{"id":36504,"date":"2025-11-18T14:38:30","date_gmt":"2025-11-18T14:38:30","guid":{"rendered":"https:\/\/beedigital.marketing\/?p=36504"},"modified":"2025-11-18T14:39:15","modified_gmt":"2025-11-18T14:39:15","slug":"why-framing-matters-when-marketing-to-teachers","status":"publish","type":"post","link":"http:\/\/beedigital.marketing\/why-framing-matters-when-marketing-to-teachers\/","title":{"rendered":"Why framing matters when marketing to teachers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36504\" class=\"elementor elementor-36504\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62227d06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62227d06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-784fff2e\" data-id=\"784fff2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-beefe3b elementor-widget elementor-widget-heading\" data-id=\"beefe3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">If you work for an education company, here\u2019s a few hard truths:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f527d elementor-widget elementor-widget-text-editor\" data-id=\"04f527d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>There&#8217;s a good chance you and your competitors are all positioning yourselves similarly.<\/p><p>But the market is crowded.<\/p><p>Teachers are tired of feature lists.<\/p><p>Your competitors can spin up blogs, ads, and brochures just as quickly as you using an AI platform.<\/p><p>Your advantage is no longer just<strong> what<\/strong> you say, or even <strong>where<\/strong> you say it.<\/p><p>It\u2019s how you <strong>frame<\/strong> it.<\/p><p>The right framing makes your product sound like a lifeline. The wrong frame makes it sound like forgettable noise.<\/p><p>The <a href=\"https:\/\/thedecisionlab.com\/biases\/framing-effect\" target=\"_blank\" rel=\"noopener\"><strong>framing effect <\/strong><\/a>is one of the most important psychological biases for marketers to understand.<\/p><p>Because the truth is people don\u2019t make decisions based on data alone. They make them based on how that data is framed.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14729ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14729ca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d101122\" data-id=\"d101122\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efee707 elementor-widget elementor-widget-heading\" data-id=\"efee707\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why framing matters in marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0684cd elementor-widget elementor-widget-text-editor\" data-id=\"f0684cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Think about the world outside education for a second. Marketers use framing all the time. Take a bottle of juice.<\/p><p>\u274c \u201cContains 30 grams of sugar\u201d (sounds heavy, worrying, a red flag).<\/p><p>\u2705 \u201cMade with the natural sweetness of fruit\u201d (same sugar, softer frame).<\/p><p>Or with chocolate bars:<\/p><p>\u274c \u201cOver a quarter of your daily sugar in one serving.\u201d<\/p><p>\u2705 \u201cA fun-sized treat under 200 calories.\u201d<\/p><p>It\u2019s the same underlying fact. But one frame sounds positive, immediate, and desirable. The other? Flat and uninspiring.<\/p><p>We like to imagine our decisions are rational. But behavioural economics tells us they rarely are. Kahneman and Tversky, the psychologists who made this stuff famous with their <a href=\"https:\/\/thedecisionlab.com\/reference-guide\/economics\/prospect-theory\" target=\"_blank\" rel=\"noopener\">prospecting theory<\/a>, showed that people respond differently to the same information <strong>depending on how it\u2019s phrased<\/strong>.<\/p><p>Marketers in every sector have learned to lean on this.<\/p><p>Education, for some reason, often hasn\u2019t.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a88bf54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a88bf54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17c0048\" data-id=\"17c0048\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9804b44 elementor-widget elementor-widget-heading\" data-id=\"9804b44\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What happens in schools<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7769cdf elementor-widget elementor-widget-text-editor\" data-id=\"7769cdf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Let\u2019s bring it back to the classroom.<\/p><p>Leaders and teachers aren\u2019t reading marketing copy with calm, reflective attention. They\u2019re tired. They\u2019re busy. They\u2019re filtering out 99% of the noise that lands in their inbox.<\/p><p>And here\u2019s the thing: they\u2019re not rejecting your product because they don\u2019t believe in its features. They\u2019re potentially rejecting it <strong>because of the way it\u2019s framed<\/strong>.<\/p><p>Consider these three versions of the same claim:<\/p><ul><li>\u201cSave time.\u201d (abstract, everyone says it)<\/li><li>\u201cSave 30 minutes a day.\u201d (clearer, but still functional)<\/li><li>\u201cLeave school 30 minutes earlier.\u201d (relatable, desirable, human)<\/li><\/ul><p>Which one do you think makes a teacher stop scrolling?