{"id":22846,"date":"2023-06-29T09:02:38","date_gmt":"2023-06-29T09:02:38","guid":{"rendered":"https:\/\/beedigital.marketing\/?p=22846"},"modified":"2024-06-03T15:22:27","modified_gmt":"2024-06-03T15:22:27","slug":"10-budget-friendly-marketing-tactics-to-help-you-stand-out","status":"publish","type":"post","link":"http:\/\/beedigital.marketing\/10-budget-friendly-marketing-tactics-to-help-you-stand-out\/","title":{"rendered":"10 budget-friendly marketing tactics to help you stand out"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22846\" class=\"elementor elementor-22846\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62227d06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62227d06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-784fff2e\" data-id=\"784fff2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-beefe3b elementor-widget elementor-widget-heading\" data-id=\"beefe3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Ask someone to define \"free marketing\" and they'll likely say \"word of mouth\".<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f527d elementor-widget elementor-widget-text-editor\" data-id=\"04f527d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>But in reality, most brands aren&#8217;t fortunate enough to survive off word of mouth.<\/p><p>Instead &#8220;free marketing&#8221; often simply means giving away a squashy stress relief toy at a trade show.<\/p><p><strong>But there are many other ways to use the \u201cfree\u201d in \u201cfree marketing\u201d\u2026<\/strong><\/p><p>Marketing can often <i>feel<\/i> expensive &#8211; from advertising to events to PR to costly marketing software, it can seem like a bottomless money pit.<\/p><p>But, with a little bit of <strong>creative thought<\/strong>, there are plenty of ways to get way more from your marketing budget.<\/p><p>Sometimes, the best (and most cost-effective) marketing is simply leveraging assets you already control &#8211; <strong>your time, your brand, and your expertise.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9774594 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9774594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb3538d\" data-id=\"cb3538d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad9263f elementor-widget elementor-widget-heading\" data-id=\"ad9263f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1) Create FREE brand awareness by hosting a Twitter chat<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0684cd elementor-widget elementor-widget-text-editor\" data-id=\"f0684cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Start an engaging discussion with a <a href=\"https:\/\/business.twitter.com\/en\/blog\/how-to-promote-your-twitter-chat.html\" target=\"_blank\" rel=\"noopener\">Twitter chat<\/a>. It will establish your domain authority on education topics with new and existing followers.<\/p><p>Pick a time, create a hashtag so people can follow the tweets, and set a topic for discussion.<\/p><p>Don&#8217;t be afraid to throw out controversial or challenging prompts to keep things interesting.<\/p><p>This will help you to improve your brand exposure and connect with more like-minded users (and potential future customers).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc309cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc309cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ca29f8\" data-id=\"7ca29f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cedd73 elementor-widget elementor-widget-heading\" data-id=\"2cedd73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2) Build FREE active engagement by answering questions on Quora<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac4f47f elementor-widget elementor-widget-text-editor\" data-id=\"ac4f47f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Interact with your target audience\u2019s questions on Quora by searching for relevant queries, topics, authors, etc., and being the oracle they need.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4457ae3 elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"4457ae3\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.5.2 - 28-11-2021 *\/\n@charset \"UTF-8\";.entry-content blockquote.elementor-blockquote:not(.alignright):not(.alignleft),.entry-summary blockquote.elementor-blockquote{margin-right:0;margin-left:0}.elementor-widget-blockquote blockquote{margin:0;padding:0;outline:0;font-size:100%;vertical-align:baseline;background:transparent;quotes:none;border:0;font-style:normal;color:#55595c}.elementor-widget-blockquote blockquote:after,.elementor-widget-blockquote blockquote:before,.elementor-widget-blockquote blockquote cite:after,.elementor-widget-blockquote blockquote cite:before,.elementor-widget-blockquote blockquote footer:after,.elementor-widget-blockquote blockquote footer:before{content:\"\";content:none}.elementor-blockquote{-webkit-transition:.3s;-o-transition:.3s;transition:.3s}.elementor-blockquote__author,.elementor-blockquote__content{margin-bottom:0;font-style:normal}.elementor-blockquote__author{font-weight:700}.elementor-blockquote footer{margin-top:12px;display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-ms-flex-pack:justify;justify-content:space-between}.elementor-blockquote__tweet-button{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-transition:.3s;-o-transition:.3s;transition:.3s;color:#1da1f2;-ms-flex-item-align:end;align-self:flex-end;line-height:1;position:relative;width:-webkit-max-content;width:-moz-max-content;width:max-content}.elementor-blockquote__tweet-button:hover{color:#0967a0}.elementor-blockquote__tweet-button span{font-weight:600}.elementor-blockquote__tweet-button i,.elementor-blockquote__tweet-button span{vertical-align:middle}.elementor-blockquote__tweet-button i+span,.elementor-blockquote__tweet-button svg+span{margin-left:.5em}.elementor-blockquote__tweet-button svg{fill:#1da1f2;height:1em;width:1em}.elementor-blockquote__tweet-label{white-space:pre-wrap}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button{padding:.7em 1.2em;border-radius:100em;background-color:#1da1f2;color:#fff;font-size:15px}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:hover,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button:hover{background-color:#0967a0;color:#fff}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:hover:before,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button:hover:before{border-right-color:#0967a0}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button svg,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button svg{fill:#fff;height:1em;width:1em}.elementor-blockquote--button-skin-bubble.