{"id":23824,"date":"2023-11-30T12:39:54","date_gmt":"2023-11-30T12:39:54","guid":{"rendered":"https:\/\/beedigital.marketing\/?p=23824"},"modified":"2023-11-30T12:40:30","modified_gmt":"2023-11-30T12:40:30","slug":"get-more-teacher-leads-by-targeting-a-single-pain-point","status":"publish","type":"post","link":"http:\/\/beedigital.marketing\/get-more-teacher-leads-by-targeting-a-single-pain-point\/","title":{"rendered":"Get more teacher leads by targeting a single pain point"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23824\" class=\"elementor elementor-23824\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62227d06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62227d06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-784fff2e\" data-id=\"784fff2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-beefe3b elementor-widget elementor-widget-heading\" data-id=\"beefe3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">If you had a plumbing problem at your home, who would you choose to fix it?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f527d elementor-widget elementor-widget-text-editor\" data-id=\"04f527d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>A jack-of-all-tradesman who&#8217;s pretty affordable\u2026 or a more expensive, specialised plumber?<\/p><p>I\u2019d pick the plumber, wouldn\u2019t you?<\/p><p>The reason why can be applied to your campaign messaging.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9774594 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9774594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb3538d\" data-id=\"cb3538d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad9263f elementor-widget elementor-widget-heading\" data-id=\"ad9263f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Safe marketing is low converting marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0684cd elementor-widget elementor-widget-text-editor\" data-id=\"f0684cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With the plumber option, you get a skilled worker who promises to deliver high-quality results, whereas the \u2018jack\u2019 could be a pro at fitting windows but only so-so at fixing PEX pipes.<\/p><p>That\u2019s why if your campaign promises to \u201cfix ALL problems for ALL schools\u201d, it\u2019s generic, low-converting messaging.<\/p><p>Trying to please everyone feels like the safest play.<\/p><p>But it\u2019s a trap.<\/p><p>The biggest risk is NOT aiming your <a href=\"http:\/\/beedigital.marketing\/from-blah-to-wow-transform-your-value-proposition-to-schools\/\">value proposition<\/a> at a specific problem and person.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-154fbc6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"154fbc6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68bb53d\" data-id=\"68bb53d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c066b77 elementor-widget elementor-widget-heading\" data-id=\"c066b77\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Drop the 'Whole School' messaging<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ebd43e elementor-widget elementor-widget-text-editor\" data-id=\"5ebd43e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You\u2019re spreading yourself too thin by attempting to reach a broad audience when Mrs. Anderson from Thrumpton, Nottinghamshire, isn\u2019t necessarily experiencing the same pain point as Mr. Cooper is in Nether Wallop, Hampshire.<\/p><p>Ultimately, if you\u2019re a \u2018jack\u2019 you\u2019re too generic.<\/p><p>We tested this in a campaign for a client with three different messages &#8211; all promoting inclusive learning, but for three different audiences: one Meta ad and landing page focused on the whole class for children of all learning abilities, the second on EAL pupils, and the third on SEND pupils.<\/p><p><b>Can you guess which ad performed worst?<\/b><\/p><p>It was the whole-class ad.<\/p><p>The ads targeted at specific audiences massively outperformed it.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96765ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96765ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e3e63c\" data-id=\"0e3e63c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c78d06b elementor-widget elementor-widget-heading\" data-id=\"c78d06b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Drop the 'Whole School' messaging<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e094412 elementor-widget elementor-widget-image\" data-id=\"e094412\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"560\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/11\/Dash-Incredibles.jpeg\" class=\"attachment-large size-large wp-image-23875\" alt=\"Dash - The Incredibles- If Everyone Is Special, No One Is quote\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/11\/Dash-Incredibles.jpeg 500w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/11\/Dash-Incredibles-268x300.jpeg 268w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa02e2c elementor-widget elementor-widget-text-editor\" data-id=\"aa02e2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>ONE is your lucky number for campaign messaging that resonates.