<\/p><p>The third one. Because it frames the benefit in terms of <em>relief<\/em>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-748dc08 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"748dc08\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74ccb79\" data-id=\"74ccb79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-585df8b elementor-widget elementor-widget-heading\" data-id=\"585df8b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Where most edtech and education suppliers gets framing wrong<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-320091d elementor-widget elementor-widget-image\" data-id=\"320091d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/11\/Framing-marketing-technique-for-charities-Bee-Digital-agency-1024x768.png\" class=\"attachment-large size-large wp-image-36612\" alt=\"Illustration of a person choosing how much to donate to charity\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/11\/Framing-marketing-technique-for-charities-Bee-Digital-agency-1024x768.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/11\/Framing-marketing-technique-for-charities-Bee-Digital-agency-300x225.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/11\/Framing-marketing-technique-for-charities-Bee-Digital-agency-768x576.png 768w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/11\/Framing-marketing-technique-for-charities-Bee-Digital-agency.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f31b4e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5f31b4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I often see three common mistakes:<\/p><ol><li><p><strong>Abstract claims<\/strong><\/p><p>\u201cImprove outcomes\u201d or \u201cboost efficiency\u201d sound fine in a boardroom. But to a deputy head on their third Teams call of the morning, they\u2019re meaningless.<\/p><\/li><li><p><strong>Too technical framing<\/strong><\/p><p>\u201cAI-powered dashboard\u201d or \u201ccloud-based reporting tool\u201d might impress a CTO, but they don\u2019t connect emotionally with the people actually using your product.<\/p><\/li><li><p><strong>Over-optimistic framing<\/strong><\/p><p>\u201cRevolutionise education\u201d makes teachers roll their eyes. They\u2019ve been promised that line a hundred times before.<\/p><\/li><\/ol><p>Bad framing doesn\u2019t just fall flat. It actively makes schools distrust you. Because it sounds like you don\u2019t get <a href=\"http:\/\/beedigital.marketing\/the-power-of-teacher-voices-in-your-marketing\/\">what their day actually feels like<\/a>.<\/p><p><strong>Everyday examples you can steal from<\/strong><\/p><p>Sometimes it helps to step outside the education bubble to see how framing works elsewhere.<\/p><ul><li>Health campaigns talk about \u201c9 out of 10 people survive if caught early\u201d instead of \u201c1 out of 10 people die if left too late.\u201d<\/li><li>Charities ask for \u201cthe cost of a cup of coffee a week\u201d instead of \u201c\u00a3150 a year.\u201d<\/li><li>Tech companies sell \u201cpeace of mind\u201d instead of \u201ctwo-factor authentication.\u201d<\/li><\/ul><p>The trick is always the same: take the raw fact, and frame it in terms of the <strong>positive effect<\/strong> it brings.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e329b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e329b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-364cd2c\" data-id=\"364cd2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-543d425 elementor-widget elementor-widget-heading\" data-id=\"543d425\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to frame your messages to appeal to school staff<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-167302e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"167302e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Framing isn\u2019t about spin. It\u2019s about empathy.<\/p><p>You need to frame your product in a way that matches the lived reality of the audience you\u2019re selling to. Here are some principles our team shares with clients when pulling together campaigns:<\/p><p><strong>1. Anchor benefits in human stories<\/strong><\/p><p>Instead of saying \u201creduce workload,\u201d say:<\/p><ul><li>\u201cA SENDCo who finally leaves school on time.\u201d<\/li><li>\u201cA head of year who gets to their daughter\u2019s football match.\u201d<\/li><li>\u201cA deputy head who walks into governors\u2019 meetings confident, not scrambling.\u201d<\/li><\/ul><p><strong>2. Frame outcomes, not outputs<\/strong><\/p><p>Outputs are features. Outcomes are what happens as a result.<\/p><ul><li>\u201cAutomated safeguarding alerts\u201d (output) becomes \u201cCatch issues early and sleep soundly at night\u201d (outcome).<\/li><li>\u201cCustomisable assessment dashboards\u201d (output) becomes \u201cSpot gaps before Ofsted does\u201d (outcome).<\/li><\/ul><p><strong>3. Be honest about limits<\/strong><\/p><p>Ironically, framing what you <em>don\u2019t<\/em> do makes what you <em>do<\/em> more believable.<\/p><ul><li>\u201cWe\u2019re not a silver bullet, but the 90 minutes a week we save you frees you up to do things you WANT to do.\u201d<\/li><li>\u201cWe won\u2019t replace your MIS. We\u2019ll finally make it useful.