{"id":23062,"date":"2023-07-07T16:23:29","date_gmt":"2023-07-07T16:23:29","guid":{"rendered":"https:\/\/beedigital.marketing\/?p=23062"},"modified":"2023-07-07T16:23:30","modified_gmt":"2023-07-07T16:23:30","slug":"the-great-email-debate-school-or-personal-email-addresses","status":"publish","type":"post","link":"http:\/\/beedigital.marketing\/the-great-email-debate-school-or-personal-email-addresses\/","title":{"rendered":"The Great Email Debate: school or personal email addresses?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23062\" class=\"elementor elementor-23062\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62227d06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62227d06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-784fff2e\" data-id=\"784fff2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-beefe3b elementor-widget elementor-widget-heading\" data-id=\"beefe3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">When it comes to reaching out to educators, one question commonly pops up: should you ask for their personal email or their school email?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f527d elementor-widget elementor-widget-text-editor\" data-id=\"04f527d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>When asking your educator prospects for their personal information, such as on a free trial sign-up form, you (probably) have been requesting their <em>school<\/em> email address, right?<\/p><p>Most clients want us to secure a teacher\u2019s school email address. And we get why &#8211; it \u201cfeels\u201d more real, more substantial.<\/p><p>But you can&#8217;t <i>force<\/i> teachers to give you their professional school email addresses.<\/p><p>So you kind of have to live with what they decide to give you.<\/p><p>Fortunately, we think, whatever the teacher decides, there are advantages (and disadvantages) to both.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9774594 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9774594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb3538d\" data-id=\"cb3538d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad9263f elementor-widget elementor-widget-heading\" data-id=\"ad9263f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Advantages of getting a teacher's personal email address<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0684cd elementor-widget elementor-widget-text-editor\" data-id=\"f0684cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Direct Access to Educators<\/h3><p>When educators provide their personal email addresses, like johnsmith@hotmail.com, you can talk to them directly without any obstacles.<\/p><p>No more worrying about gatekeepers or filters. It&#8217;s a <b>direct line of communication<\/b> that improves the chances of your messages reaching them.<\/p><h3>Personal emails tend to bounce less<\/h3><p>School email addresses tend to be super long and, having seen tens of thousands of school email addresses through our clients\u2019 campaigns, the teacher&#8217;s chance of misspelling it incorrectly is higher than you\u2019d think.<\/p><p>This inevitably leads to <b>hard bounces<\/b>.<\/p><p>And the teacher won&#8217;t realise they spelt their email wrong &#8211; they&#8217;ll just think you&#8217;re ignoring them\u00a0<img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f62c.svg\" alt=\"\ud83d\ude2c\" \/><\/p><h3>Long-Term Relationships<\/h3><p>Getting personal email addresses means you can maintain contact with educators <i>even if they switch schools or roles<\/i>.<\/p><p>If they leave their job, they leave their school email too. This potentially means losing a great advocate for your product when they start at a new school. A personal email address and your route into their inbox travel with them.<\/p><p>Basically, you don&#8217;t have to start from scratch every time they move on.<\/p><h3>Retargeting<\/h3><p>If you run social media adverts then you can use personal email addresses to build an audience in Facebook.<\/p><p>When setting up retargeting ads, you can upload their email addresses to Facebook to retarget them and create a \u2018lookalike\u2019 audience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc309cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc309cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ca29f8\" data-id=\"7ca29f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cedd73 elementor-widget elementor-widget-heading\" data-id=\"2cedd73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Disadvantages of getting teachers' personal email addresses<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac4f47f elementor-widget elementor-widget-text-editor\" data-id=\"ac4f47f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Lower visibility within the school<\/h3><p>While personal email addresses offer direct access to prospects, there is a potential drawback.<\/p><p>Marketing messages sent to personal email accounts might not be visible to other decision-makers or colleagues within the school.<\/p><p>This limits the reach of your marketing efforts and hinders the organic spread of information and <a href=\"http:\/\/beedigital.marketing\/the-4-key-elements-of-word-of-mouth-a-systematic-approach\/\">word-of-mouth referrals<\/a> within the institution.<\/p><h3>Risk of emails being filtered or ignored<\/h3><p>Personal email addresses are often more susceptible to promotion filters, junk folders, or being overlooked among personal correspondence.<\/p><p>As a result, marketing messages sent to personal email accounts may not receive the same level of attention as official school emails.<\/p><p>This can reduce the effectiveness of your campaigns and hinder your ability to engage with prospects effectively.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5572dae elementor-widget elementor-widget-image\" data-id=\"5572dae\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/07\/Computer-showing-an-email-subcription-form-1024x538.png\" class=\"attachment-large size-large wp-image-23119\" alt=\"Illustration of a computer showing an email subscription form\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/07\/Computer-showing-an-email-subcription-form-1024x538.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/07\/Computer-showing-an-email-subcription-form-300x158.