{"id":27247,"date":"2024-03-14T15:04:53","date_gmt":"2024-03-14T15:04:53","guid":{"rendered":"https:\/\/beedigital.marketing\/?p=27247"},"modified":"2024-03-14T15:06:02","modified_gmt":"2024-03-14T15:06:02","slug":"the-art-of-standing-out-in-the-educational-market","status":"publish","type":"post","link":"http:\/\/beedigital.marketing\/the-art-of-standing-out-in-the-educational-market\/","title":{"rendered":"The art of STANDING OUT in the educational market"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27247\" class=\"elementor elementor-27247\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62227d06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62227d06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-784fff2e\" data-id=\"784fff2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-beefe3b elementor-widget elementor-widget-heading\" data-id=\"beefe3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">What is \u201cbrand personality\u201d?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f527d elementor-widget elementor-widget-text-editor\" data-id=\"04f527d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Imagine your brand walked into a party. How does it make the room feel? Is it the life and soul, making everyone laugh? Or is it the wise friend, offering sage advice in the corner?<\/p><p>That vibe, that essence, is your brand personality. And here\u2019s why it\u2019s not just nice to have; it\u2019s your secret weapon in the school sales arena.<\/p><p>But why do so many education products seem to struggle with it?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9774594 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9774594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb3538d\" data-id=\"cb3538d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad9263f elementor-widget elementor-widget-heading\" data-id=\"ad9263f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why brand personality is your sales powerhouse<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0684cd elementor-widget elementor-widget-text-editor\" data-id=\"f0684cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Think about it. People don\u2019t buy from \u201ccompanies\u201d; they buy from people.<\/p><p>Or, more accurately, they buy more (and more regularly) from brands that feel like people AND in turn recognise the humanity in their audience.<\/p><p>Why? Because we&#8217;re emotional creatures that crave connections.<\/p><p>In our experience education companies often play it safe with their branding, which is a natural response in a B2B environment.<\/p><p>But teachers are more than job titles or \u201cstakeholders in the purchasing decision\u201d.<\/p><p>A brand with a distinct personality connects, resonates, and sticks. And in a world where every edtech company is shouting for teachers\u2019 attention, those connections turn browsers into loyal customers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-154fbc6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"154fbc6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68bb53d\" data-id=\"68bb53d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c066b77 elementor-widget elementor-widget-heading\" data-id=\"c066b77\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand personality - your secret weapon in an awareness war<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ebd43e elementor-widget elementor-widget-text-editor\" data-id=\"5ebd43e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Here\u2019s the truth most organisations ignore: your brand\u2019s personality isn\u2019t an add-on.<\/p><p>It\u2019s the core of your marketing strategy. Think about it.<\/p><p>The brands that stick in your mind, the ones you return to over and over, aren\u2019t the ones that play it safe. They\u2019re the brands that dare to be different. They\u2019re like that one friend who lights up the room &#8211; unforgettable, irresistibly engaging, and always, authentically themselves.<\/p><p>Sticking to the same \u2018standard\u2019 messaging feels too safe when you can take a leap and <a href=\"http:\/\/beedigital.marketing\/from-blah-to-wow-transform-your-value-proposition-to-schools\/\">stand out further from your competitors<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96765ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96765ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e3e63c\" data-id=\"0e3e63c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c78d06b elementor-widget elementor-widget-heading\" data-id=\"c78d06b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The anatomy of a killer brand personality<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa02e2c elementor-widget elementor-widget-text-editor\" data-id=\"aa02e2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>So, what makes a brand personality not just good, but great?<\/p><ol><li><strong>Authenticity<\/strong> &#8211; your brand needs to be like that friend who&#8217;s always unapologetically themselves. No masks, no pretence. Authenticity breeds trust. And trust? That\u2019s sales gold.<\/li><li><strong>Consistency<\/strong> &#8211; imagine if your friend switched personalities every day. Confusing, right? A strong brand personality is consistent across all platforms, from your website to your brochures to Facebook ads. It reassures people.