{"id":4941,"date":"2021-05-12T10:27:49","date_gmt":"2021-05-12T10:27:49","guid":{"rendered":"https:\/\/beedigital.marketing\/?p=4941"},"modified":"2022-04-21T11:29:48","modified_gmt":"2022-04-21T11:29:48","slug":"guest-blog-what-differentiates-your-product-from-the-competition","status":"publish","type":"post","link":"http:\/\/beedigital.marketing\/guest-blog-what-differentiates-your-product-from-the-competition\/","title":{"rendered":"What differentiates your product from the competition?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4941\" class=\"elementor elementor-4941\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-697739bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"697739bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17bf9aad\" data-id=\"17bf9aad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54bcc7af elementor-widget elementor-widget-text-editor\" data-id=\"54bcc7af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>If you sell a similar product or service to that of another company, what is it that makes yours stand out?<\/strong><\/p><p><span style=\"font-weight: 400;\">In other words, if the functionality is the same, why should anyone buy yours?<\/span><\/p><h2>Explain your <del>price<\/del> value<\/h2><p>Price is a big factor in education, for obvious reasons.<\/p><p>But we shouldn&#8217;t confuse price with value. Schools will often evaluate the true cost over time, not just the up front \u00a3.<\/p><p><span style=\"font-weight: 400;\">Let\u2019s say there are two products, which we will call, imaginatively, Product A and Product B.<\/span><\/p><p><span style=\"font-weight: 400;\">Product A is priced at \u00a3100, and Product B is priced at \u00a350.<\/span><\/p><p><span style=\"font-weight: 400;\">These products are the same as each other in terms of what they do.<\/span><\/p><p>Product B is cheaper so seems the obvious choice.<\/p><p><span style=\"font-weight: 400;\">However, the price of Product A<em> includes<\/em> a training session for the staff.<\/span><\/p><p><span style=\"font-weight: 400;\">In my experience, it\u2019s very hard to convince the people who hold the purse strings that Product B is likely to come with <\/span><strong>hidden<\/strong><span style=\"font-weight: 400;\"><strong> costs<\/strong>, in the form of technical support and training.<\/span><\/p><p><span style=\"font-weight: 400;\">A quick back-of-the-envelope calculation suggests that an hour of an IT technician\u2019s time is around \u00a327 (including on-costs).<\/span><\/p><p><span style=\"font-weight: 400;\">Clearly, after two hours\u2019-worth of training or technical support, Product B is more expensive than Product A in <strong>real terms<\/strong>.<\/span><\/p><p><span style=\"font-weight: 400;\">So Product A is more cost-effective in the long run.<\/span><\/p><h2>Building a pricing model<\/h2><p><span style=\"font-weight: 400;\">Consider how you structure the price of your product or service.<\/span><\/p><p><span style=\"font-weight: 400;\">Pricing per user may appear attractive at first, especially if the price is low.<\/span><\/p><p><span style=\"font-weight: 400;\">However, a price of, say, \u00a31 per pupil per annum starts to look expensive once the size of the school and the cost of its other products or services are taken into account.<\/span><\/p><p><strong>What other models do education companies use to price their products?<\/strong><\/p><ul><li><span style=\"font-weight: 400;\">By school type (e.g. whether a school is primary or secondary)<\/span><\/li><li><span style=\"font-weight: 400;\">In tranches, user bands e.g. 1-100 users, 101-200 users etc.<\/span><\/li><li><span style=\"font-weight: 400;\">Freemium by feature set e.g. free, for a limited feature set, and a one-off cost for the works.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">A popular option is a basic price with various add-on services that the school can purchase as necessary.<\/span><\/p><p>These might be power user features, add on modules, PD, training, etc.<\/p><p>And let&#8217;s not forget &#8211; data. If you sell something that gathers data you can sell that back in various ways to the school.<\/p><p><span style=\"font-weight: 400;\">This is usually more attractive to a school than a one-price-fits-all approach, but be careful: if there are too many options and variations it can be hard for the potential customer to figure out which one is best for their needs.<\/span><\/p><p><span style=\"font-weight: 400;\">As an example of this take a look at the numerous subscription options and deals offered by newspapers and magazines. It can sometimes take an inordinate amount of time to work out, with the aid of a spreadsheet, which \u201cdeal\u201d is the least expensive in the long run!