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button,.elementor-blockquote--button-skin-classic.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button{padding:0;width:2em;height:2em}.elementor-blockquote--button-skin-bubble.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button i,.elementor-blockquote--button-skin-classic.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button i{position:absolute;left:50%;top:50%;-webkit-transform:translate(-50%,-50%);-ms-transform:translate(-50%,-50%);transform:translate(-50%,-50%)}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:before{content:\"\";border:.5em solid transparent;border-right-color:#1da1f2;position:absolute;left:-.8em;top:50%;-webkit-transform:translateY(-50%) scaleY(.65);-ms-transform:translateY(-50%) scaleY(.65);transform:translateY(-50%) scaleY(.65);-webkit-transition:.3s;-o-transition:.3s;transition:.3s}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:before{right:auto;left:-.8em;border-right-color:#1da1f2;border-left-color:transparent}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:hover:before{border-right-color:#0967a0}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:before{left:auto;right:-.8em;border-right-color:transparent;border-left-color:#1da1f2}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:hover:before{border-left-color:#0967a0}.elementor-blockquote--skin-boxed .elementor-blockquote{background-color:#e6e9ec;padding:30px}.elementor-blockquote--skin-border .elementor-blockquote{border-color:#e6e9ec;border-left:7px #e6e9ec;border-style:solid;padding-left:20px}.elementor-blockquote--skin-quotation .elementor-blockquote:before{content:\"\u201c\";font-size:100px;color:#e6e9ec;font-family:Times New Roman,Times,serif;font-weight:900;line-height:1;display:block;height:.6em}.elementor-blockquote--skin-quotation .elementor-blockquote__content{margin-top:15px}.elementor-blockquote--align-left .elementor-blockquote__content{text-align:left}.elementor-blockquote--align-left .elementor-blockquote footer{-webkit-box-orient:horizontal;-webkit-box-direction:normal;-ms-flex-direction:row;flex-direction:row}.elementor-blockquote--align-right .elementor-blockquote__content{text-align:right}.elementor-blockquote--align-right .elementor-blockquote footer{-webkit-box-orient:horizontal;-webkit-box-direction:reverse;-ms-flex-direction:row-reverse;flex-direction:row-reverse}.elementor-blockquote--align-center .elementor-blockquote{text-align:center}.elementor-blockquote--align-center .elementor-blockquote__author,.elementor-blockquote--align-center .elementor-blockquote footer{display:block}.elementor-blockquote--align-center .elementor-blockquote__tweet-button{margin-right:auto;margin-left:auto}<\/style>\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"...if you\u2019re looking to establish your brand as an authority on specific topics, the best way to do it is by simply answering people\u2019s questions. Doing this can help you establish brand awareness, build new connections, and sometimes even generate leads for your business.\"\t\t\t<\/p>\n\t\t\t\t\t\t\t<footer>\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\"><a href=\"https:\/\/www.zoho.com\/social\/journal\/marketing-on-quora-a-beginners-guide.html\">Zoho, Marketing on Quora: A beginner\u2019s guide<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/footer>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7771056 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7771056\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-695d07a\" data-id=\"695d07a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cd2250 elementor-widget elementor-widget-heading\" data-id=\"9cd2250\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3) Make a FREE advert with your email signature<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b8a73b elementor-widget elementor-widget-text-editor\" data-id=\"2b8a73b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Make it easy for whoever you\u2019re communicating with to learn more about you by taking advantage of a space you probably never even considered as a marketing opportunity: your default email signature.<\/p><p>It&#8217;s seen by thousands of people. It&#8217;s a <a href=\"http:\/\/beedigital.marketing\/hidden-marketing-moments\/\">hidden marketing moment<\/a>: use it!<\/p><p>Get your WHOLE team to add the same clickable image to their email signatures linked to your website, including your logo, your big, beautiful brand promise, a glowing customer review, and\/or an award badge.<\/p><p>Simple, but completely free.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33c709e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33c709e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d498811\" data-id=\"d498811\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b230f8a elementor-widget elementor-widget-heading\" data-id=\"b230f8a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4) Generate FREE trust with a Newsletter<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae9c2 elementor-widget elementor-widget-image\" data-id=\"65ae9c2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/06\/Graphic-showing-a-women-writing-an-email-newsletter-1024x538.png\" class=\"attachment-large size-large wp-image-22942\" alt=\"Graphic showing a women writing an email newsletter - Bee Digital - Marketing to schools agency\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/06\/Graphic-showing-a-women-writing-an-email-newsletter-1024x538.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/06\/Graphic-showing-a-women-writing-an-email-newsletter-300x158.