px;border-radius:50%;-o-object-fit:cover;object-fit:cover;max-width:none}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-aside .elementor-testimonial-image{padding-inline-end:15px}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-aside .elementor-testimonial-details{text-align:start}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-top .elementor-testimonial-details,.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-top .elementor-testimonial-image{display:block}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-top .elementor-testimonial-image{margin-bottom:20px}<\/style>\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\u201cThe TAIT newsletter often gives us practical tips and ideas that we can use straight away to help our business. <b>It\u2019s one of the few newsletters I always read.<\/b>\u201d<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-top\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.just2easy.com\"><img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/07\/just-2-easy-danny-young.jpeg\" class=\"attachment-full size-full wp-image-14778\" alt=\"Danny Young of the education business Just2Easy who work with Bee Digital Marketing\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/07\/just-2-easy-danny-young.jpeg 400w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/07\/just-2-easy-danny-young-300x300.jpeg 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/07\/just-2-easy-danny-young-150x150.jpeg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-testimonial-name\" href=\"https:\/\/www.just2easy.com\">Danny Young<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-testimonial-job\" href=\"https:\/\/www.just2easy.com\">Founder, J2E<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-4a324e69\" data-id=\"4a324e69\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e2703f9 elementor-widget elementor-widget-testimonial\" data-id=\"2e2703f9\" data-element_type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\"It\u2019s never overloaded with info; it highlights the hot topics in edu marketing and <b>more often than not it contains an absolute gem of an inspiring idea<\/b>. Also, the marketing tech, podcasts and influencer highlights are a handy round-up keeping me on top of everything new.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-top\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/junipereducation.org\/\"><img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/01\/Alex-Cook.jpeg\" class=\"attachment-full size-full wp-image-30870\" alt=\"Alex Cook - Juniper Education - A man with short dark hair, stubble and blue eyes. He has a friendly smile.\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/01\/Alex-Cook.jpeg 800w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/01\/Alex-Cook-300x300.jpeg 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/01\/Alex-Cook-150x150.jpeg 150w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/01\/Alex-Cook-768x768.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-testimonial-name\" href=\"https:\/\/junipereducation.org\/\">Alex Cook<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-testimonial-job\" href=\"https:\/\/junipereducation.org\/\">Director of Marketing, Juniper Education<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-79c74263\" data-id=\"79c74263\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c92bb8d elementor-widget elementor-widget-testimonial\" data-id=\"2c92bb8d\" data-element_type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\u201c<b>This newsletter is without question THE BEST newsletter I get in my inbox<\/b>, I really do look forward to getting it - please do them more often! Really, really brilliant.\u201d<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-top\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/katiestonepa.com\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/Katoe-Stone-Katie-Stone-VA.jpeg\" class=\"attachment-full size-full wp-image-19196\" alt=\"Katie Stone, Virtual Assistant\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/Katoe-Stone-Katie-Stone-VA.jpeg 800w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/Katoe-Stone-Katie-Stone-VA-300x300.jpeg 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/Katoe-Stone-Katie-Stone-VA-150x150.jpeg 150w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/Katoe-Stone-Katie-Stone-VA-768x768.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-testimonial-name\" href=\"https:\/\/katiestonepa.com\/\">Katie Stone<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-testimonial-job\" href=\"https:\/\/katiestonepa.com\/\">CEO, Education Business Services<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-c589951\" data-id=\"c589951\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-735049b elementor-widget elementor-widget-testimonial\" data-id=\"735049b\" data-element_type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\"><b>\u201cIt\u2019s a bloody brilliant newsletter<\/b>, packed with marketing gold - absolutely what what we needed when we needed it. Big thanks Team Bee Digital.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-top\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/uk.amazingpeopleschools.com\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/05\/Fran-Corcoran-Amazing-People-Schools.jpeg\" class=\"attachment-full size-full wp-image-28324\" alt=\"\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/05\/Fran-Corcoran-Amazing-People-Schools.jpeg 800w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/05\/Fran-Corcoran-Amazing-People-Schools-300x300.jpeg 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/05\/Fran-Corcoran-Amazing-People-Schools-150x150.jpeg 150w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/05\/Fran-Corcoran-Amazing-People-Schools-768x768.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-testimonial-name\" href=\"https:\/\/uk.amazingpeopleschools.com\/\">Frances Corcoran<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-testimonial-job\" href=\"https:\/\/uk.amazingpeopleschools.com\/\">Managing Director, Amazing People Schools<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d53325c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d53325c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d101cca\" data-id=\"d101cca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cef2490 elementor-widget elementor-widget-heading\" data-id=\"cef2490\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why do you need<br>TAIT in your life?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-544305b elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"544305b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-block-end:0;flex-grow:1;border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider--element-align-start .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-start .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-start .elementor-divider__element{margin-inline-start:0}.elementor-widget-divider--element-align-end .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-end 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.elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9937ca5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9937ca5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6633b8b\" data-id=\"6633b8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0a11b6 elementor-widget elementor-widget-image\" data-id=\"e0a11b6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/team-bryan-plumb-favicon-300x300.png\" class=\"attachment-medium size-medium wp-image-9399\" alt=\"A small portrait of Bee Digital Marketing team member Bryan Plumb. He is wearing a white baseball cap and is smiling\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/team-bryan-plumb-favicon-300x300.