<\/p><p>Teachers, when presented with a &#8216;whole school&#8217; advert, don&#8217;t tend to see themselves and their own personal pain points in that message.<\/p><p>They&#8217;re asking how your product can solve THEIR pain points.<\/p><p>How can your product make their tomorrow better than today?<\/p><p>And that&#8217;s unlikely to be something that&#8217;s championing a whole school solution. That kind of language needs to be delivered much further down the sales funnel.\u00a0<\/p><p>It&#8217;s tempting to try to throw a wide net. But framing your product&#8217;s benefits through the lens of different groups is more likely to capture attention.<\/p><p>\u261d\ufe0f Establish which sub groups within a school you can name directly.<\/p><p>\u261d\ufe0f Choose one shared pain point that your target customer has in common with their peers.<\/p><p>\u261d\ufe0f Design ads that focus on this single pain point and this single audience.<\/p><p>\u261d\ufe0f Create landing pages with hero headlines that identify the pain point and contextualise your product&#8217;s solution.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7771056 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7771056\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-695d07a\" data-id=\"695d07a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cd2250 elementor-widget elementor-widget-heading\" data-id=\"9cd2250\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Stay targeted<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b8a73b elementor-widget elementor-widget-text-editor\" data-id=\"2b8a73b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>This isn&#8217;t limited to job role or responsibility!<\/strong><\/p><p>This strategy is about hyper targeting niches that you believe could see value in engaging with your brand or product.<\/p><p>Consider thinking about <a href=\"https:\/\/neilpatel.com\/blog\/niche-marketing\/\" target=\"_blank\" rel=\"noopener\">niche groups<\/a> that fall outside the &#8220;normal&#8221; personas and stakeholders edtech companies try to appeal to, such as:<\/p><ul><li>Overworked teachers<\/li><li>Nervous ECTs<\/li><li>Teachers who are also parents<\/li><li>Senior leaders who job share<\/li><li>Educators who are very tech savvy<\/li><\/ul><p>\ud83d\udca1 If you have multiple products that provide different solutions, make your messaging specific so you can tackle multiple pain points with separate messages, ads, and landing pages in their own right.<\/p><p>\ud83d\udca1 Test at least ONE ad with the same hero headline copy and hero image from the landing page. Visual congruence between the ad and the landing page may be key to your teachers&#8217; decision making.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7197a1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7197a1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c6f050\" data-id=\"8c6f050\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-734d46c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"734d46c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-block-end:0;flex-grow:1;border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider--element-align-start .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-start .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-start .elementor-divider__element{margin-inline-start:0}.elementor-widget-divider--element-align-end .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-end .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-end .elementor-divider__element{margin-inline-end:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8df5757 elementor-widget elementor-widget-text-editor\" data-id=\"8df5757\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Producing variations might seem like a lot more work before launching a new campaign, but when it comes to crafting a transformational landing page to generate a direct response from your prospects, such as lead magnet downloads, product demos, or subscription signups, it&#8217;s a process that requires minimal tweaking for each pain point variation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16f34c16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16f34c16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-456582cf\" data-id=\"456582cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-231f31ad elementor-widget elementor-widget-heading\" data-id=\"231f31ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Do you want your marketing to convert more teachers?