{"id":23506,"date":"2023-10-27T10:02:00","date_gmt":"2023-10-27T10:02:00","guid":{"rendered":"https:\/\/beedigital.marketing\/?p=23506"},"modified":"2023-10-27T10:05:24","modified_gmt":"2023-10-27T10:05:24","slug":"intrigue-teachers-with-lead-magnet-tactics-that-convert","status":"publish","type":"post","link":"https:\/\/beedigital.marketing\/intrigue-teachers-with-lead-magnet-tactics-that-convert\/","title":{"rendered":"Intrigue teachers with lead magnet tactics that convert"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23506\" class=\"elementor elementor-23506\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62227d06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62227d06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-784fff2e\" data-id=\"784fff2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-beefe3b elementor-widget elementor-widget-heading\" data-id=\"beefe3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Make your download more\u2026 fascinating!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f527d elementor-widget elementor-widget-text-editor\" data-id=\"04f527d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>What do you put on the landing page when you have a shiny new lead magnet hot off the digital press?<\/p><p>Most pages include a section that sums up \u2018what\u2019s inside\u2019 in a nice bulleted list.<\/p><p>But is this enough? Nah, you can take it further.<\/p><p>And that means you need to become a big tease \ud83d\ude09<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9774594 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9774594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb3538d\" data-id=\"cb3538d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad9263f elementor-widget elementor-widget-heading\" data-id=\"ad9263f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to perfect the lead magnet image<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0684cd elementor-widget elementor-widget-text-editor\" data-id=\"f0684cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With a PDF packed with valuable turn-key activities, it makes sense to show an image at the start of the landing page of the cover and\/or a selection of the inner pages.<\/p><p>But smart marketers will take it further.<\/p><p>If it&#8217;s an ebook drop the cover into a &#8216;book style&#8217; mock up, to give it premium vibes. Use the book designers on <a href=\"https:\/\/www.free-mockup.com\/\" target=\"_blank\" rel=\"noopener\">free-mockup.com<\/a> or <a href=\"https:\/\/www.canva.com\/create\/book-mockups\/\" target=\"_blank\" rel=\"noopener\">Canva&#8217;s book mock up generator<\/a>.<\/p><p>Also marketing research service Airyh found that:<\/p><p><em>&#8220;Seeing someone else\u2019s hand or a virtual hand touch the product increases our feeling that the hand is ours.\u00a0In turn, that increases our psychological feeling of ownership of the product.\u00a0This improves how we value the product itself.&#8221;<\/em><\/p><p><a href=\"https:\/\/tips.ariyh.com\/p\/-the-virtual-touch-effect\" target=\"_blank\" rel=\"noopener\">Airyh &#8211;\u00a0The Virtual Touch Effect<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87b7976 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87b7976\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-793ce72\" data-id=\"793ce72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be8a418 elementor-widget elementor-widget-image\" data-id=\"be8a418\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"849\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/10\/Edtech-Company-lead-magnet-cover-without-mock-up.png\" class=\"attachment-large size-large wp-image-23512\" alt=\"Edtech Company lead magnet cover without mock up - Bee Digital - Marketing agency to schools\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/10\/Edtech-Company-lead-magnet-cover-without-mock-up.png 600w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/10\/Edtech-Company-lead-magnet-cover-without-mock-up-212x300.png 212w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78620f5 elementor-widget elementor-widget-text-editor\" data-id=\"78620f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A screen grab of the lead magnet front cover is fine&#8230;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1cd5f7c\" data-id=\"1cd5f7c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6489f27 elementor-widget elementor-widget-image\" data-id=\"6489f27\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"849\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/10\/Edtech-Company-lead-magnet-cover-with-mock-up.png\" class=\"attachment-large size-large wp-image-23515\" alt=\"Edtech Company lead magnet cover with mock up - Bee Digital - marketing to schools agency\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/10\/Edtech-Company-lead-magnet-cover-with-mock-up.png 600w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/10\/Edtech-Company-lead-magnet-cover-with-mock-up-212x300.png 212w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b52369 elementor-widget elementor-widget-text-editor\" data-id=\"7b52369\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>&#8230;but