{"id":30657,"date":"2024-11-29T16:44:39","date_gmt":"2024-11-29T16:44:39","guid":{"rendered":"https:\/\/beedigital.marketing\/?p=30657"},"modified":"2024-11-29T16:45:22","modified_gmt":"2024-11-29T16:45:22","slug":"the-no-fluff-guide-to-marketing-your-product-to-international-schools","status":"publish","type":"post","link":"http:\/\/beedigital.marketing\/the-no-fluff-guide-to-marketing-your-product-to-international-schools\/","title":{"rendered":"The no-fluff guide to marketing your product to international schools"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30657\" class=\"elementor elementor-30657\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-710df79e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"710df79e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container 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i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;-o-text-overflow:ellipsis;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}@media only screen and (max-width:-1px){.elementor-toc--minimized-on-tablet_extra .elementor-toc__body{display:none}}@media only screen and (max-width:1024px){.elementor-toc--minimized-on-tablet .elementor-toc__body{display:none}}@media only screen and (max-width:-1px){.elementor-toc--minimized-on-mobile_extra .elementor-toc__body{display:none}}@media only screen and (max-width:767px){.elementor-toc--minimized-on-mobile .elementor-toc__body{display:none}}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><i class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><i class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62227d06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62227d06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-784fff2e\" data-id=\"784fff2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-beefe3b elementor-widget elementor-widget-heading\" data-id=\"beefe3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">How to build trust and boost sales with international schools<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f527d elementor-widget elementor-widget-text-editor\" data-id=\"04f527d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Selling educational products to international schools isn&#8217;t just about showcasing features. It&#8217;s about <strong>building trust<\/strong> and <strong>reducing perceived risks<\/strong>.<\/p><p>International schools are more likely to invest in solutions they feel confident about. We&#8217;ve run many campaigns for clients to the International school sector and this is a distillation of the various lessons we learned along the way.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14729ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14729ca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d101122\" data-id=\"d101122\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efee707 elementor-widget elementor-widget-heading\" data-id=\"efee707\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Selling to UK state schools vs. International Schools<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0684cd elementor-widget elementor-widget-text-editor\" data-id=\"f0684cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>The principles of marketing to schools remains the same, no matter where in the world they are.<\/b><\/p><p>The pressures, pain points, and ambitions are reflected similarly in every classroom, staff meeting, and executive body in every country.<\/p><p>But before planning out any campaign it&#8217;s worth understanding the operational differences between a state funded UK school and a privately funded International School.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79d94e4e elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79d94e4e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b2af166\" data-id=\"6b2af166\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20d22daf elementor-widget elementor-widget-toggle\" data-id=\"20d22daf\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>.elementor-toggle{text-align:start}.elementor-toggle .elementor-tab-title{font-weight:700;line-height:1;margin:0;padding:15px;border-bottom:1px solid #d5d8dc;cursor:pointer;outline:none}.elementor-toggle .elementor-tab-title .elementor-toggle-icon{display:inline-block;width:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon svg{margin-inline-start:-5px;width:1em;height:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-right{float:right;text-align:right}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-left{float:left;text-align:left}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-closed{display:block}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-opened{display:none}.elementor-toggle .elementor-tab-title.elementor-active{border-bottom:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-closed{display:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-opened{display:block}.elementor-toggle .elementor-tab-content{padding:15px;border-bottom:1px solid #d5d8dc;display:none}@media (max-width:767px){.elementor-toggle .elementor-tab-title{padding:12px}.elementor-toggle .elementor-tab-content{padding:12px 10px}}.e-con-inner>.elementor-widget-toggle,.e-con>.elementor-widget-toggle{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-5501\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-5501\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">\ud83d\udcb8 Funding and budget constraints<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-5501\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-5501\"><p>UK State Schools:<\/p><ul><li>Funded by the government with tight budgets.