{"id":4638,"date":"2021-01-18T11:10:34","date_gmt":"2021-01-18T11:10:34","guid":{"rendered":"https:\/\/beedigital.marketing\/?p=4638"},"modified":"2022-12-13T10:04:23","modified_gmt":"2022-12-13T10:04:23","slug":"guest-blog-11-marketing-trends-in-2021","status":"publish","type":"post","link":"http:\/\/beedigital.marketing\/guest-blog-11-marketing-trends-in-2021\/","title":{"rendered":"11 Marketing trends in 2021"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4638\" class=\"elementor elementor-4638\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70ed65e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70ed65e2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e234325\" data-id=\"5e234325\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-718eb89a elementor-widget elementor-widget-text-editor\" data-id=\"718eb89a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h6><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size );\">It\u2019s difficult to predict the future, so please regard this article as a reflection of what <\/span><b style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size );\">may<\/b><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size );\"> happen and probably <\/span><b style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size );\">should<\/b><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size );\"> happen in the area of marketing in the coming year.<\/span><\/h6><h6><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size );\">Do a search on the internet and you will discover that there are many, many articles on this theme, most of which agree with each other only in one or two areas.<\/span><\/h6><h6><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size );\">The eleven trends suggested here are based partly from that research, but also on the edtech trends identified in <\/span><a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\" href=\"http:\/\/beedigital.marketing\/reflections-on-technology-in-schools-in-the-time-of-covid-part-1\/\">Reflections on Technology in Schools in the time of Covid Part 1<\/a><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size );\"> and <\/span><a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\" href=\"http:\/\/beedigital.marketing\/reflections-on-technology-in-schools-in-the-time-of-covid-part-2\/\">Reflections on Technology in Schools in the time of Covid: Part 2<\/a><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size );\">, and the education market.<\/span><\/h6><h2><strong>1. Availability<\/strong><\/h2><p><span style=\"font-weight: 400;\">Now that all of us have been involved in online education, virtual events, and meeting with friends on Zoom, the availability of technology when and where we need it has become more important than ever.<\/span><\/p><p><span style=\"font-weight: 400;\">This has been highlighted by revelations that the much-trumpeted laptops for digitally disadvantaged pupils scheme have resulted in fewer devices than promised being delivered, and devices being delivered that were not entirely fit for purpose.<\/span><\/p><p><span style=\"font-weight: 400;\">As a general point, then, we have all become more digitally savvy \u2013 do you know anybody who has <\/span><b>not<\/b><span style=\"font-weight: 400;\"> used Zoom? \u2013 and our expectations have been raised.<\/span><\/p><p><span style=\"font-weight: 400;\">From a marketing point of view, I think companies would be wise to consider their availability for customers and potential customers. More and more company websites have a live chat option or a chatbot.<\/span><\/p><p><span style=\"font-weight: 400;\">They also furnish the visitor with the opportunity to email the company, with a response promised in the next two or three days, but there are those of us for whom that sounds like a lifetime.<\/span><\/p><p><span style=\"font-weight: 400;\">In short, we\u2019ve become savvier, more demanding, more used to technology and people being available, and more used to interactivity.<\/span><\/p><h2><strong>2. Greater use of VR and AR<\/strong><\/h2><p><span style=\"font-weight: 400;\">According to The Times, <\/span><a href=\"https:\/\/www.thetimes.co.uk\/edition\/news\/virtual-reality-pandemic-leads-to-rise-in-headset-sales-to-escape-lockdown-jhhn8wghn\"><span style=\"font-weight: 400;\">sales of virtual reality goggles have risen by 350%<\/span><\/a><span style=\"font-weight: 400;\"> since the outbreak of the pandemic, in order to escape the reality of staring at four walls day in and day out.<\/span><\/p><p><span style=\"font-weight: 400;\">In other words, one beneficial side effect of coronavirus is that the barriers to entry to the world of VR have been lowered. It is no longer the province of geeks and gamers.<\/span><\/p><p><span style=\"font-weight: 400;\">How long will it be, then, before we start to see more and more advertisements that cannot be fully appreciated without first donning some VR goggles or a VR headset?\u00a0<\/span><\/p><h2><strong>3. Direct appeal to parents<\/strong><\/h2><p><span style=\"font-weight: 400;\">The increased sales in VR headsets and goggles have occurred in the consumer market.<\/span><\/p><p><span style=\"font-weight: 400;\">Given that, and given the fact that so many youngsters are now having to be educated while at home, it would make sense for edtech companies to target parents directly.<\/span><\/p><p><span style=\"font-weight: 400;\">Arguably, the need for inexpensive but powerful devices has never been greater, nor vast swathes of the population more receptive.<\/span><\/p><h2><strong>4. More use of AI<\/strong><\/h2><p><span style=\"font-weight: 400;\">I\u2019ve noticed a growing number of services that automate or semi-automate online research, and then either draft an article based on that research and identification of keywords, or provide a list of main points the article ought to cover.<\/span><\/p><p><span style=\"font-weight: 400;\">Using AI in this context means, potentially, that more research can be done in less time.