{"id":4294,"date":"2021-03-12T11:24:53","date_gmt":"2021-03-12T11:24:53","guid":{"rendered":"https:\/\/beedigital.marketing\/?p=4294"},"modified":"2022-09-09T14:44:40","modified_gmt":"2022-09-09T14:44:40","slug":"stop-reaching-out-the-wrong-way-with-your-outreach-strategy","status":"publish","type":"post","link":"http:\/\/beedigital.marketing\/stop-reaching-out-the-wrong-way-with-your-outreach-strategy\/","title":{"rendered":"Stop reaching out the wrong way with your outreach strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4294\" class=\"elementor elementor-4294\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39791e76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39791e76\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-448ea1e1\" data-id=\"448ea1e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-585f6639 elementor-widget elementor-widget-text-editor\" data-id=\"585f6639\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p dir=\"ltr\"><strong>Ever been on a bad date?<\/strong><\/p><p dir=\"ltr\">That\u2019s essentially what a bad outreach strategy is: it starts with hope but quickly ends in a bitter anti-climax because the other party is just not that into you (or your brand).<\/p><p dir=\"ltr\">Imagine you\u2019re a professional clown on a first date (that\u2019s right, you\u2019re a clown).<\/p><p dir=\"ltr\">You\u2019ve met someone for drinks, you\u2019ve been chatting to them for an hour or two and they seem really interested in what you do, and vice versa.<\/p><p dir=\"ltr\">Feeling positive vibes, you arrange a second date and surprise them by making them a balloon animal before their very eyes\u2026 only to see a horrified expression on their face as they quickly reveal they have globophobia (a fear of balloons).<\/p><p dir=\"ltr\"><b>Sorry, but they\u2019re really not that into you.<\/b><\/p><p dir=\"ltr\">Just like a date, if you don\u2019t put together a proper outreach strategy from the start and reach out to the wrong audience &#8211; it doesn\u2019t work out.<\/p><p dir=\"ltr\">Here\u2019s why and how you can avoid the same deflated balloon-animal-effect in marketing&#8230;<\/p><h2>The power of 3\u00a0<\/h2><p><strong>3 quick wins<\/strong><\/p><p dir=\"ltr\">Whether you\u2019ve never had an outreach strategy before or tried, failed and chosen never to repeat the same mistake again &#8211; here are 3 quick outreach wins to help motivate you from the get-go:<\/p><ol><li><strong>Increase your traffic \u2192<\/strong> By reaching out to the right influencer, you can increase the traffic to your company website, campaign microsite or landing page due to a retweet or link they have shared with their followers.\u00a0<\/li><li><strong>Boost your reach \u2192<\/strong> Your campaign or content will be accessible to potential leads who aren\u2019t subscribed to your emails, newsletters or social channels, including niche audiences you hadn\u2019t been aware of.<\/li><li><strong>Improve your credibility \u2192<\/strong> It can be difficult being recognised as a thought leader in your specific field or sector to grab the attention of your audience with rich and relevant content\u2026 which is why having a known and revered expert engaging with your content and advocating your brand will up your credibility.<\/li><\/ol><h3>3 mistakes to avoid when doing outreach<\/h3><p dir=\"ltr\">There are also 3 things you should avoid when planning your outreach strategy to ensure you reap the above rewards:<\/p><ol><li><strong>Don\u2019t be generic \u2192<\/strong> You don\u2019t want to appear insincere when pitching to an influencer, so avoid any copy and paste jobs. You can draft templates for your communications, of course, but make sure you personalise your messages, don\u2019t include irrelevant information that applied to another influencer you contacted and don\u2019t send out the same email to multiple recipients in BCC.<\/li><li><strong>Don\u2019t be selfish \u2192 <\/strong>It\u2019s easy to ask for something that benefits you\u2026 but reaching out is about establishing a partnership. It\u2019s all about quid pro quo. If you present your pitch as an opportunity and outline what you can do for them (e.g. sharing their content or offering guest blog space on your site) the response it\u2019s going to be more favourable.<\/li><li><strong>Don\u2019t forget to follow-up \u2192<\/strong> One message is not enough. If you don\u2019t hear back immediately, you shouldn\u2019t be surprised. At the same time, you don\u2019t want to take it personally or be afraid of hounding them with a follow-up. Again, like a date, don\u2019t send another message in 24-hours or less, wait approximately 3 days to give them a nudge.<\/li><\/ol><h2>Do it by email<\/h2><p dir=\"ltr\">Email is a great way to share content &#8211; from promotional messages and sharing content, to welcoming new prospects and customers to your business.<\/p><p dir=\"ltr\">According to <a href=\"https:\/\/www.oberlo.co.uk\/blog\/email-marketing-statistics\">Statista<\/a>, 293.6 billion emails were sent and received each day in 2019.<\/p><p dir=\"ltr\">So, how do you get yours to stand out and get opened?<\/p><p dir=\"ltr\"><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/uk-email-marketing-benchmarks\/#:~:text=We%20found%20an%20average%20open%20rate%20of%2017.5%25%20in%20the%20UK.&amp;text=Test%2C%20test%2C%20test%20to%20find,campaigns%20to%20your%20specific%20audience.\">Campaign Monitor<\/a> reports that, depending on the email content, subject line and preheader text, the average open rate of a marketing email in the UK is 17.5%, with a click-through-rate (CTR) of 2.4%.