{"id":18528,"date":"2023-02-14T10:34:41","date_gmt":"2023-02-14T10:34:41","guid":{"rendered":"https:\/\/beedigital.marketing\/?p=18528"},"modified":"2023-10-27T10:07:03","modified_gmt":"2023-10-27T10:07:03","slug":"craft-kick-ass-lead-magnets-to-boost-teacher-lead-generation","status":"publish","type":"post","link":"http:\/\/beedigital.marketing\/craft-kick-ass-lead-magnets-to-boost-teacher-lead-generation\/","title":{"rendered":"Craft kick-ass lead magnets to boost teacher lead generation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18528\" class=\"elementor elementor-18528\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62227d06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62227d06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-784fff2e\" data-id=\"784fff2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-beefe3b elementor-widget elementor-widget-heading\" data-id=\"beefe3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Lead magnets can be a powerful tool in marketing. They provide potential customers with something valuable, like a downloadable ebook, in exchange for consent to their personal information.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f527d elementor-widget elementor-widget-text-editor\" data-id=\"04f527d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>When crafted correctly, lead magnets can be a productive way to capture teacher leads, build relationships with departmental teams, and ultimately generate more school sales.<\/p><p>The typical marketing journey would be Advert &gt; Landing page &gt; Lead magnet offer &gt; prospect email address request form &gt; send link or download to the lead magnet.<\/p><p>Lead magnets are typically ebooks and PDFs, but could equally be webinars, events, free resources, apps, and so on.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9774594 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9774594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb3538d\" data-id=\"cb3538d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad9263f elementor-widget elementor-widget-heading\" data-id=\"ad9263f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why do we give lead magnets away?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0684cd elementor-widget elementor-widget-text-editor\" data-id=\"f0684cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A lead magnet should be free. And it should <em>not<\/em> disappoint.<\/p><p>Because \u201cfree\u201d is just another price point.<\/p><p>Never take your prospect\u2019s email address for granted. You have to earn the right to get entry to their email inbox AND get your email opened AND avoid an unsubscribe. Which is why your lead magnet needs to be worth the entry price.<\/p><p>So, even though it feels like you\u2019re spending time and money making something you\u2019re going to \u201cgive away for free\u201d, you\u2019re actually <strong>selling your prospects something<\/strong> that will improve their lives and make you look good in the process.<\/p><p>A lead magnet is a transaction.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7771056 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7771056\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-695d07a\" data-id=\"695d07a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cd2250 elementor-widget elementor-widget-heading\" data-id=\"9cd2250\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What lead magnets work best for targeting teachers?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b8a73b elementor-widget elementor-widget-text-editor\" data-id=\"2b8a73b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If your potential customer opens the lead magnet and feels let down it hurts your opportunity to make them a customer.<\/p><p>A good lead magnet should be attractive and relevant to your target audience, provide value, and be easy to access.<\/p><p>We find the best way to approach them is to consider which stage of the buying cycle your prospect is at and design backwards from there.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8c1e5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8c1e5d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e743424\" data-id=\"e743424\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a24800 elementor-widget elementor-widget-heading\" data-id=\"5a24800\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to generate ideas for \u2018top of the funnel\u2019 lead magnets<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31f9138 elementor-widget elementor-widget-image\" data-id=\"31f9138\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.routledge.com\/topics\/descriptosaurus\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"637\" height=\"881\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/02\/Routledge-Education-lead-magnet.png\" class=\"attachment-large size-large wp-image-18563\" alt=\"Routledge Education Facebook Advert - lead magnet\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/02\/Routledge-Education-lead-magnet.png 637w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/02\/Routledge-Education-lead-magnet-217x300.png 217w\" sizes=\"(max-width: 637px) 100vw, 637px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd40bc8 elementor-widget elementor-widget-text-editor\" data-id=\"fd40bc8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you\u2019re seeking \u2018top of the funnel\u2019 leads (where you\u2019re hunting new business) you should consider <strong>teaser style<\/strong> lead magnets designed to <a href=\"https:\/\/beedigital.marketing\/intrigue-teachers-with-lead-magnet-tactics-that-convert\/\"><strong>create curiosity<\/strong><\/a>.<\/p><p>Firstly, imagine your ideal prospect. What are they looking for? What does their best day look like?<\/p><p>It\u2019s rarely a product feature &#8211; it\u2019s more likely to be an improvement to their lives such as\u2026<\/p><ul><li>Better SAT results<\/li><li>A smooth Ofsted visit<\/li><li>Improved parental communications<\/li><li>A less complicated way to record safeguarding incidents<\/li><\/ul><p>From there, write down a few ways for them to get to their desired outcome. I\u2019ll use \u201cImproved parental communications\u201d as an example:<\/p><ul><li>Get more parents to reply to school emails<\/li><li>Use SMS to reach more parents in an emergency<\/li><li>Write school email subject lines that get opened by parents<\/li><\/ul><p>Finally, combine the two elements to create ideas for your lead magnet:<\/p><ul><li>5 practical ways to make sure [desired outcome]<\/li><li>10 controversial ways to get [desired outcome]<\/li><li>20 resources you must read to help [desired outcome] happen every time<\/li><li>10 proven tactics that will help you [desired outcome]<\/li><\/ul><p>Then, with the framework and lead magnet topic in place, you can research and create a compelling lead magnet that answers a common pain point shared by your ideal prospect AND offers demonstrable value.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb1c1e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb1c1e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4686b57\" data-id=\"4686b57\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fe623c elementor-widget elementor-widget-heading\" data-id=\"1fe623c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What makes a good \u2018middle of the funnel\u2019 lead magnet?