displaying it in someone&#8217;s hands will make the page visitor connect with the object (even though it&#8217;s virtual)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-154fbc6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"154fbc6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68bb53d\" data-id=\"68bb53d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c066b77 elementor-widget elementor-widget-heading\" data-id=\"c066b77\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Don't give away the goods<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ebd43e elementor-widget elementor-widget-text-editor\" data-id=\"5ebd43e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Your lead magnet download is a &#8220;product&#8221; of sorts so you may want to show extracts.<\/p><p>But extracts, while practical, aren&#8217;t particularly compelling.<\/p><p>You&#8217;ve probably only got your page visitor for a handful of seconds before they lose interest and click away.<\/p><p>Which is why we&#8217;d encourage you to blur certain areas so teachers HAVE to download it to get the good stuff.<\/p><p>This is a great \u2018sneak peek\u2019 tactic to show the value of the download and tap into a teacher&#8217;s desire to get it.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df788c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df788c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9533ef2\" data-id=\"9533ef2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c4278e elementor-widget elementor-widget-image\" data-id=\"3c4278e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"849\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/10\/Lead-magent-Bee-Digital-marketing-to-schools-agency.png\" class=\"attachment-large size-large wp-image-23536\" alt=\"Lead magnet example - Bee Digital - marketing to schools agency\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/10\/Lead-magent-Bee-Digital-marketing-to-schools-agency.png 600w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/10\/Lead-magent-Bee-Digital-marketing-to-schools-agency-212x300.png 212w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-634bf79 elementor-widget elementor-widget-text-editor\" data-id=\"634bf79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Physically showing example pages is a practical approach&#8230;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8530edb\" data-id=\"8530edb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e038c20 elementor-widget elementor-widget-image\" data-id=\"e038c20\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"848\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/10\/Lead-magent-blurred-Bee-Digital-marketing-to-schools-agency.png\" class=\"attachment-large size-large wp-image-23539\" alt=\"Lead magnet example - blurred - Bee Digital - marketing to schools agency\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/10\/Lead-magent-blurred-Bee-Digital-marketing-to-schools-agency.png 600w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/10\/Lead-magent-blurred-Bee-Digital-marketing-to-schools-agency-212x300.png 212w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6922a21 elementor-widget elementor-widget-text-editor\" data-id=\"6922a21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>&#8230;but obfuscating parts will give your leads a compelling reason to download it and see for themselves<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7771056 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7771056\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-695d07a\" data-id=\"695d07a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cd2250 elementor-widget elementor-widget-heading\" data-id=\"9cd2250\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Create copy that compels curiousity<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b8a73b elementor-widget elementor-widget-text-editor\" data-id=\"2b8a73b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>But it&#8217;s the copy that will drive action.<\/p><p>Your landing page visitors need to understand <a href=\"http:\/\/beedigital.marketing\/craft-kick-ass-lead-magnets-to-boost-teacher-lead-generation\/\">why the lead magnet is <strong>essential<\/strong> to them<\/a> and how to use it. Not just be told literally what it is.<\/p><p>So, for example, your section header copy might say:<\/p><p>&#8220;<strong>Stop wasting valuable time searching for reliable historical resources online. Use these activities, tips, and templates to engage your primary school pupils immediately<\/strong>.&#8221;<\/p><p>This sets up an &#8220;problem&#8221; (time) and agitates it (you might be wasting your precious time trying to find &#8220;reliable&#8221; resources).<\/p><p>It then provides a solution that promises to fix that problem while echoing the original pain point (value is provided &#8220;immediately&#8221;).<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">You also need to come up with short statements that teases what the prospect will learn or get by taking up your lead magnet content\/offer.