<\/li><li>Decisions hinge on government funds and budget allocations.<\/li><li>Procurement is formal, often involving competitive bidding and tendering.<\/li><\/ul><p>International Schools:<\/p><ul><li>Privately funded with flexible budgets.<\/li><li>Decision-making is more autonomous and quicker.<\/li><li>Higher budgets, especially in premium schools, allow for innovative investments.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-5502\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-5502\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">\u23f0 Decision-making processes<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-5502\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-5502\"><p>UK State Schools:<\/p><ul><li>Higher levels of centralised decision making involving local education authorities or MAT leadership.<\/li><li>Slow processes with multiple approval layers and adherence to public procurement rules.<\/li><\/ul><p>International Schools:<\/p><ul><li>Decentralised, with significant autonomy for school heads or boards.<\/li><li>Faster and more flexible decisions with less bureaucratic oversight.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-5503\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-5503\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">\ud83d\udca1 Curriculum Requirements<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-5503\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-5503\"><p>UK State Schools:<\/p><ul><li>Follow the National Curriculum and Department for Education guidelines.<\/li><li>Resources must align with UK standards and Ofsted criteria.<\/li><\/ul><p>International Schools:<\/p><ul><li>Diverse curricula (IB, British, American, etc.).<\/li><li>Products must be versatile to cater to various educational frameworks.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-5504\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-5504\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">\ud83d\uddfa\ufe0f Cultural and language considerations<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-5504\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-5504\"><p>UK State Schools:<\/p><ul><li>Predominantly English-speaking with a homogeneous culture.<\/li><li>Straightforward marketing and support focusing on UK needs.<\/li><\/ul><p>International Schools:<\/p><ul><li>Multicultural and multilingual environments requiring tailored marketing and support.<\/li><li>Consider cultural sensitivities and language differences in communications.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-5505\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-5505\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">\ud83d\udcaa Support and Training<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-5505\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-5505\"><p>UK State Schools:<\/p><ul><li>Limited professional development due to budget constraints.<\/li><li>Cost-effective training solutions focusing on existing resources.<\/li><\/ul><p>International Schools:<\/p><ul><li>Prioritise continuous professional development with sufficient budget for extensive training programs.<\/li><li>More extensive and tailored training and support packages emphasising long-term partnerships.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9774594 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9774594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb3538d\" data-id=\"cb3538d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09c60a6 elementor-widget elementor-widget-text-editor\" data-id=\"09c60a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">Each of these elements brings challenges and nuance to any sales and marketing approach.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eef8044 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eef8044\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c177e7\" data-id=\"7c177e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ea4dcc elementor-widget elementor-widget-heading\" data-id=\"4ea4dcc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Build trust and show evidence that your product works<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e86fbfc elementor-widget elementor-widget-text-editor\" data-id=\"e86fbfc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Cracking the international school market demands understanding cultural differences, fostering relationships, aligning with local standards, and providing ongoing support.<\/p><p>This seems so obvious, of course.<\/p><p>But many education companies lead with features and services, rather than benefits and evidence.<\/p><p>You&#8217;ve got to feel like the <strong>clear choice<\/strong>.<\/p><p>The best way to do that is by showing proof.<\/p><p><strong>Case studies aren\u2019t a &#8216;nice to have&#8217; for international schools &#8211; they\u2019re mandatory.<\/strong><\/p><p>And they need to go beyond generic \u201cIt&#8217;s great!\u201d testimonials. Be specific. Show numbers. Show outcomes. Show real photos of teachers using your product in schools like theirs (<a href=\"http:\/\/beedigital.marketing\/is-your-marketing-stuck-in-stock-photography-hell\/\">ditch the stock photos<\/a>\u00a0&#8211; no one believes them).<\/p><p>Why are they important?<\/p><p>Because an international school teacher can&#8217;t pop down the road to another local school who uses your product to see it in action.