{"id":23674,"date":"2023-11-10T15:19:48","date_gmt":"2023-11-10T15:19:48","guid":{"rendered":"https:\/\/beedigital.marketing\/?p=23674"},"modified":"2025-02-13T11:03:05","modified_gmt":"2025-02-13T11:03:05","slug":"drive-product-sales-into-schools-with-a-teacher-centric-upsell-toolkit","status":"publish","type":"post","link":"http:\/\/beedigital.marketing\/drive-product-sales-into-schools-with-a-teacher-centric-upsell-toolkit\/","title":{"rendered":"Drive product sales into schools with a teacher-centric upsell toolkit"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23674\" class=\"elementor elementor-23674\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62227d06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62227d06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-784fff2e\" data-id=\"784fff2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-beefe3b elementor-widget elementor-widget-heading\" data-id=\"beefe3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">How to break through the SLT brick wall<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f527d elementor-widget elementor-widget-text-editor\" data-id=\"04f527d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Congrats! You have successfully managed to promote your product to teachers and have 100s of free trials on the go.<\/p><p>Things are looking good \ud83d\ude0e<\/p><p>But weeks later you\u2019re asking: Why aren\u2019t they taking my calls? Do teachers even read my emails?\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">Where are my\u00a0<\/span><em style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">sales<\/em><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">? \ud83e\udd2c<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9774594 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9774594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb3538d\" data-id=\"cb3538d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad9263f elementor-widget elementor-widget-heading\" data-id=\"ad9263f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The disconnect between a lead and a decision maker<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0684cd elementor-widget elementor-widget-text-editor\" data-id=\"f0684cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The problem isn\u2019t you, your product,\u00a0<em>or<\/em>\u00a0your marketing.<\/p><p>You\u2019re probably hitting the\u00a0<strong>Senior Leadership Team brick wall<\/strong>, the invisible force field between your teacher advocates (who want what you sell) and decision makers (who don\u2019t).<\/p><p>This barrier exists because teachers can be unsure how to convince headteachers, heads of department, and finance staff to fall in love with your product.<\/p><p>Senior teams don\u2019t have the same problems as classroom teachers. So there\u2019s an empathy gap.<\/p><p>Which leads to sales abandonment.<\/p><p>And before you cry \u201cBut budgets!!\u201d in our experience rejection is rarely simply a budget issue.<\/p><p>It\u2019s more likely you didn\u2019t present the\u00a0<strong>correct value strongly enough<\/strong>\u00a0to\u00a0<strong>each influencer<\/strong>\u00a0in the buying process.<\/p><p>So what strategies, tools, and tactics could you provide to a classroom teacher to enable them to &#8220;promote&#8221; your product internally to decision makers?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-154fbc6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"154fbc6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68bb53d\" data-id=\"68bb53d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c066b77 elementor-widget elementor-widget-heading\" data-id=\"c066b77\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Set teachers up for success<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ebd43e elementor-widget elementor-widget-text-editor\" data-id=\"5ebd43e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">We all know teachers are time poor, but they\u00a0<\/span><em style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">do<\/em><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">\u00a0have a vested interest in securing your product for their classroom.<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">They get your <a href=\"https:\/\/beedigital.marketing\/from-blah-to-wow-transform-your-value-proposition-to-schools\/\" target=\"_blank\" rel=\"noopener\">value proposition<\/a>, can see the benefits, and want to buy it for the school.<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">But this often means getting sign off from a senior staff member.<\/span><\/p><p>So you need to remove as much friction as possible with an\u00a0<strong>Internal Upsell Toolkit<\/strong>, a range of pre-made mechanisms designed to make that upsell so much easier for the teacher.<\/p><p><strong>So what might be in that kit?<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7771056 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7771056\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-695d07a\" data-id=\"695d07a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cd2250 elementor-widget elementor-widget-heading\" data-id=\"9cd2250\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Help teachers show how your product aligns with their school goals<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3375f77 elementor-widget elementor-widget-image\" data-id=\"3375f77\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/docs.google.com\/presentation\/d\/1d5XDL0Kx35Hmm4rOASZCH4Al56HzOJR3BI0IGzg7_Gc\/edit?pli=1#slide=id.p1\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/11\/Edtech-upsell-toolkit-1024x576.png\" class=\"attachment-large size-large wp-image-23689\" alt=\"Edtech upsell toolkit by Bee Digital - marketing agency\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/11\/Edtech-upsell-toolkit-1024x576.