<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">These are one- or two- or three-sentence declarations that basically make a promise about the value offered, at the same time, <strong>don\u2019t give that value away<\/strong>.<\/span><\/p><p>The key is to tease and intrigue teachers the right way using these tactics:<\/p><ul><li>Summarise the benefits.<\/li><li>Mention the specific activities.<\/li><li>Call out the page numbers.<\/li><\/ul><p>For example, for a history themed lead magnet:<\/p><p>\u2b50 Lock in the fun with a Tudor-theme escape room! Follow the scavenger hunt-style guide on page 4 with cryptic clues on how to turn your classroom into an escape room. (Well, until the timer goes off!)<\/p><p>\u2b50 Party like it\u2019s 2670 BC! Celebrate epic historical dates (like the building of the first ever pyramid) with these proven ideas for class parties and competitions. (They\u2019re all on page 7.)<\/p><p>\u2b50 So easy to share! Use our unique &#8216;rapid share&#8217; feature to get colleagues involved. (Plus, it\u2019ll wow any new starters, supply teachers, and heads!)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16f34c16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16f34c16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-456582cf\" data-id=\"456582cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-231f31ad elementor-widget elementor-widget-heading\" data-id=\"231f31ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Do you want to discuss how our agency can help you get more downloads? <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83e\udd29\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f929.svg\"><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cbf5199 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7cbf5199\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/beedigital.marketing\/work-with-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sure do - let's talk<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dive into the art of keeping your lead magnet a tantalising secret. Learn how to create compelling copy that addresses teachers&#8217; pain points, provides solutions, and teases the value they&#8217;ll receive without giving it all away.<\/p>\n","protected":false},"author":9,"featured_media":23596,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[155],"tags":[439,20,59,71],"class_list":["post-23506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-to-schools-strategies","tag-digital-marketing","tag-marketing","tag-marketing-strategy","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Intrigue teachers with lead magnet tactics that convert<\/title>\n<meta name=\"description\" content=\"Make your lead magnet a must-have for educators. Dive into the art of creating compelling promises that pique interest and drive action.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beedigital.marketing\/intrigue-teachers-with-lead-magnet-tactics-that-convert\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use automated email magic to retain teacher customers\" \/>\n<meta property=\"og:description\" content=\"Elevate your edtech customer retention with these savvy email marketing automation ideas, without losing the human touch.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/beedigital.marketing\/intrigue-teachers-with-lead-magnet-tactics-that-convert\/\" \/>\n<meta property=\"og:site_name\" content=\"Bee Digital\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-27T10:02:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-27T10:05:24+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/08\/Keep-customers-happy-using-email-automation-Bee-Digital-marketing-to-schools-agency.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chris Bradford\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Use automated email magic to retain teacher customers\" \/>\n<meta name=\"twitter:description\" content=\"Elevate your edtech customer retention with these savvy email marketing automation ideas, without losing the human touch.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/08\/Keep-customers-happy-using-email-automation-Bee-Digital-marketing-to-schools-agency.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Bradford\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/beedigital.marketing\/intrigue-teachers-with-lead-magnet-tactics-that-convert\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/beedigital.marketing\/intrigue-teachers-with-lead-magnet-tactics-that-convert\/\"},\"author\":{\"name\":\"Chris Bradford\",\"@id\":\"https:\/\/beedigital.marketing\/#\/schema\/person\/2d9f37609b94e1ade56b8f7735ebe3fa\"},\"headline\":\"Intrigue teachers with lead magnet tactics that convert\",\"datePublished\":\"2023-10-27T10:02:00+00:00\",\"dateModified\":\"2023-10-27T10:05:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/beedigital.marketing\/intrigue-teachers-with-lead-magnet-tactics-that-convert\/\"},\"wordCount\":660,\"publisher\":{\"@id\":\"https:\/\/beedigital.marketing\/#organization\"},\"image\":{\"@id\":\"https:\/\/beedigital.marketing\/intrigue-teachers-with-lead-magnet-tactics-that-convert\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/10\/Make-your-landing-pages-more-fascinating-Bee-Digital-marketing-to-schools-agency.png\",\"keywords\":[\"digital