<\/span><\/p><h2>Service<\/h2><p><span style=\"font-weight: 400;\">If you\u2019re unable to compete on price, which is often the case in a market where there are lots of similar products, perhaps you can compete on service instead.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, some companies will send you continual updates about where your product is, or what\u2019s happening.<\/span><\/p><p><span style=\"font-weight: 400;\">On one occasion, I had to take my Macbook laptop to a local shop for repair.<\/span><\/p><p><span style=\"font-weight: 400;\">Cue a stream of text messages: \u201cYour laptop has been sent to our workshop\u201d; \u201cYour laptop has been received by our workshop\u201d; \u201cOur engineers have now started testing your laptop, and so on.<\/span><\/p><p><span style=\"font-weight: 400;\">In all, the repair took around a week, and I didn\u2019t spend a moment wondering where the laptop was or what, if anything, was being done to repair it.<\/span><\/p><p><span style=\"font-weight: 400;\">A variation of the service approach is to link it to price.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, the standard price enables a customer to obtain technical support by email, whereas the premium price gets them support via live chat (with a person rather than a bot).<\/span><\/p><h2>Tech specs<\/h2><p><span style=\"font-weight: 400;\">One thing you could do is throw everything except the kitchen sink into the technical features of a product.<\/span><\/p><p><span style=\"font-weight: 400;\">For some educational institutions, this will be just the ticket, especially if it is seen as a form of future-proofing, whereby more features can be implemented as the need arises.<\/span><\/p><p><span style=\"font-weight: 400;\">A variation of this is to incorporate the idea into your pricing structure.<\/span><\/p><p><span style=\"font-weight: 400;\">Most email companies do this sort of thing.<\/span><\/p><p><span style=\"font-weight: 400;\">For a particular price you can email up to, say, 5000 users; for a bit more you can still email only 5,000 users, but you also benefit from features like segmentation or more detailed reports.<\/span><\/p><h2>Community as a value-add<\/h2><p><span style=\"font-weight: 400;\">Sometimes the value of your product to the customer is about more than the price or the technical specifications.<\/span><\/p><p><span style=\"font-weight: 400;\">I once recommended an interactive whiteboard that wasn&#8217;t as fully featured as a rival product but had a very active teachers&#8217; forum where ideas and lesson materials could be exchanged.<\/span><\/p><p><span style=\"font-weight: 400;\">That brings us back to the concept of hidden costs.<\/span><\/p><p><span style=\"font-weight: 400;\">What teachers miss out on in terms of features in my product, they gain from access to free lesson ideas and resources that other teachers have created.<\/span><\/p><p><span style=\"font-weight: 400;\">Thus, if you have a large and active user base that can be a great selling point in itself.<\/span><\/p><h2>Make it easy to change to your product<\/h2><p><span style=\"font-weight: 400;\">To some extent, the education market is \u201csticky\u201d: once a school buys into a product or service it\u2019s a lot of hassle to change.<\/span><\/p><p><span style=\"font-weight: 400;\">If this is the situation you\u2019re facing, that is trying to break into an established market, consider making the transition easy.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, transfer of data from the established product to yours, or training centred on the similarities and differences in the way the established product and yours works.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re selling a similar edtech product to another company, here&#8217;s how to stand out from the competition so teachers will buy it&#8230;<\/p>\n","protected":false},"author":27,"featured_media":7251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11,155],"tags":[365,368,113,41,17,26,53,56,20,59,62,68,71,29],"class_list":["post-4941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-to-schools","category-marketing-to-schools-strategies","tag-competition","tag-competitor","tag-customer-service","tag-customerexperience","tag-edtech","tag-education","tag-feedback","tag-learning","tag-marketing","tag-marketing-strategy","tag-marketing-trends","tag-schools","tag-strategy","tag-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What differentiates your product from the competition? - Bee Digital<\/title>\n<meta name=\"description\" content=\"If you&#039;re selling a similar edtech product to another company, here&#039;s how to stand out from the competition so teachers will buy it...