{"id":29849,"date":"2024-08-06T11:57:13","date_gmt":"2024-08-06T11:57:13","guid":{"rendered":"https:\/\/beedigital.marketing\/?p=29849"},"modified":"2024-08-06T12:04:48","modified_gmt":"2024-08-06T12:04:48","slug":"why-your-edtech-company-needs-a-linkedin-newsletter","status":"publish","type":"post","link":"http:\/\/beedigital.marketing\/why-your-edtech-company-needs-a-linkedin-newsletter\/","title":{"rendered":"Why your edtech company needs a LinkedIn Newsletter"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29849\" class=\"elementor elementor-29849\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62227d06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62227d06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-784fff2e\" data-id=\"784fff2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-beefe3b elementor-widget elementor-widget-heading\" data-id=\"beefe3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Starting a LinkedIn newsletter could be a smart move for any company that sells to schools.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f527d elementor-widget elementor-widget-text-editor\" data-id=\"04f527d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>By regularly publishing insightful and valuable content through LinkedIn newsletters, you can quickly position yourself or your company to your (future) customers as an industry thought leader.<\/p>\n<p>And, most importantly, the audience is likely to be senior education professionals.<\/p>\n<p><strong>Famously time and attention poor that&#8217;s an audience that&#8217;s typically pretty damn hard to reach.<\/strong><\/p>\n<p>(Eager to check out an example? Jump to this <a href=\"#al-kingsley-newsletter\">excellent edtech LinkedIn newsletter done right<\/a>).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9774594 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9774594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb3538d\" data-id=\"cb3538d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad9263f elementor-widget elementor-widget-heading\" data-id=\"ad9263f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3 reasons you should consider starting a LinkedIn newsletter<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0684cd elementor-widget elementor-widget-text-editor\" data-id=\"f0684cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>1. Boost your visibility<\/strong><\/p><p>Unlike traditional blog posts, LinkedIn newsletters are sent directly to your subscribers, ensuring better visibility and higher open rates.<\/p><p>It\u2019s a straightforward and more reliable way to connect with your followers compared to regular LinkedIn posts that might get lost in the feed.<\/p><p><strong>2. Build your authority<\/strong><\/p><p>We often advise our clients to adopt a thought leadership position in their product domain.<\/p><p>And a solid way to do that is to share valuable insights through a LinkedIn newsletter. The audience is (mostly!) professionals and decision makers so this helps you stand out as an expert in your field.<\/p><p>By consistently providing useful information, you build trust and credibility with your audience.<\/p><p><strong>3. Gain actionable insights<\/strong><\/p><p>LinkedIn newsletters come with <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a1658525\" target=\"_blank\" rel=\"noopener\">built-in analytics.<\/a><\/p><p>You can see who\u2019s opening your newsletters, what content they\u2019re engaging with, and how your subscriber list is growing.<\/p><p>These insights help you fine-tune your content strategy, ensuring you deliver what your audience wants and needs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-154fbc6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"154fbc6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68bb53d\" data-id=\"68bb53d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c066b77 elementor-widget elementor-widget-heading\" data-id=\"c066b77\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creating a newsletter on LinkedIn<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ebd43e elementor-widget elementor-widget-text-editor\" data-id=\"5ebd43e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Creating a LinkedIn Newsletter is very similar to publishing articles as LinkedIn posts.<\/p><p>It starts the same way by clicking on \u2018Write article\u2019 at the top of your profile feed, but then you\u2019ll see the option to \u2018<a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a522525\" target=\"_blank\" rel=\"noopener\">Create a newsletter<\/a>.\u2019<\/p><p>While articles only appear on your LinkedIn timeline and other users\u2019 feeds, there are more benefits to starting a LinkedIn Newsletter:<\/p><p>\u2b50 Everyone on LinkedIn can subscribe to your LinkedIn newsletter, not just your connections.<\/p><p>\u2b50 You can generate warm leads from those who have actively chosen to subscribe.<\/p><p>\u2b50 You can build <a href=\"http:\/\/beedigital.marketing\/the-art-of-standing-out-in-the-educational-market\/\">brand awareness<\/a> and trust by establishing your brand as a voice of authority on the key industry insights you cover.<\/p><p>\u2b50 Subscribers get in-app and email notifications when your next newsletter edition has been published.<\/p><p>\u2b50 Notifications will increase the likelihood that prospects will view and access your content.<\/p><p>\u2b50 LinkedIn\u2019s algorithm will show more users your content the more engagement it generates.<\/p><p>Just like an email newsletter, you want LinkedIn newsletters to include:<\/p><p>\ud83d\uddde\ufe0f Title (up to 30 characters)<\/p><p>\ud83d\uddde\ufe0f Image (300\u00d7300 pixels)<\/p><p>\ud83d\uddde\ufe0f Description (up to 120 characters)<\/p><p>\ud83d\uddde\ufe0f And a catchy headline!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96765ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96765ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e3e63c\" data-id=\"0e3e63c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c78d06b elementor-widget elementor-widget-heading\" data-id=\"c78d06b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Start your LinkedIn newsletter with repurposed content<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa02e2c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"aa02e2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Of course, one of the biggest challenges is what to write about.