marketing\",\"marketing\",\"marketing strategy\",\"strategy\"],\"articleSection\":[\"Marketing to schools strategies\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/beedigital.marketing\/intrigue-teachers-with-lead-magnet-tactics-that-convert\/\",\"url\":\"https:\/\/beedigital.marketing\/intrigue-teachers-with-lead-magnet-tactics-that-convert\/\",\"name\":\"Intrigue teachers with lead magnet tactics that convert\",\"isPartOf\":{\"@id\":\"https:\/\/beedigital.marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/beedigital.marketing\/intrigue-teachers-with-lead-magnet-tactics-that-convert\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/beedigital.marketing\/intrigue-teachers-with-lead-magnet-tactics-that-convert\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/10\/Make-your-landing-pages-more-fascinating-Bee-Digital-marketing-to-schools-agency.png\",\"datePublished\":\"2023-10-27T10:02:00+00:00\",\"dateModified\":\"2023-10-27T10:05:24+00:00\",\"description\":\"Make your lead magnet a must-have for educators. Dive into the art of creating compelling promises that pique interest and drive action.\",\"breadcrumb\":{\"@id\":\"https:\/\/beedigital.marketing\/intrigue-teachers-with-lead-magnet-tactics-that-convert\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/beedigital.marketing\/intrigue-teachers-with-lead-magnet-tactics-that-convert\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/beedigital.marketing\/intrigue-teachers-with-lead-magnet-tactics-that-convert\/#primaryimage\",\"url\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/10\/Make-your-landing-pages-more-fascinating-Bee-Digital-marketing-to-schools-agency.png\",\"contentUrl\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/10\/Make-your-landing-pages-more-fascinating-Bee-Digital-marketing-to-schools-agency.png\",\"width\":1200,\"height\":900,\"caption\":\"A woman curious about a landing page download - Bee Digital marketing to schools agency\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/beedigital.marketing\/intrigue-teachers-with-lead-magnet-tactics-that-convert\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/beedigital.marketing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Intrigue teachers with lead magnet tactics that convert\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/beedigital.marketing\/#website\",\"url\":\"https:\/\/beedigital.marketing\/\",\"name\":\"Bee Digital\",\"description\":\"Education Marketing Agency | Marketing Services for Education &amp; EdTech companies\",\"publisher\":{\"@id\":\"https:\/\/beedigital.marketing\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/beedigital.marketing\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/beedigital.marketing\/#organization\",\"name\":\"Bee Digital ltd\",\"url\":\"https:\/\/beedigital.marketing\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/beedigital.marketing\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/Bee-Digital-Education-Marketing-600px-x-600px-web-ready.png\",\"contentUrl\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/Bee-Digital-Education-Marketing-600px-x-600px-web-ready.png\",\"width\":600,\"height\":600,\"caption\":\"Bee Digital ltd\"},\"image\":{\"@id\":\"https:\/\/beedigital.marketing\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/beedigital.marketing\/#\/schema\/person\/2d9f37609b94e1ade56b8f7735ebe3fa\",\"name\":\"Chris Bradford\",\"url\":\"https:\/\/beedigital.marketing\/author\/chris\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Intrigue teachers with lead magnet tactics that convert","description":"Make your lead magnet a must-have for educators. Dive into the art of creating compelling promises that pique interest and drive action.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/beedigital.marketing\/intrigue-teachers-with-lead-magnet-tactics-that-convert\/","og_locale":"en_US","og_type":"article","og_title":"Use automated email magic to retain teacher customers","og_description":"Elevate your edtech customer retention with these savvy email marketing automation ideas, without losing the human touch.","og_url":"https:\/\/beedigital.marketing\/intrigue-teachers-with-lead-magnet-tactics-that-convert\/","og_site_name":"Bee Digital","article_published_time":"2023-10-27T10:02:00+00:00","article_modified_time":"2023-10-27T10:05:24+00:00","og_image":[{"width":1200,"height":900,"url":"http:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/08\/Keep-customers-happy-using-email-automation-Bee-Digital-marketing-to-schools-agency.png","type":"image\/png"}],"author":"Chris Bradford","twitter_card":"summary_large_image","twitter_title":"Use automated email magic to retain teacher customers","twitter_description":"Elevate your edtech customer retention with these savvy email marketing automation ideas, without losing the human touch.","twitter_image":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/08\/Keep-customers-happy-using-email-automation-Bee-Digital-marketing-to-schools-agency.png","twitter_misc":{"Written by":"Chris