{"id":5687,"date":"2021-06-24T11:32:50","date_gmt":"2021-06-24T11:32:50","guid":{"rendered":"https:\/\/beedigital.marketing\/?p=5018"},"modified":"2023-05-04T08:52:06","modified_gmt":"2023-05-04T08:52:06","slug":"14-ideas-for-edtech-company-incentives","status":"publish","type":"post","link":"http:\/\/beedigital.marketing\/14-ideas-for-edtech-company-incentives\/","title":{"rendered":"14 ideas for edtech company incentives"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5687\" class=\"elementor elementor-5687\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8aa4c50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8aa4c50\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1d9ba6\" data-id=\"b1d9ba6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-072d175 elementor-widget elementor-widget-heading\" data-id=\"072d175\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">How do you attract new customers, and keep existing ones coming back?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-390db97 elementor-widget elementor-widget-heading\" data-id=\"390db97\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a customer incentive?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67d732a elementor-widget elementor-widget-text-editor\" data-id=\"67d732a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Everyone likes to have an incentive dangled in front of them, but you can\u2019t just use any old \u201cethical bribe\u201d &#8212; it needs to be appropriate.<\/p><p>I was once offered discounts on buying a suite of computers for my school if I persuaded my colleagues to take out an insurance policy!<\/p><p>This was both inappropriate and, let\u2019s be honest, sleazy.<\/p><p>Apart from anything else, what would trying to persuade my colleagues to take out a new insurance policy have done for my reputation?<\/p><p>And where would it put me if they lost money as a result?<\/p><p>But even if the insurance policy was so good it would have sold itself, that incentive was inappropriate for one very simple reason.<\/p><p>The school was buying the computers, and therefore it should have been the school (or an organisation it sponsored) that benefitted from any incentives rather than individual members of staff.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75a12316 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75a12316\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45e57252\" data-id=\"45e57252\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71d0b6f0 elementor-widget elementor-widget-heading\" data-id=\"71d0b6f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to grow your edtech business? \ud83d\ude0e<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f1c80af elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7f1c80af\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/beedigital.marketing\/work-with-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">I'm ready, let's do this<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-700a699 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"700a699\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68c932a\" data-id=\"68c932a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d17feb3 elementor-widget elementor-widget-heading\" data-id=\"d17feb3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What kind of \"ethical bribes\" might you offer potential customers?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e792ef elementor-widget elementor-widget-text-editor\" data-id=\"8e792ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>Partner incentives<\/strong><\/h3><p><span style=\"font-weight: 400;\">Some companies have a system whereby when someone buys something, they are provided with a discount code to pass on to a friend.<\/span><\/p><p><span style=\"font-weight: 400;\">In the context of edtech, this idea could be adapted in several ways.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, a school could pass the code on to another school with which they have a relationship.<\/span><\/p><p><span style=\"font-weight: 400;\">Or, in a secondary school, a department making a purchase could pass the discount code to another head of department.<\/span><\/p><h3><strong>Subscriptions<\/strong><\/h3><p><span style=\"font-weight: 400;\">Another idea, especially for companies who produce content like textbooks, manuals, or software is to have a <\/span><b>subscription scheme<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">If a school customer pays, say, \u00a3100 per year, every new item or upgrade is provided free of charge.<\/span><\/p><p><span style=\"font-weight: 400;\">If each item costs, for instance, \u00a320, it doesn\u2019t take long for the subscription to pay for itself.<\/span><\/p><p><span style=\"font-weight: 400;\">That\u2019s the advantage from the school\u2019s point of view. The advantage for the company is that it has a <\/span><b>guaranteed income<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><h3><strong>Training<\/strong><\/h3><p><span style=\"font-weight: 400;\">If the product is complex or is upgraded, <\/span><b>providing free training once a year<\/b><span style=\"font-weight: 400;\"> to the whole staff can be a powerful incentive for some schools.<\/span><\/p><h3><strong>Training programme<\/strong><\/h3><p><span style=\"font-weight: 400;\">As we know, companies like Apple, Google and Microsoft run certified teacher training programmes.<\/span><\/p><p><span style=\"font-weight: 400;\">The great thing about them is that the credentials achieved have currency.\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size );\">That is to say, their \u201cgraduates\u201d can use them to make themselves more attractive in the job market.<\/span><\/p><p><span style=\"font-weight: 400;\">You may not be aware that some smaller companies run similar programmes, whereby some trainees achieve a basic skills level, and some go on to achieve a \u201cmaster\u201d level.<\/span><\/p><p><span style=\"font-weight: 400;\">It can be very reassuring for a school to know that one of its teachers is able to train others in the intricacies of a product.<\/span><\/p><p><span style=\"font-weight: 400;\">Is that an incentive <\/span><b>your<\/b><span style=\"font-weight: 400;\"> company might offer?