{"id":5684,"date":"2021-06-23T08:19:46","date_gmt":"2021-06-23T08:19:46","guid":{"rendered":"https:\/\/beedigital.marketing\/?p=5006"},"modified":"2022-09-09T15:29:50","modified_gmt":"2022-09-09T15:29:50","slug":"guest-blog-why-you-should-test-your-product","status":"publish","type":"post","link":"http:\/\/beedigital.marketing\/guest-blog-why-you-should-test-your-product\/","title":{"rendered":"Why you should test your product"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5684\" class=\"elementor elementor-5684\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57fe113c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57fe113c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-215c2cc7\" data-id=\"215c2cc7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b539c7c elementor-widget elementor-widget-text-editor\" data-id=\"7b539c7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Getting your product out to market before the competition does is important, but not at the expense of customer relations and trust, and long-term relationships.<\/strong><\/p><p><span style=\"font-weight: 400;\">While existing customers may cut you some slack, newcomers to a half-baked product are unlikely to be impressed.<\/span><\/p><h2>Why test?<\/h2><p><span style=\"font-weight: 400;\">The main reasons to test your product, when all said and done, are your reputation, to build and retain customer trust, and to avoid customer annoyance.<\/span><\/p><p><span style=\"font-weight: 400;\">Unfortunately, many people won\u2019t tell you directly that your product or upgrade sucks: you\u2019ll discover what they think on a reviews website.<\/span><\/p><p><span style=\"font-weight: 400;\">Public shaming is never a great experience, and it\u2019s not surprising that many companies display a slogan to the effect of \u201cIf you like what we do, tell your friends; if you don\u2019t, tell us.\u201d<\/span><\/p><h2>How do you go about testing your product?<\/h2><p><span style=\"font-weight: 400;\">The process used in testing software and apps can be applied more generally.<\/span><\/p><p><span style=\"font-weight: 400;\">The approach is essentially a two-stage one usually referred to as alpha testing and beta testing.<\/span><\/p><p><strong>What is alpha testing?<\/strong><\/p><p><span style=\"font-weight: 400;\">Alpha testing takes place within the company, when engineers, and others, put the product through its paces and try to identify and iron out any glitches.<\/span><\/p><p><span style=\"font-weight: 400;\">They are unlikely to find <\/span><b>every<\/b><span style=\"font-weight: 400;\"> possible problem for one simple reason: they are not the end-users.<\/span><\/p><p><span style=\"font-weight: 400;\">You absolutely need to find out, for example, if your product is likely to work in a real live classroom.<\/span><\/p><p><span style=\"font-weight: 400;\">As a case in point, I looked at a product a few years ago at the Bett show that was designed to be used to teach primary school children the concepts of computer programming.<\/span><\/p><p><span style=\"font-weight: 400;\">This product consisted of what seemed to be scores of tiny plastic shapes of various colours. These had to be distributed to the children at the start of the lesson and collected at the end.<\/span><\/p><p><span style=\"font-weight: 400;\">Now, bear in mind that primary school IT teachers are not usually blessed with a technician who can set things up and put them away.<\/span><\/p><p><span style=\"font-weight: 400;\">I asked the person demonstrating the product what happens when bits are lost.<\/span><\/p><p><span style=\"font-weight: 400;\">That is to say, can you buy small replacement packs, or do you have to buy the whole thing again, or can you buy packs of particular shapes?<\/span><\/p><blockquote><p><em><span style=\"font-weight: 400;\">\u201cThat\u2019s irrelevant\u201d, said the salesperson, \u201cbecause the parts cannot get lost.\u201d<\/span><\/em><\/p><p><em><span style=\"font-weight: 400;\">\u201cReally?\u201d I asked. \u201cWhy\u2019s that?\u201d<\/span><\/em><\/p><p><em><span style=\"font-weight: 400;\">\u201cBecause each part fits into the corresponding shape in the box, so you can see immediately if any are missing.\u201d<\/span><\/em><\/p><\/blockquote><p><span style=\"font-weight: 400;\">What are we to surmise from this response?<\/span><\/p><p><span style=\"font-weight: 400;\">One could draw the conclusion that merely noticing that a piece is missing is enough to make it magically reappear. Perhaps.<\/span><\/p><p><span style=\"font-weight: 400;\">My own conclusion was that this product had never seen the inside of a typical classroom and that neither the people who had designed it nor this salesman, had a clue what giving out and collecting in dozens of small bits of plastic from 30 children would be like.<\/span><\/p><p><span style=\"font-weight: 400;\">That company could have done with a proper process of beta testing.