\u201d<\/li><\/ul><p>That kind of framing builds trust because it sounds grounded, not a PR machine.<\/p><p><strong>4. Contextualise the value<\/strong><\/p><p>Help leaders picture the impact.<\/p><ul><li>\u201cSave 30 minutes a day\u201d becomes \u201cThat\u2019s 12 days a year you\u2019re giving back to your staff.\u201d<\/li><li>\u201cImprove attendance tracking\u201d becomes \u201cSpot patterns early before they cost you a full term.\u201d<\/li><\/ul><p>The difference is subtle. But it\u2019s everything.<\/p><p><!-- notionvc: 994d2cc9-3f51-464b-8b05-da0776db34fa --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39234bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39234bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8894a94\" data-id=\"8894a94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91ed924 elementor-widget elementor-widget-heading\" data-id=\"91ed924\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to apply the framing effect in your own marketing to schools<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c378b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c378b5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5aa0137\" data-id=\"5aa0137\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd34b30 elementor-widget elementor-widget-image\" data-id=\"dd34b30\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/11\/Try-the-framing-marketing-strategy-Bee-Digital-agency-1024x768.png\" class=\"attachment-large size-large wp-image-36624\" alt=\"\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/11\/Try-the-framing-marketing-strategy-Bee-Digital-agency-1024x768.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/11\/Try-the-framing-marketing-strategy-Bee-Digital-agency-300x225.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/11\/Try-the-framing-marketing-strategy-Bee-Digital-agency-768x576.png 768w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/11\/Try-the-framing-marketing-strategy-Bee-Digital-agency.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8158d9a elementor-widget elementor-widget-heading\" data-id=\"8158d9a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">On social media<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d1d846 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2d1d846\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Instead of:<\/p>\n<p>\u274c \u201cOur new feature tracks interventions across multiple year groups.\u201d<\/p>\n<p>Try:<\/p>\n<p>\u2705 \u201cStill pulling intervention data from three systems on a Sunday night? We fix that.\u201d<\/p>\n<p>Why it works: The second frames the feature around a pain point teachers instantly recognise.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6856c4c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6856c4c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4491bbf\" data-id=\"4491bbf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccc115c elementor-widget elementor-widget-heading\" data-id=\"ccc115c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">On landing pages<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e596e2d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e596e2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Instead of:<\/p>\n<p>\u274c \u201cCloud-based platform with advanced reporting features.\u201d<\/p>\n<p>Try:<\/p>\n<p>\u2705 \u201cWalk into your governors\u2019 meeting confident, with evidence at your fingertips.\u201d<\/p>\n<p>Why it works: The first is an output. The second is the outcome leaders actually care about.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b68acc4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b68acc4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed842d2\" data-id=\"ed842d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42e4ec3 elementor-widget elementor-widget-heading\" data-id=\"42e4ec3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">On email subject lines<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac382e0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ac382e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Instead of:<\/p>\n<p>\u274c \u201cSave time on data entry.\u201d<\/p>\n<p>Try:<\/p>\n<p>\u2705 \u201cLeave school 30 minutes earlier this week.\u201d<\/p>\n<p>Why it works: The second is personal, vivid, and easy to imagine.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac44711 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac44711\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58743f7\" data-id=\"58743f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0929ddf elementor-widget elementor-widget-heading\" data-id=\"0929ddf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">On sales presentations<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-616a706 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"616a706\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Instead of:<\/p>\n<p>\u274c \u201cEnd-to-end solution for tracking student progress.\u201d<\/p>\n<p>Try:<\/p>\n<p>\u2705 \u201cA clear picture of progress, without chasing five different systems.\u201d<\/p>\n<p>Why it works: Teachers don\u2019t fall in love with dashboards. They fall in love with the relief of not wasting time scratching data from different sources.