<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cbf5199 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7cbf5199\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/beedigital.marketing\/work-with-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Yes, I want more teacher leads<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Are you stuck between generic outreach and focused messaging? Learn how specificity trumps generic campaigns.<\/p>\n","protected":false},"author":15,"featured_media":23860,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[155],"tags":[439,20,59,71],"class_list":["post-23824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-to-schools-strategies","tag-digital-marketing","tag-marketing","tag-marketing-strategy","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Get more teacher leads by targeting a single pain point<\/title>\n<meta name=\"description\" content=\"Improve conversions by targeting specific pain points. Discover how focused strategies outperform generic approaches in marketing campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/beedigital.marketing\/get-more-teacher-leads-by-targeting-a-single-pain-point\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get more teacher leads by targeting a single pain point\" \/>\n<meta property=\"og:description\" content=\"If your campaign promises to \u201cfix ALL problems for ALL schools\u201d, it\u2019s generic, low-converting messaging.Trying to please everyone feels like the safest play. But it\u2019s a trap. The biggest risk is NOT aiming your value proposition at a specific problem and person.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/beedigital.marketing\/get-more-teacher-leads-by-targeting-a-single-pain-point\/\" \/>\n<meta property=\"og:site_name\" content=\"Bee Digital\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-30T12:39:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-30T12:40:30+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/11\/Get-more-teacher-leads-by-targeting-a-single-pain-point-Bee-Digital-Marketing-agency-to-schools.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bryan Plumb\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Get more teacher leads by targeting a single pain point\" \/>\n<meta name=\"twitter:description\" content=\"If your campaign promises to \u201cfix ALL problems for ALL schools\u201d, it\u2019s generic, low-converting messaging.Trying to please everyone feels like the safest play. But it\u2019s a trap. The biggest risk is NOT aiming your value proposition at a specific problem and person.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/11\/Get-more-teacher-leads-by-targeting-a-single-pain-point-Bee-Digital-Marketing-agency-to-schools.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bryan Plumb\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/beedigital.marketing\/get-more-teacher-leads-by-targeting-a-single-pain-point\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/beedigital.marketing\/get-more-teacher-leads-by-targeting-a-single-pain-point\/\"},\"author\":{\"name\":\"Bryan Plumb\",\"@id\":\"https:\/\/beedigital.marketing\/#\/schema\/person\/3e926cfd89c8a4d4d2a8992871b24d29\"},\"headline\":\"Get more teacher leads by targeting a single pain point\",\"datePublished\":\"2023-11-30T12:39:54+00:00\",\"dateModified\":\"2023-11-30T12:40:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/beedigital.marketing\/get-more-teacher-leads-by-targeting-a-single-pain-point\/\"},\"wordCount\":633,\"publisher\":{\"@id\":\"https:\/\/beedigital.marketing\/#organization\"},\"image\":{\"@id\":\"http:\/\/beedigital.marketing\/get-more-teacher-leads-by-targeting-a-single-pain-point\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/11\/Get-more-teacher-leads-by-targeting-a-single-pain-point-Bee-Digital-Marketing-agency-to-schools.png\",\"keywords\":[\"digital marketing\",\"marketing\",\"marketing strategy\",\"strategy\"],\"articleSection\":[\"Marketing to schools strategies\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/beedigital.marketing\/get-more-teacher-leads-by-targeting-a-single-pain-point\/\",\"url\":\"http:\/\/beedigital.marketing\/get-more-teacher-leads-by-targeting-a-single-pain-point\/\",\"name\":\"Get more teacher leads by targeting a single pain point\",\"isPartOf\":{\"@id\":\"https:\/\/beedigital.marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/beedigital.marketing\/get-more-teacher-leads-by-targeting-a-single-pain-point\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/beedigital.marketing\/get-more-teacher-leads-by-targeting-a-single-pain-point\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/11\/Get-more-teacher-leads-by-targeting-a-single-pain-point-Bee-Digital-Marketing-agency-to-schools.png\",\"datePublished\":\"2023-11-30T12:39:54+00:00\",\"dateModified\":\"2023-11-30T12:40:30+00:00\",\"description\":\"Improve conversions by targeting specific pain points. Discover how focused strategies outperform generic approaches in marketing campaigns.