{"id":21794,"date":"2023-04-21T15:43:23","date_gmt":"2023-04-21T15:43:23","guid":{"rendered":"https:\/\/beedigital.marketing\/?p=21794"},"modified":"2023-06-07T13:58:50","modified_gmt":"2023-06-07T13:58:50","slug":"use-live-streaming-to-get-your-product-into-classrooms","status":"publish","type":"post","link":"http:\/\/beedigital.marketing\/use-live-streaming-to-get-your-product-into-classrooms\/","title":{"rendered":"Use live-streaming to get your product into classrooms"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21794\" class=\"elementor elementor-21794\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62227d06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62227d06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-784fff2e\" data-id=\"784fff2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-beefe3b elementor-widget elementor-widget-heading\" data-id=\"beefe3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">How would you like to get your product in front of 10,000+ teachers and students all at once?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f527d elementor-widget elementor-widget-text-editor\" data-id=\"04f527d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Live streaming,\u00a0the act of broadcasting live video in real-time over the internet,\u00a0is a great marketing activity for edtech businesses.<\/p><p>It allows teachers and pupils to watch an event or join in with an activity <i>as it&#8217;s happening<\/i>, without the need to be physically present.<\/p><p>A mega-popular example many teachers, parents, and kids will recognise is <a href=\"https:\/\/www.youtube.com\/@TheBodyCoachTV\/streams\" target=\"_blank\" rel=\"noopener\">Joe Wicks&#8217; live exercise classes<\/a> during lockdown.<\/p><p>And when it comes to schools there are some very compelling reasons to give it a go.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9774594 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9774594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb3538d\" data-id=\"cb3538d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad9263f elementor-widget elementor-widget-heading\" data-id=\"ad9263f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4 reasons a live-streamed event could be the marketing boost you need<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0684cd elementor-widget elementor-widget-text-editor\" data-id=\"f0684cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Wider reach<\/strong><\/p><p>Live streaming lets you reach a wider, more diverse audience than real-world events. A physical venue has limited space, teachers need to take time off, and travel to get there\u2026 and you\u2019re not even guaranteed face-time with warm leads at your booth. Live, online events have no restrictions and are convenient to join.<\/p><p><strong>Increased engagement<\/strong><\/p><p>Live streaming generates higher engagement compared to pre-recorded videos or static content. It offers a sense of immediacy and interactivity that encourages viewers to comment, ask questions, and participate in real time.<\/p><p><strong>Authenticity<\/strong><\/p><p>Live streaming allows businesses to showcase their personality, expertise, and authenticity in a more human and relatable way. It offers a platform for behind-the-scenes access, product demos, and thought leadership content.<\/p><p><strong>You&#8217;re creating memories<\/strong><\/p><p>This is not something you can really prove through marketing statistics but a live stream is an experience that kids and teachers will remember. And, importantly, talk about.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1def7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1def7a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e73ee39\" data-id=\"e73ee39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ce5bc1 elementor-widget elementor-widget-heading\" data-id=\"5ce5bc1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What type of events would educators want to tune in to watch live?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e096522 elementor-widget elementor-widget-image\" data-id=\"e096522\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/beedigital.marketing\/case-studies\/case-study-pickatale\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/04\/Festive-read-along-with-YOTO-Carnegie-Medal-winning-author-Katya-Balen-by-Bee-Digital-and-Pickatale.png\" class=\"attachment-large size-large wp-image-21812\" alt=\"Live stream read along with YOTO Carnegie Medal-winning author, Katya Balen - by Bee Digital and Pickatale\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/04\/Festive-read-along-with-YOTO-Carnegie-Medal-winning-author-Katya-Balen-by-Bee-Digital-and-Pickatale.png 600w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/04\/Festive-read-along-with-YOTO-Carnegie-Medal-winning-author-Katya-Balen-by-Bee-Digital-and-Pickatale-300x300.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/04\/Festive-read-along-with-YOTO-Carnegie-Medal-winning-author-Katya-Balen-by-Bee-Digital-and-Pickatale-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Live stream read along with YOTO Carnegie Medal-winning author, Katya Balen - with Bee Digital and Pickatale<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcc42c0 elementor-widget elementor-widget-text-editor\" data-id=\"bcc42c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Education is a SUPERB space in which to live-stream.<\/p><ol><li>The live stream format lends itself to <strong>knowledge-sharing<\/strong>.