{"id":18962,"date":"2023-03-03T11:36:08","date_gmt":"2023-03-03T11:36:08","guid":{"rendered":"https:\/\/beedigital.marketing\/?page_id=18962"},"modified":"2026-03-05T10:45:13","modified_gmt":"2026-03-05T10:45:13","slug":"case-study-lessonup","status":"publish","type":"page","link":"http:\/\/beedigital.marketing\/case-studies\/case-study-lessonup\/","title":{"rendered":"Case study &#8211; LessonUp"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"18962\" class=\"elementor elementor-18962\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44796c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44796c5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aaa4dd2\" data-id=\"aaa4dd2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0636066 elementor-widget elementor-widget-breadcrumbs\" data-id=\"0636066\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/beedigital.marketing\/\">Home<\/a><\/span><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9500c8 elementor-widget elementor-widget-heading\" data-id=\"b9500c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Reigniting brand positioning<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3b486e elementor-widget elementor-widget-text-editor\" data-id=\"d3b486e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span class=\"notion-enable-hover\" data-token-index=\"0\">Reducing lead CPA by 75% through targeted digital campaigns<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7fb737 elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-global elementor-global-6716 elementor-widget-divider\" data-id=\"f7fb737\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider 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.elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8417914 elementor-widget elementor-widget-image\" data-id=\"8417914\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1438\" height=\"809\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/LessonUp-website-1.png\" class=\"attachment-full size-full wp-image-19034\" alt=\"LessonUp website on a computer\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/LessonUp-website-1.png 1438w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/LessonUp-website-1-300x169.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/LessonUp-website-1-1024x576.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/LessonUp-website-1-768x432.png 768w\" sizes=\"(max-width: 1438px) 100vw, 1438px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a66a87 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a66a87\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7774a90\" data-id=\"7774a90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53f81d7 elementor-widget elementor-widget-text-editor\" data-id=\"53f81d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>LessonUp is a Dutch classroom technology product that enables teachers to present lessons with dynamic feedback, participation, and live reporting on the understanding of a topic.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a3023d elementor-widget elementor-widget-text-editor\" data-id=\"6a3023d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The &#8216;lesson creation platform with content library&#8217; has been a huge success in the Netherlands, with particular growth during Covid, and now they wanted to expand into the UK.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a0d6563 elementor-hidden-mobile\" data-id=\"a0d6563\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b38880 elementor-widget elementor-widget-image\" data-id=\"2b38880\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"80\" height=\"500\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/03\/bee-digital-divider-line-3.png\" class=\"attachment-large size-large wp-image-975\" alt=\"A vertical divider line in the Bee Digital Marketing colours\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/03\/bee-digital-divider-line-3.png 80w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/03\/bee-digital-divider-line-3-48x300.png 48w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-640a88d\" data-id=\"640a88d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b960537 elementor-widget elementor-widget-image\" data-id=\"b960537\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.lessonup.com\/site\/en\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1405\" height=\"749\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/LessonUp-logo-bloack.png\" class=\"attachment-full size-full wp-image-18968\" alt=\"LessonUp logo\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/LessonUp-logo-bloack.png 1405w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/LessonUp-logo-bloack-300x160.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/LessonUp-logo-bloack-1024x546.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/LessonUp-logo-bloack-768x409.png 768w\" sizes=\"(max-width: 1405px) 100vw, 1405px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0e8c0f elementor-widget elementor-widget-text-editor\" data-id=\"b0e8c0f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Make every class better than the last!\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">Create more engaging, joyful and effective lessons with our intuitive toolkit for teachers and online lesson library.