<\/p><p>So build credibility by displaying detailed case studies and testimonials from international school teachers, highlighting specific success metrics.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8bdb157 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bdb157\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-498d053d\" data-id=\"498d053d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4090f634 elementor-widget elementor-widget-heading\" data-id=\"4090f634\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">TOP TIP \ud83d\udc49<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3ab7e1d9\" data-id=\"3ab7e1d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ca80628 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2ca80628\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Consider offering a &#8220;Customer Connect&#8221; service to support conversions at the bottom of the funnel.<\/b><\/p>\n<p>If a similar school to your prospect has used your solution and seen improvements, let your prospect hear about it directly from them.<\/p>\n<p>This could be through a reference or even a direct conversation.<\/p>\n<p>Motivate your best customers to participate in your &#8220;Customer Connect&#8221; service by rewarding them with VIP treatment, special status, or exclusive product benefits.<\/p>\n<p>This turns your best customers into one of your best marketing voices.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96ce51f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96ce51f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b06710f\" data-id=\"b06710f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a0e320 elementor-widget elementor-widget-heading\" data-id=\"4a0e320\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Assure your International school prospects of ongoing support<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c802f3 elementor-widget elementor-widget-text-editor\" data-id=\"3c802f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Schools don\u2019t just buy a &#8220;product&#8221;. They also buy the support experience that comes with it.<\/p><p>If they think you\u2019ll disappear after the sale, they\u2019ll hesitate. That hesitation? It\u2019s deadly for deals.<\/p><p>So, show them how you\u2019ll support them. Not vaguely. Specifically.<\/p><ul><li>What happens after they sign the contract?<\/li><li>Are they left to figure it out alone?<\/li><li>Will you walk them through setup, train their staff, and check in regularly?<\/li><\/ul><p>Figuring out how to do this when your customer base is spread all over the globe is tough. So finding a local reliable training partner is often a great way to offer much needed on site support.<\/p><p>If on the ground training isn&#8217;t possible then demonstrate your commitment to ongoing assistance by explaining how you&#8217;ll help with setup, provide Zoom style training sessions, host virtual Q&amp;As, and offer a <a href=\"http:\/\/beedigital.marketing\/the-secret-to-cross-selling-to-schools\/\">robust online help section on your website<\/a>.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a4acb8 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a4acb8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8232245\" data-id=\"8232245\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6a65a3 elementor-widget elementor-widget-heading\" data-id=\"b6a65a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">TOP TIP \ud83d\udc49<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-12c23a4\" data-id=\"12c23a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a9e9b5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0a9e9b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Many International Schools are in the enviable position of having flexibility with their spending power, so consider offering a\u00a0<b>premium onboarding service for a fee<\/b>.<\/p><p>Include such things as a dedicated account manager, one-on-one training, priority support, and bi-annual site visits etc.<\/p><p>Knowing they&#8217;ll have a reliable partner who understands their unique needs can make a significant difference in their decision-making process.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-696353d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"696353d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40011fd\" data-id=\"40011fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d538841 elementor-widget elementor-widget-heading\" data-id=\"d538841\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Align your product or service with international educator's goals<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24e2bbe elementor-widget elementor-widget-text-editor\" data-id=\"24e2bbe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">International schools are juggling a lot. Multiple languages. Diverse student needs. Different curricula. They\u2019re not looking for cookie-cutter solutions.<\/span><\/p><p>So\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">why not create a dedicated international schools hub on your website or on a sub-domain?<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">e.g.\u00a0<\/span><a href=\"https:\/\/junipereducation.org\/international-schools\">junipereducation.org\/international-schools<\/a><\/p><p>Highlight how your product can adapt to meet different needs or how it&#8217;s been customised for different international settings before.<\/p><p>By marketing in a way that enhances your credibility and demonstrates your stability, schools will feel more confident in trying or buying your product.