<\/li><li>Teachers are often seeking <strong>fresh, new experiences<\/strong> for their students.<\/li><li>Staff and kids are enthusiastic to <strong>get involved and participate<\/strong>.<\/li><\/ol><p>No matter what you sell to schools you can find an angle to get schools to join in.<\/p><p><b style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size );\">Examples of live-streamed events by edtech companies (all marketed and run by Bee Digital):<\/b><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f3ac.svg\" alt=\"\ud83c\udfac\" \/> Collaborate with a popular author and<\/span> <a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\" href=\"https:\/\/lp.pickatale.com\/live\" target=\"_blank\" rel=\"noopener\">host a read-along with an author like Pickatale<\/a>.<\/p><p>(6,500 watched Pickatale\u2019s read-along)<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f3ac.svg\" alt=\"\ud83c\udfac\" \/> <\/span>Partner with an expert in your field and <a href=\"https:\/\/twitter.com\/diversedancemix\/status\/1574411729445986306?s=20&amp;t=ADi5gaOfAzgZVh6ixn0uaA\" target=\"_blank\" rel=\"noopener\">run a dance show like DDMIX did with Darcey Bussell<\/a>.<\/p><p>(36,000 children danced virtually with Darcey Bussell for the DDMIX dance show.)<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f3ac.svg\" alt=\"\ud83c\udfac\" \/> Consider <a href=\"https:\/\/www.awarenessdays.com\/\" target=\"_blank\" rel=\"noopener\">national awareness days<\/a> that relate to your target audience, and<\/span> <a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight ); line-height: var( --e-global-typography-text-line-height );\" href=\"https:\/\/www.youtube.com\/watch?v=6M4RCaAPBAk\" target=\"_blank\" rel=\"noopener\">broadcast a live experiment like Empiribox<\/a>.<\/p><p>(More than 6,000 children tuned in to watch Empiribox during Science Week<img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f447.svg\" alt=\"\ud83d\udc47\" \/>)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf9345e elementor-widget elementor-widget-video\" data-id=\"bf9345e\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=6M4RCaAPBAk&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6a4dba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6a4dba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ead4fd2\" data-id=\"ead4fd2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ec0926 elementor-widget elementor-widget-heading\" data-id=\"1ec0926\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What can go wrong with a live-stream event?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab3e96b elementor-widget elementor-widget-text-editor\" data-id=\"ab3e96b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While live streaming an event can be a powerful marketing tool, there are also potential downsides and risks to consider.<\/p>\n<p><strong>Technical difficulties<\/strong><\/p>\n<p>Live streaming requires a strong internet connection and reliable equipment, such as cameras and microphones. Technical issues can arise during the live stream, such as buffering or poor audio quality. Get to the venue early for set up, and check everything works. Then check again!<\/p>\n<p><strong>Negative feedback or comments<\/strong><\/p>\n<p>Live streaming opens up the possibility of receiving negative feedback or comments in real time, which can be challenging to manage. Negative comments can come from anyone, including competitors, trolls, or unhappy customers. Have someone on hand to moderate.<\/p>\n<p><strong>Legal considerations<\/strong><\/p>\n<p>There&#8217;s a good chance you&#8217;ll be doing your live stream in a controlled environment but if you&#8217;re &#8220;out and about&#8221; there may be legal considerations to keep in mind, such as copyright infringement, privacy violations, or other legal issues.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9fa73b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9fa73b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f8d070\" data-id=\"8f8d070\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fe2f93 elementor-widget elementor-widget-heading\" data-id=\"8fe2f93\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What platforms should you consider for your live event?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d5cd6d elementor-widget elementor-widget-text-editor\" data-id=\"6d5cd6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We normally use Facebook Live, but there are many platforms you can use that have the bandwidth and audience reach to make your event go smoothly.<\/p><p><b>Facebook Live<\/b><\/p><p>Facebook&#8217;s live streaming feature allows users to broadcast live videos to friends, followers, and the public. It&#8217;s a popular option for edtech companies because many teachers use Facebook.<\/p><p><b>YouTube Live<\/b><\/p><p>If you already have a large following on Youtube this could be a great choice. Plus YouTube Live allows for customisation of live stream layout, adding graphics, text overlays, and other branding elements to your live stream.<\/p><p><b>Instagram Live<\/b><\/p><p>Instagram&#8217;s live is\u00a0a solid choice, but probably better for short streams or straight-to-camera work, to build buzz around a product launch or significant event (it only lets you broadcast for an hour max).<\/p><p><b>Twitch<\/b><\/p><p>Twitch is a popular platform for live-streaming video games, esports, and other gaming-related content. Could be a great option for edutainment or edu-gaming apps. Not great for reaching teachers though.