Bradford","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/beedigital.marketing\/intrigue-teachers-with-lead-magnet-tactics-that-convert\/#article","isPartOf":{"@id":"https:\/\/beedigital.marketing\/intrigue-teachers-with-lead-magnet-tactics-that-convert\/"},"author":{"name":"Chris Bradford","@id":"https:\/\/beedigital.marketing\/#\/schema\/person\/2d9f37609b94e1ade56b8f7735ebe3fa"},"headline":"Intrigue teachers with lead magnet tactics that convert","datePublished":"2023-10-27T10:02:00+00:00","dateModified":"2023-10-27T10:05:24+00:00","mainEntityOfPage":{"@id":"https:\/\/beedigital.marketing\/intrigue-teachers-with-lead-magnet-tactics-that-convert\/"},"wordCount":660,"publisher":{"@id":"https:\/\/beedigital.marketing\/#organization"},"image":{"@id":"https:\/\/beedigital.marketing\/intrigue-teachers-with-lead-magnet-tactics-that-convert\/#primaryimage"},"thumbnailUrl":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/10\/Make-your-landing-pages-more-fascinating-Bee-Digital-marketing-to-schools-agency.png","keywords":["digital marketing","marketing","marketing strategy","strategy"],"articleSection":["Marketing to schools strategies"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/beedigital.marketing\/intrigue-teachers-with-lead-magnet-tactics-that-convert\/","url":"https:\/\/beedigital.marketing\/intrigue-teachers-with-lead-magnet-tactics-that-convert\/","name":"Intrigue teachers with lead magnet tactics that convert","isPartOf":{"@id":"https:\/\/beedigital.marketing\/#website"},"primaryImageOfPage":{"@id":"https:\/\/beedigital.marketing\/intrigue-teachers-with-lead-magnet-tactics-that-convert\/#primaryimage"},"image":{"@id":"https:\/\/beedigital.marketing\/intrigue-teachers-with-lead-magnet-tactics-that-convert\/#primaryimage"},"thumbnailUrl":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/10\/Make-your-landing-pages-more-fascinating-Bee-Digital-marketing-to-schools-agency.png","datePublished":"2023-10-27T10:02:00+00:00","dateModified":"2023-10-27T10:05:24+00:00","description":"Make your lead magnet a must-have for educators. Dive into the art of creating compelling promises that pique interest and drive action.","breadcrumb":{"@id":"https:\/\/beedigital.marketing\/intrigue-teachers-with-lead-magnet-tactics-that-convert\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/beedigital.marketing\/intrigue-teachers-with-lead-magnet-tactics-that-convert\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/beedigital.marketing\/intrigue-teachers-with-lead-magnet-tactics-that-convert\/#primaryimage","url":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/10\/Make-your-landing-pages-more-fascinating-Bee-Digital-marketing-to-schools-agency.png","contentUrl":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/10\/Make-your-landing-pages-more-fascinating-Bee-Digital-marketing-to-schools-agency.png","width":1200,"height":900,"caption":"A woman curious about a landing page download - Bee Digital marketing to schools agency"},{"@type":"BreadcrumbList","@id":"https:\/\/beedigital.marketing\/intrigue-teachers-with-lead-magnet-tactics-that-convert\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/beedigital.marketing\/"},{"@type":"ListItem","position":2,"name":"Intrigue teachers with lead magnet tactics that convert"}]},{"@type":"WebSite","@id":"https:\/\/beedigital.marketing\/#website","url":"https:\/\/beedigital.marketing\/","name":"Bee Digital","description":"Education Marketing Agency | Marketing Services for Education &amp; EdTech companies","publisher":{"@id":"https:\/\/beedigital.marketing\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/beedigital.marketing\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/beedigital.marketing\/#organization","name":"Bee Digital ltd","url":"https:\/\/beedigital.marketing\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/beedigital.marketing\/#\/schema\/logo\/image\/","url":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/Bee-Digital-Education-Marketing-600px-x-600px-web-ready.png","contentUrl":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/Bee-Digital-Education-Marketing-600px-x-600px-web-ready.png","width":600,"height":600,"caption":"Bee Digital ltd"},"image":{"@id":"https:\/\/beedigital.marketing\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/beedigital.marketing\/#\/schema\/person\/2d9f37609b94e1ade56b8f7735ebe3fa","name":"Chris Bradford","url":"https:\/\/beedigital.marketing\/author\/chris\/"}]}},"_links":{"self":[{"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/posts\/23506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/comments?post=23506"}],"version-history":[{"count":5,"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/posts\/23506\/revisions"}],"predecessor-version":[{"id":23641,"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/posts\/23506\/revisions\/23641"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/media\/23596"}],"wp:attachment":[{"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/media?parent=23506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/categories?post=23506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/tags?post=23506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}