{"id":17763,"date":"2022-12-19T06:57:00","date_gmt":"2022-12-19T06:57:00","guid":{"rendered":"https:\/\/beedigital.marketing\/?p=17763"},"modified":"2023-02-14T13:57:07","modified_gmt":"2023-02-14T13:57:07","slug":"how-to-stop-the-scroll-tips-to-get-teachers-attention","status":"publish","type":"post","link":"http:\/\/beedigital.marketing\/how-to-stop-the-scroll-tips-to-get-teachers-attention\/","title":{"rendered":"How to stop the scroll: Tips to get teachers&#8217; attention"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17763\" class=\"elementor elementor-17763\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62227d06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62227d06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-784fff2e\" data-id=\"784fff2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-beefe3b elementor-widget elementor-widget-heading\" data-id=\"beefe3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">When running a digital advertising campaign to a cold audience, you\u2019ve got to remember these teachers aren\u2019t looking for your ad.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f527d elementor-widget elementor-widget-text-editor\" data-id=\"04f527d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Instead, your ad is a distraction from what they were just doing and scrolling through.<\/p><p>You\u2019ve got to have something that \u2018stops the scroll\u2019, engages them, and then entices them to click.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb1c1e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb1c1e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4686b57\" data-id=\"4686b57\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afa67b3 elementor-widget elementor-widget-heading\" data-id=\"afa67b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why might a teacher scroll right past your Facebook advert?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b80b97 elementor-widget elementor-widget-text-editor\" data-id=\"0b80b97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We&#8217;ve all swiped past a bajillion ads on Facebook, Twitter, Instagram and so on.<\/p><p>When it comes to social media advertisements, one of the biggest reasons that teachers might ignore your ad is because it&#8217;s not relevant to their needs or interests.<\/p><p>Social algorithms are super smart about putting ads in front of you that it thinks you might like but they&#8217;re certainly not perfect. So we skip past.<\/p><p>Another common reason is that teachers may have seen the ad too many times, so it has become mundane and not worth their attention.<\/p><p>Additionally, if the ad is not visually appealing or if it lacks a clear message, people may skip over it without giving it a second thought.<\/p><p>Lastly, if the ad is not targeted to a specific demographic, it can be difficult to grab the attention of the right people.<\/p><p>By ensuring that the ad is relevant, visually appealing, and targeted to the right audience, you can help to increase the chances of it being noticed and clicked on.<\/p><p>So, how can you make the scrolling stop and make your ad stand out?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9774594 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9774594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb3538d\" data-id=\"cb3538d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad9263f elementor-widget elementor-widget-heading\" data-id=\"ad9263f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 tips to get teachers to stop scrolling and notice your digital ad<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8eff0f0 elementor-widget elementor-widget-image\" data-id=\"8eff0f0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.teachactive.org\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"675\" height=\"855\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/01\/Teach-Active-Facebook-Ad-marketing-to-schools.png\" class=\"attachment-large size-large wp-image-17775\" alt=\"Teach Active - Facebook Ad - marketing to schools\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/01\/Teach-Active-Facebook-Ad-marketing-to-schools.png 675w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/01\/Teach-Active-Facebook-Ad-marketing-to-schools-237x300.png 237w\" sizes=\"(max-width: 675px) 100vw, 675px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0684cd elementor-widget elementor-widget-text-editor\" data-id=\"f0684cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Call out your audience<\/b><\/p><p>Address them with a direct salutation and an emoji! Like this: \u2018Hey Science Teacher <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f44b.svg\" alt=\"\ud83d\udc4b\" \/>.<\/p><p>This tiny visual stimulus does two things: the burst of colour catches the eye and the &#8216;wave&#8217; makes the message seem less intimidating.<\/p><p>The call out of the job title immediately creates a connection.\u00a0<\/p><p>Together they help capture the attention of your target audience and encourage them to click on your ad.<\/p><p><strong>Lead with user-generated content<\/strong><\/p><p>A large, positive <a href=\"http:\/\/beedigital.marketing\/how-to-get-the-best-out-of-your-teacher-testimonials\/\">quote from a teacher<\/a> or other trusted authority figure about your product or service is a great way to engage your audience and demonstrate the value of what you have to offer.<\/p><p>For example, &#8220;100% recommend it. We&#8217;ve been using it for 5 years and counting!&#8221; is a powerful statement that shows just how useful your product or service can be for customers.<\/p><p>Such a quote can help to build trust with potential customers and show them that your product or service is worth considering.