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/06\/Graphic-showing-a-women-writing-an-email-newsletter-768x403.png 768w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/06\/Graphic-showing-a-women-writing-an-email-newsletter.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94727de elementor-widget elementor-widget-text-editor\" data-id=\"94727de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Share valuable, relevant content with your leads that isn\u2019t \u2018salesy\u2019.<\/p><p>Give them tips, insights, and fun things to watch or recreate.<\/p><p>Teachers will come to expect this ritual content to pop up in their mailboxes and see you as a brand that understands them.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b8c6a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b8c6a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f18e44e\" data-id=\"f18e44e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7a3101 elementor-widget elementor-widget-heading\" data-id=\"b7a3101\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5) Capture FREE new lead data with a competition<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b001d7e elementor-widget elementor-widget-text-editor\" data-id=\"b001d7e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If it\u2019s fun and interactive, plus teachers can get their classes involved.<\/p><p>Consider competition themes that coincide with upcoming public holidays\/ awareness days, and promote them across your social channels.<\/p><p>Set up a landing page, so teachers can enter (using forms that are as short as humanly possible).<\/p><p>And all that user-generated content created by the competition? Share it on social media.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b65945 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b65945\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c42f38b\" data-id=\"c42f38b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fb1c1a elementor-widget elementor-widget-heading\" data-id=\"5fb1c1a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6) Record FREE content for Youtube<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fba4566 elementor-widget elementor-widget-image\" data-id=\"fba4566\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/06\/Graphic-showing-a-women-recording-free-content-for-youtube-1024x538.png\" class=\"attachment-large size-large wp-image-22939\" alt=\"Graphic showing a women recording free content for youtube - Bee Digital - marketing to schools agency\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/06\/Graphic-showing-a-women-recording-free-content-for-youtube-1024x538.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/06\/Graphic-showing-a-women-recording-free-content-for-youtube-300x158.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/06\/Graphic-showing-a-women-recording-free-content-for-youtube-768x403.png 768w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/06\/Graphic-showing-a-women-recording-free-content-for-youtube.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05a7c93 elementor-widget elementor-widget-text-editor\" data-id=\"05a7c93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You don&#8217;t need a <a href=\"https:\/\/www.thoughtleaders.io\/blog\/how-much-does-mrbeast-spend-a-month\" target=\"_blank\" rel=\"noopener\">MrBeast size budget<\/a> to make good video content.<\/p><p>Try recording customer testimonials via Zoom, showing behind-the-scenes videos of your team, or filming \u2018talking heads\u2019 with industry experts.<\/p><p>All you need is your phone and perhaps some free editing tools like Canva, <a href=\"https:\/\/create.vista.com\/\" target=\"_blank\" rel=\"noopener\">VistaCreate<\/a> (formerly Crello), or <a href=\"https:\/\/www.openshot.org\/\" target=\"_blank\" rel=\"noopener\">OpenShot Video Editor<\/a>.<\/p><p>This video content can be uploaded to your Youtube channel, shared on Instagram, and embedded into your website.<\/p><p>And because your video <strong>features other people<\/strong> ask them to share it on their networks too (we bet they will!).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c348f75 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c348f75\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b19450\" data-id=\"2b19450\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8be5e6 elementor-widget elementor-widget-heading\" data-id=\"d8be5e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7) Drive FREE traffic by guest posting<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1224d9c elementor-widget elementor-widget-text-editor\" data-id=\"1224d9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This increases content reach and credibility with backlinks from other trusted sites.<\/p><p>Seek out like-minded companies, publications, and school services and reach out via LinkedIn to see if they&#8217;d be up for a guest post.<\/p><p>It\u2019s a great way to drive traffic, get qualified leads, and boost your SEO.<\/p><p>Just make sure to demand a link back.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c033ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c033ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0d3718\" data-id=\"a0d3718\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf3a5d2 elementor-widget elementor-widget-heading\" data-id=\"bf3a5d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8) Gain FREE authority by interviewing industry professionals<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52452c9 elementor-widget elementor-widget-text-editor\" data-id=\"52452c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Educators who have been promoted into a decision-making position e.g. people you probably want to catch the attention of, will want to hear from like-minded peers.<\/p><p><strong>So why not put yourself at the centre of that process?<\/strong><\/p><p>This establishes you as an authority figure in your sector and a spokesperson for your brand.