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/team-bryan-plumb-favicon-150x150.png 150w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/team-bryan-plumb-favicon.png 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29ccd28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29ccd28\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-da286ee\" data-id=\"da286ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab7e7cb elementor-widget elementor-widget-text-editor\" data-id=\"ab7e7cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #ff6600;\"><strong>Hey it&#8217;s Bryan here, your friendly neighbourhood CEO\/Founder.<\/strong><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-891a21f elementor-widget elementor-widget-text-editor\" data-id=\"891a21f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>During lockdown, I started sending a private, fortnightly newsletter to the Bee Digital team.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-318cee2 elementor-widget elementor-widget-text-editor\" data-id=\"318cee2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I&#8217;d write about stuff that interested me, personal and professional.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3533831 elementor-widget elementor-widget-text-editor\" data-id=\"3533831\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Essays, tech, marketing advice, industry trends, people to follow, books to read &#8211; anything that I believed might keep ideas flowing, thoughts being thought, and action being taken.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30a7366 elementor-widget elementor-widget-text-editor\" data-id=\"30a7366\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>And they persuaded me to share it outside Bee Digital.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de3ff5b elementor-widget elementor-widget-text-editor\" data-id=\"de3ff5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>So I&#8217;d like to invite you to join my &#8216;Turn Attention into Trust&#8217; newsletter for smart, curious, and mindful people who sell to schools.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3c0783 elementor-widget elementor-widget-text-editor\" data-id=\"f3c0783\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>People like you, right?<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c43496 elementor-widget elementor-widget-text-editor\" data-id=\"9c43496\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We&#8217;ve probably got a lot in common, you and I, so hopefully what I include will be worth your time.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-14bfdef\" data-id=\"14bfdef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a3a59c elementor-widget elementor-widget-text-editor\" data-id=\"6a3a59c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Each edition contains exclusive, and hard won, advice and insight into such areas as:<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92ba3bd elementor-widget elementor-widget-text-editor\" data-id=\"92ba3bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Strategic marketing to schools<\/li><li>Industry and business advice<\/li><li>Copywriting, storytelling, data,<br \/>design &#8211; dives into the marketing mix<\/li><li>Tools, apps, and websites to help you<br \/>master the art of marketing to<br \/>teachers<\/li><li>&#8216;Best in class&#8217; campaigns, adverts,<br \/>and branding to provide inspiration<\/li><\/ul><div>What are you waiting for? <a href=\"#tait-form\">Sign up and start getting better at marketing to schools<\/a>.<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a30488 elementor-widget elementor-widget-image\" data-id=\"5a30488\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/02\/Woman-holding-iphone-Bee-Digital-1-768x1024.png\" class=\"attachment-large size-large wp-image-25372\" alt=\"Hand holding iPhone reading the TAIT marketing to schools newsletter\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/02\/Woman-holding-iphone-Bee-Digital-1-768x1024.png 768w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/02\/Woman-holding-iphone-Bee-Digital-1-225x300.png 225w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/02\/Woman-holding-iphone-Bee-Digital-1.png 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Turn Attention into Trust [ The newsletter for edtech and education teams who work with schools ] Want an easy no-cost way to tap into our experience? \u00a0 TAIT, our marketing to schools newsletter, hits the inboxes of our industry\u2019s smartest education marketing professionals every other Wednesday \ud83d\udc49 \u201cThe TAIT newsletter often gives us practical &#8230; <a title=\"Turn Attention Into Trust\" class=\"read-more\" href=\"http:\/\/beedigital.marketing\/turn-attention-into-trust\/\" aria-label=\"More on Turn Attention Into Trust\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-5941","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Turn Attention Into Trust - Bee Digital<\/title>\n<meta name=\"description\" content=\"Subscribe to TAIT, our marketing to schools newsletter, which hits the inboxes of smartest education marketing professionals every other Wednesday.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/beedigital.marketing\/turn-attention-into-trust\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turn Attention Into Trust - Bee Digital\" \/>\n<meta property=\"og:description\" content=\"Subscribe to TAIT, our marketing to schools newsletter, which hits the inboxes of smartest education marketing professionals every other Wednesday.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/beedigital.marketing\/turn-attention-into-trust\/\" \/>\n<meta property=\"og:site_name\" content=\"Bee Digital\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-04T10:26:44+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/03\/bee-digital-tait-example.png\" \/>\n\t<meta property=\"og:image:width\" content=\"661\" \/>\n\t<meta property=\"og:image:height\" content=\"1320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/beedigital.marketing\/turn-attention-into-trust\/\",\"url\":\"http:\/\/beedigital.marketing\/turn-attention-into-trust\/\",\"name\":\"Turn Attention Into Trust - Bee Digital\",\"isPartOf\":{\"@id\":\"https:\/\/beedigital.marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/beedigital.marketing\/turn-attention-into-trust\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/beedigital.marketing\/turn-attention-into-trust\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/11\/Bee-Digital-newsletter-TAIT-banner-600px-x-300px-2.png\",\"datePublished\":\"2022-03-23T10:49:42+00:00\",\"dateModified\":\"2025-11-04T10:26:44+00:00\",\"description\":\"Subscribe to TAIT, our marketing to schools newsletter, which hits the inboxes of smartest education marketing professionals every other Wednesday.\",\"breadcrumb\":{\"@id\":\"http:\/\/beedigital.marketing\/turn-attention-into-trust\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/beedigital.marketing\/turn-attention-into-trust\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/beedigital.marketing\/turn-attention-into-trust\/#primaryimage\",\"url\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/11\/Bee-Digital-newsletter-TAIT-banner-600px-x-300px-2.png\",\"contentUrl\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/11\/Bee-Digital-newsletter-TAIT-banner-600px-x-300px-2.png\",\"width\":600,\"height\":300,\"caption\":\"TAIT newsletter graphic\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/beedigital.marketing\/turn-attention-into-trust\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/beedigital.marketing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Turn Attention Into Trust\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/beedigital.marketing\/#website\",\"url\":\"https:\/\/beedigital.marketing\/\",\"name\":\"Bee Digital\",\"description\":\"Education Marketing Agency | Marketing Services for Education &amp; 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