{"id":19478,"date":"2023-03-14T10:14:09","date_gmt":"2023-03-14T10:14:09","guid":{"rendered":"https:\/\/beedigital.marketing\/?p=19478"},"modified":"2023-03-14T12:20:46","modified_gmt":"2023-03-14T12:20:46","slug":"the-secret-to-cross-selling-to-schools","status":"publish","type":"post","link":"http:\/\/beedigital.marketing\/the-secret-to-cross-selling-to-schools\/","title":{"rendered":"The secret to cross-selling to schools"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19478\" class=\"elementor elementor-19478\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62227d06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62227d06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-784fff2e\" data-id=\"784fff2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-beefe3b elementor-widget elementor-widget-heading\" data-id=\"beefe3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Love it or hate it, retail companies have always been able to convince you to spend more than you planned.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f527d elementor-widget elementor-widget-text-editor\" data-id=\"04f527d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>They\u2019re masters of the cross-sell.<\/p><p>And the secret is twofold &#8211; adding relevant value and timing.<\/p><p>They make a targeted cross-sell just when you are at your most <strong>vulnerable to persuasion<\/strong> using techniques such as:<\/p><ul><li><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">Magazines, chocolate bars, and batteries next to the till in a supermarket<\/span><\/li><li>Encouraging you to try on a new bicycle helmet when buying a new bike<\/li><li>Offering extended warranties and discounts on regular maintenance at the car showroom<\/li><li>Installation services + removal of old appliances when buying new white goods<\/li><li>Being prompted to add an extra complementary item (or two) to your website shopping basket right before checkout<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-589a9a2 elementor-widget elementor-widget-image\" data-id=\"589a9a2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/ao.com-cross-selling-packages.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"ao.com - cross selling packages\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTk1MzIsInVybCI6Imh0dHBzOlwvXC9iZWVkaWdpdGFsLm1hcmtldGluZ1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDNcL2FvLmNvbS1jcm9zcy1zZWxsaW5nLXBhY2thZ2VzLnBuZyJ9\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/ao.com-cross-selling-packages-1024x538.png\" class=\"attachment-large size-large wp-image-19532\" alt=\"ao.com - cross selling delivery and installation packages\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/ao.com-cross-selling-packages-1024x538.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/ao.com-cross-selling-packages-300x158.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/ao.com-cross-selling-packages-768x403.png 768w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/ao.com-cross-selling-packages.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f62161 elementor-widget elementor-widget-text-editor\" data-id=\"3f62161\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">They\u2019re all designed to catch your attention when your mind is in \u2018buying\u2019 mode.<\/span><\/p><p>If you\u2019re already spending \u00a3100, why not spend \u00a3110?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9774594 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9774594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb3538d\" data-id=\"cb3538d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad9263f elementor-widget elementor-widget-heading\" data-id=\"ad9263f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is cross-selling?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0684cd elementor-widget elementor-widget-text-editor\" data-id=\"f0684cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Cross-selling is a marketing technique that involves offering additional products or services to prospects or customers who are in the process of making a purchase.<\/p><p><b>The goal of cross-selling is to increase revenue by encouraging customers to buy more than a single product or service.<\/b><\/p><p>For example, when you are buying a new phone, the salesperson might suggest buying a phone case too.<\/p><p>Similarly, when you order a steak at a restaurant, the staff may ask if you would like to add a sauce to your order.<\/p><p>Cross-selling helps businesses to maximise their profits by increasing the average value of each customer transaction.<\/p><p>And there\u2019s plenty of opportunity to blend cross-selling into your school prospect\u2019s sales journey.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6a4dba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6a4dba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ead4fd2\" data-id=\"ead4fd2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ec0926 elementor-widget elementor-widget-heading\" data-id=\"1ec0926\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is the difference between cross-selling and up-selling?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab3e96b elementor-widget elementor-widget-text-editor\" data-id=\"ab3e96b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Cross-selling and up-selling are both techniques used in sales and marketing to <b>increase revenue by encouraging customers to purchase more products<\/b> or services.