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e53105 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e53105\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5b0714\" data-id=\"b5b0714\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a639d8 elementor-widget elementor-widget-heading\" data-id=\"3a639d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Framing is the lens through which teachers see your product<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bebed8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4bebed8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>So ask yourself: right now, are you framing your product as just another product and feature list\u2026<\/p><p>&#8230;or as the relief that teachers have been waiting for?<\/p><p>PS:<\/p><p>I recognise there\u2019s an ethical dimension here too. Is framing underhand? I\u2019d argue it depends on intent. Sugary drink makers use framing to downplay sugar content is a tactic that could mislead people into thinking a product is healthier than it is. That\u2019s manipulative.<\/p><p>But in education, the responsibility is different. Framing isn\u2019t about<strong> hiding the truth<\/strong>; it\u2019s about clarifying it in language that <strong>resonates with the people living the problem<\/strong>.<\/p><p>If your tool really does save teachers time, it\u2019s not dishonest to frame that in terms of \u201cleaving school earlier\u201d, it\u2019s making the benefit real and human.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16f34c16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16f34c16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-456582cf\" data-id=\"456582cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-231f31ad elementor-widget elementor-widget-heading\" data-id=\"231f31ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">We can you frame your product to appeal to teachers<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cbf5199 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7cbf5199\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/beedigital.marketing\/services\/website-design-services\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">I'm open to see what's possible. Let's do it.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Framing is one of the simplest ways to make your marketing message stand out in a crowded school market. When you shift the wording from features to the everyday relief teachers feel, your product becomes easier for schools to notice and quicker for them to understand.<\/p>\n","protected":false},"author":9,"featured_media":36555,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[329,439,20,59,71],"class_list":["post-36504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-to-schools","tag-brand-marketing","tag-digital-marketing","tag-marketing","tag-marketing-strategy","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why framing matters when marketing to teachers<\/title>\n<meta name=\"description\" content=\"Learn how framing transforms education marketing and helps schools instantly understand the real value of your product.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/beedigital.marketing\/why-framing-matters-when-marketing-to-teachers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why framing matters when marketing to teachers\" \/>\n<meta property=\"og:description\" content=\"Learn how framing transforms education marketing and helps schools instantly understand the real value of your product.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/beedigital.marketing\/why-framing-matters-when-marketing-to-teachers\/\" \/>\n<meta property=\"og:site_name\" content=\"Bee Digital\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-18T14:38:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-18T14:39:15+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/11\/Framing-marketing-technique-Bee-Digital-agency.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chris Bradford\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How education brands should handle Trolls and toxic comments\" \/>\n<meta name=\"twitter:description\" content=\"Trolls and toxic comments can derail a great education ad campaign. This post shows how to protect your brand, respond with confidence, and even turn hate into marketing gold. Whether it\u2019s muting the noise, burying bad emojis, or flipping negative comments into a values-driven campaign, smart brands in the education sector are ready for it.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/07\/Internet-troll-illustration.