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/beedigital.marketing\/guest-blog-what-differentiates-your-product-from-the-competition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What differentiates your product from the competition?\" \/>\n<meta property=\"og:description\" content=\"If you&#039;re selling a similar edtech product to another company, here&#039;s how to stand out from the competition so teachers will buy it...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/beedigital.marketing\/guest-blog-what-differentiates-your-product-from-the-competition\/\" \/>\n<meta property=\"og:site_name\" content=\"Bee Digital\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-12T10:27:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-21T11:29:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2021\/05\/What-differentiates-your-product-from-the-competition-pencil.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Terry Freedman, Guest Author, ICT in Education\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"What differentiates your product from the competition?\" \/>\n<meta name=\"twitter:description\" content=\"If you&#039;re selling a similar edtech product to another company, here&#039;s how to stand out from the competition so teachers will buy it...\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2021\/05\/graphic-stand-out-pencil.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Terry Freedman, Guest Author, ICT in Education\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/beedigital.marketing\/guest-blog-what-differentiates-your-product-from-the-competition\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/beedigital.marketing\/guest-blog-what-differentiates-your-product-from-the-competition\/\"},\"author\":{\"name\":\"Terry Freedman, Guest Author, ICT in Education\",\"@id\":\"https:\/\/beedigital.marketing\/#\/schema\/person\/b2efdefc5b273ebfaabbbd0135a29ccc\"},\"headline\":\"What differentiates your product from the competition?\",\"datePublished\":\"2021-05-12T10:27:49+00:00\",\"dateModified\":\"2022-04-21T11:29:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/beedigital.marketing\/guest-blog-what-differentiates-your-product-from-the-competition\/\"},\"wordCount\":950,\"commentCount\":69,\"publisher\":{\"@id\":\"https:\/\/beedigital.marketing\/#organization\"},\"image\":{\"@id\":\"http:\/\/beedigital.marketing\/guest-blog-what-differentiates-your-product-from-the-competition\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2021\/05\/graphic-stand-out-pencil.png\",\"keywords\":[\"competition\",\"competitor\",\"customer service\",\"customerexperience\",\"edtech\",\"education\",\"feedback\",\"learning\",\"marketing\",\"marketing strategy\",\"marketing trends\",\"schools\",\"strategy\",\"technology\"],\"articleSection\":[\"Digital marketing to schools\",\"Marketing to schools strategies\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\/\/beedigital.marketing\/guest-blog-what-differentiates-your-product-from-the-competition\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/beedigital.marketing\/guest-blog-what-differentiates-your-product-from-the-competition\/\",\"url\":\"http:\/\/beedigital.marketing\/guest-blog-what-differentiates-your-product-from-the-competition\/\",\"name\":\"What differentiates your product from the competition? - Bee Digital\",\"isPartOf\":{\"@id\":\"https:\/\/beedigital.marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/beedigital.marketing\/guest-blog-what-differentiates-your-product-from-the-competition\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/beedigital.marketing\/guest-blog-what-differentiates-your-product-from-the-competition\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2021\/05\/graphic-stand-out-pencil.png\",\"datePublished\":\"2021-05-12T10:27:49+00:00\",\"dateModified\":\"2022-04-21T11:29:48+00:00\",\"description\":\"If you're selling a similar edtech product to another company, here's how to stand out from the competition so teachers will buy it...