<\/p><p>They&#8217;re more likely to invest if they see you&#8217;re <b>committed to helping them succeed in their specific context<\/b>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df75186 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df75186\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-24103ee\" data-id=\"24103ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eaffb02 elementor-widget elementor-widget-heading\" data-id=\"eaffb02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">TOP TIP \ud83d\udc49<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9a4430a\" data-id=\"9a4430a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0931926 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0931926\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Overwhelm them with what we call &#8220;<a href=\"http:\/\/beedigital.marketing\/10-effective-trust-signals-for-marketing-to-schools\/\">trust signals<\/a>,&#8221; which collectively give your prospects positive feelings about your\u00a0<b>reliability, viability, and credibility<\/b>.<\/p><p>These signals lower the risk that investing in your product could lead to failure.<\/p><p>International Schools live and die by their reputation so be mindful of how you help them\u00a0<b>see success with your product<\/b>.<\/p><p>Remember, schools often make purchasing decisions through committees and hierarchies.\u00a0<em>They are essentially choosing whatever is easiest to defend<\/em>.<\/p><p>This isn\u2019t just about marketing your product. It\u2019s about marketing\u00a0<em>yourself<\/em>\u00a0as a partner who\u2019s invested in their success.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-154fbc6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"154fbc6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68bb53d\" data-id=\"68bb53d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c066b77 elementor-widget elementor-widget-heading\" data-id=\"c066b77\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the best channels to reach International school teachers?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96765ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96765ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e3e63c\" data-id=\"0e3e63c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c78d06b elementor-widget elementor-widget-heading\" data-id=\"c78d06b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The multi-channel approach to International Schools<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa02e2c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"aa02e2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When we think of a multi-channel approach it\u2019s not just e.g. using Instagram and Youtube and Email.<\/p><p>It\u2019s about the addressing a \u2018<a href=\"http:\/\/beedigital.marketing\/get-more-teacher-leads-by-targeting-a-single-pain-point\/\">shared pain point<\/a>\u2019 across the conversion funnel &#8211; how to show value that resonates with the right audience at the right time <em>and<\/em> how to then move that audience from interest to decision.<\/p><p>And often that combines digital outreach, in-person engagement, and strong follow-up.<\/p><p><strong>Get the message right<\/strong><\/p><p>Teachers tend to respond well to content that offers valuable insights rather than a straight sales pitch.<\/p><p>Going from &#8220;Hello&#8221; to &#8220;Would you like a demo call?&#8221; with nothing in between is a sure fire way to <strong>turn \ud83d\udd25 warm\ud83d\udd25 prospects \u2744\ufe0f cold \u2744\ufe0f<\/strong><\/p><p>For example, we&#8217;ve seen LinkedIn content focusing on thought leadership content being effective for reaching decision-makers in international schools.<\/p><p>Creating and sharing articles, white papers, or short videos that address common challenges international schools face &#8211; such as managing hybrid learning or the ethical use of AI &#8211; helps build awareness and trust.<\/p><p>Use one of your senior team&#8217;s Linkedin profiles to create and distribute content &#8211; this type of stuff coming from a real person&#8217;s account is generally better than from your corporate page.<\/p><p><b>Are events a good way to reach International Schools?<\/b><\/p><p>Yes, investing in in-person events can amplify that initial awareness, especially for International Schools. Hosting a workshop or booth at an international education conference, like <a href=\"https:\/\/www.gessdubai.com\/\" target=\"_blank\" rel=\"noopener\">GESS Dubai<\/a> or <a href=\"https:\/\/ecis.org\/events\/\" target=\"_blank\" rel=\"noopener\">ECIS<\/a>, allows potential customers to see your product in action and ask questions directly.<\/p><p>Hosting live demos and inviting International School educators to participate in mini-training sessions could led to significant engagement and conversions post-event.<\/p><p><b>Following up and maintaining momentum<\/b><\/p><p>A key piece is follow-up: continuing to engage with interested leads through a mix of webinars, newsletters, and one-on-one conversations.<\/p><p>For instance, scheduling a webinar that digs deeper into the product\u2019s features a week or two after the event keeps your solution fresh in their minds.