{"id":5627,"date":"2022-01-14T12:29:05","date_gmt":"2022-01-14T12:29:05","guid":{"rendered":"https:\/\/beedigital.marketing\/?p=5627"},"modified":"2022-09-09T15:29:13","modified_gmt":"2022-09-09T15:29:13","slug":"step-it-up-a-gear-with-this-bumper-pack-of-2022-marketing-tips","status":"publish","type":"post","link":"http:\/\/beedigital.marketing\/step-it-up-a-gear-with-this-bumper-pack-of-2022-marketing-tips\/","title":{"rendered":"Step it up a gear with this bumper pack of 2022 marketing tips"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5627\" class=\"elementor elementor-5627\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66a03ab8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66a03ab8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-221494dc\" data-id=\"221494dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-634044d0 elementor-widget elementor-widget-text-editor\" data-id=\"634044d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Remember when everything went virtual and digital from 2020? Well, it&#8217;s 2022, it&#8217;s still happening, AND it&#8217;s getting faster.<\/strong><\/p><p>So, how do you keep up, stay relevant, and maintain that level of engagement you&#8217;ve been nurturing?<\/p><p>Answer: by nailing these key marketing trends for 2022.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79ffcce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79ffcce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4696efe\" data-id=\"4696efe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-509b9d0 elementor-widget elementor-widget-image\" data-id=\"509b9d0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/01\/live-broadcast-set-up-1024x538.png\" class=\"attachment-large size-large wp-image-7060\" alt=\"In the foreground is a mobile phone set up on a stand for a broadcast. In the background we see a man dabbing, performing on the broadcast.\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/01\/live-broadcast-set-up-1024x538.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/01\/live-broadcast-set-up-300x158.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/01\/live-broadcast-set-up-768x403.png 768w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/01\/live-broadcast-set-up.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b88caa elementor-widget elementor-widget-text-editor\" data-id=\"6b88caa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Live Streaming video<\/h2><p>Got a decent following on your Facebook page?<\/p><p>Start a Facebook or <a href=\"https:\/\/help.instagram.com\/292478487812558\">Instagram Live video<\/a>, such as a sneak peek of a new product feature, or a Q&amp;A.<\/p><p>If your followers have notifications switched on they\u2019ll know when you\u2019re about to stream live.<\/p><p>PLUS, Live videos are given priority in news feeds AND you can edit and share a recording of the Live video on your page afterwards.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82221c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82221c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86275c7\" data-id=\"86275c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54b28fd elementor-widget elementor-widget-image\" data-id=\"54b28fd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/01\/selfie-video-1024x538.png\" class=\"attachment-large size-large wp-image-7059\" alt=\"A mobile phone in a stand with a thumb touching the base, the picture shows that someone is recording a video of themselves speaking\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/01\/selfie-video-1024x538.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/01\/selfie-video-300x158.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/01\/selfie-video-768x403.png 768w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/01\/selfie-video.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-970fb12 elementor-widget elementor-widget-text-editor\" data-id=\"970fb12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Focus on short-form video content<\/h2><p>They\u2019re perfect for our ever shrinking attention spans, easier for your audience to digest, and they get more shares.<\/p><p>Instagram Story videos have a 15-second limit, Instagram video posts to your profile have a 60-second limit, and TikTok clips can currently run for up to 1-minute.<\/p><p>Ideas: an \u2018unboxing\u2019 of your product, behind-the-scenes intro to your business, or face-to-camera videos revealing top tips.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab967b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab967b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-905f761\" data-id=\"905f761\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85ddd79 elementor-widget elementor-widget-image\" data-id=\"85ddd79\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/01\/cowboy-hat-microphone-1024x538.png\" class=\"attachment-large size-large wp-image-7054\" alt=\"A microphone lying flat wearing a small cowboy hat\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/01\/cowboy-hat-microphone-1024x538.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/01\/cowboy-hat-microphone-300x158.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/01\/cowboy-hat-microphone-768x403.png 768w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/01\/cowboy-hat-microphone.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5a1ebc elementor-widget elementor-widget-text-editor\" data-id=\"f5a1ebc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Micro influencers<\/h2><p>If you\u2019re trying to reach out to a macro influencer (someone with between 100,000 and 1M+ followers) you\u2019ll probably be just another vanity metric.<\/p><p>Don\u2019t focus on reach; think about the engagement the influencer will offer.<\/p><p>A micro influencer (a user with 500-100,000 followers) adds more authenticity because they know what they\u2019re talking about, they\u2019ll more likely engage with you and your niche target audience, and they\u2019ll be more active with posting content and reacting to comments.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b69cb4c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b69cb4c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d675271\" data-id=\"d675271\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb5cdb5 elementor-widget elementor-widget-image\" data-id=\"cb5cdb5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/01\/smiley-face-balls-1024x538.png\" class=\"attachment-large size-large wp-image-7057\" alt=\"The picture is filled with ping pong size yellow balls all of which have a smiley face on them\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/01\/smiley-face-balls-1024x538.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/01\/smiley-face-balls-300x158.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/01\/smiley-face-balls-768x403.png 768w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/01\/smiley-face-balls.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a05868 elementor-widget elementor-widget-text-editor\" data-id=\"5a05868\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Invest in community<\/h2>\n<p>This is playing the long game. Instead of purchasing cold lists <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f92e.svg\" alt=\"\ud83e\udd2e\">, <a href=\"https:\/\/en-gb.facebook.com\/help\/167970719931213\">create a Facebook Group<\/a>.<\/p>\n<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">This enables you to build brand loyalty and nurture strategic relationships (including identifying future brand ambassadors). It also means you have an audience you\u2019ve created that is actively engaged with what you\u2019re selling.<\/span><br><\/p><p>Note: you won\u2019t see results for at least 6 months as it requires regular monitoring, posting content, commenting, and sparking conversations\u2026 but the result of your investment is pure gold.<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\"><br><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Are you ready to step it up a gear? 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