{"id":37313,"date":"2026-02-17T10:22:44","date_gmt":"2026-02-17T10:22:44","guid":{"rendered":"https:\/\/beedigital.marketing\/?p=37313"},"modified":"2026-02-17T10:23:09","modified_gmt":"2026-02-17T10:23:09","slug":"the-power-of-before-and-after-when-selling-to-schools","status":"publish","type":"post","link":"http:\/\/beedigital.marketing\/the-power-of-before-and-after-when-selling-to-schools\/","title":{"rendered":"The power of before and after when selling to schools"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"37313\" class=\"elementor elementor-37313\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62227d06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62227d06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-784fff2e\" data-id=\"784fff2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-beefe3b elementor-widget elementor-widget-heading\" data-id=\"beefe3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Ah, the Instagram fitness ads. \ud83c\udfcb\ufe0f <br><br>You know, the ones that make you question your life choices while scrolling through your feed (while guiltily eating a sausage roll from Greggs).<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f527d elementor-widget elementor-widget-text-editor\" data-id=\"04f527d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The \u2018before and after\u2019 pics of people showing their transformation from Week 1 to Week 30 are visually striking, but the comments show an understandable lack of trust in what we&#8217;re seeing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14729ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14729ca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d101122\" data-id=\"d101122\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-440ad57 elementor-widget elementor-widget-image\" data-id=\"440ad57\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2026\/02\/Instagram-fitness-adverts-before-and-after.png\" class=\"attachment-large size-large wp-image-37322\" alt=\"\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2026\/02\/Instagram-fitness-adverts-before-and-after.png 600w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2026\/02\/Instagram-fitness-adverts-before-and-after-300x300.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2026\/02\/Instagram-fitness-adverts-before-and-after-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efee707 elementor-widget elementor-widget-heading\" data-id=\"efee707\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing is often a story about progress<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0684cd elementor-widget elementor-widget-text-editor\" data-id=\"f0684cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I feel the same way when the word \u201ctransformation\u201d is used in marketing. \ud83e\udd2e<\/p>\n<p><em>Never<\/em> use it or any of these <a href=\"http:\/\/beedigital.marketing\/marketing-to-schools-cliche-bingo\/\">marketing to schools copy clich\u00e9s<\/a>, <em>pleaseandthankyou.<\/em><\/p>\n<p>They sound too dramatic, unrealistic, and something that takes a massive amount of effort and time to achieve.<\/p>\n<p>Let&#8217;s be honest; not everyone is up for that.<\/p>\n<p>But the visuals in these ads\u00a0<em>are<\/em>\u00a0powerful&#8230;<\/p>\n<p>They tell a story of progress, and you instantly understand what&#8217;s been achieved and the time frame in which it&#8217;s been accomplished.<\/p>\n<p><strong>Why not be\u00a0<em>more<\/em>\u00a0upfront about the \u2018before and after\u2019 state and show exactly where your tools will take educators, with clear and honest expectations?<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a88bf54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a88bf54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17c0048\" data-id=\"17c0048\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9804b44 elementor-widget elementor-widget-heading\" data-id=\"9804b44\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83d\udee0\ufe0f \u2018Before and After\u2019 for your product\/ service<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7769cdf elementor-widget elementor-widget-text-editor\" data-id=\"7769cdf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Whether it\u2019s on your website, emails, or ads it\u2019s crucial to paint a clear picture of what life is like for educators and institutions <strong>before<\/strong> using your tool and what happens <strong>after<\/strong> they\u2019ve implemented it.<\/p>\n<p>Comparing an unhappy present to a happy future is a proven marketing strategy.<\/p>\n<p>For example:<\/p>\n<p><strong>Before:<\/strong> Teachers overwhelmed with endless marking.<\/p>\n<p><strong>After:<\/strong> Auto-marking tools that allow them to focus more on quality student interactions.<\/p>\n<p>And:<\/p>\n<p><strong>Before:<\/strong> Disjointed attendance records.<\/p>\n<p><strong>After:<\/strong> A streamlined digital platform that gives teachers easy access to trends and insights.<\/p>\n<p>This approach clarifies your offering and, more importantly, helps set realistic customer expectations.