<\/li><li><strong>Emotion<\/strong> &#8211; the best brands tap into emotions like a pro. They know just how to make teachers feel seen, understood, and cared for. And once you&#8217;ve got someone&#8217;s emotions on board, you&#8217;ve got their loyalty (and access to their budget holder\u2019s ear!).<\/li><li><strong>Differentiation<\/strong> &#8211; in the land of bland, the brand with personality is king. What sets you apart isn\u2019t just your product; it\u2019s how you make people feel about it. It\u2019s in the quirks, the humour, the voice. Be bold. Be different. That\u2019s how you get teachers to pick you.<\/li><\/ol><p><strong>Ultimately your brand personality is about fostering connection<\/strong>.<\/p><p>It\u2019s about turning boring transactions into exciting relationships. When your brand\u2019s personality speaks directly to someone\u2019s soul, congratulations, you\u2019ve just won a customer for life.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7771056 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7771056\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-695d07a\" data-id=\"695d07a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cd2250 elementor-widget elementor-widget-heading\" data-id=\"9cd2250\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Deep dive into your audience because surface-level won\u2019t cut it<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b8a73b elementor-widget elementor-widget-text-editor\" data-id=\"2b8a73b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Forget demographics. If you want to connect, you need to go deeper. What keeps your educator audience up at night?<\/p><p>What makes them tick? Laugh? Share in the staffroom over a hot chocolate?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f2c98f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f2c98f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7cc9721\" data-id=\"7cc9721\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec7274c elementor-widget elementor-widget-heading\" data-id=\"ec7274c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Listening is the new black<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dbf3bb elementor-widget elementor-widget-text-editor\" data-id=\"4dbf3bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.brandwatch.com\/blog\/social-listening-guide\/\">Social listening<\/a> isn\u2019t just trendy; it\u2019s critical.<\/p><p>It\u2019s how you hear what your audience loves (and doesn\u2019t). Use it to tweak and tailor your brand\u2019s voice until it\u2019s just right.<\/p><p>This is about being in a constant dance with your audience, leading sometimes, following others, but always in step.<\/p><p>\ud83d\ude00 Consider the untapped goldmine that is your customer support. How do teachers speak to you on support calls, demo calls, or in testimonials? What is the language and tone they use on emails? What are the discussions they\u2019re sharing and responding to on Twitter\/ X?<\/p><p><!-- notionvc: 8eb1acc8-e98b-4ba1-9823-b513be732430 --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33250ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33250ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a61420\" data-id=\"2a61420\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-931e731 elementor-widget elementor-widget-heading\" data-id=\"931e731\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mix it up with a content cocktail<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fca8be elementor-widget elementor-widget-text-editor\" data-id=\"4fca8be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Brand personality isn\u2019t about being \u201cfun\u201d; it&#8217;s about being memorable.<\/p><p>Humour\u2019s great, but don\u2019t be a one-trick pony.<\/p><p>Your brand&#8217;s voice can be funny, yes, but also insightful, inspiring, even vulnerable.<\/p><p>Show the many faces of your brand through a mix of content that educates, entertains, and connects. Remember, variety isn\u2019t just the spice of life\u2014it\u2019s the essence of a memorable brand personality.<\/p><p>Teachers will notice something fun and \u2018outside the box\u2019 that isn\u2019t sales focused, e.g. jokes, riddles, quizzes, quotes, tips, and life hacks.<!-- notionvc: 0e1019c6-0c30-4b1e-abf1-249ea9617c24 --><\/p><p><!-- notionvc: 8eb1acc8-e98b-4ba1-9823-b513be732430 --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a76036 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a76036\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fd1b9c\" data-id=\"1fd1b9c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0014ca8 elementor-widget elementor-widget-heading\" data-id=\"0014ca8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Let\u2019s talk about ads\u2026<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71d9aed elementor-widget elementor-widget-text-editor\" data-id=\"71d9aed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We\u2019ve noticed that text-based ad designs are often high performers in our client campaigns. Injecting fun with humorous copy into these designs is a great tactic to make the message stand out even more.<\/p><p>Like weaving in pop culture references using this format:<\/p><p><!-- notionvc: 0e1019c6-0c30-4b1e-abf1-249ea9617c24 --><\/p><p><!