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd8f040 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd8f040\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e5c0f55\" data-id=\"e5c0f55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cea2a32 elementor-widget elementor-widget-heading\" data-id=\"cea2a32\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">TOP TIP \ud83d\udc49<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-daf901e\" data-id=\"daf901e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee3b81f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ee3b81f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We recommend UK companies that want to sell to the International School market become members of International School support organisations such as COBIS (Council Of British International Schools).<\/p><p>Members get a lot of benefits, plus access to their successful webinar program for their\u00a0<a href=\"https:\/\/www.cobis.org.uk\/membership\/for-organisations\/supporting-associate-benefits\" target=\"_blank\" rel=\"noopener\">supporting associate members<\/a>. There&#8217;s a cost attached to being a member, but it&#8217;s well worth it.<\/p><p>By combining these elements, you\u2019re able to build awareness, provide hands-on experience, and reinforce the message over time, which works exceptionally well for building trust and driving adoption in the international education sector.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a194620 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a194620\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0abefa\" data-id=\"b0abefa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7f67fe elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a7f67fe\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider 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.elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-end .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-end .elementor-divider__element{margin-inline-end:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6d6218 elementor-widget elementor-widget-heading\" data-id=\"d6d6218\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Is email still a good way to reach International School teachers?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26a4192 elementor-widget elementor-widget-text-editor\" data-id=\"26a4192\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Email is still one of the most powerful ways to reach international school teachers.<\/p><p>But how to get their emails in the first place?<\/p><p>Social media, Social Ads, and PPC marketing is a good way to target potential customers. The end point of these activities can be to obtain an email address (<a href=\"http:\/\/beedigital.marketing\/the-great-email-debate-school-or-personal-email-addresses\/\">don&#8217;t worry if the teacher gives you their school or personal email<\/a>) by providing something of value, such as a good lead magnet.<\/p><p>But we&#8217;ve also found success specifically with International Schools using highly regarded services such as <a href=\"https:\/\/iscresearch.com\/\" target=\"_blank\" rel=\"noopener\">ISC Research<\/a>, who manage a very robust and comprehensive database of international school teachers.<\/p><p><b>You&#8217;ve got their email, now what?<\/b><\/p><p>Having the right data is only the start. The hard work begins afterwards.<\/p><ol><li>Segment properly &#8211; blasting a whole school&#8217;s email list hoping for a &#8220;bite&#8221; is pointless.<\/li><li>A &#8220;segment&#8221; doesn&#8217;t mean only Academic Directors! Consider building awareness of your service with people who don&#8217;t get approached as often e.g. Lab Assistants if you&#8217;re a science product.<\/li><li>Don&#8217;t send cold messages about your product &#8211; offer value such as inviting a segment of your audience to a webinar that supports their professional development.<\/li><li>Keep the emails simple but stand out! &#8211; it will take quite a few emails to start getting traction. If <a href=\"https:\/\/teachertapp.com\/uk\/articles\/how-many-unread-emails-do-you-have\/\" target=\"_blank\" rel=\"noopener\">44% of (UK) headteachers receive over 50 emails every day<\/a>, it&#8217;s probably pretty similar for International Principles too. So carefully consider how YOU can stand out.<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e37bd7 elementor-widget elementor-widget-image\" data-id=\"7e37bd7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"550\" height=\"733\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/09\/meme-send-another-email.png\" class=\"attachment-large size-large wp-image-15555\" alt=\"Top image: two red buttons sit side by side, one marked Send Another Email and the other marked Don&#039;t Send Another Email. Bottom image: an indecisive man is sweating and worrying over which button to press\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/09\/meme-send-another-email.png 550w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/09\/meme-send-another-email-225x300.png 225w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e90734 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e90734\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed89675\" data-id=\"ed89675\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15e619a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"15e619a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37f1079 elementor-widget elementor-widget-heading\" data-id=\"37f1079\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the most frequent mistakes companies make when attempting to reach International Schools?