{"id":24160,"date":"2024-01-30T16:24:41","date_gmt":"2024-01-30T16:24:41","guid":{"rendered":"https:\/\/beedigital.marketing\/?p=24160"},"modified":"2025-01-16T11:14:10","modified_gmt":"2025-01-16T11:14:10","slug":"the-ultimate-guide-to-post-bett-marketing-tactics","status":"publish","type":"post","link":"https:\/\/beedigital.marketing\/the-ultimate-guide-to-post-bett-marketing-tactics\/","title":{"rendered":"The Ultimate Guide to Post-BETT Marketing Tactics"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24160\" class=\"elementor elementor-24160\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62227d06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62227d06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 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.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}@media only screen and (max-width:-1px){.elementor-toc--minimized-on-tablet_extra .elementor-toc__body{display:none}}@media only screen and (max-width:1024px){.elementor-toc--minimized-on-tablet .elementor-toc__body{display:none}}@media only screen and (max-width:-1px){.elementor-toc--minimized-on-mobile_extra .elementor-toc__body{display:none}}@media only screen and (max-width:767px){.elementor-toc--minimized-on-mobile .elementor-toc__body{display:none}}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><i class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><i class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beefe3b elementor-widget elementor-widget-heading\" data-id=\"beefe3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">So you exhibited at BETT. Now what?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f527d elementor-widget elementor-widget-text-editor\" data-id=\"04f527d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>There\u2019s a good chance you spoke to a lot of teachers. Scanned lots of badges. Posted some team pics to social media with all the <a href=\"https:\/\/x.com\/search?q=%23bett2025\">#BETT2025<\/a> hashtags.<\/p><p>I expect your stand visitors took plenty of brochures, or freebies, or asked for free trials. You probably received lots of nice, enthusiastic compliments.<\/p><p>In fact, you\u2019re probably feeling pretty good.<\/p><p>Then it\u2019s over and\u2026back to reality.<!-- notionvc: c6eaa7f2-d0e1-4c99-b605-cffbef6c4dba --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-135f76f elementor-widget elementor-widget-html\" data-id=\"135f76f\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div style=\"width:100%;height:0;padding-bottom:75%;position:relative;\"><iframe src=\"https:\/\/giphy.com\/embed\/3ofSBoh8hXCs4wIvTi\" width=\"100%\" height=\"100%\" style=\"position:absolute\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9774594 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9774594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb3538d\" data-id=\"cb3538d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad9263f elementor-widget elementor-widget-heading\" data-id=\"ad9263f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Permission to market to teachers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0684cd elementor-widget elementor-widget-text-editor\" data-id=\"f0684cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>All you have for your herculean efforts is a spreadsheet of teacher contacts, a croaky voice, and sore feet.<\/p><p>And \u00a31000s of event investment to justify.<\/p><p>The hard miles begin after BETT, because that\u2019s when you need to recoup your exhibitor expenses.<\/p><p>And one thing BETT is not, is cheap:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e2a7c1 elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"6e2a7c1\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.5.2 - 28-11-2021 *\/\n@charset \"UTF-8\";.entry-content 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scaleY(.65);-webkit-transition:.3s;-o-transition:.3s;transition:.3s}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:before{right:auto;left:-.8em;border-right-color:#1da1f2;border-left-color:transparent}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:hover:before{border-right-color:#0967a0}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:before{left:auto;right:-.8em;border-right-color:transparent;border-left-color:#1da1f2}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:hover:before{border-left-color:#0967a0}.elementor-blockquote--skin-boxed .elementor-blockquote{background-color:#e6e9ec;padding:30px}.elementor-blockquote--skin-border .elementor-blockquote{border-color:#e6e9ec;border-left:7px #e6e9ec;border-style:solid;padding-left:20px}.elementor-blockquote--skin-quotation .elementor-blockquote:before{content:\"\u201c\";font-size:100px;color:#e6e9ec;font-family:Times New Roman,Times,serif;font-weight:900;line-height:1;display:block;height:.6em}.elementor-blockquote--skin-quotation .elementor-blockquote__content{margin-top:15px}.elementor-blockquote--align-left .elementor-blockquote__content{text-align:left}.elementor-blockquote--align-left .elementor-blockquote footer{-webkit-box-orient:horizontal;-webkit-box-direction:normal;-ms-flex-direction:row;flex-direction:row}.elementor-blockquote--align-right .elementor-blockquote__content{text-align:right}.elementor-blockquote--align-right .elementor-blockquote footer{-webkit-box-orient:horizontal;-webkit-box-direction:reverse;-ms-flex-direction:row-reverse;flex-direction:row-reverse}.elementor-blockquote--align-center .elementor-blockquote{text-align:center}.elementor-blockquote--align-center .elementor-blockquote__author,.elementor-blockquote--align-center .elementor-blockquote footer{display:block}.elementor-blockquote--align-center .elementor-blockquote__tweet-button{margin-right:auto;margin-left:auto}<\/style>\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"...it\u2019s very expensive.  The cost of the floor space alone can run into the tens of thousands of pounds \u2013 and exhibitors normally have to spend the same again for the actual design and build of a sparkly exhibition stand, and everything else that goes with it.  How many new customers would a company have to sell to in order just to break even?  Probably too many.  And existing customers can be reached using much more cost-effective communications channels.