-- notionvc: 8eb1acc8-e98b-4ba1-9823-b513be732430 --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f64aa9e elementor-widget elementor-widget-image\" data-id=\"f64aa9e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/03\/Text-based-ads-1024x1024.png\" class=\"attachment-large size-large wp-image-27256\" alt=\"Text based ads aimed at teachers using pop culture references - Bee Digital - Marketing agency for education\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/03\/Text-based-ads-1024x1024.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/03\/Text-based-ads-300x300.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/03\/Text-based-ads-150x150.png 150w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/03\/Text-based-ads-768x768.png 768w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/03\/Text-based-ads.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-674a9a6 elementor-widget elementor-widget-text-editor\" data-id=\"674a9a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I get what you might think: will it be too abstract or alienate my audience? Is it too compromising for my brand?<\/p><p>\u201c<em>When you\u2019re honest and vulnerable and show your humour and interest in telling stories, you\u2019ll stand out from others.<\/em>\u201d<\/p><p><a href=\"https:\/\/medium.com\/swlh\/40-viral-marketing-lessons-from-famous-comedians-d6d5f60306b5\">40+ Viral Marketing Lessons From Famous Comedians<\/a><\/p><p>It depends on the humour \ud83d\ude43<\/p><p>A fun, humorous tone doesn\u2019t have to be silly, shocking, or provocative to stand out. You can avoid using this tone negatively, such as not poking fun at other people\u2019s expense. This can make you look bad (even if what you\u2019re saying is funny and true!)<\/p><p>\u201c<em>If your business is responsible for managing school trips and study abroad programs, you probably don\u2019t want to make jokes about children getting kidnapped or encountering bodily harm. However, a joke about parents being overwhelmed by a flood of Instagram pics during a child\u2019s trip will probably go over well.<\/em>\u201d<\/p><p><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/09\/10\/comedy-in-content-marketing\">Comedy in Content Marketing: To Be Memorable, Make \u2018Em Laugh<\/a><!-- notionvc: ac46fcaa-af1a-49fa-800a-da63b567de61 --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0dd27fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0dd27fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a20538\" data-id=\"2a20538\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f79703a elementor-widget elementor-widget-heading\" data-id=\"f79703a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A Picture is Worth 1,000 Likes<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bafc92 elementor-widget elementor-widget-text-editor\" data-id=\"4bafc92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Have you considered making your own branded memes?<\/p><p>Never underestimate the power of a <a href=\"http:\/\/beedigital.marketing\/is-your-marketing-stuck-in-stock-photography-hell\/\">killer visual<\/a>. Memes, GIFs, videos\u2014these are the currency of attention in today\u2019s digital world. Make sure they\u2019re in your toolkit.<\/p><p><!-- notionvc: 0e1019c6-0c30-4b1e-abf1-249ea9617c24 --><\/p><p><!-- notionvc: 8eb1acc8-e98b-4ba1-9823-b513be732430 --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4bc46b elementor-widget elementor-widget-image\" data-id=\"e4bc46b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/03\/Implementing-an-edtech-product-meme.png\" class=\"attachment-large size-large wp-image-27259\" alt=\"An edtech meme - Bee Digital marketing\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/03\/Implementing-an-edtech-product-meme.png 600w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/03\/Implementing-an-edtech-product-meme-300x300.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/03\/Implementing-an-edtech-product-meme-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-857cfe5 elementor-widget elementor-widget-text-editor\" data-id=\"857cfe5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Use them for ads, organic social posts, boosted posts, email images, GIFs, etc.<\/p><p>The lead up to summer can be a good time to experiment with fun, summer-themed messaging too. Teachers welcome less \u2018salesy\u2019 content during the holiday and more fun social posts\/emails.<\/p><p>It\u2019s also a great way to keep your brand at the forefront of teachers&#8217; minds when communicating with them in the lead-up to crucial decision-making periods.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba76a76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba76a76\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-efb432c\" data-id=\"efb432c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe48bd5 elementor-widget elementor-widget-heading\" data-id=\"fe48bd5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What can the education market learn from non-sector brands that are unapologetically unique?