{"id":21602,"date":"2023-03-31T13:22:41","date_gmt":"2023-03-31T13:22:41","guid":{"rendered":"https:\/\/beedigital.marketing\/?p=21602"},"modified":"2023-03-31T15:18:16","modified_gmt":"2023-03-31T15:18:16","slug":"from-blah-to-wow-transform-your-value-proposition-to-schools","status":"publish","type":"post","link":"http:\/\/beedigital.marketing\/from-blah-to-wow-transform-your-value-proposition-to-schools\/","title":{"rendered":"From Blah to Wow: transform your value proposition to schools"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21602\" class=\"elementor elementor-21602\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62227d06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62227d06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-784fff2e\" data-id=\"784fff2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-beefe3b elementor-widget elementor-widget-heading\" data-id=\"beefe3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">\u201cWe need help optimising our brand\u2019s value proposition!\u201d<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f527d elementor-widget elementor-widget-text-editor\" data-id=\"04f527d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Or in plain English, \u201cHelp us tell a better story\u201d.<\/p><p>This is one of the most common questions we get asked by clients.<\/p><p>Your value proposition is a shiny, sparkling hook of a statement that lets educators know exactly what you can offer them, gets them salivating, and kick-starts their customer journey with you.<\/p><p>So, it pays to regularly evaluate it.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9774594 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9774594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb3538d\" data-id=\"cb3538d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad9263f elementor-widget elementor-widget-heading\" data-id=\"ad9263f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is a value proposition?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0684cd elementor-widget elementor-widget-text-editor\" data-id=\"f0684cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>A value proposition is a statement that describes the unique value or benefit that your product or service provides to your customers.<\/strong><\/p><p>The key components of a value proposition include:<\/p><ol><li>A clear understanding of your target customer and their needs, wants, and desires.<\/li><li>The core benefit that your product or service provides to educators.<\/li><li>How your product or service is different and better than other alternatives in the market.<\/li><\/ol><p>A well-crafted value proposition is essential for attracting and retaining customers, as it underpins your messaging to schools and helps you differentiate yourself from competitors.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1def7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1def7a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e73ee39\" data-id=\"e73ee39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ce5bc1 elementor-widget elementor-widget-heading\" data-id=\"5ce5bc1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Clearly articulate the value of your offering<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcc42c0 elementor-widget elementor-widget-text-editor\" data-id=\"bcc42c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We tackled ours last year. In fact, as soon as you\u00a0<a href=\"https:\/\/beedigital.marketing\/\" target=\"_blank\" rel=\"noopener\">land on our homepage<\/a>, you\u2019ll see it:<\/p><p><strong>&#8220;Reach more teachers &#8211; Award-winning education marketing agency that gets companies into schools.&#8221;<\/strong><\/p><p>BOOM. That\u2019s customer value right upfront:<\/p><p><strong>\ud83c\udf1f Reach more teachers<\/strong>\u00a0= Three powerful words because we know that edu companies don\u2019t want\u00a0<em>marketing<\/em>. They want\u00a0<em>growth<\/em>.<\/p><p><strong>\ud83c\udf1f Award winning\u00a0<\/strong>= Social proof, so you know you\u2019re in safe, trustworthy hands.<\/p><p><strong>\ud83c\udf1f Marketing agency<\/strong>\u00a0= Establishes clearly what we are\/do.<\/p><p><strong>\ud83c\udf1f Gets companies into schools<\/strong>\u00a0= Nothing about advertising, emails, websites, etc. The focus is on the most appealing end-result.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6a4dba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6a4dba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ead4fd2\" data-id=\"ead4fd2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ec0926 elementor-widget elementor-widget-heading\" data-id=\"1ec0926\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What makes a value proposition attractive to teachers?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4679bc9 elementor-widget elementor-widget-image\" data-id=\"4679bc9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/Cartoon-style-woman-saying-wow-Bee-Digital-marketing-agency1-1024x768.png\" class=\"attachment-large size-large wp-image-21653\" alt=\"Create a value proposition that will make teachers say wow - bee digital marketing to schools agency\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/Cartoon-style-woman-saying-wow-Bee-Digital-marketing-agency1-1024x768.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/Cartoon-style-woman-saying-wow-Bee-Digital-marketing-agency1-300x225.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/Cartoon-style-woman-saying-wow-Bee-Digital-marketing-agency1-768x576.png 768w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/Cartoon-style-woman-saying-wow-Bee-Digital-marketing-agency1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab3e96b elementor-widget elementor-widget-text-editor\" data-id=\"ab3e96b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The same thing that makes them work for anyone &#8211; express, in a simple manner, what value you will bring to their lives.<\/p><p><a href=\"https:\/\/slack.com\/intl\/en-gb\/about\" target=\"_blank\" rel=\"noopener\">Slack<\/a>\u00a0has done it:<em>\u00a0\u201cMake work life simpler, more pleasant and more productive.