\"\t\t\t<\/p>\n\t\t\t\t\t\t\t<footer>\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Which MIS?, <a href=\"https:\/\/www.whichmis.com\/bett-uk-2023-why-will-so-few-mis-vendors-be-in-attendance\/\">Bett UK 2023 \u2013 Why Will So Few MIS Vendors Be In Attendance?<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/footer>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-423393c elementor-widget elementor-widget-text-editor\" data-id=\"423393c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>But there&#8217;s good news!<\/p><p>You now have the holy grail of marketing:\u00a0<strong>permission<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b5f304 elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"3b5f304\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u201cPermission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.\u201d\t\t\t<\/p>\n\t\t\t\t\t\t\t<footer>\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Seth Godin, <a href=\"https:\/\/seths.blog\/2008\/01\/permission-mark\/\">Permission Marketing<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/footer>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-921a0b7 elementor-widget elementor-widget-text-editor\" data-id=\"921a0b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This means teachers have ASKED to hear from you.<\/p><p>But how to turn marketing consent into marketing gold?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-154fbc6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"154fbc6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68bb53d\" data-id=\"68bb53d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c066b77 elementor-widget elementor-widget-heading\" data-id=\"c066b77\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The pressure to sell, sell, sell<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a35a593 elementor-widget elementor-widget-image\" data-id=\"a35a593\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/01\/illustration-of-teacher-facing-pressure-to-buy-1024x538.png\" class=\"attachment-large size-large wp-image-24352\" alt=\"Teacher facing the pressure to buy edtech product - Bee Digital - Marketing agency to schools\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/01\/illustration-of-teacher-facing-pressure-to-buy-1024x538.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/01\/illustration-of-teacher-facing-pressure-to-buy-300x158.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/01\/illustration-of-teacher-facing-pressure-to-buy-768x403.png 768w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/01\/illustration-of-teacher-facing-pressure-to-buy.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ebd43e elementor-widget elementor-widget-text-editor\" data-id=\"5ebd43e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Companies put in an enormous effort to getting teachers to visit their stand. The pre-BETT grind is real.<\/p><p>Almost every teacher will visit dozens of stands, sit in multiple talks, and sign up for loads of <a href=\"http:\/\/beedigital.marketing\/how-to-deliver-product-walkthroughs-that-convert\/\">product demos<\/a>.<\/p><p>At the end of the day, their bags will be bulging with flyers, brochures, and branded giveaways (and it pains me to say it, but most of that stuff will go straight in the recycling when they get back to school).<\/p><p>Their heads will be buzzing with all the options, costs, and exciting opportunities.<\/p><p>Inevitably every one of them will see their inbox flooded with emails from edtech companies over the next few weeks as vendors \u201cblast\u201d their lists. And we guarantee many of those emails will be along these lines:<\/p><p>\u201c<em><span style=\"color: #333399;\">Hi ,<\/span><\/em><\/p><p><em><span style=\"color: #333399;\">Thanks for visiting our stand at BETT! It was great to meet you! We had an amazing exhibition and we hope you did too!<\/span><\/em><\/p><p><em><span style=\"color: #333399;\">As requested please click the link below to access your free 30 day trial.<\/span><\/em>\u201d<\/p><p>Or variations thereof.<\/p><p>Then, probably, a couple of follow up emails, perhaps with a BETT discount code, or trial extension offer.<\/p><p>Maybe you even call their school, hoping to get past the dreaded school office administrator and leave a voicemail.<\/p><p>But those tactics won\u2019t really work.<\/p><p>You\u2019re not standing out.\u00a0You sound the same as everyone else.<\/p><p>And it\u2019s not like teachers inboxes are <a href=\"https:\/\/teachertapp.co.uk\/articles\/how-many-unread-emails-do-you-have\/\">empty<\/a> &#8211; they\u2019re likely to be <em>even busier<\/em> having been out of office for a few days.<\/p><p>And then radio silence. They\u2019ve moved on and, with a resigned sigh, you let those (expensive) leads turn cold and you write off BETT as a loss.<\/p><p>But it doesn\u2019t have to be that way.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96765ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96765ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e3e63c\" data-id=\"0e3e63c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c78d06b elementor-widget elementor-widget-heading\" data-id=\"c78d06b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do you cut through the noise?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa02e2c elementor-widget elementor-widget-text-editor\" data-id=\"aa02e2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You just need to be smart digital marketers, and deploy a range of marketing to schools tactics that are more likely to turn leads into prospects into customers.<\/p><p>Because getting ROI from events like BETT means, probably for many months to come, you work on <strong>building trust<\/strong> and making sure your <strong>brand sticks<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7771056 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7771056\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-695d07a\" data-id=\"695d07a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cd2250 elementor-widget elementor-widget-heading\" data-id=\"9cd2250\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get teachers to take action post-BETT<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b8a73b elementor-widget elementor-widget-text-editor\" data-id=\"2b8a73b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We believe the key is to be <b>relevant<\/b> and <b>provide value without being overly salesy<\/b>. BETT and other education exhibitions are often only one part in the decision making process.