<\/p><p>However, there is a fundamental difference between the two concepts.<\/p><p>Cross-selling refers to the practice of offering customers <b>additional products<\/b> or services that complement or are related to the item they are currently purchasing.<\/p><p>Upselling, on the other hand, involves offering customers a <b>more expensive or higher-end version of the product<\/b> they are currently interested in.<\/p><p>For example, everyone recognises this up-sell question at the fast food counter: \u201cWould you like to supersize your meal for an extra 30p?\u201d<\/p><p>But the cross-sell version would be\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">\u201cWould you like to add chicken nuggets to your meal for an extra 30p?\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da6069e elementor-widget elementor-widget-image\" data-id=\"da6069e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/Using-fast-food-to-explain-the-difference-between-cross-selling-and-up-selling-1024x538.png\" class=\"attachment-large size-large wp-image-19613\" alt=\"Using fast food to explain the difference between cross-selling and up-selling - Bee Digital marketing agency\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/Using-fast-food-to-explain-the-difference-between-cross-selling-and-up-selling-1024x538.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/Using-fast-food-to-explain-the-difference-between-cross-selling-and-up-selling-300x158.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/Using-fast-food-to-explain-the-difference-between-cross-selling-and-up-selling-768x403.png 768w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/Using-fast-food-to-explain-the-difference-between-cross-selling-and-up-selling.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7771056 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7771056\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-695d07a\" data-id=\"695d07a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cd2250 elementor-widget elementor-widget-heading\" data-id=\"9cd2250\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to cross-sell to schools and teachers<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b8a73b elementor-widget elementor-widget-text-editor\" data-id=\"2b8a73b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Certainly, everyone who sells to schools can learn a lot from <a href=\"https:\/\/www.vendhq.com\/blog\/cross-sell-upsell-retail\/\" target=\"_blank\" rel=\"noopener\">retail\u2019s fine-tuned cross-selling techniques<\/a>.<\/p><p>Why?<\/p><p>Because, typically, when selling to schools the cross-selling tends to happen well AFTER the main sale has happened.<\/p><p>Cross-sells often get pushed\u00a0<em>months<\/em> past the initial sale or free trial, if they happen at all.<\/p><p>\u201c<em>Hi, you bought our curriculum software last term. Would you like to buy some training too?<\/em>\u201d<\/p><p>Any busy teacher is likely to pass on that offer. Not because your training is no good or too expensive.<\/p><p>It\u2019s because the moment has passed.<\/p><p>No matter how awesome your cross-sell, it\u2019s extra cognitive load on the teacher. It means going back for more budget. It\u2019s figuring out how to fit it into their hectic schedule.<\/p><p>So the easiest thing to do is say \u201cNo thanks\u201d.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8c1e5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8c1e5d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e743424\" data-id=\"e743424\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a24800 elementor-widget elementor-widget-heading\" data-id=\"5a24800\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">When is the best time to cross-sell to a teacher?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd40bc8 elementor-widget elementor-widget-text-editor\" data-id=\"fd40bc8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The best time to cross-sell an additional service is when the customer is <strong>about to be engaged<\/strong> with your business and has <strong>decided to make a purchase<\/strong>.<\/p><p>If a teacher or school finance officer is ready to pull the trigger on a product or service from your company, they may be open to hearing about <em>related<\/em> products or services.<\/p><p><b>If you don\u2019t ask, you don\u2019t get, right?<\/b><\/p><p>Even though a school may have been through a procurement process to buy your main product you could, at decision time, offer \u2018harmonious\u2019 add-ons.<\/p><p>By pitching extras <strong>before<\/strong> the sale closes that a) makes sense and b) adds value to your new customer, you can create a win-win for you AND the school:<\/p><ul><li>It\u2019s a less expensive commitment if it\u2019s included in a subscription package, rather than trying to offer this separately later on.<\/li><li>It\u2019s the ideal time to upsell as your customer is already primed to purchase. It\u2019ll be harder to pitch to them in the same state of mind at a later date when other decision-makers and budget approval dates need to be considered.<\/li><li>You\u2019re offering an additional, long-term service that is of value to the customer, thereby proactively nurturing your customer, and thinking about retention.