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-105cc55 elementor-widget elementor-widget-heading\" data-id=\"105cc55\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Liquid Death: Murdering thirst and boredom in equal measure<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-395c0f4 elementor-widget elementor-widget-image\" data-id=\"395c0f4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/03\/Can-of-Liquid-Death-1024x538.png\" class=\"attachment-large size-large wp-image-27271\" alt=\"Can of Liquid Death against a stormy sky with lightening\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/03\/Can-of-Liquid-Death-1024x538.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/03\/Can-of-Liquid-Death-300x158.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/03\/Can-of-Liquid-Death-768x403.png 768w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/03\/Can-of-Liquid-Death.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e48867 elementor-widget elementor-widget-text-editor\" data-id=\"2e48867\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Liquid Death turned something as mundane as drinking water into a rebellion. In a market awash with brands who tout themselves as \u201cpure\u201d and \u201cspring water fresh\u201d, Liquid Death stands out by sheer force of personality. This brand took a commodity and cloaked it in a heavy metal persona, complete with a mission to &#8220;murder your thirst.&#8221; Its cans, emblazoned with skulls, scream not-so-subtle defiance against the bland and the boring.<\/p><p><strong>What\u2019s can an education company learn from Liquid Death?<\/strong><\/p><p>Dare to be different. Schools are bombarded with educational marketing. Want yours to be the one they can&#8217;t stop talking about? Inject it with personality. Make it bold. Make it memorable. If Liquid Death can do it with water, you can do it with your phonics scheme. Show schools that choosing your product isn\u2019t just a logical decision\u2014it\u2019s a statement.<!-- notionvc: 5ff5d8cc-a8f1-4ee1-80f3-f33bf09030fd --><\/p><p><!-- notionvc: 0e1019c6-0c30-4b1e-abf1-249ea9617c24 --><\/p><p><!-- notionvc: 8eb1acc8-e98b-4ba1-9823-b513be732430 --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0580f33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0580f33\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cfc697a\" data-id=\"cfc697a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6669f3f elementor-widget elementor-widget-heading\" data-id=\"6669f3f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Patagonia: More than just outdoor gear<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bbd322 elementor-widget elementor-widget-text-editor\" data-id=\"3bbd322\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Patagonia is the hero we didn\u2019t know we needed, turning customers into eco-warriors with every purchase. This brand is a masterclass in weaving environmental activism into its DNA, making you feel like you\u2019re wearing your values on your sleeve &#8211; literally.<\/p><p><strong>What\u2019s can an education company learn from Patagonia?<\/strong><\/p><p>Embrace a cause. Educators are looking to partner with brands that teach students about more than just their ABCs. They want to instill values of sustainability and responsibility. Align your brand with a causes you care about. It\u2019s not just about selling a product; it\u2019s about selling a better future.<!-- notionvc: 4261f399-472a-48eb-a611-b38496535db0 --><\/p><p><!-- notionvc: 5ff5d8cc-a8f1-4ee1-80f3-f33bf09030fd --><\/p><p><!-- notionvc: 0e1019c6-0c30-4b1e-abf1-249ea9617c24 --><\/p><p><!-- notionvc: 8eb1acc8-e98b-4ba1-9823-b513be732430 --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a13325 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a13325\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a1c245\" data-id=\"3a1c245\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b7786b elementor-widget elementor-widget-heading\" data-id=\"2b7786b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ben & Jerry's: A masterclass in values-driven personality<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-970c350 elementor-widget elementor-widget-text-editor\" data-id=\"970c350\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ben &amp; Jerry&#8217;s is more than just ice cream. It&#8217;s a brand with a conscience, a heart, and a very vocal personality. With whimsically named flavours like &#8220;Cherry Garcia&#8221; and &#8220;Half Baked,&#8221; Ben &amp; Jerry&#8217;s proves that you can have a sense of humour while advocating for social justice and sustainability. Ben &amp; Jerry&#8217;s turns every scoop into a statement.<\/p><p><strong>What\u2019s can an education company learn from Ben &amp; Jerry&#8217;s?<\/strong><\/p><p>Ben &amp; Jerry&#8217;s extends its personality across every touchpoint. And they <a href=\"https:\/\/www.benjerry.com\/about-us\/media-center\/opt-statement\">stick to their guns<\/a>. This makes the brand unmistakable and its messaging coherent. Educational companies should strive for this level of consistency, ensuring that their values are clear in every interaction, from the classroom to the community.<!-- notionvc: eb3de429-a7ea-4643-b42b-d709c1cc4bce --><\/p><p><!-- notionvc: 4261f399-472a-48eb-a611-b38496535db0 --><\/p><p><!-- notionvc: 5ff5d8cc-a8f1-4ee1-80f3-f33bf09030fd --><\/p><p><!-- notionvc: 0e1019c6-0c30-4b1e-abf1-249ea9617c24 --><\/p><p><!