<\/p><p>Teachers will appreciate follow up that feels tailored to their needs, budget, and offers <b>genuine solutions or insights<\/b>.<\/p><p>But most of all, make sure your message makes its voice heard and tells a story that\u2019s <b>pertinent<\/b> to the challenges your stand attendees need solving.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-668cfa4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"668cfa4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a5c1359\" data-id=\"a5c1359\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc83de7 elementor-widget elementor-widget-heading\" data-id=\"fc83de7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Carefully segment your BETT list<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-907c386 elementor-widget elementor-widget-image\" data-id=\"907c386\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/01\/graphic-of-people-segmenting-their-marketing-audience-1024x538.png\" class=\"attachment-large size-large wp-image-24355\" alt=\"Segment your marketing audience to get better results - Bee Digital - marketing to schools agency\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/01\/graphic-of-people-segmenting-their-marketing-audience-1024x538.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/01\/graphic-of-people-segmenting-their-marketing-audience-300x158.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/01\/graphic-of-people-segmenting-their-marketing-audience-768x403.png 768w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/01\/graphic-of-people-segmenting-their-marketing-audience.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a27cc6 elementor-widget elementor-widget-text-editor\" data-id=\"6a27cc6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sending different messages to different chunks of your BETT list is one of our most important recommendations.<\/p><p>How you segment is up to you.<\/p><p>Commonly, in the education sector, segmentation is done by job title, geography, or by phase of education. Any of which can be tailored to a particular message.<\/p><p>But what else did you find out <em>beyond<\/em> a data point when you spent time face to face with all these teachers?<\/p><p>Hopefully, you <strong>recorded the problem that they were looking to solve<\/strong> which drew them to your stand.<\/p><p>Armed with that insight you can segment your BETT contact list by top, middle, and bottom of the sales funnel by thinking about where your lead is in their <a href=\"https:\/\/beedigital.marketing\/how-to-sell-to-more-to-schools-using-these-3-audience-types\/\">decision making process<\/a>. Are they\u2026<\/p><ul><li><strong>Not problem <em>or<\/em> solution aware = Top of funnel <\/strong><p>A serendipitous visit &#8211; your stand triggered something in the teacher and they thought they\u2019d investigate.<\/p><p>\ud83d\udca1<strong>Example post-event marketing activity<\/strong>: Invite to a thought leadership style webinar centred around a <a href=\"https:\/\/beedigital.marketing\/get-more-teacher-leads-by-targeting-a-single-pain-point\/\">shared pain point or belief<\/a> that your product or service solves.<\/p><\/li><li><strong>Problem aware, but <em>not<\/em> solution aware = Middle of funnel <\/strong><p>A broad desire &#8211; \u201cWe need new interactive whiteboards\u201d &#8211; but don\u2019t have a specific supplier in mind.<\/p><p>\ud83d\udca1<strong>Example post-event marketing activity<\/strong>: Send an email drip series that shares blog posts about the common challenges and solutions facing teachers like them.<\/p><\/li><li><strong>Problem aware, <em>and<\/em> solution aware = Bottom of funnel <\/strong><p>They know what they want and you\u2019re on their hit list. They\u2019re in the buying zone.<\/p><p>\ud83d\udca1<strong>Example post-event marketing activity<\/strong>: Exclusive invite to a 1-2-1 Teams call looking at the product features that show off the product\u2019s \u2018Wow\u2019 moments. Incentivise attendance by promising a 10% discount to all attendees.<\/p><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d6340fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6340fe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e796ee4\" data-id=\"e796ee4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36cf440 elementor-widget elementor-widget-heading\" data-id=\"36cf440\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Create an upsell toolkit<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66be656 elementor-widget elementor-widget-text-editor\" data-id=\"66be656\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sure, a teacher or two from a school may have had a positive and informative demo on your stand.<\/p><p>But what about the other half a dozen of their colleagues who didn\u2019t go to BETT? They\u2019re probably still part of the decision making process or have budget authority.<\/p><p>Your stand visitors now understand your value proposition, recognise the advantages, and are keen to buy your product for their school.<\/p><p>However, this usually requires approval from a higher-level staff member.<\/p><p>So, to streamline this process, an <a href=\"https:\/\/beedigital.marketing\/drive-product-sales-into-schools-with-a-teacher-centric-upsell-toolkit\/\">Internal Upsell Toolkit for teachers<\/a> is essential.<\/p><p>This toolkit should provide a variety of ready-to-use resources, making it significantly easier for teachers to \u201csell\u201d your product to other stakeholders in the next staff meeting.