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9580bb elementor-widget elementor-widget-text-editor\" data-id=\"f9580bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One of the biggest marketing mistakes companies make when reaching out to schools is focusing too heavily on the product features rather than the specific needs and goals of the school.<\/p><p>And that&#8217;s the case for any school anywhere.<\/p><p>One way to tell if you fall into this trap is looking through your website and social media and seeing how many times you use \u201cwe\u201d instead of \u201cyou\u201d.<\/p><p>If you put your own story before your customers, it creates a poor impression to your prospects. Like the rest of us, they are only interested in hearing about how you can make <em>their<\/em> life better.<\/p><p><strong>Focusing on the steak, not the sizzle<\/strong><\/p><p>Schools have distinct challenges.<\/p><p>They\u2019re looking for solutions that fit seamlessly into their existing frameworks and directly address their goals, like improving student outcomes or reducing administrative burden.<\/p><p>A product-focused pitch or demo can come across as disconnected if it <a href=\"http:\/\/beedigital.marketing\/how-to-deliver-product-walkthroughs-that-convert\/\">doesn\u2019t show a clear understanding of these needs<\/a>.<\/p><p>At the agency when we do our discovery process with a new client one of the main things we do is interview their customers.<\/p><p>Seeing marketing through the lens of a customer is game changing. It helps us identify what we call a \u201cshared pain point\u201d which helps us find \u201ca big beautiful promise\u201d (otherwise know as the value proposition).<\/p><p>Another common misstep is not doing enough to build relationships and trust. Schools can to be cautious with new vendors. And rightly so!<\/p><p>Companies that rush to sell or product demo without taking time to foster trust and demonstrate value often miss out.<\/p><p>It\u2019s like meeting someone on a blind date and asking them to marry you before the first course has arrived.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ec71d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ec71d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f250ee6\" data-id=\"f250ee6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-532b2d7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"532b2d7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd03b2a elementor-widget elementor-widget-text-editor\" data-id=\"bd03b2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Selling to international schools is about more than making a pitch. It\u2019s about showing them you\u2019re worth trusting. Because when they trust you, they don\u2019t just buy &#8211; they stick with you.<\/p><p>Now go make it happen.<\/p><p><!-- notionvc: 024515d3-4d79-47a7-8903-76ac12896595 --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16f34c16 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16f34c16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-456582cf\" data-id=\"456582cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-231f31ad elementor-widget elementor-widget-heading\" data-id=\"231f31ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Do you want to sell more to international schools?<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cbf5199 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7cbf5199\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/beedigital.marketing\/work-with-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">For sure! Let's chat<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-435bb67 elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"435bb67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-200f223\" data-id=\"200f223\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04a628c elementor-widget elementor-widget-heading\" data-id=\"04a628c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Do you want to sell more to international schools?<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a47381 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2a47381\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/beedigital.marketing\/work-with-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">I'm interested! \ud83d\ude03<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Selling to international schools requires more than a great product. It takes trust, proof of impact, and a deep understanding of their unique challenges. This guide breaks down exactly how to earn their confidence and make your solution the easy choice.<\/p>\n","protected":false},"author":9,"featured_media":30810,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[155],"tags":[439,20,59,71],"class_list":["post-30657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-to-schools-strategies","tag-digital-marketing","tag-marketing","tag-marketing-strategy","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The no-fluff guide to marketing your product to international schools<\/title>\n<meta name=\"description\" content=\"Learn how to market educational products to international schools by building trust, showcasing results, and addressing their unique needs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/beedigital.marketing\/the-no-fluff-guide-to-marketing-your-product-to-international-schools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The no-fluff guide to marketing your product to international schools\" \/>\n<meta property=\"og:description\" content=\"Selling to international schools requires more than a great product. 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