\u201d<\/em><\/p><p><a href=\"https:\/\/unbounce.com\/landing-pages-overlays\/\" target=\"_blank\" rel=\"noopener\">Unbounce<\/a>\u00a0has too:\u00a0<em>\u201cCreate irresistible buyer journeys with landing pages.\u201d<\/em><\/p><p>In our experience, <b>clarity is what makes a positioning statement attractive to teachers<\/b>.<\/p><p>It\u2019s not a witty slogan, bland byline, or cheesy catchphrase.<\/p><p>It\u2019s a theme that should carry through your copy, shine in your imagery, and represent in your socials.<\/p><p>Make your value 100% clear, so teachers can see it, understand it, and stop in their tracks, thinking,\u00a0<em><strong>&#8220;I want that now.&#8221;<\/strong><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7771056 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7771056\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-695d07a\" data-id=\"695d07a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cd2250 elementor-widget elementor-widget-heading\" data-id=\"9cd2250\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to assess your current value proposition<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b8a73b elementor-widget elementor-widget-text-editor\" data-id=\"2b8a73b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Take a few minutes to sense-check how you describe what you&#8217;re building and selling. I know that sounds crazy, but it may have evolved since you last pulled it together. It&#8217;s time well spent. Be brutal!<\/p><p>Does it answer these questions?<\/p><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2753.svg\" alt=\"\u2753\" \/> Is it clear what you sell?<br \/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2753.svg\" alt=\"\u2753\" \/> Does it speak directly to the\u00a0<em>right\u00a0<\/em>target customer?<br \/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2753.svg\" alt=\"\u2753\" \/> Is their end-benefit\/experience of using your product obvious?<br \/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/2753.svg\" alt=\"\u2753\" \/> Why would they buy from you rather than your competitors?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8c1e5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8c1e5d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e743424\" data-id=\"e743424\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a24800 elementor-widget elementor-widget-heading\" data-id=\"5a24800\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3 easy ways to draft a new product positioning statement<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd40bc8 elementor-widget elementor-widget-text-editor\" data-id=\"fd40bc8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Start with an attention-grabbing headline<\/strong><\/p><p>Focus on the end-result that your product or service will provide, and call-out your target audience &#8211; all in one sentence.<\/p><p><strong>Flesh it out with a sub-header<\/strong><\/p><p>Outline specifically what you can offer your customer, why it\u2019s essential to them, and call-out who your target audience is again in 2-3 sentences.<\/p><p><strong>List the key benefits<\/strong><\/p><p>What are your USPs? Put together a bullet list of the key benefits and\/or features.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb1c1e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb1c1e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4686b57\" data-id=\"4686b57\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fe623c elementor-widget elementor-widget-heading\" data-id=\"1fe623c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Communicate your unique value with these product positioning templates<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7724b1 elementor-widget elementor-widget-text-editor\" data-id=\"d7724b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Try out these templates to help you frame your value USP.<\/p><p>Geoff Moore\u2019s:\u00a0<strong>\u201c<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size );\">For (target customer) who (statement of the need or opportunity) our (product\/service name) is (product category) that (statement of benefit).<\/span>\u201d<\/strong><\/p><p>Steve Blank\u2019s\u00a0<em style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\"><strong>\u201cWe help [X] to [Y] by [Z].\u201d<\/strong><\/em><\/p><p>Dave McClure\u2019s Elevator Ride: <b>&#8220;<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size );\">what, how, why.&#8221;<\/span><\/b><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\"> (<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">3 keywords or phrases that are s<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">hort, simple, and memorable)<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16f34c16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16f34c16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-456582cf\" data-id=\"456582cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-231f31ad elementor-widget elementor-widget-heading\" data-id=\"231f31ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Do you want to chat about your value proposition? <img decoding=\"async\" draggable=\"false\" role=\"img\" class=\"emoji\" alt=\"\ud83e\udd29\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f929.svg\"><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cbf5199 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7cbf5199\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/beedigital.marketing\/work-with-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">I'm up for quick chat<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Elevate your brand&#8217;s story with these value proposition tips and callouts, helping you sell more to schools.<\/p>\n","protected":false},"author":15,"featured_media":21611,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[155],"tags":[439,20,59,71],"class_list":["post-21602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-to-schools-strategies","tag-digital-marketing","tag-marketing","tag-marketing-strategy","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From Blah to Wow: transform your value proposition to schools<\/title>\n<meta name=\"description\" content=\"Learn how to craft a compelling value proposition to attract and convert more educators. 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