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Bradford\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/beedigital.marketing\/why-framing-matters-when-marketing-to-teachers\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/beedigital.marketing\/why-framing-matters-when-marketing-to-teachers\/\"},\"author\":{\"name\":\"Chris Bradford\",\"@id\":\"https:\/\/beedigital.marketing\/#\/schema\/person\/2d9f37609b94e1ade56b8f7735ebe3fa\"},\"headline\":\"Why framing matters when marketing to teachers\",\"datePublished\":\"2025-11-18T14:38:30+00:00\",\"dateModified\":\"2025-11-18T14:39:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/beedigital.marketing\/why-framing-matters-when-marketing-to-teachers\/\"},\"wordCount\":1199,\"publisher\":{\"@id\":\"https:\/\/beedigital.marketing\/#organization\"},\"image\":{\"@id\":\"http:\/\/beedigital.marketing\/why-framing-matters-when-marketing-to-teachers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/11\/Framing-marketing-technique-Bee-Digital-agency.png\",\"keywords\":[\"brand marketing\",\"digital marketing\",\"marketing\",\"marketing strategy\",\"strategy\"],\"articleSection\":[\"Digital marketing to schools\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/beedigital.marketing\/why-framing-matters-when-marketing-to-teachers\/\",\"url\":\"http:\/\/beedigital.marketing\/why-framing-matters-when-marketing-to-teachers\/\",\"name\":\"Why framing matters when marketing to teachers\",\"isPartOf\":{\"@id\":\"https:\/\/beedigital.marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/beedigital.marketing\/why-framing-matters-when-marketing-to-teachers\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/beedigital.marketing\/why-framing-matters-when-marketing-to-teachers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/11\/Framing-marketing-technique-Bee-Digital-agency.png\",\"datePublished\":\"2025-11-18T14:38:30+00:00\",\"dateModified\":\"2025-11-18T14:39:15+00:00\",\"description\":\"Learn how framing transforms education marketing and helps schools instantly understand the real value of your product.\",\"breadcrumb\":{\"@id\":\"http:\/\/beedigital.marketing\/why-framing-matters-when-marketing-to-teachers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/beedigital.marketing\/why-framing-matters-when-marketing-to-teachers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/beedigital.marketing\/why-framing-matters-when-marketing-to-teachers\/#primaryimage\",\"url\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/11\/Framing-marketing-technique-Bee-Digital-agency.png\",\"contentUrl\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/11\/Framing-marketing-technique-Bee-Digital-agency.png\",\"width\":1200,\"height\":900,\"caption\":\"Illustration of two orange juice cartons with showing examples of the framing marketing technique - Bee Digital agency\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/beedigital.marketing\/why-framing-matters-when-marketing-to-teachers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/beedigital.marketing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why framing matters when marketing to teachers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/beedigital.marketing\/#website\",\"url\":\"https:\/\/beedigital.marketing\/\",\"name\":\"Bee Digital\",\"description\":\"Education Marketing Agency | Marketing Services for Education &amp; EdTech companies\",\"publisher\":{\"@id\":\"https:\/\/beedigital.marketing\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/beedigital.marketing\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/beedigital.marketing\/#organization\",\"name\":\"Bee Digital ltd\",\"url\":\"https:\/\/beedigital.marketing\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/beedigital.marketing\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/Bee-Digital-Education-Marketing-600px-x-600px-web-ready.png\",\"contentUrl\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/Bee-Digital-Education-Marketing-600px-x-600px-web-ready.png\",\"width\":600,\"height\":600,\"caption\":\"Bee Digital ltd\"},\"image\":{\"@id\":\"https:\/\/beedigital.marketing\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/beedigital.marketing\/#\/schema\/person\/2d9f37609b94e1ade56b8f7735ebe3fa\",\"name\":\"Chris Bradford\",\"url\":\"https:\/\/beedigital.marketing\/author\/chris\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why framing matters when marketing to teachers","description":"Learn how framing transforms education marketing and helps schools instantly understand the real value of your product.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/beedigital.marketing\/why-framing-matters-when-marketing-to-teachers\/","og_locale":"en_US","og_type":"article","og_title":"Why framing matters when marketing to teachers","og_description":"Learn how framing transforms education marketing and helps schools instantly understand the real value of your product.","og_url":"http:\/\/beedigital.marketing\/why-framing-matters-when-marketing-to-teachers\/","og_site_name":"Bee Digital","article_published_time":"2025-11-18T14:38:30+00:00","article_modified_time":"2025-11-18T14:39:15+00:00","og_image":[{"width":1200,"height":900,"url":"http:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/11\/Framing-marketing-technique-Bee-Digital-agency.png","type":"image\/png"}],"author":"Chris Bradford","twitter_card":"summary_large_image","twitter_title":"How education brands should handle Trolls and toxic comments","twitter_description":"Trolls and toxic comments can derail a great education ad campaign. This post shows how to protect your brand, respond with confidence, and even turn hate into marketing gold. Whether it\u2019s muting the noise, burying bad emojis, or