<\/span><\/p><h2><strong>5. More use of AI in both research and crafting content<\/strong><\/h2><p><span style=\"font-weight: 400;\">This is one of the trends suggested in an <\/span><a href=\"https:\/\/www.adroll.com\/blog\/marketing\/digital-marketing-in-2021-the-trends-to-look-out-for\"><span style=\"font-weight: 400;\">article on digital marketing<\/span><\/a><span style=\"font-weight: 400;\"> in 2021. According to the article:<\/span><\/p><blockquote><p><span style=\"font-weight: 400;\">&#8220;67% of marketing leaders already leverage marketing automation tools. Though marketing automation software has existed for years, developers regularly release new digital capabilities. In 2021, this technology will further evolve, allowing marketers to better convert leads, generate personalized content, and track results.\u201d<\/span><\/p><\/blockquote><h2><strong>6. More use of social media<\/strong><\/h2><p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.searchenginewatch.com\/2021\/01\/06\/six-ways-to-steer-marketing-in-the-post-pandemic-world\/\"><span style=\"font-weight: 400;\">search engine watch<\/span><\/a><span style=\"font-weight: 400;\">, the use of social media has \u201csurged\u201d in recent months, so savvy businesses should devote more time and resources into social media marketing.<\/span><\/p><p><span style=\"font-weight: 400;\">Large edtech companies do this already of course, but the article is aimed mainly at smaller businesses.<\/span><\/p><h2><strong>7. Use of ultra-niche keywords<\/strong><\/h2><p><span style=\"font-weight: 400;\">The same article also advises (small) businesses to target ultra-niche keywords in their marketing.<\/span><\/p><p><span style=\"font-weight: 400;\">This means acting on the suggestion made in <\/span><a href=\"https:\/\/beedigital.marketing\/guest-blog-10-tips-for-launching-your-2021-strategy\/\"><span style=\"font-weight: 400;\">10 Tips for launching your 2021\u00a0 strategy<\/span><\/a><span style=\"font-weight: 400;\">, to find out who your typical customers are and the challenges they face.<\/span><\/p><p><span style=\"font-weight: 400;\">In other words, general marketing has to give way, to some extent, to much more highly focused marketing.<\/span><\/p><h2><strong>8. Free content<\/strong><\/h2><p><span style=\"font-weight: 400;\">There is so much free stuff out there that companies will almost certainly need to make more use of high-quality free content, in order to compete.<\/span><\/p><p><span style=\"font-weight: 400;\">The quality of some of these freebies is difficult to overstate. For example, some companies (not in mainstream education) have been offering free virtual tours and talks as a lead magnet for their paid-for services.<\/span><\/p><p><span style=\"font-weight: 400;\">The free tours are of the same length and high quality as the paid-for ones.<\/span><\/p><p><span style=\"font-weight: 400;\">It means that anyone pondering whether or not to buy a tour doesn\u2019t have to go by the reviews and hope for the best. They can literally try before they buy.<\/span><\/p><h2><strong>9. Reflection of, and accommodation of, the trends of edtech usage in schools\u00a0<\/strong><\/h2><p><span style=\"font-weight: 400;\">The trends in edtech use in schools covered in the \u201ctechnology in the time of Covid\u201d articles mentioned earlier suggest that marketing to schools in 2021 should take into account the greater use of flipped learning (which might indicate a demand for short videos, for example), accessibility of technology, and seamless integration with a school\u2019s MIS (because nobody now has the time or inclination to have to re-enter data or export it and import it from one application to another).<\/span><\/p><h2><strong>10. Flexibility as requirements change<\/strong><\/h2><p><span style=\"font-weight: 400;\">I should think a good selling point for a company itself, regardless of its actual product, is flexibility.<\/span><\/p><p><span style=\"font-weight: 400;\">Given that we don\u2019t know from one day to the next whether all, some or none of the kids are going to be in school, or learning from home, or whatever, companies will need to offer a high degree of flexibility in what they offer and how they offer it.\u00a0<\/span><\/p><h2><strong>11. Awareness of the changing consumer<\/strong><\/h2><p><span style=\"font-weight: 400;\">Just as we mentioned as a general point at the start of this article, it\u2019s probably the case that even the most technophobic and tech-sceptic teacher has become more confident with technology, more reliant upon it and, crucially, savvier about what it can help teachers and pupils to achieve.<\/span><\/p><p><span style=\"font-weight: 400;\">This increased savviness is bound to make potential customers more demanding. Edtech companies who ignore that likelihood in their approach to marketing will do at their peril.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>From availability to an awareness of your changing customer. Here are 11 edtech marketing trends for 2021&#8230;<\/p>\n","protected":false},"author":27,"featured_media":10089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11,155],"tags":[116,119,92,95,134,17,26,56,20,59,62,86,98,68,266,71,29,335,338,341],"class_list":["post-4638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-to-schools","category-marketing-to-schools-strategies","tag-ai","tag-artificial-intelligence","tag-coronavirus","tag-covid-19","tag-digital-learning","tag-edtech","tag-education","tag-learning","tag-marketing","tag-marketing-strategy","tag-marketing-trends","tag-online-learning","tag-pandemic","tag-schools","tag-social-media","tag-strategy","tag-technology","tag-trends","tag-virtual-reality","tag-vr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>11 Marketing trends in 2021 - Bee Digital<\/title>\n<meta name=\"description\" content=\"From availability to an awareness of your changing customer. 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