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/11\/Edtech-upsell-toolkit-300x169.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/11\/Edtech-upsell-toolkit-768x432.png 768w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/11\/Edtech-upsell-toolkit-1536x864.png 1536w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/11\/Edtech-upsell-toolkit.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b8a73b elementor-widget elementor-widget-text-editor\" data-id=\"2b8a73b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You don\u2019t know individual schools\u2019 improvement plans, but teachers do.<\/p><p>So make it easy for teachers to <strong>connect your product to their school strategy<\/strong>.<\/p><p>Email your leads a <a href=\"https:\/\/docs.google.com\/presentation\/d\/1d5XDL0Kx35Hmm4rOASZCH4Al56HzOJR3BI0IGzg7_Gc\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener\">persuasive PowerPoint template<\/a>\u00a0that covers common key strategies and can be completed and delivered by the teacher at their next staff meeting.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a7f5f3b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a7f5f3b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-625193d\" data-id=\"625193d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea09405 elementor-widget elementor-widget-heading\" data-id=\"ea09405\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Help them demonstrate the potential ROI of your product to the school business manager<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dc7922 elementor-widget elementor-widget-text-editor\" data-id=\"9dc7922\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Provide data or tools to calculate the benefits. This can be in terms of time saved, increased productivity, or cost-effectiveness.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9746775 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9746775\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60ff3ca\" data-id=\"60ff3ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b5233d elementor-widget elementor-widget-heading\" data-id=\"1b5233d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Help them address common leadership concerns and objections<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d26eff5 elementor-widget elementor-widget-text-editor\" data-id=\"d26eff5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Produce an FAQ document that responds to <strong>common reasons<\/strong> senior staff might say \u201cno\u201d, such as data protection\/GDPR policies, benefits related to inclusivity and equity, or how it can contribute to the growth and skill development of staff.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c41b8e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c41b8e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-255bc9a\" data-id=\"255bc9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6eb624 elementor-widget elementor-widget-heading\" data-id=\"c6eb624\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Help them show data and evidence to support their purchasing request<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d12b6e6 elementor-widget elementor-widget-text-editor\" data-id=\"d12b6e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Share insight reports, <a href=\"http:\/\/beedigital.marketing\/3-ways-to-make-your-data-more-meaningful\/\">statistics<\/a>, and case studies that prove evidence of impact and the positive effect of your product.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7197a1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7197a1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c6f050\" data-id=\"8c6f050\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-734d46c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"734d46c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 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.elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8df5757 elementor-widget elementor-widget-text-editor\" data-id=\"8df5757\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>So, hopefully, your teacher lead has now deployed your amazing upsell toolkit, and the leadership team are on board.<\/p><p><strong>But the \u201cYES\u201d is still in the balance<\/strong>.<\/p><p>The budget holders, naturally, want the teacher to show real world outcomes.<\/p><p>What else can you give your teacher leads to push a purchase or renewal over the line?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a19f41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a19f41\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60a965c\" data-id=\"60a965c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16953df elementor-widget elementor-widget-heading\" data-id=\"16953df\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\ud83d\uddf3\ufe0f Get student and teacher buy-in<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c61d4d elementor-widget elementor-widget-text-editor\" data-id=\"1c61d4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Provide teachers with a <a href=\"https:\/\/www.jotform.com\/form-templates\/survey\/product-surveys\" target=\"_blank\" rel=\"noopener\">product feedback survey form template<\/a>, for them to get insights on how colleagues and students are using your product.