<\/p><p><b>Zoom<\/b><\/p><p>While not typically thought of as a live streaming platform, Zoom is a popular choice for brands looking to host webinars and other live events online. Note it doesn&#8217;t have social media reach, facilities, and metrics like those other platforms though. Plus inviting people to a Zoom sounds more like work than pleasure\u00a0<img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f923.svg\" alt=\"\ud83e\udd23\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7771056 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7771056\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-695d07a\" data-id=\"695d07a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cd2250 elementor-widget elementor-widget-heading\" data-id=\"9cd2250\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The final thing to consider<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b8a73b elementor-widget elementor-widget-text-editor\" data-id=\"2b8a73b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Actually, this is probably the FIRST thing to consider when hosting a live event.<\/p><p><b>You have to get people to come.<\/b><\/p><p>Throwing a party no one knows about isn&#8217;t much fun. So be prepared to do lots of upfront promotion.<\/p><p>For example, with our DDMIX live dance class\u00a0we:<\/p><ol><li><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">Created a landing page to enable schools to register and later get access to the live stream<\/span><\/li><li><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">Ran a series of adverts that ran across Facebook, Instagram, and Twitter<\/span><\/li><li><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">Built an email nurture series to keep people excited about the event, in the run-up to going live<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">\u00a0at the Royal Academy of Dance.<\/span><\/li><li><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">Sent out a follow-up email series that gained 100s of product sign-ups.<\/span><\/li><\/ol><p>But get it right and you can get your brand in front of thousands of excited teachers and students, giving them an experience that will stick in their minds.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16f34c16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16f34c16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-456582cf\" data-id=\"456582cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-231f31ad elementor-widget elementor-widget-heading\" data-id=\"231f31ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Do you want to chat to us about a live event? <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83e\udd29\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f929.svg\"><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cbf5199 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7cbf5199\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/beedigital.marketing\/work-with-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">I'm intrigued - let's talk<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>3-2-1 &#8230;and we&#8217;re live! Whatever type of product or service you offer to schools it can be turned into a live-streaming experience.<\/p>\n","protected":false},"author":30,"featured_media":21803,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[439,20,59,71],"class_list":["post-21794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-to-schools","tag-digital-marketing","tag-marketing","tag-marketing-strategy","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Use live-streaming to get your product into classrooms<\/title>\n<meta name=\"description\" content=\"Learn why live-streaming can quickly boost your reach into schools and classrooms and be inspired by successful examples.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/beedigital.marketing\/use-live-streaming-to-get-your-product-into-classrooms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How live-streaming can help your edtech business reach a huge audience- Bee Digital\" \/>\n<meta property=\"og:description\" content=\"Learn why live-streaming can quickly boost your reach into schools and classrooms and be inspired by successful examples.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/beedigital.marketing\/use-live-streaming-to-get-your-product-into-classrooms\/\" \/>\n<meta property=\"og:site_name\" content=\"Bee Digital\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-21T15:43:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-07T13:58:50+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/04\/Use-live-streaming-to-help-your-edtech-product-reach-more-teachers-Bee-Digital-marketing-agency-to-schools.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ant Smith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How live-streaming can help your edtech business reach a huge audience- Bee Digital\" \/>\n<meta name=\"twitter:description\" content=\"Whatever type of product or service you offer to schools it can be turned into a live-streaming experience.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/04\/Use-live-streaming-to-help-your-edtech-product-reach-more-teachers-Bee-Digital-marketing-agency-to-schools.