{"id":31589,"date":"2025-07-10T15:36:53","date_gmt":"2025-07-10T15:36:53","guid":{"rendered":"https:\/\/beedigital.marketing\/?p=31589"},"modified":"2025-07-10T15:43:21","modified_gmt":"2025-07-10T15:43:21","slug":"how-education-brands-should-handle-trolls-and-toxic-comments","status":"publish","type":"post","link":"http:\/\/beedigital.marketing\/how-education-brands-should-handle-trolls-and-toxic-comments\/","title":{"rendered":"How education brands should handle Trolls and toxic comments"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31589\" class=\"elementor elementor-31589\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62227d06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62227d06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-784fff2e\" data-id=\"784fff2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-beefe3b elementor-widget elementor-widget-heading\" data-id=\"beefe3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">When you\u2019re running ads or social media aimed at schools and teachers...<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f527d elementor-widget elementor-widget-text-editor\" data-id=\"04f527d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>&#8230;the last thing you expect is for strangers to fill your comments section with angry emojis, sarcasm, or worse.<\/p>\n<p>But it happens.<\/p>\n<p>And when it does, how you handle it matters. Because every negative comment under your ad, even if completely irrelevant, can affect how your brand is perceived by the very people you <em>do<\/em> want to reach.<\/p>\n<p>Unless you&#8217;re Wendys.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f44e47 elementor-widget elementor-widget-image\" data-id=\"6f44e47\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/07\/Wendys-clapback-tweet.png\" class=\"attachment-large size-large wp-image-31616\" alt=\"Wendys McDonalds clap back tweet\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/07\/Wendys-clapback-tweet.png 600w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/07\/Wendys-clapback-tweet-300x300.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/07\/Wendys-clapback-tweet-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14729ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14729ca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d101122\" data-id=\"d101122\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efee707 elementor-widget elementor-widget-heading\" data-id=\"efee707\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why it\u2019s worth paying attention to this issue<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0684cd elementor-widget elementor-widget-text-editor\" data-id=\"f0684cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Trolls aren\u2019t new. But their impact on social advertising, especially in education, is something to take seriously.<\/p>\n<p>We supported a client whose campaign was targeted by a handful of online hecklers.<\/p>\n<p>The product was designed specifically for classroom use, yet the people criticising it had no visible connection to teaching, education, or even the UK.<\/p>\n<p>Still, the damage was done. A handful of \ud83d\ude21 emojis sat under their paid ad, and hateful comments kept popping up, visible to every school leader and teacher who came across it.<\/p>\n<p>No matter how brilliant your offer is, that kind of negativity can plant doubt. Especially when it\u2019s coming from strangers who don\u2019t even represent your intended audience.<\/p>\n<p>That\u2019s why it\u2019s critical to have a clear approach to social engagement.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-febc52c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"febc52c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f238e66\" data-id=\"f238e66\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e56632c elementor-widget elementor-widget-image\" data-id=\"e56632c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"150\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/07\/Facebook-emojis.png\" class=\"attachment-large size-large wp-image-31610\" alt=\"Facebook emojis from a Facebook post\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/07\/Facebook-emojis.png 600w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/07\/Facebook-emojis-300x75.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-870060f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"870060f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-170361a\" data-id=\"170361a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7f97a6 elementor-widget elementor-widget-heading\" data-id=\"d7f97a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">First, get clear on who\u2019s commenting<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12ed8da elementor-widget elementor-widget-text-editor\" data-id=\"12ed8da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Not all negativity is created equal. And not all commenters deserve your attention.<\/p>\n<p><strong>1. The trolls<\/strong><\/p>\n<p>These are the anonymous accounts or keyboard warriors who pop up with aggressive, off-topic, or sarcastic comments. They\u2019re usually not educators. They\u2019re not interested in a discussion. They\u2019re here to disrupt or insult.<\/p>\n<p>We all know arguing on the internet is pointless and will fall on deaf ears because people must be open to other opinions in order for theirs to be changed.<\/p>\n<p>And internet trolls don\u2019t really want to change.<\/p>\n<p><strong>How to respond:\u00a0<\/strong>Don\u2019t.<\/p>\n<p>Instead, block or hide their comments (&#8216;<a href=\"https:\/\/www.facebook.com\/business\/help\/1129470964230971\" target=\"_blank\" rel=\"noopener\">Manage comments on your ads in Meta Ads Manager<\/a>&#8216;). You can also limit who can comment on your ads or posts, depending on the platform.<\/p>\n<p><strong>2. The hecklers<\/strong><\/p>\n<p>These are the ones who often jump onto an ad because it\u2019s trending or being promoted. They may drop an emoji bomb or leave a cynical remark (usually without ever reading the content properly).<\/p>\n<p><strong>How to respond:<\/strong> Again, don\u2019t argue. Silence or block where appropriate. Their input isn\u2019t helpful, and engaging only encourages more disruption.<\/p>\n<p><strong>3. Your actual audience<\/strong><\/p>\n<p>Sometimes, the comment comes from a real teacher or school leader who feels confused, annoyed, or even insulted by your messaging.<\/p>\n<p>This group is different.<\/p>\n<p>They deserve a response not just for their sake, but because others are watching to see how you handle it.