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67d2c7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67d2c7d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-92b860c\" data-id=\"92b860c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c5fe94 elementor-widget elementor-widget-image\" data-id=\"4c5fe94\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.practicespaceapp.com\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"548\" height=\"905\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/01\/Practice-Space-Facebook-Ad-marketing-to-schools.png\" class=\"attachment-large size-large wp-image-17787\" alt=\"Practice Space - Facebook Ad - marketing to schools\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/01\/Practice-Space-Facebook-Ad-marketing-to-schools.png 548w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/01\/Practice-Space-Facebook-Ad-marketing-to-schools-182x300.png 182w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cdf26d elementor-widget elementor-widget-text-editor\" data-id=\"5cdf26d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size );\">Be creative with imagery<\/strong><\/p><p>Your choice of image(s) can make or break a click.<\/p><p>Sometimes a smart and simple visual metaphor tells the right story at the right moment.<\/p><p>If your ad is to promote an upcoming event, use a graphic of an almost empty phone battery to tap into their FOMO.<\/p><p>If it&#8217;s to show how teachers\u2019 time can be freed-up, choose a diary image with no entries.<\/p><p>Other times it pays to get right to the point with a product shot that captures a primary use.<\/p><p>It doesn&#8217;t need to be complicated &#8211; in fact, the simpler the better! You&#8217;ve got a split second to grab attention so keep it direct. Quick and easy-to-understand visual metaphors can catch the eye AND snag the brain.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e758ee2 elementor-widget elementor-widget-image\" data-id=\"e758ee2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.mathletics.com\/uk\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"697\" height=\"870\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/01\/Mathletics-Facebook-Ad-marketing-to-schools.png\" class=\"attachment-large size-large wp-image-17808\" alt=\"Mathletics - Facebook Ad - marketing to schools\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/01\/Mathletics-Facebook-Ad-marketing-to-schools.png 697w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2023\/01\/Mathletics-Facebook-Ad-marketing-to-schools-240x300.png 240w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2947ccf elementor-widget elementor-widget-text-editor\" data-id=\"2947ccf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Use video<\/strong><\/p><p>Not only do the stats show they are successful, but you can also see how long your video has been viewed (25%, 50%, 75% or the entire thing), and retarget people who watch more than a few seconds! This ensures that you are targeting the right audience and that your ad is reaching the right people.<\/p><p>Top tip! If your video involves talking then take a few mins to add subtitles because <a href=\"https:\/\/digiday.com\/media\/silent-world-facebook-video\/\" target=\"_blank\" rel=\"noopener\">85 percent of Facebook video is watched without sound<\/a>.<\/p><p><strong>GIFs FTW!<\/strong><\/p><p>If you can\u2019t use videos, use GIFs. GIFs are short, visually engaging animations that make it easy to grab attention and draw the eye of the viewer.<\/p><p>They are often used as a tool for quickly stopping the scrolling of a webpage, allowing the viewer to take in a message or idea more quickly. Additionally, they can be used to express emotions, convey ideas, or just add a bit of fun to an ad.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1749bf1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1749bf1e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3eba7558\" data-id=\"3eba7558\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b21a1e4 elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"b21a1e4\" 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100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-415a7dfd elementor-widget elementor-widget-heading\" data-id=\"415a7dfd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Want extra education marketing advice?<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59095452 elementor-widget elementor-widget-text-editor\" data-id=\"59095452\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>TAIT, our marketing to schools newsletter, hits the inboxes of our industry\u2019s smartest education marketing professionals every other Wednesday.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56d32a2d elementor-widget elementor-widget-button\" data-id=\"56d32a2d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/beedigital.marketing\/turn-attention-into-trust\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sure, I'll take a look<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How can you make teachers stop scrolling and make your ad stand out?<\/p>\n","protected":false},"author":18,"featured_media":17769,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[439,20,59,71],"class_list":["post-17763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-to-schools","tag-digital-marketing","tag-marketing","tag-marketing-strategy","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to stop the scroll: Tips to get teachers&#039; attention - Bee Digital<\/title>\n<meta name=\"description\" content=\"Stop the scroll and get teachers to click! 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