{"id":17250,"date":"2022-12-07T06:44:00","date_gmt":"2022-12-07T06:44:00","guid":{"rendered":"https:\/\/beedigital.marketing\/?p=17250"},"modified":"2023-08-30T13:21:19","modified_gmt":"2023-08-30T13:21:19","slug":"marketing-to-schools-cliche-bingo","status":"publish","type":"post","link":"http:\/\/beedigital.marketing\/marketing-to-schools-cliche-bingo\/","title":{"rendered":"Marketing to Schools Clich\u00e9 Bingo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17250\" class=\"elementor elementor-17250\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62227d06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62227d06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-784fff2e\" data-id=\"784fff2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-beefe3b elementor-widget elementor-widget-heading\" data-id=\"beefe3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Welcome to&nbsp;Marketing to Schools Clich\u00e9 Bingo, the only education marketing agency gameshow that calls out the clich\u00e9s in your copy!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f527d elementor-widget elementor-widget-text-editor\" data-id=\"04f527d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Eyes down\u2026.*churns\u00a0the bingo machine*<\/p><p>But before we pull out numbers let&#8217;s take a quick dive into school marketing clich\u00e9s.<\/p><p>Over the last 15+ years of working with education brands, we\u2019ve noticed a range of <strong>phrases and copy writing practices<\/strong> that sound great at face-value but are so common they have become clich\u00e9s.<\/p><p>It&#8217;s an easy trap to fall into, especially when you&#8217;re in the weeds of your own business and not seeing what similar messaging and USPs your competitors are using.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9774594 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9774594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb3538d\" data-id=\"cb3538d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad9263f elementor-widget elementor-widget-heading\" data-id=\"ad9263f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is an education marketing copy clich\u00e9?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0684cd elementor-widget elementor-widget-text-editor\" data-id=\"f0684cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>&#8220;Saves\u00a0teachers\u00a0time&#8221;<\/p><p>&#8220;Thousands of high-quality resources&#8221;<\/p><p>&#8220;Created by teachers, for teachers&#8221;<\/p><p>You&#8217;ll have seen these kind of expressions a million times on websites across the education industry.<\/p><p>&#8220;Ideal for\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">classroom\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">use&#8221;<\/span><\/p><p>&#8220;Loved by\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">teachers&#8221;<\/span><\/p><p>&#8220;Improve\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">student\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">outcomes&#8221;<\/span><\/p><p>The problem is, these stock phrases are ALSO seen time and time again by teachers, and despite the best of intent, <b>it means you run the risk of being ignored<\/b>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb1c1e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb1c1e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4686b57\" data-id=\"4686b57\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afa67b3 elementor-widget elementor-widget-heading\" data-id=\"afa67b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who cares if they're cliches? If they work, they work, right?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6b6688 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6b6688\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d1af63\" data-id=\"4d1af63\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e930cba elementor-widget elementor-widget-image\" data-id=\"e930cba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"498\" height=\"546\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/12\/meme-incredibles-special.jpeg\" class=\"attachment-large size-large wp-image-17265\" alt=\"Elastigirl in the car with Dash. She says Everyone&#039;s special Dash. He says Which is another way of saying noone is.\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/12\/meme-incredibles-special.jpeg 498w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/12\/meme-incredibles-special-274x300.jpeg 274w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0d08d2 elementor-widget elementor-widget-text-editor\" data-id=\"d0d08d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Dash, from the Incredibles, is right.<\/p><p>If everyone claims to &#8220;save teachers time&#8221; then in effect <i>no one<\/i> is saving teachers time.<\/p><p>Or teachers would, by defintion, have lots of time on their hands.<\/p><p>Which of course is far from the truth.<\/p><p>Terry Pratchett, in Guards! Guards!, said\u00a0 \u201c<i>The reason that clich\u00e9s become clich\u00e9s is that they are the hammers and screwdrivers in the toolbox of communication<\/i>.\u201d<\/p><p>And he&#8217;s right (of course he&#8217;s right, he&#8217;s <i>Terry Pratchett<\/i>). Sometimes we do need <b>shared language that gets the job done<\/b>.<\/p><p>But that doesn&#8217;t often apply to marketing copy because you don&#8217;t just want to &#8220;get the job done&#8221;.<\/p><p>You want to stand out, excite, and enthral.