{"id":5161,"date":"2021-08-06T15:16:27","date_gmt":"2021-08-06T15:16:27","guid":{"rendered":"https:\/\/beedigital.marketing\/?p=5161"},"modified":"2022-09-09T15:29:38","modified_gmt":"2022-09-09T15:29:38","slug":"tiny-noticeable-things-the-secret-weapon-to-making-a-difference-in-business","status":"publish","type":"post","link":"http:\/\/beedigital.marketing\/tiny-noticeable-things-the-secret-weapon-to-making-a-difference-in-business\/","title":{"rendered":"Tiny Noticeable Things: The Secret Weapon to Making a Difference in Business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5161\" class=\"elementor elementor-5161\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-396ad7ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"396ad7ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f5179fd\" data-id=\"3f5179fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23c5e77e elementor-widget elementor-widget-text-editor\" data-id=\"23c5e77e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>When my room was flooded at three in the morning while staying in a Marriott hotel in Los Angeles, an assistant helped me to relocate to a different \u2013 and drier! \u2013 room.<\/strong><\/p><p><span style=\"font-weight: 400;\">As compensation for the inconvenience, she gave me a voucher for a free breakfast in the morning.<\/span><\/p><p><span style=\"font-weight: 400;\">Bleary-eyed, I accepted it.<\/span><\/p><p><span style=\"font-weight: 400;\">On waking up I realised that the voucher had no value for me.\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size );\">I had already arranged to have breakfast that morning with my cousin, in a caf\u00e9 she recommended.<\/span><\/p><p><span style=\"font-weight: 400;\">I explained the situation to the desk clerk. This is how the conversation proceeded:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b2dca22 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b2dca22\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3fa93a\" data-id=\"e3fa93a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a806ffb elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"a806ffb\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.5.2 - 28-11-2021 *\/\n@charset \"UTF-8\";.entry-content blockquote.elementor-blockquote:not(.alignright):not(.alignleft),.entry-summary blockquote.elementor-blockquote{margin-right:0;margin-left:0}.elementor-widget-blockquote blockquote{margin:0;padding:0;outline:0;font-size:100%;vertical-align:baseline;background:transparent;quotes:none;border:0;font-style:normal;color:#55595c}.elementor-widget-blockquote blockquote:after,.elementor-widget-blockquote blockquote:before,.elementor-widget-blockquote blockquote cite:after,.elementor-widget-blockquote blockquote cite:before,.elementor-widget-blockquote blockquote footer:after,.elementor-widget-blockquote blockquote footer:before{content:\"\";content:none}.elementor-blockquote{-webkit-transition:.3s;-o-transition:.3s;transition:.3s}.elementor-blockquote__author,.elementor-blockquote__content{margin-bottom:0;font-style:normal}.elementor-blockquote__author{font-weight:700}.elementor-blockquote footer{margin-top:12px;display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-ms-flex-pack:justify;justify-content:space-between}.elementor-blockquote__tweet-button{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-transition:.3s;-o-transition:.3s;transition:.3s;color:#1da1f2;-ms-flex-item-align:end;align-self:flex-end;line-height:1;position:relative;width:-webkit-max-content;width:-moz-max-content;width:max-content}.elementor-blockquote__tweet-button:hover{color:#0967a0}.elementor-blockquote__tweet-button span{font-weight:600}.elementor-blockquote__tweet-button i,.elementor-blockquote__tweet-button span{vertical-align:middle}.elementor-blockquote__tweet-button i+span,.elementor-blockquote__tweet-button svg+span{margin-left:.5em}.elementor-blockquote__tweet-button svg{fill:#1da1f2;height:1em;width:1em}.elementor-blockquote__tweet-label{white-space:pre-wrap}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button{padding:.7em 1.2em;border-radius:100em;background-color:#1da1f2;color:#fff;font-size:15px}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:hover,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button:hover{background-color:#0967a0;color:#fff}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:hover:before,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button:hover:before{border-right-color:#0967a0}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button svg,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button svg{fill:#fff;height:1em;width:1em}.elementor-blockquote--button-skin-bubble.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button,.elementor-blockquote--button-skin-classic.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button{padding:0;width:2em;height:2em}.elementor-blockquote--button-skin-bubble.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button i,.elementor-blockquote--button-skin-classic.