<\/p><p>So mine your back catalogue, or re-purpose social posts. For example, are you currently sending out daily, weekly, bi-weekly, or monthly email newsletters?<\/p><p>Incorporate some of that content in part or whole into your LinkedIn Newsletter, as the limit is huge (approximately 100,000 characters).<\/p><p>This will also help you gain more exposure to your email newsletter content from prospects who aren\u2019t yet on your email subscribers list.<\/p><p>\ud83d\udca1 TIP #1: Choose a topic you want your LinkedIn newsletter to cover \u2014 who is it for, and what are their challenges? Are you seeing more decision makers using LinkedIn, such as Heads, Deputy Heads, or Heads of Science? Base your content around their personas.<\/p><p>\ud83d\udca1 TIP #2: Ensure the \u2018Who can follow you\u2019 feature in your profile settings is set to \u2018Everyone on LinkedIn\u2019 and not just \u2018Your connections\u2019 to prevent subscriber barriers.<\/p><p>\ud83d\udca1 TIP #3: Tag people, hashtags, and brands into the content (see example below).<\/p><p>Want more LinkedIn newsletter inspiration? Take a look at the <a href=\"https:\/\/reletter.com\/charts\/linkedin\/top-50\" target=\"_blank\" rel=\"noopener\">Top 50 LinkedIn newsletter chart<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-626a31f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"626a31f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fa3e3a\" data-id=\"7fa3e3a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2482d5 elementor-widget elementor-widget-heading\" data-id=\"b2482d5\" data-element_type=\"widget\" id=\"al-kingsley-newsletter\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A real world example of an edtech LinkedIn Newsletter<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0d49e3 elementor-widget elementor-widget-text-editor\" data-id=\"d0d49e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In a smart move IMHO, <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7192432758437085184\/\" target=\"_blank\" rel=\"noopener\">Al Kingsley\u2019s \u201cEdu Recommends\u201d LinkedIn newsletter<\/a> is clever not just because it has lots of value (it is genuinely good!), but that its format means he\u2019s basically curating and linking to LOTS of other people\u2019s work\/usernames which means, in turn, they get pinged and feel compelled to share or thank him for the recommendation\/link.<\/p><p>Which then feeds the algorithm exposing his work to yet more people!<\/p><p>What a great way to follow-up from a conference \ud83d\ude03<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c45ed2 elementor-widget elementor-widget-image\" data-id=\"0c45ed2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/08\/Al-Kingsleys-Edu-Recommends-linked-in-newsletter-Bee-Digital-marketing-to-schools-agency-1-1024x768.png\" class=\"attachment-large size-large wp-image-29879\" alt=\"Screenshot of Al Kingsley\u2019s \u201cEdu Recommends\u201d linked in newsletter\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/08\/Al-Kingsleys-Edu-Recommends-linked-in-newsletter-Bee-Digital-marketing-to-schools-agency-1-1024x768.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/08\/Al-Kingsleys-Edu-Recommends-linked-in-newsletter-Bee-Digital-marketing-to-schools-agency-1-300x225.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/08\/Al-Kingsleys-Edu-Recommends-linked-in-newsletter-Bee-Digital-marketing-to-schools-agency-1-768x576.png 768w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/08\/Al-Kingsleys-Edu-Recommends-linked-in-newsletter-Bee-Digital-marketing-to-schools-agency-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a194620 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a194620\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0abefa\" data-id=\"b0abefa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7f67fe elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a7f67fe\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider 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.elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6d6218 elementor-widget elementor-widget-heading\" data-id=\"d6d6218\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to rock a new LinkedIn newsletter?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26a4192 elementor-widget elementor-widget-text-editor\" data-id=\"26a4192\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>If you&#8217;re not taking advantage of LinkedIn then you might be missing out on an important route to decision makers.<\/b><\/p><p>Starting a LinkedIn newsletter is like having a backstage pass to your audience&#8217;s inbox.<\/p><p>You&#8217;ll share your expertise with like-minded education professionals, build your brand, and watch your influence grow.<\/p><p>It\u2019s time to hit that &#8216;Create a newsletter&#8217; button and start making waves. Your audience is waiting! \ud83c\udf89\ud83d\ude80<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16f34c16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16f34c16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-456582cf\" data-id=\"456582cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-231f31ad elementor-widget elementor-widget-heading\" data-id=\"231f31ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Do you want to generate more teacher leads?<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cbf5199 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7cbf5199\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/beedigital.marketing\/work-with-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Of course I do! \ud83d\ude03<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Your edtech company needs a LinkedIn newsletter. Why? It gets your insights directly into the inboxes of your audience, building your reputation and expanding your reach. 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