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60c0292 elementor-widget elementor-widget-image\" data-id=\"60c0292\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"842\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/02\/11-Plus-Success-Exam-tuition-lead-magnet-1024x842.png\" class=\"attachment-large size-large wp-image-18575\" alt=\"\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/02\/11-Plus-Success-Exam-tuition-lead-magnet-1024x842.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/02\/11-Plus-Success-Exam-tuition-lead-magnet-300x247.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/02\/11-Plus-Success-Exam-tuition-lead-magnet-768x632.png 768w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/02\/11-Plus-Success-Exam-tuition-lead-magnet.png 1126w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7724b1 elementor-widget elementor-widget-text-editor\" data-id=\"d7724b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sometimes you want to <a href=\"http:\/\/beedigital.marketing\/is-it-time-to-improve-your-marketing-engagement-tactics\/\">nudge leads along to the middle of your sales funnel<\/a>.<\/p><p>In this instance, you could offer a \u2018value added\u2019 lead magnet. This is less about teasing and more about <strong>increasing goodwill<\/strong>.<\/p><p>These types of lead magnets might be offered through a re-targeting campaign or email nurture series.<\/p><p>In our experience, you need to give educators a lead magnet that provides them with \u201cpractical wins\u201d that make their lives <em>immediately<\/em> easier, like:<\/p><ul><li>Templates<\/li><li>Cheat sheets<\/li><li>Swipe files<\/li><li>Activity packs<\/li><li>Toolkits<\/li><li>Lesson plans<\/li><li>Assembly ideas<\/li><\/ul><p>Related to your product or service domain they should be digestible, helpful, and sharable. These lead magnets aren\u2019t designed to share knowledge, but to be a utility that (hopefully!) stays valuable to the teacher for many terms to come.<\/p><p><b>Just don\u2019t forget to slap your brand all over it<\/b>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6b6688 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6b6688\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d1af63\" data-id=\"4d1af63\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afa67b3 elementor-widget elementor-widget-heading\" data-id=\"afa67b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What makes a bad lead magnet?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0d08d2 elementor-widget elementor-widget-text-editor\" data-id=\"d0d08d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If the information or utility is thin, generic, or underwhelming it\u2019s probably a poor lead magnet.<\/p><p>Did you hire a designer? Was it written by a subject expert? Is the lead magnet\u2019s content exclusive?<\/p><p>Don\u2019t get cheap just because it\u2019s a giveaway.<\/p><p>If your lead magnet isn\u2019t well thought through, it may be putting your leads off from completing the download process.<\/p><p>Your lead magnet doesn\u2019t need to be life-changing but you don\u2019t want to risk buyer\u2019s remorse. Be creative and thoughtful. Lead magnets are artful forms of permission marketing and deserve to be treated as such.<\/p><p>\u201c\u2026<em>permission marketers understand that when someone chooses to pay attention they are actually paying you with something precious. And there\u2019s no way they can get their attention back if they change their mind. Attention becomes an important asset, something to be valued, not wasted.<\/em>\u201d<\/p><p>Seth Godin, <a href=\"https:\/\/seths.blog\/2008\/01\/permission-mark\/\" target=\"_blank\" rel=\"noopener\">Permission Marketing<\/a><\/p><p>At Bee Digital our litmus test is: <strong>could your lead magnet just as easily be a blog post? <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f914.svg\" alt=\"\ud83e\udd14\" \/><\/strong><\/p><p>If you find the download form is acting more like a barrier than a gate, or that your download stats are significantly lower than the clicks you&#8217;re getting from the ad promoting the lead magnet &#8211; the content is not compelling enough.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d31045 elementor-widget elementor-widget-heading\" data-id=\"8d31045\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to make your lead magnet work even harder to generate sales<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e17075c elementor-widget elementor-widget-text-editor\" data-id=\"e17075c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To ensure success, lead magnets should be <b>supported with supplementary content<\/b> that deepens their value and encourages action.<\/p><p>This content can be in the form of blog posts, videos, webinars, and other forms of content that provide further insight into the lead magnet&#8217;s topic.<\/p><p>Additionally, it is important to track and measure the success of the lead magnet and make adjustments if needed.<\/p><p>When tracking and measuring the success of a lead magnet, you should focus on metrics such as the <b>number of downloads, the number of leads generated, and the conversion rate<\/b>.<\/p><p>By tracking and measuring these metrics, you can gain insights into how your lead magnet is performing and make any necessary adjustments.<\/p><p>Additionally, you can also use this data to create more effective lead magnets in the future.<\/p><p>Ultimately, lead magnets should be crafted to provide future value to your user and backed up with supplementary content that further enhances their value and encourages action.<\/p><p>With the right approach and the right content, lead magnets can be a powerful tool to drive leads, engagement, and sales.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16f34c16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16f34c16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-456582cf\" data-id=\"456582cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-231f31ad elementor-widget elementor-widget-heading\" data-id=\"231f31ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Ready to grow your education business? \ud83d\ude0e<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cbf5199 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7cbf5199\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/beedigital.marketing\/work-with-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">I'm ready, let's do this<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lead magnets are essential for marketing success. Consider the buying cycle, create curiosity, provide practical wins, and ensure the lead magnet is of high quality.<\/p>\n","protected":false},"author":9,"featured_media":18539,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[155],"tags":[439,20,59,71],"class_list":["post-18528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-to-schools-strategies","tag-digital-marketing","tag-marketing","tag-marketing-strategy","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Craft kick-ass lead magnets to boost teacher lead generation<\/title>\n<meta name=\"description\" content=\"A guide to lead magnets for targeting teachers. 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