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button i{position:absolute;left:50%;top:50%;-webkit-transform:translate(-50%,-50%);-ms-transform:translate(-50%,-50%);transform:translate(-50%,-50%)}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:before{content:\"\";border:.5em solid transparent;border-right-color:#1da1f2;position:absolute;left:-.8em;top:50%;-webkit-transform:translateY(-50%) scaleY(.65);-ms-transform:translateY(-50%) scaleY(.65);transform:translateY(-50%) scaleY(.65);-webkit-transition:.3s;-o-transition:.3s;transition:.3s}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:before{right:auto;left:-.8em;border-right-color:#1da1f2;border-left-color:transparent}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:hover:before{border-right-color:#0967a0}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:before{left:auto;right:-.8em;border-right-color:transparent;border-left-color:#1da1f2}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:hover:before{border-left-color:#0967a0}.elementor-blockquote--skin-boxed .elementor-blockquote{background-color:#e6e9ec;padding:30px}.elementor-blockquote--skin-border .elementor-blockquote{border-color:#e6e9ec;border-left:7px #e6e9ec;border-style:solid;padding-left:20px}.elementor-blockquote--skin-quotation .elementor-blockquote:before{content:\"\u201c\";font-size:100px;color:#e6e9ec;font-family:Times New Roman,Times,serif;font-weight:900;line-height:1;display:block;height:.6em}.elementor-blockquote--skin-quotation .elementor-blockquote__content{margin-top:15px}.elementor-blockquote--align-left .elementor-blockquote__content{text-align:left}.elementor-blockquote--align-left .elementor-blockquote footer{-webkit-box-orient:horizontal;-webkit-box-direction:normal;-ms-flex-direction:row;flex-direction:row}.elementor-blockquote--align-right .elementor-blockquote__content{text-align:right}.elementor-blockquote--align-right .elementor-blockquote footer{-webkit-box-orient:horizontal;-webkit-box-direction:reverse;-ms-flex-direction:row-reverse;flex-direction:row-reverse}.elementor-blockquote--align-center .elementor-blockquote{text-align:center}.elementor-blockquote--align-center .elementor-blockquote__author,.elementor-blockquote--align-center .elementor-blockquote footer{display:block}.elementor-blockquote--align-center .elementor-blockquote__tweet-button{margin-right:auto;margin-left:auto}<\/style>\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tDesk clerk: I see that you are coming back to stay with us for a week next week.<br><br>\n\nMe: That\u2019s right.<br><br>\n\nDesk clerk: So how about we reduce the bill for that by 50%?<br><br>\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f602fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f602fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f577cd\" data-id=\"3f577cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d88d655 elementor-widget elementor-widget-text-editor\" data-id=\"d88d655\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>That was an example of what Adrian Webster calls a \u201ctiny noticeable thing\u201d: something that isn\u2019t especially earth-shattering, but which makes a big impression on the recipient.<\/p><p>In his book \u201c<a href=\"https:\/\/www.amazon.co.uk\/dp\/B091J2S4P3\/ref=dp_kinw_strp_1\">Tiny Noticeable Things<\/a>\u201d, Webster has collated many such stories, small actions that have made enough of a difference to someone for them to act as unpaid advertisers for the organisation or person.<\/p><p>Indeed, the book, which is subtitled \u201cThe secret weapon to making a difference in business\u201d might just as easily have been called \u201c<b>Hundreds of examples of how to generate word of mouth for your business<\/b>\u201d.<\/p><p>Divided into chapters called Customer, Team, Personal and Covid, these anecdotes provide food for thought.<\/p><p>Clearly, not all of them will be directly relevant for an edtech business, but several could be adapted.<\/p><p>Some of the anecdotes are ridiculously simple, such as including a handwritten \u201cthank you\u201d note in a delivery.<\/p><p>Of particular interest, though, is that many of the \u201ctiny things\u201d described were undertaken by individual employees rather than being part of some kind of top-down initiative.<\/p><p>A company\u2019s reputation and standing hinges on the actions and attitudes of all its employees, not just the public-facing ones.<\/p><p><b>What sort of small things might an edtech company do that will stick in a client\u2019s mind?<\/b><\/p><p>One example cited the inclusion of a UK plug for a piece of kit sourced from overseas.<\/p><p>Another example is even more basic: using the client\u2019s first name.<\/p><p>This is one of those books that you can open anywhere and find an interesting, and often moving, anecdote.<\/p><p>As I said, not all of them are directly pertinent to the world of edtech. However, this sentence is well worth bearing in mind, and applies across the board:<\/p><p>\u201c<i>As a business, you will only be outstanding if you make your customers feel outstanding, and this will only have any hope of happening if the people in your teams feel outstanding.<\/i>\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What sort of small things can edtech companies do to be memorable to clients? Find out, including Adrian Webster&#8217;s \u201ctiny noticeable thing\u201d&#8230;<\/p>\n","protected":false},"author":27,"featured_media":7176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[155],"tags":[113,17,26,56,20,59,62,47,65,68,71,29],"class_list":["post-5161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-to-schools-strategies","tag-customer-service","tag-edtech","tag-education","tag-learning","tag-marketing","tag-marketing-strategy","tag-marketing-trends","tag-product","tag-sales","tag-schools","tag-strategy","tag-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tiny Noticeable Things: The Secret Weapon to Making a Difference in Business - Bee Digital<\/title>\n<meta name=\"description\" content=\"What sort of small things can edtech companies do to be memorable to clients? 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