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/07\/Computer-showing-an-email-subcription-form-768x403.png 768w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/07\/Computer-showing-an-email-subcription-form.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7771056 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7771056\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-695d07a\" data-id=\"695d07a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cd2250 elementor-widget elementor-widget-heading\" data-id=\"9cd2250\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Advantages of getting teachers' school email addresses<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b8a73b elementor-widget elementor-widget-text-editor\" data-id=\"2b8a73b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Enhanced credibility and legitimacy<\/h3><p>When educator prospects provide their official school email addresses, they&#8217;re showing they trust you.<\/p><p>They know, in effect, that by giving you their official school email, they are tacitly inviting you into their professional life. A school email <em>could<\/em> be interpreted as more serious interest.<\/p><h3>More likely to be shared within the school<\/h3><p>Teachers will forward work emails to colleagues. They probably won&#8217;t forward personal emails.<\/p><p>Using school email addresses allows your marketing messages to reach other decision-makers, administrators, or teachers within the school.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33c709e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33c709e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d498811\" data-id=\"d498811\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b230f8a elementor-widget elementor-widget-heading\" data-id=\"b230f8a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Disadvantages of getting school email addresses<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94727de elementor-widget elementor-widget-text-editor\" data-id=\"94727de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Restricted access and control<\/h3><p>School email systems often have <b>stringent filters or firewalls<\/b> that can block or redirect marketing messages to spam folders.<\/p><p>This can result in lower open rates, limited engagement, and decreased visibility for your content.<\/p><h3>Limited long-term engagement potential<\/h3><p>If a teacher leaves their job (teachers regularly move schools for <a href=\"https:\/\/www.eteach.com\/blog\/5-signs-its-time-to-move-teaching-jobs\" target=\"_blank\" rel=\"noopener\">all sorts of reasons<\/a>), they abandon their school email too.<\/p><p>To mitigate this <b>try to obtain emails for several people in the school<\/b>. That way if your main advocate leaves then you won&#8217;t be left high and dry when it comes to renewal time.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b8c6a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b8c6a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f18e44e\" data-id=\"f18e44e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7a3101 elementor-widget elementor-widget-heading\" data-id=\"b7a3101\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">So, what's better? Personal or professional teacher emails?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b001d7e elementor-widget elementor-widget-text-editor\" data-id=\"b001d7e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To make the most of your communication with educators, consider these practical tips:<\/p><p><strong>Adopt a &#8220;Who cares?&#8221; attitude<\/strong><\/p><p>Let educators choose whether to provide personal or school email addresses. This allows them to select the option that suits them best.<\/p><p><strong>Personalise your follow-up emails<\/strong><\/p><p>Regardless of the email address, personalise your content. Use their names and tailor your messages to their needs. This personal touch enhances engagement and builds stronger connections.<\/p><p><strong>Be transparent and GDPR compliant<\/strong><\/p><p>Clearly communicate your intentions and data handling policies. Ensure that your practices comply with GDPR regulations and are transparent. This builds trust and encourages educators to give you their email addresses.<\/p><p><b>Re-word the email field on your sign-up forms<\/b><\/p><p>When building your <a href=\"http:\/\/beedigital.marketing\/online-forms-that-help-convert-teachers\/\">free trial or demo forms<\/a>, name the email field this instead:<\/p><p><strong>\u201cMy best email address is:\u201d<\/strong><\/p><p>Don\u2019t be too concerned about what email they give you as long as your opt-in process is clear, GDPR-friendly, and easy to understand.<\/p><p>The most important thing is that they open and read your email at all.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16f34c16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16f34c16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-456582cf\" data-id=\"456582cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-231f31ad elementor-widget elementor-widget-heading\" data-id=\"231f31ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Do you want to chat to us about working together? <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83e\udd29\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f929.svg\"><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cbf5199 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7cbf5199\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/beedigital.marketing\/work-with-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Yep - let's talk<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What are the pros and cons of getting teachers&#8217; personal or school email addresses when marketing to schools?<\/p>\n","protected":false},"author":30,"featured_media":23077,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[439,20,59,71],"class_list":["post-23062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-to-schools","tag-digital-marketing","tag-marketing","tag-marketing-strategy","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Great Email Debate: school or personal email addresses?<\/title>\n<meta name=\"description\" content=\"Engaging educators in school sales? 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