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48c3d5e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48c3d5e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8e0b83\" data-id=\"c8e0b83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-924f422 elementor-widget elementor-widget-heading\" data-id=\"924f422\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Improve your post-BETT email open rates and click rates<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b15e09 elementor-widget elementor-widget-image\" data-id=\"5b15e09\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/01\/illustration-of-a-person-giving-two-thumbs-up-with-a-tshirt-that-says-you-got-this-1024x538.png\" class=\"attachment-large size-large wp-image-24358\" alt=\"Happy person giving two thumbs up wearing a tshirt that says you got this - - Bee Digital - Education marketing agencymarketing agency\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/01\/illustration-of-a-person-giving-two-thumbs-up-with-a-tshirt-that-says-you-got-this-1024x538.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/01\/illustration-of-a-person-giving-two-thumbs-up-with-a-tshirt-that-says-you-got-this-300x158.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/01\/illustration-of-a-person-giving-two-thumbs-up-with-a-tshirt-that-says-you-got-this-768x403.png 768w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/01\/illustration-of-a-person-giving-two-thumbs-up-with-a-tshirt-that-says-you-got-this.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d37109a elementor-widget elementor-widget-heading\" data-id=\"d37109a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Humanise your post-BETT follow ups<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baf551c elementor-widget elementor-widget-text-editor\" data-id=\"baf551c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This doesn\u2019t <em>just<\/em> mean merging their first name into an email \ud83d\ude1c<\/p><p>We talk a lot in marketing about \u2018personalisation\u2019, but what our leads really need is <strong>humanisation<\/strong>.<\/p><p>It means sending messages that are <em>meaningful<\/em> to the recipient. You may have had a positive conversation with them at BETT, but you\u2019ll soon lose them if they feel like they\u2019ve been mass marketed to afterwards.<\/p><p>If you gathered specific information about the teachers (like subject taught), segment your email list and tailor your messages accordingly.<\/p><p>A subject line like &#8220;<b>Enhancing [subject interest] with [Your Product\/Service]<\/b>&#8221; speaks directly to the recipient&#8217;s interests.<\/p><p>But you should also lean into more stimulating areas like curiosity, surprise, and delight.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42bd6a6 elementor-widget elementor-widget-heading\" data-id=\"42bd6a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Subject lines that get emails opened<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28c265c elementor-widget elementor-widget-image\" data-id=\"28c265c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/01\/Graphic-illustrating-being-a-company-who-stands-out-from-the-competition-1024x538.png\" class=\"attachment-large size-large wp-image-24478\" alt=\"Don&#039;t be just another brand - stand out in teachers inboxes\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/01\/Graphic-illustrating-being-a-company-who-stands-out-from-the-competition-1024x538.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/01\/Graphic-illustrating-being-a-company-who-stands-out-from-the-competition-300x158.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/01\/Graphic-illustrating-being-a-company-who-stands-out-from-the-competition-768x403.png 768w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/01\/Graphic-illustrating-being-a-company-who-stands-out-from-the-competition.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05668f1 elementor-widget elementor-widget-text-editor\" data-id=\"05668f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Use a <b>striking subject lines<\/b> that resonate with their experience at the exhibition.<\/p><p>Be playful and intriguing. Teachers\u2019 inboxes are full to bursting and you have a fight on your hands to get your email noticed, let alone opened.<\/p><p>So take the copywriting gloves off and try some fresh approaches.<\/p><p><strong>Example email subject lines to capture attention:<\/strong><\/p><ul><li>&#8220;[First name], tell us (honestly!) what you thought about [product name], we can take it \ud83d\udcaa\u201d<\/li><li>\u201c[First name], 3 ways to use [product name] that we forgot to tell you at BETT \ud83e\udd28\u201d<\/li><li>\u201c[First name], what we loved \u2764\ufe0f (and hated \ud83d\udc7f) about BETT\u201d<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e198a1c elementor-widget elementor-widget-heading\" data-id=\"e198a1c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Personalised Video Messages<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c98b6d elementor-widget elementor-widget-text-editor\" data-id=\"8c98b6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Create short, personalised 90 second video messages for your <strong>highest value teacher leads<\/strong>, addressing them by name and referencing something specific from your conversation at the exhibition.<\/p><p>This requires more work, but making the extra effort and applying a more <strong>personal touch<\/strong> can work wonders to keep the relationship growing (plus they may recognise your face from speaking to you at BETT!).<\/p><p>These videos can be sent via email and offer a warm, personal touch that stands out. We use <a href=\"https:\/\/www.loom.com\/\">Loom<\/a> to do our outreach. TIP: Try \u201clooming\u201d with your website or product in the background.