<\/span><\/p><h3><strong>Free survey<\/strong><\/h3><p><span style=\"font-weight: 400;\">Before the pandemic, wireless network companies tended to carry out free surveys of a school\u2019s set-up, followed by a report on what they needed.<\/span><\/p><p><span style=\"font-weight: 400;\">An alternative version of this idea took the form of <\/span><b>free audit software<\/b><span style=\"font-weight: 400;\"> by which a school could find out, for example, what software was installed on its stand-alone computers.\u00a0<\/span><\/p><h3><strong>Loyalty programme<\/strong><\/h3><p><span style=\"font-weight: 400;\">We\u2019re all familiar with this concept: spend a certain amount of money and <\/span><b>receive coupons giving you discounts<\/b><span style=\"font-weight: 400;\"> on particular products.<\/span><\/p><p><strong>User forums<\/strong><\/p><p><span style=\"font-weight: 400;\">Another kind of incentive is access to <\/span><b>closed user forums<\/b><span style=\"font-weight: 400;\"> or <\/span><b>private Facebook groups<\/b><span style=\"font-weight: 400;\">, in which users can share ideas and resources, and find out how other users have solved some problems.<\/span><\/p><h3><strong>Faster support response times<\/strong><\/h3><p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.mailerlite.com\/\" target=\"_blank\" rel=\"noopener\">Mailerlite<\/a>, the mailing list service provider, operates a system whereby free users can obtain support by email, but paying users can get help immediately via live chat.<\/span><\/p><h3><strong>Access to beta programme<\/strong><\/h3><p><span style=\"font-weight: 400;\">Access to beta versions of products, and the <\/span><b>opportunity to test new ones or upgrades<\/b><span style=\"font-weight: 400;\">, can be an attractive proposition to some potential buyers.<\/span><\/p><h3><strong>Early access to new releases\/upgrades<\/strong><\/h3><p><span style=\"font-weight: 400;\">An extension of the preceding suggestion is being given the opportunity to buy new products and upgrades <i>before<\/i> they are on sale to the general public.<\/span><\/p><p><span style=\"font-weight: 400;\">Amazon has a scheme for Prime customers whereby subscribers can \u201cbuy\u201d some ebooks for free a month before they are officially published.\u00a0<\/span><\/p><h3><strong>Discounts<\/strong><\/h3><p><span style=\"font-weight: 400;\">This is a variation of other suggestions here: existing customers are offered discounts on <i>future<\/i> purchases.<\/span><\/p><h3><strong>Bonuses<\/strong><\/h3><p><span style=\"font-weight: 400;\">Rather than offer a discount, consider <\/span><b>offering a bonus<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Some sellers prefer this because offering a discount could be seen as lowering the perceived value of a product, whereas the term \u201cbonus\u201d tends not to have that sort of negative connotation.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, some sellers on the internet will advertise that if you buy this product within the next 3 days, you will also receive one or more free reports as a bonus.<\/span><\/p><h3><strong>Affiliate\/referral program<\/strong><\/h3><p><span style=\"font-weight: 400;\">This is a way of <\/span><b>encouraging your customers to do some of your marketing for you<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">It may be, for example, that you pay them 20% of the value of a purchase by a <a href=\"http:\/\/beedigital.marketing\/how-to-get-the-best-out-of-your-teacher-testimonials\/\">referred customer<\/a>.<\/span><\/p><p><span style=\"font-weight: 400;\">This sounds like a lot, but the idea is that you will still retain 80% of the value of a sale you might not otherwise have made.<\/span><\/p><h3><strong>Free maintenance\u00a0<\/strong><\/h3><p><span style=\"font-weight: 400;\">Finally, another incentive might be to offer a <\/span><b>free maintenance visit or service<\/b><span style=\"font-weight: 400;\"> visit once a year.<\/span><\/p><p><span style=\"font-weight: 400;\">Perhaps this could be one of the benefits of being a subscriber if you decide to offer such a scheme.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac5febc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac5febc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bcf4bde\" data-id=\"bcf4bde\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad8c9fd elementor-widget elementor-widget-heading\" data-id=\"ad8c9fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mix and match your incentives<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f164d14 elementor-widget elementor-widget-text-editor\" data-id=\"f164d14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As we have seen, some of these ideas overlap and can be mixed and matched.<\/span><\/p><p><span style=\"font-weight: 400;\">Perhaps none of them in themselves would be enough to convince a person or school to buy your product.<\/span><\/p><p><span style=\"font-weight: 400;\">However, if two companies are offering similar products, it could well be an <\/span><b>incentive scheme<\/b><span style=\"font-weight: 400;\"> that tips the balance in favour of one of them.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40b5b8dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40b5b8dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5393b0f3\" data-id=\"5393b0f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fd7e99d elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"5fd7e99d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 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var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 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class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Want more exclusive education marketing advice?<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc3ca67 elementor-widget elementor-widget-text-editor\" data-id=\"2bc3ca67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>TAIT, our marketing to schools newsletter, hits the inboxes of our industry\u2019s smartest education marketing professionals every other Wednesday.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32e598b4 elementor-widget elementor-widget-button\" data-id=\"32e598b4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button 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