\",\"breadcrumb\":{\"@id\":\"http:\/\/beedigital.marketing\/guest-blog-what-differentiates-your-product-from-the-competition\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/beedigital.marketing\/guest-blog-what-differentiates-your-product-from-the-competition\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/beedigital.marketing\/guest-blog-what-differentiates-your-product-from-the-competition\/#primaryimage\",\"url\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2021\/05\/graphic-stand-out-pencil.png\",\"contentUrl\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2021\/05\/graphic-stand-out-pencil.png\",\"width\":1200,\"height\":900,\"caption\":\"A line of yellow pencils of uniform length against a background of Bee Digital Marketing colours. One pencil near the right is a red colour, and stands above the others.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/beedigital.marketing\/guest-blog-what-differentiates-your-product-from-the-competition\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/beedigital.marketing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What differentiates your product from the competition?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/beedigital.marketing\/#website\",\"url\":\"https:\/\/beedigital.marketing\/\",\"name\":\"Bee Digital\",\"description\":\"Education Marketing Agency | Marketing Services for Education &amp; EdTech companies\",\"publisher\":{\"@id\":\"https:\/\/beedigital.marketing\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/beedigital.marketing\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/beedigital.marketing\/#organization\",\"name\":\"Bee Digital ltd\",\"url\":\"https:\/\/beedigital.marketing\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/beedigital.marketing\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/Bee-Digital-Education-Marketing-600px-x-600px-web-ready.png\",\"contentUrl\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/Bee-Digital-Education-Marketing-600px-x-600px-web-ready.png\",\"width\":600,\"height\":600,\"caption\":\"Bee Digital ltd\"},\"image\":{\"@id\":\"https:\/\/beedigital.marketing\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/beedigital.marketing\/#\/schema\/person\/b2efdefc5b273ebfaabbbd0135a29ccc\",\"name\":\"Terry Freedman, Guest Author, ICT in Education\",\"url\":\"https:\/\/beedigital.marketing\/author\/terry-freedman\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What differentiates your product from the competition? - Bee Digital","description":"If you're selling a similar edtech product to another company, here's how to stand out from the competition so teachers will buy it...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/beedigital.marketing\/guest-blog-what-differentiates-your-product-from-the-competition\/","og_locale":"en_US","og_type":"article","og_title":"What differentiates your product from the competition?","og_description":"If you're selling a similar edtech product to another company, here's how to stand out from the competition so teachers will buy it...","og_url":"http:\/\/beedigital.marketing\/guest-blog-what-differentiates-your-product-from-the-competition\/","og_site_name":"Bee Digital","article_published_time":"2021-05-12T10:27:49+00:00","article_modified_time":"2022-04-21T11:29:48+00:00","og_image":[{"width":1200,"height":900,"url":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2021\/05\/What-differentiates-your-product-from-the-competition-pencil.png","type":"image\/png"}],"author":"Terry Freedman, Guest Author, ICT in Education","twitter_card":"summary_large_image","twitter_title":"What differentiates your product from the competition?","twitter_description":"If you're selling a similar edtech product to another company, here's how to stand out from the competition so teachers will buy it...","twitter_image":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2021\/05\/graphic-stand-out-pencil.png","twitter_misc":{"Written by":"Terry Freedman, Guest Author, ICT in Education","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/beedigital.marketing\/guest-blog-what-differentiates-your-product-from-the-competition\/#article","isPartOf":{"@id":"http:\/\/beedigital.marketing\/guest-blog-what-differentiates-your-product-from-the-competition\/"},"author":{"name":"Terry Freedman, Guest Author, ICT in Education","@id":"https:\/\/beedigital.marketing\/#\/schema\/person\/b2efdefc5b273ebfaabbbd0135a29ccc"},"headline":"What differentiates your product from the competition?","datePublished":"2021-05-12T10:27:49+00:00","dateModified":"2022-04-21T11:29:48+00:00","mainEntityOfPage":{"@id":"http:\/\/beedigital.marketing\/guest-blog-what-differentiates-your-product-from-the-competition\/"},"wordCount":950,"commentCount":69,"publisher":{"@id":"https:\/\/beedigital.marketing\/#organization"},"image":{"@id":"http:\/\/beedigital.marketing\/guest-blog-what-differentiates-your-product-from-the-competition\/#primaryimage"},"thumbnailUrl":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2021\/05\/graphic-stand-out-pencil.png","keywords":["competition","competitor","customer