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a992963 elementor-widget elementor-widget-heading\" data-id=\"a992963\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Social Media Shout-Outs<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6556224 elementor-widget elementor-widget-html\" data-id=\"6556224\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"twitter-tweet\" data-media-max-width=\"560\"><p lang=\"en\" dir=\"ltr\">A \ud83e\uddf5 about <a href=\"https:\/\/twitter.com\/hashtag\/Bett2024?src=hash&amp;ref_src=twsrc%5Etfw\">#Bett2024<\/a>... Whilst it&#39;s a trade show, it&#39;s the people that make it such a stand-out event, and I just wanted to say thank you to all of the amazing people I got to connect with these last few days at this brilliant <a href=\"https:\/\/twitter.com\/hashtag\/EdTech?src=hash&amp;ref_src=twsrc%5Etfw\">#EdTech<\/a> event. <a href=\"https:\/\/t.co\/8HIaxa9pGz\">pic.twitter.com\/8HIaxa9pGz<\/a><\/p>&mdash; Mark Anderson (@ICTEvangelist) <a href=\"https:\/\/twitter.com\/ICTEvangelist\/status\/1751212082077311319?ref_src=twsrc%5Etfw\">January 27, 2024<\/a><\/blockquote> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d57f79a elementor-widget elementor-widget-text-editor\" data-id=\"d57f79a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\ud83d\udc46<a href=\"https:\/\/ictevangelist.com\/\" target=\"_blank\" rel=\"noopener\">Mark Anderson<\/a> (@ICTEvangelist) doing it right on X\/Twitter<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a71a3c elementor-widget elementor-widget-text-editor\" data-id=\"6a71a3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Teachers interested in your product or service may check you out on social media.<\/p><p>So make sure you are posting regularly during and post-BETT. A <strong>ghost town social media channel<\/strong> during a major edtech event doesn\u2019t speak well about your brand.<\/p><p>Plan and create post-event content according to the 4 content pillars &#8211; Inspire, Engage, Entertain and Inform:<\/p><ul><li><strong>Inform posts<\/strong> can include: product updates, upcoming post-event webinar dates, case studies, stand statistics<\/li><li><strong>Inspire posts<\/strong> can include: inspirational quotes about the show, transformation stories you heard, and customer successes.<\/li><li><strong>Engage posts<\/strong> can include: event polls, conversation starter questions, and giveaways.<\/li><li><strong>Entertain posts<\/strong> can include: relevant memes, show reels, and visually inspiring images.<\/li><\/ul><p>Seek out some of the teachers or their schools on your social media platforms, and follow them, sub-tweet them, and celebrate their dedication to education. It creates a community feel and shows your appreciation. It also nudges them to follow you back.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ec7bcb elementor-widget elementor-widget-html\" data-id=\"3ec7bcb\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">Fact 1: <a href=\"https:\/\/twitter.com\/hashtag\/Bett2024?src=hash&amp;ref_src=twsrc%5Etfw\">#Bett2024<\/a> was awesome!<br>Fact 2: The people and community made it so!!<br>---<br>I wish I could have captured a picture with everyone generous enough to share in some forward facing, learning focused, accessible-for-all, AI embracing conversation! This GIF shows just some of the\u2026 <a href=\"https:\/\/t.co\/EnxaW6u66C\">pic.twitter.com\/EnxaW6u66C<\/a><\/p>&mdash; Jon Neale | #Bett2024 (@JNealeUK) <a href=\"https:\/\/twitter.com\/JNealeUK\/status\/1751674587153068225?ref_src=twsrc%5Etfw\">January 28, 2024<\/a><\/blockquote> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78e0f48 elementor-widget elementor-widget-text-editor\" data-id=\"78e0f48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\ud83d\udc46A perfectly pitched thank you montage from <a href=\"https:\/\/jonneale.com\/\" target=\"_blank\" rel=\"noopener\">Jon Neale<\/a> (@JNealeUK) on X\/Twitter<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5ca682 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5ca682\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a936b72\" data-id=\"a936b72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e5ad08 elementor-widget elementor-widget-heading\" data-id=\"0e5ad08\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Engaging your event leads<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07695d4 elementor-widget elementor-widget-text-editor\" data-id=\"07695d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Content about YOU (\u201d<em>See why we had an awesome time at BETT!!<\/em>\u201d) won\u2019t be as persuasive as content that <strong>tells an interesting story that they can relate to<\/strong> (\u201d<em>Check out this montage of teachers who visited our stand at BETT &#8211; are YOU in it?<\/em>\u201d).<\/p><p>You might think your leads want to know you <a href=\"https:\/\/beedigital.marketing\/how-to-give-yourself-the-best-chance-to-win-an-education-award\/\">won a BETT Award<\/a> (which is pretty compelling, we have to admit) because it validates your product. But, truthfully, they&#8217;d be more thrilled by an outstanding customer service interaction.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8b3921 elementor-widget elementor-widget-heading\" data-id=\"a8b3921\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Video reminders<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7961b47 elementor-widget elementor-widget-text-editor\" data-id=\"7961b47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You need to try to capture attention more effectively than text can alone.\u00a0<\/p><p>Invite your BETT list to visit a landing page that has a <a href=\"https:\/\/beedigital.marketing\/craft-kick-ass-lead-magnets-to-boost-teacher-lead-generation\/\">kick ass lead magnet<\/a> like a short, engaging video or infographic, that recaps the product highlights that <b>teachers who visited your stand were most enthused about<\/b>.<\/p><p>A subject line hinting at this multimedia content can pique curiosity, like &#8220;<em>See what teachers thought were the best bits of [product name] at [Exhibition Name] in 60 seconds<\/em>&#8220;.<\/p><p>Why not just send them directly to your Youtube instead of a landing page?<\/p><p>Unless you have a number of other videos on your channel that they can browse, it\u2019s almost certainly better to build a landing page to host your video. That way you can <b>control the conversation<\/b> more easily and offer a <b>further conversion point<\/b> like booking a demo.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62e4359 elementor-widget elementor-widget-heading\" data-id=\"62e4359\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Highlight exclusive offers or resources<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04267cc elementor-widget elementor-widget-text-editor\" data-id=\"04267cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It\u2019s a common tactic to make event exclusive offers, free trials, or valuable resources available for a limited time.