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97a19c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97a19c6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8017af2\" data-id=\"8017af2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9155cb0 elementor-widget elementor-widget-heading\" data-id=\"9155cb0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to avoid copywriting cliches<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba9b5d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba9b5d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-400d2b1\" data-id=\"400d2b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c766227 elementor-widget elementor-widget-image\" data-id=\"c766227\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"719\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/12\/meme-hard-to-swallow-pills.jpeg\" class=\"attachment-large size-large wp-image-17268\" alt=\"Top: bottle of pills labelled Hard To Swallow Pills. Bottom: a hand holding pills Text: Everyone claims to save teachers time\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/12\/meme-hard-to-swallow-pills.jpeg 500w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/12\/meme-hard-to-swallow-pills-209x300.jpeg 209w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7061bde elementor-widget elementor-widget-text-editor\" data-id=\"7061bde\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Get an independent audit of your website<\/strong><\/p><p>An outsider&#8217;s opinion on your copy, positioning, and value proposition is the most important first step. We regularly do this for our clients so\u00a0<a href=\"http:\/\/beedigital.marketing\/contact-us\/\">get in touch<\/a>\u00a0if you think a &#8216;critical friend&#8217; might be a useful ally.<\/p><p><strong>Look at other edtech and education companies websites<\/strong><\/p><p>Take a wander through your competitor&#8217;s websites. Does their copy sound similar to yours? If it does, that means potential customers will have problems telling you apart. Note down phrases that echo your sales and marketing language and <a href=\"https:\/\/www.tonik.com\/blog\/8-copywriting-cliches-and-how-to-avoid-them-on-your-website\" target=\"_blank\" rel=\"noopener\">plan to avoid them<\/a>.<\/p><p><strong>Hire educational specialist independent copywriters to gain fresh insights into your copy<\/strong><\/p><p>You might feel wedded to your house style but, and I hate to say it, there&#8217;s a high probability <strong>you&#8217;re the problem<\/strong>.<\/p><p>We work with some exceptional educational copywriters and we&#8217;re happy to put you in touch.<\/p><p><strong>Play our Marketing to Schools Clich\u00e9 Bingo!<\/strong><\/p><p>For a bit of fun <strong><a href=\"http:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/10\/Marketing-to-School-cliche-bingo-card-Bee-Digital.pdf\" target=\"_blank\" rel=\"noopener\">download our Marketing to Schools Clich\u00e9 Bingo card<\/a><\/strong>\u00a0and assess your own website, emails, and social profiles.<\/p><p>Fingers crossed there aren\u2019t too many shouts of\u00a0<em>&#8220;Full House!&#8221;<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef9cd7c elementor-widget elementor-widget-image\" data-id=\"ef9cd7c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/10\/Marketing-to-School-cliche-bingo-card-Bee-Digital.pdf\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"480\" height=\"329\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/12\/graphic-cliche-bingo.png\" class=\"attachment-large size-large wp-image-17292\" alt=\"A bingo card full of cliched quotes used by people who are marketing to schools\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/12\/graphic-cliche-bingo.png 480w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/12\/graphic-cliche-bingo-300x206.png 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1749bf1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1749bf1e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3eba7558\" data-id=\"3eba7558\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b21a1e4 elementor-widget-divider--view-line elementor-invisible 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.elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-415a7dfd elementor-widget elementor-widget-heading\" data-id=\"415a7dfd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Want exclusive education marketing advice?<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59095452 elementor-widget elementor-widget-text-editor\" data-id=\"59095452\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>TAIT, our marketing to schools newsletter, hits the inboxes of our industry\u2019s smartest education marketing professionals every other Wednesday.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56d32a2d elementor-widget elementor-widget-button\" data-id=\"56d32a2d\" data-element_type=\"widget\" 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Or worse, making them ignore you?<\/p>\n","protected":false},"author":15,"featured_media":17256,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[155],"tags":[439,20,59,71],"class_list":["post-17250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-to-schools-strategies","tag-digital-marketing","tag-marketing","tag-marketing-strategy","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing to Schools Clich\u00e9 Bingo<\/title>\n<meta name=\"description\" content=\"Is your copy creaking with clich\u00e9s, plastered with platitudes, or bulky with banality? 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