service","customerexperience","edtech","education","feedback","learning","marketing","marketing strategy","marketing trends","schools","strategy","technology"],"articleSection":["Digital marketing to schools","Marketing to schools strategies"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["http:\/\/beedigital.marketing\/guest-blog-what-differentiates-your-product-from-the-competition\/#respond"]}]},{"@type":"WebPage","@id":"http:\/\/beedigital.marketing\/guest-blog-what-differentiates-your-product-from-the-competition\/","url":"http:\/\/beedigital.marketing\/guest-blog-what-differentiates-your-product-from-the-competition\/","name":"What differentiates your product from the competition? - Bee Digital","isPartOf":{"@id":"https:\/\/beedigital.marketing\/#website"},"primaryImageOfPage":{"@id":"http:\/\/beedigital.marketing\/guest-blog-what-differentiates-your-product-from-the-competition\/#primaryimage"},"image":{"@id":"http:\/\/beedigital.marketing\/guest-blog-what-differentiates-your-product-from-the-competition\/#primaryimage"},"thumbnailUrl":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2021\/05\/graphic-stand-out-pencil.png","datePublished":"2021-05-12T10:27:49+00:00","dateModified":"2022-04-21T11:29:48+00:00","description":"If you're selling a similar edtech product to another company, here's how to stand out from the competition so teachers will buy it...","breadcrumb":{"@id":"http:\/\/beedigital.marketing\/guest-blog-what-differentiates-your-product-from-the-competition\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/beedigital.marketing\/guest-blog-what-differentiates-your-product-from-the-competition\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/beedigital.marketing\/guest-blog-what-differentiates-your-product-from-the-competition\/#primaryimage","url":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2021\/05\/graphic-stand-out-pencil.png","contentUrl":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2021\/05\/graphic-stand-out-pencil.png","width":1200,"height":900,"caption":"A line of yellow pencils of uniform length against a background of Bee Digital Marketing colours. One pencil near the right is a red colour, and stands above the others."},{"@type":"BreadcrumbList","@id":"http:\/\/beedigital.marketing\/guest-blog-what-differentiates-your-product-from-the-competition\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/beedigital.marketing\/"},{"@type":"ListItem","position":2,"name":"What differentiates your product from the competition?"}]},{"@type":"WebSite","@id":"https:\/\/beedigital.marketing\/#website","url":"https:\/\/beedigital.marketing\/","name":"Bee Digital","description":"Education Marketing Agency | Marketing Services for Education &amp; EdTech companies","publisher":{"@id":"https:\/\/beedigital.marketing\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/beedigital.marketing\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/beedigital.marketing\/#organization","name":"Bee Digital ltd","url":"https:\/\/beedigital.marketing\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/beedigital.marketing\/#\/schema\/logo\/image\/","url":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/Bee-Digital-Education-Marketing-600px-x-600px-web-ready.png","contentUrl":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/Bee-Digital-Education-Marketing-600px-x-600px-web-ready.png","width":600,"height":600,"caption":"Bee Digital ltd"},"image":{"@id":"https:\/\/beedigital.marketing\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/beedigital.marketing\/#\/schema\/person\/b2efdefc5b273ebfaabbbd0135a29ccc","name":"Terry Freedman, Guest Author, ICT in Education","url":"https:\/\/beedigital.marketing\/author\/terry-freedman\/"}]}},"_links":{"self":[{"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/posts\/4941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/comments?post=4941"}],"version-history":[{"count":5,"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/posts\/4941\/revisions"}],"predecessor-version":[{"id":10039,"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/posts\/4941\/revisions\/10039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/media\/7251"}],"wp:attachment":[{"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/media?parent=4941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/categories?post=4941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/tags?post=4941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}