flipping negative comments into a values-driven campaign, smart brands in the education sector are ready for it.","twitter_image":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/07\/Internet-troll-illustration.png","twitter_misc":{"Written by":"Chris Bradford","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/beedigital.marketing\/why-framing-matters-when-marketing-to-teachers\/#article","isPartOf":{"@id":"http:\/\/beedigital.marketing\/why-framing-matters-when-marketing-to-teachers\/"},"author":{"name":"Chris Bradford","@id":"https:\/\/beedigital.marketing\/#\/schema\/person\/2d9f37609b94e1ade56b8f7735ebe3fa"},"headline":"Why framing matters when marketing to teachers","datePublished":"2025-11-18T14:38:30+00:00","dateModified":"2025-11-18T14:39:15+00:00","mainEntityOfPage":{"@id":"http:\/\/beedigital.marketing\/why-framing-matters-when-marketing-to-teachers\/"},"wordCount":1199,"publisher":{"@id":"https:\/\/beedigital.marketing\/#organization"},"image":{"@id":"http:\/\/beedigital.marketing\/why-framing-matters-when-marketing-to-teachers\/#primaryimage"},"thumbnailUrl":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/11\/Framing-marketing-technique-Bee-Digital-agency.png","keywords":["brand marketing","digital marketing","marketing","marketing strategy","strategy"],"articleSection":["Digital marketing to schools"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"http:\/\/beedigital.marketing\/why-framing-matters-when-marketing-to-teachers\/","url":"http:\/\/beedigital.marketing\/why-framing-matters-when-marketing-to-teachers\/","name":"Why framing matters when marketing to teachers","isPartOf":{"@id":"https:\/\/beedigital.marketing\/#website"},"primaryImageOfPage":{"@id":"http:\/\/beedigital.marketing\/why-framing-matters-when-marketing-to-teachers\/#primaryimage"},"image":{"@id":"http:\/\/beedigital.marketing\/why-framing-matters-when-marketing-to-teachers\/#primaryimage"},"thumbnailUrl":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/11\/Framing-marketing-technique-Bee-Digital-agency.png","datePublished":"2025-11-18T14:38:30+00:00","dateModified":"2025-11-18T14:39:15+00:00","description":"Learn how framing transforms education marketing and helps schools instantly understand the real value of your product.","breadcrumb":{"@id":"http:\/\/beedigital.marketing\/why-framing-matters-when-marketing-to-teachers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/beedigital.marketing\/why-framing-matters-when-marketing-to-teachers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/beedigital.marketing\/why-framing-matters-when-marketing-to-teachers\/#primaryimage","url":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/11\/Framing-marketing-technique-Bee-Digital-agency.png","contentUrl":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/11\/Framing-marketing-technique-Bee-Digital-agency.png","width":1200,"height":900,"caption":"Illustration of two orange juice cartons with showing examples of the framing marketing technique - Bee Digital agency"},{"@type":"BreadcrumbList","@id":"http:\/\/beedigital.marketing\/why-framing-matters-when-marketing-to-teachers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/beedigital.marketing\/"},{"@type":"ListItem","position":2,"name":"Why framing matters when marketing to teachers"}]},{"@type":"WebSite","@id":"https:\/\/beedigital.marketing\/#website","url":"https:\/\/beedigital.marketing\/","name":"Bee Digital","description":"Education Marketing Agency | Marketing Services for Education &amp; EdTech companies","publisher":{"@id":"https:\/\/beedigital.marketing\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/beedigital.marketing\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/beedigital.marketing\/#organization","name":"Bee Digital ltd","url":"https:\/\/beedigital.marketing\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/beedigital.marketing\/#\/schema\/logo\/image\/","url":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/Bee-Digital-Education-Marketing-600px-x-600px-web-ready.png","contentUrl":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/Bee-Digital-Education-Marketing-600px-x-600px-web-ready.png","width":600,"height":600,"caption":"Bee Digital ltd"},"image":{"@id":"https:\/\/beedigital.marketing\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/beedigital.marketing\/#\/schema\/person\/2d9f37609b94e1ade56b8f7735ebe3fa","name":"Chris Bradford","url":"https:\/\/beedigital.marketing\/author\/chris\/"}]}},"_links":{"self":[{"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/posts\/36504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/comments?post=36504"}],"version-history":[{"count":5,"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/posts\/36504\/revisions"}],"predecessor-version":[{"id":36642,"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/posts\/36504\/revisions\/36642"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/media\/36555"}],"wp:attachment":[{"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/media?parent=36504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/categories?post=36504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/tags?post=36504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}