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-748dc08 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"748dc08\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74ccb79\" data-id=\"74ccb79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-585df8b elementor-widget elementor-widget-heading\" data-id=\"585df8b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83d\udcca How to apply this to your messaging<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f31b4e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5f31b4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Take a page from fitness ads but without the overhyped transforma&#8230; nope. I can\u2019t say it. \ud83e\udd22<\/p><p>On your product pages, webinar invites, or demo sign-up forms, turn your copy into a visually compelling text-based version of the \u2018before and after\u2019 pics without the fluff.<\/p><p>Like this WILL do-WON\u2019T do approach, with a maths learning tool as an example:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b1f002 elementor-widget elementor-widget-image\" data-id=\"2b1f002\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2026\/02\/What-we-will-do-what-we-wont-do-comparison-chart-1024x576.png\" class=\"attachment-large size-large wp-image-37319\" alt=\"What we will do what we wont do comparison chart by Bee Digital - marketing agency for the education sector\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2026\/02\/What-we-will-do-what-we-wont-do-comparison-chart-1024x576.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2026\/02\/What-we-will-do-what-we-wont-do-comparison-chart-300x169.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2026\/02\/What-we-will-do-what-we-wont-do-comparison-chart-768x432.png 768w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2026\/02\/What-we-will-do-what-we-wont-do-comparison-chart-1536x864.png 1536w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2026\/02\/What-we-will-do-what-we-wont-do-comparison-chart.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4744db7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4744db7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>No one likes surprises when they buy into something, which is why this approach works so well:<\/p>\n<ol>\n<li>\n<p><strong>Builds trust<\/strong>: Customers are more likely to engage when they know precisely what they&#8217;re getting into.<\/p>\n<\/li>\n<li>\n<p><strong>Sets clear expectations<\/strong>: By outlining the problems you solve and the outcome they can expect, you&#8217;re aligning your product with their needs.<\/p>\n<\/li>\n<li>\n<p><strong>Improves engagement<\/strong>: Whether booking a demo, attending a webinar, or signing up for a trial, customers are more likely to take action if they see what\u2019s in it for them.<\/p>\n<\/li>\n<li>\n<p><strong>Reduces friction<\/strong>: If the path from\u00a0<strong>before\u00a0<\/strong>to\u00a0<strong>after\u00a0<\/strong>is clear and actionable, there\u2019s less hesitation from prospects and decision-makers.<\/p>\n<\/li>\n<\/ol>\n<p>So, next time you\u2019re crafting a landing page, sending out a webinar invite, or designing an ad, think about how you can\u00a0<strong>show the before and after.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16f34c16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16f34c16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-456582cf\" data-id=\"456582cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-231f31ad elementor-widget elementor-widget-heading\" data-id=\"231f31ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Want to know more about working with our agency?<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cbf5199 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7cbf5199\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/beedigital.marketing\/services\/website-design-services\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">I'm open to see what's possible. Let's do it.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Stop selling big promises that sound great but mean very little. Show educators exactly where they are now, where they\u2019ll be next, and how you\u2019ll get them there.<\/p>\n","protected":false},"author":9,"featured_media":37337,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[155],"tags":[329,439,20,59,71],"class_list":["post-37313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-to-schools-strategies","tag-brand-marketing","tag-digital-marketing","tag-marketing","tag-marketing-strategy","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The power of before and after when selling to schools<\/title>\n<meta name=\"description\" content=\"Stop overhyping your offer. Learn how before and after marketing helps educators understand outcomes and drives stronger engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/beedigital.marketing\/the-power-of-before-and-after-when-selling-to-schools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The power of before and after when selling to schools\" \/>\n<meta property=\"og:description\" content=\"Stop selling big promises that sound great but mean very little. 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