<\/span><\/p><p>\u00a0<\/p><p><a href=\"https:\/\/www.lessonup.com\/site\/en\" target=\"_blank\" rel=\"noopener\">LessonUp<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bee57a elementor-section-content-middle elementor-reverse-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bee57a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e84e9bc\" data-id=\"e84e9bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69349c0 elementor-widget elementor-widget-heading\" data-id=\"69349c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Challenge<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-958d8c4 elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-global elementor-global-6716 elementor-widget-divider\" data-id=\"958d8c4\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ede14e8 elementor-widget elementor-widget-text-editor\" data-id=\"ede14e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The company was looking for a creative way to reach UK secondary schools. They had grown significantly across the Netherlands and had started gathering traction in the UK.<\/p><p>\u00a0<\/p><p>Previous lead generation tactics, after many optimisations, had led to a reasonable, but somewhat expensive CPA. The company was keen to find new ways to reach a wider audience at lower cost to prove there was a market for their product.<\/p><p>\u00a0<\/p><p>One of the challenges we noted early on was the significant level and depth of competition in their area.<\/p><p>\u00a0<\/p><p>In order to really succeed, we\u2019d have to play smarter than some very successful, established education brands.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66949e4 elementor-section-content-middle elementor-reverse-tablet elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66949e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a329e62\" data-id=\"a329e62\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-131c3fa elementor-widget elementor-widget-image\" data-id=\"131c3fa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1438\" height=\"809\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/LessonUp-website-1.png\" class=\"attachment-full size-full wp-image-19034\" alt=\"LessonUp website on a computer\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/LessonUp-website-1.png 1438w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/LessonUp-website-1-300x169.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/LessonUp-website-1-1024x576.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/LessonUp-website-1-768x432.png 768w\" sizes=\"(max-width: 1438px) 100vw, 1438px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-136e6d4 elementor-widget elementor-widget-heading\" data-id=\"136e6d4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Challenge<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a4be31 elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-global elementor-global-6716 elementor-widget-divider\" data-id=\"8a4be31\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-004c1b3 elementor-widget elementor-widget-text-editor\" data-id=\"004c1b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The company was looking for a creative way to reach UK secondary schools. They had grown significantly across the Netherlands and had started gathering traction in the UK.<\/p><p>\u00a0<\/p><p>Previous lead generation tactics, after many optimisations, had led to a reasonable, but somewhat expensive CPA. The company was keen to find new ways to reach a wider audience at lower cost to prove there was a market for their product.<\/p><p>\u00a0<\/p><p>One of the challenges we noted early on was the significant level and depth of competition in their area.<\/p><p>\u00a0<\/p><p>In order to really succeed, we\u2019d have to play smarter than some very successful, established education brands.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-803d08d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"803d08d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f636005\" data-id=\"f636005\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9ee175 elementor-widget elementor-widget-heading\" data-id=\"e9ee175\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Strategy<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fc91ab elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-global elementor-global-6716 elementor-widget-divider\" data-id=\"2fc91ab\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-084c8ff elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"084c8ff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-df46d7d\" data-id=\"df46d7d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f28122 elementor-widget elementor-widget-text-editor\" data-id=\"0f28122\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>We believe all successful campaigns start with people, so we set about discussing the platform with a variety of LessonUp customers so that we could better understand the reasons they purchased, and the reasons they renew.<\/strong><\/p><p>\u00a0<\/p><p>We had a hunch that the angle of &#8220;create lessons&#8221; and &#8220;use our bank of content&#8221; wouldn\u2019t resonate as a marketing message. Teachers would already have a wealth of lesson resources and content at their disposal.<\/p><p>\u00a0<\/p><p>Adding <em>more<\/em> content didn&#8217;t feel powerful or distinct enough.<\/p><p>\u00a0<\/p><p>Why would a teacher want to reinvent the wheel and \u2018waste time\u2019 replacing what they already have?<\/p><p>\u00a0<\/p><p>With this in mind, we asked the customers where a new user should start, seeing as the platform is vast and a tool to make things with, rather than content in and of itself.<\/p><p>\u00a0<\/p><p>It became apparent that teachers would often upload their existing PowerPoint lessons and <strong>use the core features of LessonUp on top<\/strong>.<\/p><p>\u00a0<\/p><p>Understanding this common use case meant we could build a focused, easy journey into the product.