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ant Smith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/beedigital.marketing\/use-live-streaming-to-get-your-product-into-classrooms\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/beedigital.marketing\/use-live-streaming-to-get-your-product-into-classrooms\/\"},\"author\":{\"name\":\"Ant Smith\",\"@id\":\"https:\/\/beedigital.marketing\/#\/schema\/person\/846cc5217aa7b153f9bcc5b0d9fcbab6\"},\"headline\":\"Use live-streaming to get your product into classrooms\",\"datePublished\":\"2023-04-21T15:43:23+00:00\",\"dateModified\":\"2023-06-07T13:58:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/beedigital.marketing\/use-live-streaming-to-get-your-product-into-classrooms\/\"},\"wordCount\":1006,\"publisher\":{\"@id\":\"https:\/\/beedigital.marketing\/#organization\"},\"image\":{\"@id\":\"http:\/\/beedigital.marketing\/use-live-streaming-to-get-your-product-into-classrooms\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/04\/Use-live-streaming-to-help-your-edtech-product-reach-more-teachers-Bee-Digital-marketing-agency-to-schools.png\",\"keywords\":[\"digital marketing\",\"marketing\",\"marketing strategy\",\"strategy\"],\"articleSection\":[\"Digital marketing to schools\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/beedigital.marketing\/use-live-streaming-to-get-your-product-into-classrooms\/\",\"url\":\"http:\/\/beedigital.marketing\/use-live-streaming-to-get-your-product-into-classrooms\/\",\"name\":\"Use live-streaming to get your product into classrooms\",\"isPartOf\":{\"@id\":\"https:\/\/beedigital.marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/beedigital.marketing\/use-live-streaming-to-get-your-product-into-classrooms\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/beedigital.marketing\/use-live-streaming-to-get-your-product-into-classrooms\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/04\/Use-live-streaming-to-help-your-edtech-product-reach-more-teachers-Bee-Digital-marketing-agency-to-schools.png\",\"datePublished\":\"2023-04-21T15:43:23+00:00\",\"dateModified\":\"2023-06-07T13:58:50+00:00\",\"description\":\"Learn why live-streaming can quickly boost your reach into schools and classrooms and be inspired by successful examples.\",\"breadcrumb\":{\"@id\":\"http:\/\/beedigital.marketing\/use-live-streaming-to-get-your-product-into-classrooms\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/beedigital.marketing\/use-live-streaming-to-get-your-product-into-classrooms\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/beedigital.marketing\/use-live-streaming-to-get-your-product-into-classrooms\/#primaryimage\",\"url\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/04\/Use-live-streaming-to-help-your-edtech-product-reach-more-teachers-Bee-Digital-marketing-agency-to-schools.png\",\"contentUrl\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/04\/Use-live-streaming-to-help-your-edtech-product-reach-more-teachers-Bee-Digital-marketing-agency-to-schools.png\",\"width\":1200,\"height\":900,\"caption\":\"Try live-streaming to get your edtech product in front of more teachers - Bee Digital - marketing agency to schools\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/beedigital.marketing\/use-live-streaming-to-get-your-product-into-classrooms\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/beedigital.marketing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Use live-streaming to get your product into classrooms\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/beedigital.marketing\/#website\",\"url\":\"https:\/\/beedigital.marketing\/\",\"name\":\"Bee Digital\",\"description\":\"Education Marketing Agency | Marketing Services for Education &amp; EdTech companies\",\"publisher\":{\"@id\":\"https:\/\/beedigital.marketing\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/beedigital.marketing\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/beedigital.marketing\/#organization\",\"name\":\"Bee Digital ltd\",\"url\":\"https:\/\/beedigital.marketing\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/beedigital.marketing\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/Bee-Digital-Education-Marketing-600px-x-600px-web-ready.png\",\"contentUrl\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/Bee-Digital-Education-Marketing-600px-x-600px-web-ready.png\",\"width\":600,\"height\":600,\"caption\":\"Bee Digital ltd\"},\"image\":{\"@id\":\"https:\/\/beedigital.marketing\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/beedigital.marketing\/#\/schema\/person\/846cc5217aa7b153f9bcc5b0d9fcbab6\",\"name\":\"Ant Smith\",\"url\":\"https:\/\/beedigital.marketing\/author\/ant-smith\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Use live-streaming to get your product into classrooms","description":"Learn why live-streaming can quickly boost your reach into schools and classrooms and be inspired by successful examples.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/beedigital.marketing\/use-live-streaming-to-get-your-product-into-classrooms\/","og_locale":"en_US","og_type":"article","og_title":"How live-streaming can help your edtech business reach a huge audience- Bee Digital","og_description":"Learn why live-streaming can quickly boost your reach into schools and classrooms and be inspired by successful examples.","og_url":"http:\/\/beedigital.marketing\/use-live-streaming-to-get-your-product-into-classrooms\/","og_site_name":"Bee Digital","article_published_time":"2023-04-21T15:43:23+00:00","article_modified_time":"2023-06-07T13:58:50+00:00","og_image":[{"width":1200,"height":900,"url":"http:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/04\/Use-live-streaming-to-help-your-edtech-product-reach-more-teachers-Bee-Digital-marketing-agency-to-schools.png","type":"image\/png"}],"author":"Ant Smith","twitter_card":"summary_large_image","twitter_title":"How live-streaming can help your edtech business reach a huge audience- Bee Digital","twitter_description":"Whatever type of product or service you offer to