\",\"breadcrumb\":{\"@id\":\"http:\/\/beedigital.marketing\/get-more-teacher-leads-by-targeting-a-single-pain-point\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/beedigital.marketing\/get-more-teacher-leads-by-targeting-a-single-pain-point\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/beedigital.marketing\/get-more-teacher-leads-by-targeting-a-single-pain-point\/#primaryimage\",\"url\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/11\/Get-more-teacher-leads-by-targeting-a-single-pain-point-Bee-Digital-Marketing-agency-to-schools.png\",\"contentUrl\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/11\/Get-more-teacher-leads-by-targeting-a-single-pain-point-Bee-Digital-Marketing-agency-to-schools.png\",\"width\":1200,\"height\":900,\"caption\":\"Illustration of a group of teachers with their hand raised - Bee Digital marketing agency\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/beedigital.marketing\/get-more-teacher-leads-by-targeting-a-single-pain-point\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/beedigital.marketing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Get more teacher leads by targeting a single pain point\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/beedigital.marketing\/#website\",\"url\":\"https:\/\/beedigital.marketing\/\",\"name\":\"Bee Digital\",\"description\":\"Education Marketing Agency | Marketing Services for Education &amp; EdTech companies\",\"publisher\":{\"@id\":\"https:\/\/beedigital.marketing\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/beedigital.marketing\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/beedigital.marketing\/#organization\",\"name\":\"Bee Digital ltd\",\"url\":\"https:\/\/beedigital.marketing\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/beedigital.marketing\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/Bee-Digital-Education-Marketing-600px-x-600px-web-ready.png\",\"contentUrl\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/Bee-Digital-Education-Marketing-600px-x-600px-web-ready.png\",\"width\":600,\"height\":600,\"caption\":\"Bee Digital ltd\"},\"image\":{\"@id\":\"https:\/\/beedigital.marketing\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/beedigital.marketing\/#\/schema\/person\/3e926cfd89c8a4d4d2a8992871b24d29\",\"name\":\"Bryan Plumb\",\"url\":\"https:\/\/beedigital.marketing\/author\/bryan-plumb\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Get more teacher leads by targeting a single pain point","description":"Improve conversions by targeting specific pain points. Discover how focused strategies outperform generic approaches in marketing campaigns.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/beedigital.marketing\/get-more-teacher-leads-by-targeting-a-single-pain-point\/","og_locale":"en_US","og_type":"article","og_title":"Get more teacher leads by targeting a single pain point","og_description":"If your campaign promises to \u201cfix ALL problems for ALL schools\u201d, it\u2019s generic, low-converting messaging.Trying to please everyone feels like the safest play. But it\u2019s a trap. The biggest risk is NOT aiming your value proposition at a specific problem and person.","og_url":"http:\/\/beedigital.marketing\/get-more-teacher-leads-by-targeting-a-single-pain-point\/","og_site_name":"Bee Digital","article_published_time":"2023-11-30T12:39:54+00:00","article_modified_time":"2023-11-30T12:40:30+00:00","og_image":[{"width":1200,"height":900,"url":"http:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/11\/Get-more-teacher-leads-by-targeting-a-single-pain-point-Bee-Digital-Marketing-agency-to-schools.png","type":"image\/png"}],"author":"Bryan Plumb","twitter_card":"summary_large_image","twitter_title":"Get more teacher leads by targeting a single pain point","twitter_description":"If your campaign promises to \u201cfix ALL problems for ALL schools\u201d, it\u2019s generic, low-converting messaging.Trying to please everyone feels like the safest play. But it\u2019s a trap. The biggest risk is NOT aiming your value proposition at a specific problem and person.","twitter_image":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/11\/Get-more-teacher-leads-by-targeting-a-single-pain-point-Bee-Digital-Marketing-agency-to-schools.png","twitter_misc":{"Written by":"Bryan Plumb","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/beedigital.marketing\/get-more-teacher-leads-by-targeting-a-single-pain-point\/#article","isPartOf":{"@id":"http:\/\/beedigital.marketing\/get-more-teacher-leads-by-targeting-a-single-pain-point\/"},"author":{"name":"Bryan Plumb","@id":"https:\/\/beedigital.marketing\/#\/schema\/person\/3e926cfd89c8a4d4d2a8992871b24d29"},"headline":"Get