<\/p><p dir=\"ltr\">What can you do to improve these statistics?<\/p><ul><li><strong>Optimise subject lines and preheaders \u2192<\/strong> To be more engaging and non-salesy, you can pose questions, use emotive words, personalise with the recipient\u2019s first name&#8230; and add <a href=\"https:\/\/emojipedia.org\/\">emojis<\/a> to stand out!<\/li><li><strong>Test your subject lines \u2192<\/strong> Which copy is performing best? With larger audience lists, you can A\/B split test your subject lines to see which one generates more opens with a sample audience. Then you can check the results to send the better performing subject line to the rest of your audience.<\/li><li><strong>Send at the best time of day \u2192<\/strong> Emails sent over the weekends don\u2019t perform well. Ideally, prepare to send emails on Tuesdays to Thursdays. Mondays are likely to be overlooked as it\u2019s the start of the week and they\u2019ve got meetings, etc. Fridays are no-nos too, as people are already in that TGIF \u2018weekend mode\u2019.<\/li><li><strong>Reach out with relevance \u2192<\/strong> Check social profiles, websites and blog sites to discover who would be more receptive to your message. When sending the introductory email, include relevant content, images and links that link your content to the content on their platforms and channels. This will demonstrate an affinity and value to your message.<\/li><\/ul><h2>Don\u2019t forget social<\/h2><p dir=\"ltr\">Who isn\u2019t on social, right?<\/p><p dir=\"ltr\">It\u2019s easy to find out who you should be connected with to create a list for your target outreach audience.\u00a0<\/p><p dir=\"ltr\">Start by searching hashtag topics related to your brand in the Twitter search bar to see which people are using these hashtags in their Twitter posts.<\/p><p dir=\"ltr\">Whittle down which users you want to contact by checking the information in their profile bio and links to any personal or professional website.<\/p><p dir=\"ltr\">Don\u2019t forget to check how active they are on Twitter, along with their number of followers. <b>More followers and frequent activity mean a greater audience your content can be shared with<\/b>.<\/p><p dir=\"ltr\">A quicker approach is to use <a href=\"https:\/\/app.buzzsumo.com\/\">BuzzSumo<\/a> to search for influencers on Twitter, YouTube and online authors to cast the digital net even wider.<\/p><p dir=\"ltr\">Simply enter your key search terms and BuzzSumo generates a list of names and profile handles to reach out to.<\/p><p dir=\"ltr\">Once you\u2019ve compiled your influencer outreach list, map out your next steps:<\/p><ul><li>Follow them, like posts regularly and comment on relevant posts<\/li><li>Send a DM to introduce yourself and mention posts or content they\u2019ve shared that\u2019s related to your own content or brand values<\/li><li>Propose a mutual relationship to share content on a regular basis<\/li><\/ul><h2>6 convincing benefits<\/h2><p dir=\"ltr\">If you or your boss aren\u2019t quite convinced and need to know more benefits before you decide to dedicate valuable time to set up an outreach strategy, here are 6 of them to consider:<\/p><ol><li><strong>Higher conversions \u2192<\/strong> With increased brand awareness and more traffic to your site or landing page, the better chance there is of converting visitors to customers.<\/li><li><strong>Rise in SERPs \u2192<\/strong> \u00a0More clicks on your site from increased traffic to your site will result in higher Search Engine Results Pages (SERPs).<\/li><li><strong>Boost your EAT value \u2192 <\/strong>Increasing the Expertise Accuracy Trust (EAT) of your website due to high-quality links between your content and trusted third party experts will be recognised by Google and improve your SERPs.<\/li><li><strong>More new customers and content \u2192 <\/strong>\u00a0Getting influencers to experience and review your products or services will engage new customers with their credible reviews. Plus, influencers love to create new and engaging content, which you can share and repurpose as part of your own content strategy.<\/li><li><strong>Long-term relationships \u2192<\/strong> Not only will establishing a relationship with influencers help the launch of your current campaign &#8211; sustaining a partnership with them will benefit your future campaigns and make the outreach process even easier.<\/li><li><strong>Cost-effective approach \u2192 <\/strong>Instead of outsourcing consultants or agencies that specialise in outreach strategies, you can generate the traffic you need from your target audience from a shared ad, social post or landing pages for free (based on a mutual partnership agreement).<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How do you know your prospects are into you? Reach out the right way with these 3 quick wins, 3 mistakes to avoid, 6 benefits, and more&#8230;<\/p>\n","protected":false},"author":30,"featured_media":7336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11,155],"tags":[251,17,254,20,257,260,263,266,269,272,275],"class_list":["post-4294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-to-schools","category-marketing-to-schools-strategies","tag-buzzsumo","tag-edtech","tag-influencers","tag-marketing","tag-marketing-outreach","tag-outreach","tag-outreach-strategy","tag-social-media","tag-social-media-influencers","tag-twitter","tag-twitter-influencers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stop reaching out the wrong way with your outreach strategy - Bee Digital<\/title>\n<meta name=\"description\" content=\"How do you know your prospects are into you? 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