-- notionvc: 8eb1acc8-e98b-4ba1-9823-b513be732430 --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7197a1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7197a1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c6f050\" data-id=\"8c6f050\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5791969 elementor-widget elementor-widget-heading\" data-id=\"5791969\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Be Bold, Be Brave, Be Unforgettable<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8df5757 elementor-widget elementor-widget-text-editor\" data-id=\"8df5757\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Liquid Death, Patagonia, and Ben &amp; Jerry&#8217;s share one powerful trait: boldness. They know who they are, and they\u2019re not afraid to show it.<\/p><p>Your brand\u2019s voice should echo in the halls of every school. Don\u2019t just be another educational tool. Be the one that sparks conversations, that students look forward to using, and that teachers rely on day in and day out. It\u2019s about creating a brand experience so compelling that your audience can\u2019t help but engage.<!-- notionvc: bf70e530-a027-4ae8-97c1-9f730b20e0eb --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30adb21 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30adb21\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5ae634\" data-id=\"f5ae634\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-610352d elementor-widget elementor-widget-heading\" data-id=\"610352d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Test, Learn, Repeat<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c736beb elementor-widget elementor-widget-text-editor\" data-id=\"c736beb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The only way to truly know if your brand\u2019s personality is hitting the mark? Experiment. Test different tones, content types, visuals. Then, listen. Really listen.<\/p><p>What resonates?<\/p><p>What falls flat?<\/p><p>Use real feedback to refine and evolve your brand\u2019s personality. It\u2019s a living thing, after all.<\/p><p>Boldness has its place, but so does wisdom. Not every joke lands. Not every story sings.<\/p><p>Know when to push the boundaries and when to pull back. Your brand\u2019s personality should stretch, not snap.<\/p><p>Some might say, &#8220;Sure, brand personality sounds fun, but does it really drive sales?&#8221; You bet it does. In a sea of sameness, your brand personality is your lighthouse. It\u2019s what guides your customers home, through the choppy waters of choice overload. It&#8217;s what makes your brand not just a choice, but <em>the<\/em> choice.<\/p><p>So, if you\u2019re ready to not just compete but dominate, it\u2019s time to dive deep into your brand personality.<\/p><p>Craft it with care, wield it with precision, and watch as it transforms not just your marketing, but your entire bottom line.<\/p><p>Remember, in the end, people don\u2019t just buy products; they buy stories, feelings, connections.<\/p><p>They buy personalities.<\/p><p>What\u2019s yours saying?<\/p><p>If there\u2019s one thing to take away, it\u2019s this: authenticity isn\u2019t just a buzzword; it\u2019s your brand\u2019s beating heart.<\/p><p>Your brand personality should be a true reflection of who you are and what you stand for.<\/p><p>Fake it, and you\u2019ll be found out.<\/p><p>Live it, and your brand will not only stand out &#8211; it\u2019ll stand the test of time.<!-- notionvc: b0f8ba0a-6d1f-43eb-b21f-8c2eb9025a49 --><\/p><p><!-- notionvc: bf70e530-a027-4ae8-97c1-9f730b20e0eb --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16f34c16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16f34c16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-456582cf\" data-id=\"456582cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-231f31ad elementor-widget elementor-widget-heading\" data-id=\"231f31ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Do you want to build your edtech brand?<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cbf5199 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7cbf5199\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/beedigital.marketing\/work-with-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Yes, I certainly do \ud83d\ude03<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Why do some products captivate while others don&#8217;t? Discover why a dynamic brand personality will help you stand out in the educational sector.<\/p>\n","protected":false},"author":15,"featured_media":27253,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[155],"tags":[439,20,59,71],"class_list":["post-27247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-to-schools-strategies","tag-digital-marketing","tag-marketing","tag-marketing-strategy","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The art of STANDING OUT in the educational market<\/title>\n<meta name=\"description\" content=\"Discover how brand personality can transform your marketing to schools, and how to make your product not just seen, but unforgettable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/beedigital.marketing\/the-art-of-standing-out-in-the-educational-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The art of standing out in the educational market\" \/>\n<meta property=\"og:description\" content=\"Imagine your brand walked into a party. 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