<\/p><p>But note these will only tend to work for prospects that are bottom of the funnel, or in the \u201cbuying zone\u201d.<\/p><p>After all, a discount is only helpful to teachers who need pushing over the sales line.<\/p><p>A subject line like &#8220;<em>[First name], your exclusive post-[Exhibition Name] offer inside<\/em>&#8221; can create a sense of urgency and exclusivity.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62bff00 elementor-widget elementor-widget-heading\" data-id=\"62bff00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Storytelling and testimonials<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dda6bc7 elementor-widget elementor-widget-image\" data-id=\"dda6bc7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/01\/Illustration-of-a-person-telling-stories-using-a-megaphone-1024x538.png\" class=\"attachment-large size-large wp-image-24433\" alt=\"\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/01\/Illustration-of-a-person-telling-stories-using-a-megaphone-1024x538.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/01\/Illustration-of-a-person-telling-stories-using-a-megaphone-300x158.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/01\/Illustration-of-a-person-telling-stories-using-a-megaphone-768x403.png 768w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2024\/01\/Illustration-of-a-person-telling-stories-using-a-megaphone.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28b84a9 elementor-widget elementor-widget-text-editor\" data-id=\"28b84a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Teachers connect with stories and social proof, especially from their peers.<\/p><p>Share success stories or testimonials from other educators who&#8217;ve benefited from your product or service.<\/p><p>A subject line like &#8220;<em>How Ms. Smith transformed her classroom with [Your Product\/Service]<\/em>&#8221; can be very compelling.<\/p><p>For more insights into making your social proof work for you take a look at\u00a0<a href=\"https:\/\/edtechimpact.com\/knowledge-hub\/dont-believe-the-hype-how-to-get-the-best-out-of-your-social-proof-when-marketing-to-schools\/\">Don\u2019t believe the hype \u2013 How to get the best out of your social proof when marketing to schools<\/a> on Edtech Impact.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f764ea elementor-widget elementor-widget-heading\" data-id=\"1f764ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Position your product as a problem-solver<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8f42e9 elementor-widget elementor-widget-text-editor\" data-id=\"c8f42e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pose a <strong>thought-provoking question<\/strong> related to their challenges or interests.<\/p><p>For instance, use a subject line like &#8220;<em>Are you one of the 8 out of 10 teachers that visited our stand at BETT struggling with student engagement?<\/em>\u201d<\/p><p>This approach not only draws attention but also positions you as a problem-solver.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b11caa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b11caa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f3b878\" data-id=\"8f3b878\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b763a04 elementor-widget elementor-widget-heading\" data-id=\"b763a04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Go the extra mile<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ba96f7 elementor-widget elementor-widget-text-editor\" data-id=\"4ba96f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There\u2019s a decent chance your stand visitors actively sought you out.<\/p><p>But, unless your product operates in its own product category, then they probably visited a number of your competitors too.<\/p><p>So standing out and <strong>staying on top of mind<\/strong> when they\u2019re ready to take to further action is key.<\/p><p>If you don\u2019t want to become a distant memory you probably need to share more than an email with them.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-166ce23 elementor-widget elementor-widget-heading\" data-id=\"166ce23\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customised teaching resources<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cf8eaa elementor-widget elementor-widget-text-editor\" data-id=\"0cf8eaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Send a digital or physical teaching resource customised to their subject or year group.<\/p><p>For example, a set of creative lesson plans or interactive activities that incorporate your product or service. This not only <b>demonstrates value<\/b> but also how your offering fits into their classroom.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f89069c elementor-widget elementor-widget-heading\" data-id=\"f89069c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Interactive digital quizzes or surveys<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d57c8a4 elementor-widget elementor-widget-text-editor\" data-id=\"d57c8a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Design a fun, interactive quiz or survey lead magnet related to your product or service, and the challenges teachers face.<\/p><p>It can be a playful way to engage them while <b>subtly educating<\/b> them about your offerings.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11702a7 elementor-widget elementor-widget-heading\" data-id=\"11702a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Handwritten notes<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-539fa52 elementor-widget elementor-widget-text-editor\" data-id=\"539fa52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In an age of digital communication, a handwritten message can have a huge impact. Send a thank-you card referencing your discussion at the exhibition.<\/p><p>It&#8217;s a personal touch that&#8217;s rare and appreciated.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa67bb2 elementor-widget elementor-widget-heading\" data-id=\"fa67bb2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Webinar invitation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0186b9 elementor-widget elementor-widget-text-editor\" data-id=\"c0186b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Host an invite only webinar specifically for exhibition attendees, covering topics relevant to education and how your product can be integrated. Make it interactive and offer a Q&amp;A session.