<\/p><p>It can help you to build relationships with other thought leaders and make you more accessible to a broader, relevant audience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9dc40cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9dc40cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dab0fbd\" data-id=\"dab0fbd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-506a1c2 elementor-widget elementor-widget-heading\" data-id=\"506a1c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9) Get FREE promotion by being a podcast or vodcast guest<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6882a2e elementor-widget elementor-widget-image\" data-id=\"6882a2e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/06\/Illustration-of-a-guest-interview-on-a-podcast-1024x538.png\" class=\"attachment-large size-large wp-image-22936\" alt=\"Illustration of a guest interview on a podcast - Bee Digital - marketing to schools agency\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/06\/Illustration-of-a-guest-interview-on-a-podcast-1024x538.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/06\/Illustration-of-a-guest-interview-on-a-podcast-300x158.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/06\/Illustration-of-a-guest-interview-on-a-podcast-768x403.png 768w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/06\/Illustration-of-a-guest-interview-on-a-podcast.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9b8ce8 elementor-widget elementor-widget-text-editor\" data-id=\"c9b8ce8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This is the other side of the idea above: you put <i>yourself<\/i> forward as an expert.<\/p><p>By guesting on a podcast this gives you an endorsement from the host and builds recognition and reputation as an expert with the programme\u2019s listeners, especially if you\u2019re a personable and interactive guest.<\/p><p>And, afterwards, there are many ways to share the content, with links and audio\/ video clips.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12c9627 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12c9627\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2dbcced\" data-id=\"2dbcced\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67e31ab elementor-widget elementor-widget-heading\" data-id=\"67e31ab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">10) Grow a FREE personal brand with Linkedin<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-304dd6f elementor-widget elementor-widget-text-editor\" data-id=\"304dd6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>LinkedIn can be a super-powerful referral driver (if done properly).<\/p><p>Start by posting from your <strong>personal profile<\/strong> rather than a company profile. People will be more likely to connect with you on a personal level.<\/p><p>Focus on business-themed interests\/content you want to be associated with.<\/p><p>Decide which content topics or \u2018buckets\u2019 align with your expertise with main topics, subtopics, and content \u2018hooks\u2019.<\/p><p>Be relevant and in the moment by sharing your thoughts about the latest news related to your topics e.g. an article about the AI impact on edtech in schools.<\/p><p>Don\u2019t forget: express your beliefs without offending or alienating the people you want to connect with.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16f34c16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16f34c16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-456582cf\" data-id=\"456582cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-231f31ad elementor-widget elementor-widget-heading\" data-id=\"231f31ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Do you want to chat to us about working together? <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83e\udd29\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f929.svg\"><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cbf5199 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7cbf5199\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/beedigital.marketing\/work-with-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Yep - let's talk<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing doesn&#8217;t have to cost the earth. There are plenty of marketing tactics to maximise audience engagement, build trust, and generate new leads\u2014all without spending a penny.<\/p>\n","protected":false},"author":18,"featured_media":22852,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[439,20,59,71],"class_list":["post-22846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-to-schools","tag-digital-marketing","tag-marketing","tag-marketing-strategy","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 budget-friendly marketing tactics to help you stand out<\/title>\n<meta name=\"description\" content=\"Discover cost-free marketing strategies to maximise audience engagement, build trust, and generate new leads\u2014all without spending a penny.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/beedigital.marketing\/10-budget-friendly-marketing-tactics-to-help-you-stand-out\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 budget-friendly marketing tactics to help you stand out- Bee Digital\" \/>\n<meta property=\"og:description\" content=\"Marketing doesn&#039;t have to cost the earth. There are plenty of marketing tactics to maximise audience engagement, build trust, and generate new leads\u2014all without spending a penny.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/beedigital.marketing\/10-budget-friendly-marketing-tactics-to-help-you-stand-out\/\" \/>\n<meta property=\"og:site_name\" content=\"Bee Digital\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-29T09:02:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-03T15:22:27+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/06\/Free-marketing-stragies-to-make-your-marketing-budget-go-further-Bee-Digital-marketing-to-schools-agency.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alex Maher\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"10 budget-friendly marketing tactics to help you stand out- Bee Digital\" \/>\n<meta name=\"twitter:description\" content=\"Marketing doesn&#039;t have to cost the earth. 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