<\/p>\n<p><strong>How to respond:<\/strong> Acknowledge. Maybe invite the conversation offline. For example:<\/p>\n<p>\u201cThanks for sharing your thoughts. We never want our messaging to land the wrong way. Could you DM us or drop us an email at [X] so we can understand your perspective better?\u201d<\/p>\n<p>This approach shows empathy and openness without fuelling a public thread.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-748dc08 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"748dc08\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74ccb79\" data-id=\"74ccb79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-585df8b elementor-widget elementor-widget-heading\" data-id=\"585df8b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What should you do when negative emojis damages your ad\u2019s performance?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f31b4e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5f31b4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Paid ads are particularly vulnerable because you can\u2019t delete emojis the same way you can on organic posts.<\/p>\n<p>This means their once comical faces can quickly turn on you. Unwarranted negative emojis and comments can put people off your ad, especially if they\u2019re unfamiliar with your brand.<\/p>\n<p>But you can protect the way your ad looks at first glance.<\/p>\n<p><strong>You might want to consider \u201cEmoji shifting\u201d your Ad&#8217;s engagement.<\/strong><\/p>\n<p>Share the ad link internally and ask colleagues to add positive reactions such as \ud83d\udc4d, \u2764\ufe0f, or \ud83e\udd17.<\/p>\n<p>These are the three most commonly shown on most platforms.<\/p>\n<p>A few well-placed emojis from actual supporters will push the angry ones out of view unless someone taps to \u201cview all.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e329b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e329b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-364cd2c\" data-id=\"364cd2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-543d425 elementor-widget elementor-widget-heading\" data-id=\"543d425\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Should you ever re-use toxic comments in your marketing?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-167302e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"167302e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This won\u2019t be right for every brand, but it can be a powerful move when used with care.<\/p>\n<p>If a toxic comment illustrates a bigger misunderstanding about your product, or it challenges a value you\u2019re proud to defend, you can screenshot that comment (blur out names and icons), and use it as part of a values-led post or even a bold ad.<\/p>\n<p>For example:<\/p>\n<p>\u201cThis kind of feedback shows why we continue to support overwhelmed teachers.\u201d<\/p>\n<p>\u201cWe\u2019re proud to stand for DEI, no matter what the internet says.\u201d<\/p>\n<p>This approach, sometimes called \u201cmirror marketing,\u201d flips the negativity and reclaims the story.<\/p>\n<p>Unsure about using it as an ad campaign? You can include these new graphics in a blog or email to address these comments and delve deeper into the issue.<\/p>\n<p>What\u2019s important about taking this stance is to show your brand values and beliefs and how these relate to your product\/ service offering.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-833bb18 elementor-widget elementor-widget-image\" data-id=\"833bb18\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/07\/Toxic-ad-comments-1024x1024.png\" class=\"attachment-large size-large wp-image-31613\" alt=\"Toxic ad comment examples\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/07\/Toxic-ad-comments-1024x1024.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/07\/Toxic-ad-comments-300x300.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/07\/Toxic-ad-comments-150x150.png 150w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/07\/Toxic-ad-comments-768x768.png 768w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2025\/07\/Toxic-ad-comments.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67a7edf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67a7edf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14ed557\" data-id=\"14ed557\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-594db65 elementor-widget elementor-widget-heading\" data-id=\"594db65\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A word about censorship<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a9b9ec elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2a9b9ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Some marketers worry that hiding comments or restricting emojis feels dishonest.<\/p>\n<p>But here\u2019s the thing: you\u2019re not deleting <strong>valid criticism<\/strong> from teachers. You\u2019re moderating irrelevant or harmful noise from people who were never your audience to begin with.<\/p>\n<p><strong>If the negative comments are from teachers, take a look at your copy<\/strong><\/p>\n<p>Sometimes, negative feedback is a signal, not an attack.<\/p>\n<ul>\n<li>Does your messaging sound condescending? Even unintentionally?<\/li>\n<li>Is the post image appropriate and reflective of real classrooms?<\/li>\n<li>Are you overpromising results or making bold claims?<\/li>\n<\/ul>\n<p>Re-read your ad through a teacher\u2019s eyes. Better yet, show it to an <em>actual<\/em> teacher. A few small edits could make all the difference.<\/p>\n<p><strong>Set your policy now, <em>before<\/em> you need it<\/strong><\/p>\n<p>Waiting for a PR problem is never the right time to decide your policy.<\/p>\n<p>Instead, prepare a few basics:<\/p>\n<ol>\n<li>When will you respond and when will you block?<\/li>\n<li>Who decides what gets hidden or reported?<\/li>\n<li>What language will you use when replying to teachers?<\/li>\n<li>Do you have clear lines between criticism and trolling?<\/li>\n<\/ol>\n<p>A quick guide or decision tree for your marketing team will save you hours and protect your brand in the long run.<\/p>\n<p>Your brand doesn\u2019t need to be squeaky clean or <a href=\"http:\/\/beedigital.marketing\/want-more-teachers-to-trust-your-brand-pick-an-enemy\/\">controversy-free<\/a>. But it does need to be clear about what it stands for and who it stands with.<\/p>\n<p><strong>Our rule of thumb: When trolls appear, stay calm. When teachers comment, stay curious.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9774594 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9774594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb3538d\" data-id=\"cb3538d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7f67fe elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a7f67fe\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text 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