<\/span><\/p><p><strong>What is beta testing?<\/strong><\/p><p><span style=\"font-weight: 400;\">This is where a group of users test the product, in situ. In other words, teachers need to try it out with pupils.<\/span><\/p><p><span style=\"font-weight: 400;\">To some extent that\u2019s an artificial situation in itself.<\/span><\/p><p><span style=\"font-weight: 400;\">Most teachers would be wary of trying out a product that could lead to mayhem and chaos in the lesson and result in very little learning.<\/span><\/p><p><span style=\"font-weight: 400;\">Therefore, they are likely to try it with small groups of well-behaved children or run some trial lessons with the product after school, so that if it all goes pear-shaped it won\u2019t matter too much.<\/span><\/p><p><span style=\"font-weight: 400;\">Artificiality isn\u2019t ideal, but surely better than nothing?<\/span><\/p><h2>Where to find beta testers<\/h2><p><span style=\"font-weight: 400;\">Now that I\u2019ve convinced you to have beta testers, the next question is: where to find them?<\/span><\/p><p><span style=\"font-weight: 400;\">You could appeal to complete strangers, not all of whom will be teachers necessarily.<\/span><\/p><p><span style=\"font-weight: 400;\">If that\u2019s your preferred option here\u2019s a <\/span><a href=\"https:\/\/instabug.com\/blog\/find-200-beta-testers-free\/\"><span style=\"font-weight: 400;\">list of sites and directories<\/span><\/a><span style=\"font-weight: 400;\"> to explore.<\/span><\/p><p><span style=\"font-weight: 400;\">Probably a better, as in more appropriate, option, would be to invite applications from your existing users, or by approaching schools and academy trusts.<\/span><\/p><p><span style=\"font-weight: 400;\">Existing customers are better, in my opinion, because they have skin in the game.<\/span><\/p><p><span style=\"font-weight: 400;\">That is, they <\/span><b>want<\/b><span style=\"font-weight: 400;\"> the product to be the best it can be, so they are likely to give you honest feedback.<\/span><\/p><p><span style=\"font-weight: 400;\">You need to be clear on what sort of people you want in your beta testing group (Primary teachers? Specialist secondary Computing teachers? Bursars?).<\/span><\/p><p><span style=\"font-weight: 400;\">And you need to be clear on what you would like feedback on. Thus you should have a pro forma or online survey rather than a general \u201ctell us what you think\u201d.<\/span><\/p><h2>Should you pay beta testers, or charge them?<\/h2><p><span style=\"font-weight: 400;\">There\u2019s an argument for charging beta testers in the field of software development, on the grounds that people value what they pay for and will therefore take the process more seriously.<\/span><\/p><p><span style=\"font-weight: 400;\">My own view is that if a school or a teacher is testing your product, they are already paying for the privilege in terms of potential disruption to kids\u2019 learning, the time required to gather feedback from children and others, such as parents, where appropriate.<\/span><\/p><p><span style=\"font-weight: 400;\">This being so, the least you can do is provide the item free of charge!<\/span><\/p><h2>Testing should be a transparent and formal process<\/h2><p><span style=\"font-weight: 400;\">If a product is in alpha or beta, people understand that it may not be perfect yet \u2013 that, after all, is the whole point of beta testing.<\/span><\/p><p><span style=\"font-weight: 400;\">However, what <\/span><b>nobody<\/b><span style=\"font-weight: 400;\"> wants is to be used <\/span><b>unwittingly<\/b><span style=\"font-weight: 400;\"> as testers.<\/span><\/p><p>So make sure you build alpha and beta testing processes into the product from concept to launch to post-sale experience. And it doesn&#8217;t matter if you make playground equipment, SATS revision guides, or educational apps.<\/p><p><strong>Get the testing loop right and you&#8217;ll sell more and get better word of mouth marketing.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How are you testing your product before it gets tested when it&#8217;s LIVE? Here are some top tips and insights on alpha and beta testing&#8230;<\/p>\n","protected":false},"author":27,"featured_media":7231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[155],"tags":[17,26,53,56,20,59,62,47,377,65,68,71,29],"class_list":["post-5684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-to-schools-strategies","tag-edtech","tag-education","tag-feedback","tag-learning","tag-marketing","tag-marketing-strategy","tag-marketing-trends","tag-product","tag-product-testing","tag-sales","tag-schools","tag-strategy","tag-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why you should test your product - Bee Digital<\/title>\n<meta name=\"description\" content=\"How are you testing your product before it gets tested when it&#039;s LIVE? 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