<\/p><p>Try not to just make it a product walkthrough \ud83e\udd71<\/p><p>Pick a <strong>controversial position<\/strong> or make a <strong>statement<\/strong> that your audience can empathise with, and your company aligns with. It will help your potential customers <strong>feel in tune with you and your mission<\/strong>.<\/p><p>Also see our blog post: <a href=\"https:\/\/beedigital.marketing\/how-to-improve-your-webinar-sign-up-rate\/\">How to improve your webinar sign up rate<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8fac84 elementor-widget elementor-widget-heading\" data-id=\"f8fac84\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customised gift boxes<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9de22f5 elementor-widget elementor-widget-text-editor\" data-id=\"9de22f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Did you capture the attendee&#8217;s school address?<\/p><p>Send a small, customised gift box with items that are useful for teachers, like classroom supplies, a book on educational strategies, and some branded items from your company.<\/p><p>Yes, this has a unit cost but this <b>physical reminder of your brand<\/b> can be very effective, long lasting, and will tend to draw admiring (and jealous) glances from other staff members.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00e4b15 elementor-widget elementor-widget-heading\" data-id=\"00e4b15\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Exclusive access to a beta program<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfbf03a elementor-widget elementor-widget-text-editor\" data-id=\"cfbf03a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A hard truth is that BETT might be a school&#8217;s first tentative step towards a purchase.<\/p><p>School leads may not buy for years, especially if your product is a big investment, or falls in the middle of a budget cycle.<\/p><p>So play the long game and an offer them an opportunity to be part of a beta testing program for a new product or feature.<\/p><p>This not only makes them feel special but also gets them directly involved with your product and a chance to get to know your team.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57c0c601 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57c0c601\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d1b184\" data-id=\"5d1b184\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ce7e40e elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"5ce7e40e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-block-end:0;flex-grow:1;border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider--element-align-start .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-start .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-start .elementor-divider__element{margin-inline-start:0}.elementor-widget-divider--element-align-end .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-end .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-end .elementor-divider__element{margin-inline-end:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51acbde5 elementor-widget elementor-widget-heading\" data-id=\"51acbde5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Psst! Want even more exclusive marketing to teachers advice?<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59f21445 elementor-widget elementor-widget-text-editor\" data-id=\"59f21445\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>TAIT, our marketing to schools newsletter, hits the inboxes of our industry\u2019s smartest education marketing professionals every other Wednesday.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28c1a1f7 elementor-widget elementor-widget-button\" data-id=\"28c1a1f7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/beedigital.marketing\/turn-attention-into-trust\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sure, I'll take a look<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7197a1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7197a1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c6f050\" data-id=\"8c6f050\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-734d46c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"734d46c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-221923c elementor-widget elementor-widget-heading\" data-id=\"221923c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Notes from the edtech marketing community \u2764\ufe0f<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8df5757 elementor-widget elementor-widget-text-editor\" data-id=\"8df5757\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">&#8220;An important trick that I advise, is that although leads might not convert right now, that doesn&#8217;t mean communication needs to stop. So what if right now isn&#8217;t the right time? It might be in 6 months, so you need to really nurture those leads. Keep sharing important information that resonates with them, keep that communication flowing. It shouldn&#8217;t deem on stalkerish, but an email every few weeks or so keeps your brand in mind.&#8221;<\/span><\/p><p><b>Rachel Coles from\u00a0<a style=\"font-family: Montserrat, sans-serif; font-size: 22px; line-height: var( --e-global-typography-text-line-height );\" href=\"https:\/\/conv3rt.co.uk\/\" target=\"_blank\" rel=\"noopener\">Convert Marketing<\/a><\/b><\/p><p>&#8220;A really important area, as you know. All too often, those engaged leads are all excited back in school talking about what they saw&#8230;.but are now waiting to be nudged into action!<\/p><p>And another bunch of people have forgotten about you altogether after the show because you didn&#8217;t stand out in their mind in the hubbub and excitement. Now is the time to start standing out!&#8221;<\/p><p><b>Jodie Lopez,\u00a0<a style=\"font-family: Montserrat, sans-serif; font-size: 22px; line-height: var( --e-global-typography-text-line-height );\" href=\"https:\/\/www.linkedin.com\/in\/jodie-lopez-bb532627\/\" target=\"_blank\" rel=\"noopener\">The Edtech Ninja<\/a>\u00a0<\/b><\/p><p>&#8220;When speaking to businesses trying to tackle reaching out, a couple of things come to mind:<\/p><ol><li>Where are your target personas listening for information (LinkedIn, TES, X etc)? Remember they are bombarded with comms.