<\/p><p>\u00a0<\/p><p>Our campaign messaging was decided. We would no longer talk about &#8220;creating something new&#8221;, but instead &#8220;Add dynamic feedback and interactivity to your existing PowerPoint lessons!&#8221;<\/p><p>\u00a0<\/p><p>We created a series of META adverts to push people to a landing page that would encourage trial access to the platform, where the focus would be on <strong>improving what exists<\/strong> rather than reinventing the lesson wheel.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25eee51 elementor-widget elementor-widget-text-editor\" data-id=\"25eee51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p id=\"1c1a7f42-541f-4057-9ab2-8999e7226cf1\"><b>The campaign included:<\/b><\/p><ul><li>Digital adverts<\/li><li>Landing pages<\/li><li>Email series<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a3e6a6e\" data-id=\"a3e6a6e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e55456 elementor-widget elementor-widget-video\" data-id=\"0e55456\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/Lesson-Up-Static-Ads-Square-8.mp4\" autoplay=\"\" loop=\"\" controls=\"\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34dea03 elementor-widget elementor-widget-image\" data-id=\"34dea03\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/Lesson-Up-Static-Ads-Square-8.mp4\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d1a94e elementor-widget elementor-widget-image\" data-id=\"5d1a94e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"750\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/LessonUp-Meta-Advert-Vincent-Van-Gogh.png\" class=\"attachment-large size-large wp-image-19007\" alt=\"LessonUp - Meta Advert - Vincent Van Gogh by Bee Digital Marketing to schools agency\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/LessonUp-Meta-Advert-Vincent-Van-Gogh.png 600w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/LessonUp-Meta-Advert-Vincent-Van-Gogh-240x300.png 240w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c4b17c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c4b17c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b53763f\" data-id=\"b53763f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a1f9f7 elementor-widget elementor-widget-heading\" data-id=\"1a1f9f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The outcome<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e04e34 elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-global elementor-global-6716 elementor-widget-divider\" data-id=\"0e04e34\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-167062a\" data-id=\"167062a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbb7ad4 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbb7ad4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4718cb0\" data-id=\"4718cb0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca83cf1 elementor-widget elementor-widget-text-editor\" data-id=\"ca83cf1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>The campaign was promoted over a 4 week period and consistently generated sign ups 75% of the cost the company was spending before.<\/strong><\/p><p><strong>\u00a0<\/strong><\/p><p>\u00a0<\/p><p>The landing page converted at 26%, and the usage of the platform, even before the email engagement series kicked in, was incredibly high.<\/p><p>\u00a0<\/p><p>\u00a0<\/p><p>Evidently, the angle we discovered and the messaging we used were really resonating, not just at the awareness stage, but through engagement too.<\/p><p>\u00a0<\/p><p>\u00a0<\/p><p>LessonUp is now taking these findings and using them to reignite the brand positioning across the UK and further afield, and we are delighted to have been able to help them along the way.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e2fc6d elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"2e2fc6d\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.5.2 - 28-11-2021 *\/\n@charset \"UTF-8\";.entry-content blockquote.elementor-blockquote:not(.alignright):not(.alignleft),.entry-summary blockquote.elementor-blockquote{margin-right:0;margin-left:0}.elementor-widget-blockquote blockquote{margin:0;padding:0;outline:0;font-size:100%;vertical-align:baseline;background:transparent;quotes:none;border:0;font-style:normal;color:#55595c}.elementor-widget-blockquote blockquote:after,.elementor-widget-blockquote 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.elementor-blockquote__tweet-button,.elementor-blockquote--button-skin-classic.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button{padding:0;width:2em;height:2em}.elementor-blockquote--button-skin-bubble.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button i,.elementor-blockquote--button-skin-classic.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button i{position:absolute;left:50%;top:50%;-webkit-transform:translate(-50%,-50%);-ms-transform:translate(-50%,-50%);transform:translate(-50%,-50%)}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:before{content:\"\";border:.5em solid transparent;border-right-color:#1da1f2;position:absolute;left:-.8em;top:50%;-webkit-transform:translateY(-50%) scaleY(.65);-ms-transform:translateY(-50%) scaleY(.65);transform:translateY(-50%) scaleY(.65);-webkit-transition:.3s;-o-transition:.3s;transition:.3s}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:before{right:auto;left:-.8em;border-right-color:#1da1f2;border-left-color:transparent}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:hover:before{border-right-color:#0967a0}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:before{left:auto;right:-.8em;border-right-color:transparent;border-left-color:#1da1f2}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:hover:before{border-left-color:#0967a0}.elementor-blockquote--skin-boxed .elementor-blockquote{background-color:#e6e9ec;padding:30px}.elementor-blockquote--skin-border .elementor-blockquote{border-color:#e6e9ec;border-left:7px #e6e9ec;border-style:solid;padding-left:20px}.elementor-blockquote--skin-quotation .elementor-blockquote:before{content:\"\u201c\";font-size:100px;color:#e6e9ec;font-family:Times New Roman,Times,serif;font-weight:900;line-height:1;display:block;height:.6em}.elementor-blockquote--skin-quotation .elementor-blockquote__content{margin-top:15px}.elementor-blockquote--align-left .elementor-blockquote__content{text-align:left}.elementor-blockquote--align-left .elementor-blockquote footer{-webkit-box-orient:horizontal;-webkit-box-direction:normal;-ms-flex-direction:row;flex-direction:row}.elementor-blockquote--align-right .elementor-blockquote__content{text-align:right}.elementor-blockquote--align-right .elementor-blockquote footer{-webkit-box-orient:horizontal;-webkit-box-direction:reverse;-ms-flex-direction:row-reverse;flex-direction:row-reverse}.elementor-blockquote--align-center .elementor-blockquote{text-align:center}.elementor-blockquote--align-center .elementor-blockquote__author,.elementor-blockquote--align-center .elementor-blockquote footer{display:block}.elementor-blockquote--align-center .elementor-blockquote__tweet-button{margin-right:auto;margin-left:auto}<\/style>\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u201cWith your outside-in view, you\u2019ve made sure our messaging and value proposition is set in the right direction to get us moving forward in the UK market. You\u2019ve tested it as well so it gives us guidance for our go-to-market.\n\nI think you guys truly have passion for education and expertise in your field of marketing.\u201d\t\t\t<\/p>\n\t\t\t\t\t\t\t<footer>\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Daan Giesen, CEO, LessonUp<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/footer>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c5f9ad3\" data-id=\"c5f9ad3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03d2263 elementor-widget elementor-widget-image\" data-id=\"03d2263\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"971\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/LessonUp-Meta-Advert-carousel-Bee-Digital-marketing-to-schools-agency.png\" class=\"attachment-large size-large wp-image-19064\" alt=\"LessonUp - Meta Advert carousel - Bee Digital marketing to schools agency\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/LessonUp-Meta-Advert-carousel-Bee-Digital-marketing-to-schools-agency.png 680w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/LessonUp-Meta-Advert-carousel-Bee-Digital-marketing-to-schools-agency-210x300.png 210w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f2fa27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f2fa27\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-174f6c7\" data-id=\"174f6c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ffd092 elementor-widget elementor-widget-heading\" data-id=\"2ffd092\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ready to grow your education business? \ud83d\ude0e<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4766546 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4766546\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/beedigital.marketing\/work-with-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">I'm ready, let's do this<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a101fd7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a101fd7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-142432c9\" data-id=\"142432c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7d3b1398 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d3b1398\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-445b2f8e\" data-id=\"445b2f8e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99d7712 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"99d7712\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>.elementor-widget-image-box .elementor-image-box-content{width:100%}@media (min-width:768px){.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper,.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{display:flex}.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{text-align:end;flex-direction:row-reverse}.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper{text-align:start;flex-direction:row}.elementor-widget-image-box.elementor-position-top .elementor-image-box-img{margin:auto}.elementor-widget-image-box.elementor-vertical-align-top .elementor-image-box-wrapper{align-items:flex-start}.elementor-widget-image-box.elementor-vertical-align-middle .elementor-image-box-wrapper{align-items:center}.elementor-widget-image-box.elementor-vertical-align-bottom .elementor-image-box-wrapper{align-items:flex-end}}@media (max-width:767px){.elementor-widget-image-box .elementor-image-box-img{margin-left:auto!important;margin-right:auto!important;margin-bottom:15px}}.elementor-widget-image-box .elementor-image-box-img{display:inline-block}.elementor-widget-image-box .elementor-image-box-title a{color:inherit}.elementor-widget-image-box .elementor-image-box-wrapper{text-align:center}.elementor-widget-image-box .elementor-image-box-description{margin:0}<\/style><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"224\" height=\"151\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/02\/prolific-london-awards-2019-winner.jpg\" class=\"attachment-full size-full wp-image-240\" alt=\"A graphic which shows that Bee Digital Marketing won a Prolific London Award in 2019\" \/><\/figure><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-22986b6a\" data-id=\"22986b6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f9c77b3 