more teacher leads by targeting a single pain point","datePublished":"2023-11-30T12:39:54+00:00","dateModified":"2023-11-30T12:40:30+00:00","mainEntityOfPage":{"@id":"http:\/\/beedigital.marketing\/get-more-teacher-leads-by-targeting-a-single-pain-point\/"},"wordCount":633,"publisher":{"@id":"https:\/\/beedigital.marketing\/#organization"},"image":{"@id":"http:\/\/beedigital.marketing\/get-more-teacher-leads-by-targeting-a-single-pain-point\/#primaryimage"},"thumbnailUrl":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/11\/Get-more-teacher-leads-by-targeting-a-single-pain-point-Bee-Digital-Marketing-agency-to-schools.png","keywords":["digital marketing","marketing","marketing strategy","strategy"],"articleSection":["Marketing to schools strategies"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"http:\/\/beedigital.marketing\/get-more-teacher-leads-by-targeting-a-single-pain-point\/","url":"http:\/\/beedigital.marketing\/get-more-teacher-leads-by-targeting-a-single-pain-point\/","name":"Get more teacher leads by targeting a single pain point","isPartOf":{"@id":"https:\/\/beedigital.marketing\/#website"},"primaryImageOfPage":{"@id":"http:\/\/beedigital.marketing\/get-more-teacher-leads-by-targeting-a-single-pain-point\/#primaryimage"},"image":{"@id":"http:\/\/beedigital.marketing\/get-more-teacher-leads-by-targeting-a-single-pain-point\/#primaryimage"},"thumbnailUrl":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/11\/Get-more-teacher-leads-by-targeting-a-single-pain-point-Bee-Digital-Marketing-agency-to-schools.png","datePublished":"2023-11-30T12:39:54+00:00","dateModified":"2023-11-30T12:40:30+00:00","description":"Improve conversions by targeting specific pain points. Discover how focused strategies outperform generic approaches in marketing campaigns.","breadcrumb":{"@id":"http:\/\/beedigital.marketing\/get-more-teacher-leads-by-targeting-a-single-pain-point\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/beedigital.marketing\/get-more-teacher-leads-by-targeting-a-single-pain-point\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/beedigital.marketing\/get-more-teacher-leads-by-targeting-a-single-pain-point\/#primaryimage","url":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/11\/Get-more-teacher-leads-by-targeting-a-single-pain-point-Bee-Digital-Marketing-agency-to-schools.png","contentUrl":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/11\/Get-more-teacher-leads-by-targeting-a-single-pain-point-Bee-Digital-Marketing-agency-to-schools.png","width":1200,"height":900,"caption":"Illustration of a group of teachers with their hand raised - Bee Digital marketing agency"},{"@type":"BreadcrumbList","@id":"http:\/\/beedigital.marketing\/get-more-teacher-leads-by-targeting-a-single-pain-point\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/beedigital.marketing\/"},{"@type":"ListItem","position":2,"name":"Get more teacher leads by targeting a single pain point"}]},{"@type":"WebSite","@id":"https:\/\/beedigital.marketing\/#website","url":"https:\/\/beedigital.marketing\/","name":"Bee Digital","description":"Education Marketing Agency | Marketing Services for Education &amp; EdTech companies","publisher":{"@id":"https:\/\/beedigital.marketing\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/beedigital.marketing\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/beedigital.marketing\/#organization","name":"Bee Digital ltd","url":"https:\/\/beedigital.marketing\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/beedigital.marketing\/#\/schema\/logo\/image\/","url":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/Bee-Digital-Education-Marketing-600px-x-600px-web-ready.png","contentUrl":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/Bee-Digital-Education-Marketing-600px-x-600px-web-ready.png","width":600,"height":600,"caption":"Bee Digital ltd"},"image":{"@id":"https:\/\/beedigital.marketing\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/beedigital.marketing\/#\/schema\/person\/3e926cfd89c8a4d4d2a8992871b24d29","name":"Bryan Plumb","url":"https:\/\/beedigital.marketing\/author\/bryan-plumb\/"}]}},"_links":{"self":[{"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/posts\/23824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/comments?post=23824"}],"version-history":[{"count":5,"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/posts\/23824\/revisions"}],"predecessor-version":[{"id":23896,"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/posts\/23824\/revisions\/23896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/media\/23860"}],"wp:attachment":[{"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/media?parent=23824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/categories?post=23824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/tags?post=23824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}