<\/li><li>What types of messaging seem to resonate already with your <a href=\"http:\/\/beedigital.marketing\/understand-your-customer-avatar-before-launching-a-campaign\/\">target persona<\/a> (look at companies that are successful in the market already)? This includes the type of language used. As an example; you wouldn&#8217;t use the same language for a graphic designer as a gamer if you were selling a laptop&#8230; your communication needs to rise above everyone else&#8217;s.<\/li><\/ol><p>One more point (but there are a thousand points): what works well in education is building community, through thought leadership and delivering examples of best practice&#8221;<\/p><p><b>Nick Finnemore, <a href=\"https:\/\/finnemoreconsulting.com\/\" target=\"_blank\" rel=\"noopener\">Finnemore Consulting<\/a><\/b><\/p><p>&#8220;My main advice would be when following up on your BETT leads, irrespective of whether you gathered 20 leads across the whole show or 100 leads per day, don&#8217;t treat them all the same and go for the broad brush approach. A blanket email to everyone saying &#8220;Thanks for visiting us at BETT, would you like to know more\/buy our product?&#8221; is unlikely to be successful.<\/p><p>Instead, focus on what you learnt about them when they visited your stand (hopefully you captured their challenges and needs on your lead form but that&#8217;s a whole other conversation!) and communicate with them about THEIR needs and how YOU SPECIFICALLY can help them. Providing them with something valuable will build trust and move the conversation along far more successfully than a stream of emails.<\/p><p>Remember, the leads gained at BETT would have likely cost a fortune to generate &#8211; treat them that way!&#8221;<\/p><p><b>Sarah Finnemore, <a href=\"https:\/\/finnemoreconsulting.com\/\" target=\"_blank\" rel=\"noopener\">Finnemore Consulting<\/a><\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d658921 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d658921\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9fc2a8\" data-id=\"d9fc2a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1398483 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1398483\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf5dc6e elementor-widget elementor-widget-heading\" data-id=\"bf5dc6e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Personalised, targeted strategies convert contacts into committed customers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78b8b1a elementor-widget elementor-widget-text-editor\" data-id=\"78b8b1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ultimately, the goal is to <b>transform BETT leads into loyal customers<\/b>.<\/p><p>In the aftermath of the BETT exhibition, every exhibitor knows this is a daunting task.<\/p><p>Providing valuable and customised content, whether through interactive digital content, exclusive offers, or educational resources, is key to <b>maintaining interest and building a relationship<\/b> with the teachers you met at BETT.<\/p><p>Smart, interesting, and remarkable post-exhibition marketing not only elevates your brand above the competition but also establishes a lasting connection with the educators, ensuring a higher return on investment from events like BETT.<\/p><p>By focusing on <strong>relevance, humanisation, and value addition<\/strong>, you can effectively turn your exhibition efforts into successful sales opportunities.<\/p><p>And, if all else fails, have you heard the <a href=\"https:\/\/beedigital.marketing\/the-story-of-the-nine-word-email\/\">story of the nine word email<\/a>?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16f34c16 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16f34c16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-456582cf\" data-id=\"456582cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-231f31ad elementor-widget elementor-widget-heading\" data-id=\"231f31ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Do you want your marketing to convert more teachers?<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cbf5199 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7cbf5199\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/beedigital.marketing\/work-with-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Yes, I want more teacher leads<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18783ab elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18783ab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-485ddff\" data-id=\"485ddff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-359e86c elementor-widget elementor-widget-heading\" data-id=\"359e86c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Do you want your marketing to convert more teachers?<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88225de elementor-align-center elementor-widget elementor-widget-button\" data-id=\"88225de\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/beedigital.marketing\/work-with-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Yes, I want more teacher leads<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Our guide is packed with creative tips and useful strategies to turn those hard won BETT teacher contacts into enthusiastic customers. Learn how to jazz up your follow-ups, charm your way into educators&#8217; hearts, and turn BETT leads into your biggest fans. Perfect for exhibitors ready to turn contacts into contracts.<\/p>\n","protected":false},"author":9,"featured_media":24346,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[155],"tags":[439,20,59,71],"class_list":["post-24160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-to-schools-strategies","tag-digital-marketing","tag-marketing","tag-marketing-strategy","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate Guide to Post-BETT Marketing Tactics<\/title>\n<meta name=\"description\" content=\"Explore our comprehensive guide on effective post-event marketing strategies to transform exhibition contacts into engaged customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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