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"2f9c77b3\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"224\" height=\"151\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/02\/global-marketing-awards-winner-2020-2.jpg\" class=\"attachment-full size-full wp-image-243\" alt=\"A graphic which shows that Bee Digital Marketing was a winner in the 2020 Global Marketing Awards\" \/><\/figure><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-443f9564\" data-id=\"443f9564\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-128cbb16 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"128cbb16\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"224\" height=\"151\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/02\/global-agency-awards-winner-2020-2.jpg\" class=\"attachment-full size-full wp-image-244\" alt=\"A graphic which shows that Bee Digital Marketing was a winner in the 2020 Global Agency Awards\" \/><\/figure><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-da5b50d\" data-id=\"da5b50d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34fd79a3 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"34fd79a3\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"224\" height=\"151\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/02\/logo-digital-marketing-partner.jpg\" class=\"attachment-full size-full wp-image-253\" alt=\"A graphic which shows that Bee Digital Marketing are a certified partner of Digital Marketer Labs LLC\" \/><\/figure><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-365e1296\" data-id=\"365e1296\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-286fd617 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"286fd617\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"224\" height=\"151\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/02\/uk-digital-growth-awards-2019-finalist.jpg\" class=\"attachment-full size-full wp-image-256\" alt=\"A graphic showing that Bee Digital Marketing was a finalist in the UK Digital Growth Awards in 2019\" \/><\/figure><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Reigniting brand positioning Reducing lead CPA by 75% through targeted digital campaigns LessonUp is a Dutch classroom technology product that enables teachers to present lessons with dynamic feedback, participation, and live reporting on the understanding of a topic. The &#8216;lesson creation platform with content library&#8217; has been a huge success in the Netherlands, with particular &#8230; <a title=\"Case study &#8211; LessonUp\" class=\"read-more\" href=\"http:\/\/beedigital.marketing\/case-studies\/case-study-lessonup\/\" aria-label=\"More on Case study &#8211; LessonUp\">Read more<\/a><\/p>\n","protected":false},"author":9,"featured_media":0,"parent":9024,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-18962","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LessonUp case study | Education marketing campaign<\/title>\n<meta name=\"description\" content=\"Read how Bee Digital&#039;s school marketing experts helped LessonUp to shift the way they generated school sales leads at a lower cost.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/beedigital.marketing\/case-studies\/case-study-lessonup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LessonUp case study | Education marketing campaign\" \/>\n<meta property=\"og:description\" content=\"Read how Bee Digital&#039;s school marketing experts helped LessonUp to shift the way they generated school sales leads at a lower cost.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/beedigital.marketing\/case-studies\/case-study-lessonup\/\" \/>\n<meta property=\"og:site_name\" content=\"Bee Digital\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-05T10:45:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/LessonUp-website-1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/beedigital.marketing\/case-studies\/case-study-lessonup\/\",\"url\":\"http:\/\/beedigital.marketing\/case-studies\/case-study-lessonup\/\",\"name\":\"LessonUp case study | Education marketing campaign\",\"isPartOf\":{\"@id\":\"https:\/\/beedigital.marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/beedigital.marketing\/case-studies\/case-study-lessonup\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/beedigital.marketing\/case-studies\/case-study-lessonup\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/LessonUp-website-1.png\",\"datePublished\":\"2023-03-03T11:36:08+00:00\",\"dateModified\":\"2026-03-05T10:45:13+00:00\",\"description\":\"Read how Bee Digital's school marketing experts helped LessonUp to shift the way they generated school sales leads at a lower cost.\",\"breadcrumb\":{\"@id\":\"http:\/\/beedigital.marketing\/case-studies\/case-study-lessonup\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/beedigital.marketing\/case-studies\/case-study-lessonup\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/beedigital.marketing\/case-studies\/case-study-lessonup\/#primaryimage\",\"url\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/LessonUp-website-1.png\",\"contentUrl\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/03\/LessonUp-website-1.png\",\"width\":1438,\"height\":809,\"caption\":\"LessonUp website on a computer\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/beedigital.marketing\/case-studies\/case-study-lessonup\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/beedigital.marketing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case studies\",\"item\":\"https:\/\/beedigital.marketing\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Case study &#8211; 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