schools it can be turned into a live-streaming experience.","twitter_image":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/04\/Use-live-streaming-to-help-your-edtech-product-reach-more-teachers-Bee-Digital-marketing-agency-to-schools.png","twitter_misc":{"Written by":"Ant Smith","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/beedigital.marketing\/use-live-streaming-to-get-your-product-into-classrooms\/#article","isPartOf":{"@id":"http:\/\/beedigital.marketing\/use-live-streaming-to-get-your-product-into-classrooms\/"},"author":{"name":"Ant Smith","@id":"https:\/\/beedigital.marketing\/#\/schema\/person\/846cc5217aa7b153f9bcc5b0d9fcbab6"},"headline":"Use live-streaming to get your product into classrooms","datePublished":"2023-04-21T15:43:23+00:00","dateModified":"2023-06-07T13:58:50+00:00","mainEntityOfPage":{"@id":"http:\/\/beedigital.marketing\/use-live-streaming-to-get-your-product-into-classrooms\/"},"wordCount":1006,"publisher":{"@id":"https:\/\/beedigital.marketing\/#organization"},"image":{"@id":"http:\/\/beedigital.marketing\/use-live-streaming-to-get-your-product-into-classrooms\/#primaryimage"},"thumbnailUrl":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/04\/Use-live-streaming-to-help-your-edtech-product-reach-more-teachers-Bee-Digital-marketing-agency-to-schools.png","keywords":["digital marketing","marketing","marketing strategy","strategy"],"articleSection":["Digital marketing to schools"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"http:\/\/beedigital.marketing\/use-live-streaming-to-get-your-product-into-classrooms\/","url":"http:\/\/beedigital.marketing\/use-live-streaming-to-get-your-product-into-classrooms\/","name":"Use live-streaming to get your product into classrooms","isPartOf":{"@id":"https:\/\/beedigital.marketing\/#website"},"primaryImageOfPage":{"@id":"http:\/\/beedigital.marketing\/use-live-streaming-to-get-your-product-into-classrooms\/#primaryimage"},"image":{"@id":"http:\/\/beedigital.marketing\/use-live-streaming-to-get-your-product-into-classrooms\/#primaryimage"},"thumbnailUrl":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/04\/Use-live-streaming-to-help-your-edtech-product-reach-more-teachers-Bee-Digital-marketing-agency-to-schools.png","datePublished":"2023-04-21T15:43:23+00:00","dateModified":"2023-06-07T13:58:50+00:00","description":"Learn why live-streaming can quickly boost your reach into schools and classrooms and be inspired by successful examples.","breadcrumb":{"@id":"http:\/\/beedigital.marketing\/use-live-streaming-to-get-your-product-into-classrooms\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/beedigital.marketing\/use-live-streaming-to-get-your-product-into-classrooms\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/beedigital.marketing\/use-live-streaming-to-get-your-product-into-classrooms\/#primaryimage","url":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/04\/Use-live-streaming-to-help-your-edtech-product-reach-more-teachers-Bee-Digital-marketing-agency-to-schools.png","contentUrl":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/04\/Use-live-streaming-to-help-your-edtech-product-reach-more-teachers-Bee-Digital-marketing-agency-to-schools.png","width":1200,"height":900,"caption":"Try live-streaming to get your edtech product in front of more teachers - Bee Digital - marketing agency to schools"},{"@type":"BreadcrumbList","@id":"http:\/\/beedigital.marketing\/use-live-streaming-to-get-your-product-into-classrooms\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/beedigital.marketing\/"},{"@type":"ListItem","position":2,"name":"Use live-streaming to get your product into classrooms"}]},{"@type":"WebSite","@id":"https:\/\/beedigital.marketing\/#website","url":"https:\/\/beedigital.marketing\/","name":"Bee Digital","description":"Education Marketing Agency | Marketing Services for Education &amp; EdTech companies","publisher":{"@id":"https:\/\/beedigital.marketing\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/beedigital.marketing\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/beedigital.marketing\/#organization","name":"Bee Digital ltd","url":"https:\/\/beedigital.marketing\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/beedigital.marketing\/#\/schema\/logo\/image\/","url":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/Bee-Digital-Education-Marketing-600px-x-600px-web-ready.png","contentUrl":"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/Bee-Digital-Education-Marketing-600px-x-600px-web-ready.png","width":600,"height":600,"caption":"Bee Digital ltd"},"image":{"@id":"https:\/\/beedigital.marketing\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/beedigital.marketing\/#\/schema\/person\/846cc5217aa7b153f9bcc5b0d9fcbab6","name":"Ant Smith","url":"https:\/\/beedigital.marketing\/author\/ant-smith\/"}]}},"_links":{"self":[{"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/posts\/21794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/comments?post=21794"}],"version-history":[{"count":5,"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/posts\/21794\/revisions"}],"predecessor-version":[{"id":21983,"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/posts\/21794\/revisions\/21983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/media\/21803"}],"wp:attachment":[{"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/media?parent=21794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/categories?post=21794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beedigital.marketing\/wp-json\/wp\/v2\/tags?post=21794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}