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae37bf4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae37bf4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5992cd\" data-id=\"d5992cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37b2769 elementor-widget elementor-widget-heading\" data-id=\"37b2769\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\ud83c\udfc6 School-wide competitions or projects<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc4bc83 elementor-widget elementor-widget-text-editor\" data-id=\"fc4bc83\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Suggest school wide competitions or project ideas that use your product. These events can demonstrate how your product contributes to a <b>vibrant learning culture<\/b> in the school.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6dc06e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6dc06e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27778b2\" data-id=\"27778b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa93c36 elementor-widget elementor-widget-heading\" data-id=\"fa93c36\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\ud83d\udc67 Involve their students in the evaluation process<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea47406 elementor-widget elementor-widget-text-editor\" data-id=\"ea47406\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This may be one of your most powerful tactics &#8211; encourage the teacher to arrange for students to be part of presentations to managers. Have them showcase their achievements using your product, emphasising how it has helped them meet or exceed targets.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7967a6c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7967a6c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-219dbd5\" data-id=\"219dbd5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60638c7 elementor-widget elementor-widget-heading\" data-id=\"60638c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Follow up and stay engaged<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bd8a4d elementor-widget elementor-widget-text-editor\" data-id=\"2bd8a4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Remind teachers to connect with senior leaders regularly to keep them updated on progress and any positive outcomes.<\/p><p>School decision-making timelines are long and it may take time for them to evaluate and make a decision.<\/p><p>But with a <a href=\"https:\/\/docs.google.com\/presentation\/d\/1d5XDL0Kx35Hmm4rOASZCH4Al56HzOJR3BI0IGzg7_Gc\/edit?pli=1#slide=id.p1\" target=\"_blank\" rel=\"noopener\">best in class Internal Upsell Toolkit<\/a> you\u2019ll be taking a sledge hammer to that SLT brick wall in no time.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16f34c16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16f34c16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-456582cf\" data-id=\"456582cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-231f31ad elementor-widget elementor-widget-heading\" data-id=\"231f31ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Is it time to enhance your marketing to schools?<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cbf5199 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7cbf5199\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/beedigital.marketing\/work-with-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Yes, I want to reach more teachers<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Learn how using an Internal Upsell Toolkit can make selling products to teachers and schools easier. Discover straightforward ways marketers can align their products with school goals, address concerns, and engage teachers in the sales process.<\/p>\n","protected":false},"author":18,"featured_media":23683,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[155],"tags":[439,20,59,71],"class_list":["post-23674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-to-schools-strategies","tag-digital-marketing","tag-marketing","tag-marketing-strategy","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Drive product sales into schools with a teacher-centric upsell toolkit<\/title>\n<meta name=\"description\" content=\"Increase product sales to schools by with an upsell toolkit, aligning products with school goals and engaging teachers in the sales process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/beedigital.marketing\/drive-product-sales-into-schools-with-a-teacher-centric-upsell-toolkit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drive product sales into schools with a teacher-centric upsell toolkit\" \/>\n<meta property=\"og:description\" content=\"Learn how using an Internal Upsell Toolkit can make selling products to teachers and schools easier. Discover straightforward ways marketers can align their products with school goals, address concerns, and engage teachers in the sales process.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/beedigital.marketing\/drive-product-sales-into-schools-with-a-teacher-centric-upsell-toolkit\/\" \/>\n<meta property=\"og:site_name\" content=\"Bee Digital\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-10T15:19:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-13T11:03:05+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/11\/Toolkit-for-teachers-Bee-Digital.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alex Maher\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Drive product sales into schools with a teacher-centric upsell toolkit\" \/>\n<meta name=\"twitter:description\" content=\"Learn how using an Internal Upsell Toolkit can make selling products to teachers and schools easier. 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