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb1c1e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb1c1e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4686b57\" data-id=\"4686b57\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fe623c elementor-widget elementor-widget-heading\" data-id=\"1fe623c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ideas for educational cross-sells<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7724b1 elementor-widget elementor-widget-text-editor\" data-id=\"d7724b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Granted, if a school is spending \u00a32000 on your platform they\u2019re unlikely to spontaneously spend another \u00a3500 on one of your other products.<\/p><p>But that should not stop you building <strong>value added cross-sell opportunities<\/strong> such as:<\/p><ul><li>Instant enrolment in a free trial to one or more of your other products (even better if access is granted under the same login)<\/li><li>Fast tracked or \u201cSkip the queue\u201d school installation services<\/li><li>On site training (at a \u2018buy now or miss out\u2019 discounted price, naturally!)<\/li><li>An audit service e.g. health and safety assessment<\/li><li>Exclusive access to a virtual training course targeted to your specific audience e.g. on new government legislation<\/li><li>Unlocking an advanced data or reporting module for the special price of \u00a3X<\/li><li>Access to a premium support package<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e41109 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e41109\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86bfeab\" data-id=\"86bfeab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afa67b3 elementor-widget elementor-widget-heading\" data-id=\"afa67b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to position a cross-sell<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0d08d2 elementor-widget elementor-widget-text-editor\" data-id=\"d0d08d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It&#8217;s important to offer cross-selling suggestions in a way that feels natural and not pushy.<\/p><p>Think carefully about what add-ons would <strong>benefit your customer<\/strong>, like training courses or CPD services &#8211; ideal for rolling out a new platform that will be used daily by multiple department heads, teachers, administrators, and\/or parents.<\/p><p><strong><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f4a1.svg\" alt=\"\ud83d\udca1\" \/> <\/strong>Consider positioning the cross-sell <em>before<\/em> the main item, e.g., \u201cWe currently offer a full MIS installation with a 2-year safety audit package for \u00a3500\u2026 or you can choose the full MIS installation alone for \u00a3400.\u201d<\/p><p><strong><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f4a1.svg\" alt=\"\ud83d\udca1\" \/> <\/strong>If your product range allows for it, offer to bundle high- and low-value items at a single price, or, even more powerfully, let teachers <strong>build a bundle<\/strong>.<\/p><p><strong><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f4a1.svg\" alt=\"\ud83d\udca1\" \/> <\/strong>Don&#8217;t offer too many cross-sell products. Over choice may put them off all together!<\/p><p>You should take the time to <a href=\"http:\/\/beedigital.marketing\/understand-your-customer-avatar-before-launching-a-campaign\/\">understand the customer&#8217;s needs and preferences<\/a> and make relevant suggestions that will add value to their experience.<\/p><p>Cross-selling after the sale can be painful\u2026 but pushing an item that doesn\u2019t make sense can be excruciating.<\/p><p>If the customer feels like you are just trying to sell them something they don&#8217;t need or want, they may become frustrated and be less likely to make a purchase at all.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16f34c16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16f34c16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-456582cf\" data-id=\"456582cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-231f31ad elementor-widget elementor-widget-heading\" data-id=\"231f31ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Are you up for growing your education business? \ud83e\udd29<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cbf5199 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7cbf5199\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/beedigital.marketing\/work-with-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">I'm up for quick chat<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Retail companies are masters of the cross-sell, persuading customers to spend more with them than they initially planned. What can they teach us about selling to schools?<\/p>\n","protected":false},"author":9,"featured_media":19496,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[155],"tags":[439,20,59,71],"class_list":["post-19478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-to-schools-strategies","tag-digital-marketing","tag-marketing","tag-marketing-strategy","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The secret to cross-selling to schools<\/title>\n<meta name=\"description\" content=\"How to intelligently use cross-selling to persuade schools to spend more and add value to your customer experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/beedigital.marketing\/the-secret-to-cross-selling-to-schools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The secret to cross-selling to schools - 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