{"id":17118,"date":"2022-11-30T05:33:00","date_gmt":"2022-11-30T05:33:00","guid":{"rendered":"https:\/\/beedigital.marketing\/?p=17118"},"modified":"2023-01-06T10:44:14","modified_gmt":"2023-01-06T10:44:14","slug":"4-winning-ways-to-sprinkle-delight-into-your-marketing-to-schools","status":"publish","type":"post","link":"http:\/\/beedigital.marketing\/4-winning-ways-to-sprinkle-delight-into-your-marketing-to-schools\/","title":{"rendered":"4 winning ways to sprinkle delight into your marketing to schools"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17118\" class=\"elementor elementor-17118\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62227d06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62227d06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-784fff2e\" data-id=\"784fff2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-beefe3b elementor-widget elementor-widget-heading\" data-id=\"beefe3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Delighting your audience is a winning strategy.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f527d elementor-widget elementor-widget-text-editor\" data-id=\"04f527d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>We all know delight when we experience it, right?<\/p><p>But what makes something delightful?<\/p><p>Authenticity. P<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">ersonality. Memorability<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">. These are the qualities you should be looking for when seeking ways to bring joy to your prospects and customers.<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">Because a delighted teacher is more likely to buy, stay loyal, and recommend your product.<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">So what can you do to make their experience with you more impactful?\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9774594 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9774594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb3538d\" data-id=\"cb3538d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad9263f elementor-widget elementor-widget-heading\" data-id=\"ad9263f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1) Start a newsletter that's <i>not<\/i> about you<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0684cd elementor-widget elementor-widget-text-editor\" data-id=\"f0684cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>At the agency we often get asked to appraise an <strong>email newsletter<\/strong>.<\/p><p>It&#8217;s usually because the client thinks something&#8217;s off but can&#8217;t quite put their finger on it.<\/p><p>And, 9 times out of 10, it&#8217;s the same issue: the newsletter is focused on, well, news (yeah, I know how weird that sounds).<\/p><p>News about them, their products, and their business <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f971.svg\" alt=\"\ud83e\udd71\" \/><\/p><p>But a newsletter is an amazing opportunity to <strong>develop your voice, build trust, <\/strong>and<strong> show expertise<\/strong>.<\/p><p>In other words, a modern newsletter is all about <em>enriching your audience.<\/em>\u00a0You should aim to <strong>add value to their lives<\/strong> (professional and personal) in unexpected and delightful ways.<\/p><p><strong>Do you sell maths software?<\/strong> Send a newsletter telling stories about how maths has changed, and is changing, the world.<\/p><p><strong>Do you sell classroom stationary?<\/strong> Focus on how different cultures use stationary in unusual and fascinating ways.<\/p><p><strong>Do you sell online safety materials?<\/strong> Spotlight and demystify trendy apps, simplify important legislation, and offer up practical strategies.<\/p><p>Teachers are super sensitive to sales tactics and certainly don&#8217;t have time to hear about your team&#8217;s recent away day. This approach sells your service without selling.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb1c1e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb1c1e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4686b57\" data-id=\"4686b57\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afa67b3 elementor-widget elementor-widget-heading\" data-id=\"afa67b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2) Use more video-based cold outreach<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6b6688 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6b6688\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d1af63\" data-id=\"4d1af63\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0d08d2 elementor-widget elementor-widget-text-editor\" data-id=\"d0d08d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Forget the old-fashioned <strong>plain text cold email<\/strong> for a moment.<\/p><p>If you&#8217;re trying to reach high up decision makers e.g. C-level execs at an academy chain then <strong>video messaging is a high performing tactic<\/strong> you should add to your sales toolkit.<\/p><p>All you&#8217;re looking for at this stage is a connection &#8211; will your prospect look at your email over the 100s of others crowding their inbox?<\/p><p>It&#8217;s a pretty straightforward method: use\u00a0<a href=\"https:\/\/www.loom.com\/\" target=\"_blank\" rel=\"noopener\">Loom<\/a>\u00a0to record a short video saying hi and explaining in 30-45 secs why you want to connect.<\/p><p>Then fire up an email. Loom auto embeds a thumbnail of your video into the email body.<\/p><p><strong>Tips:<\/strong><\/p><ul><li>Keep the script super short<\/li><li>Consider recording yourself in front of the school&#8217;s website for added personalisation<\/li><li>Be authentic &#8211; no sales jargon &#8211; just speak from the heart and show enthusiasm.<\/li><\/ul><p>It&#8217;s a &#8220;delightful&#8221; approach. You simply let your prospects&#8217; curiosity do the rest.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bfa728 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2bfa728\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9983254\" data-id=\"9983254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5dcf6bd elementor-widget elementor-widget-heading\" data-id=\"5dcf6bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3) Try hand written communications<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0698851 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0698851\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4780020\" data-id=\"4780020\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57806c2 elementor-widget elementor-widget-text-editor\" data-id=\"57806c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The pen is <s>mightier<\/s> more delightful than the <s>sword<\/s> keyboard.<\/p><p>We&#8217;re a staunch digital-first agency but even we recognise<b> the power of a handwritten note.<\/b><\/p><p>There&#8217;s a big difference between an automated thank you email and a handwritten thank you card.<\/p><p>The former will be opened and shared with colleagues, perhaps pinned to their whiteboard or shown off in the staff room.<\/p><p>The latter may not even be opened.<\/p><p>Hand written notes aren&#8217;t easy to scale, but that&#8217;s kind of the point! Your customer knows this, which is why it brings delight to receive one.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c49c11 elementor-widget elementor-widget-image\" data-id=\"3c49c11\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/11\/thank-you-note-1024x538.png\" class=\"attachment-large size-large wp-image-17139\" alt=\"Hands opening a handwritten note card. Text: thank you for meeting with me today\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/11\/thank-you-note-1024x538.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/11\/thank-you-note-300x158.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/11\/thank-you-note-768x403.png 768w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/11\/thank-you-note.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91a61f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91a61f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5704d2b\" data-id=\"5704d2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c90f35 elementor-widget elementor-widget-heading\" data-id=\"6c90f35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4) Give a gift<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-946638a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"946638a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58c3f23\" data-id=\"58c3f23\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fe9078 elementor-widget elementor-widget-text-editor\" data-id=\"0fe9078\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Who doesn&#8217;t want to receive a surprise gift in the post? <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f4e6.svg\" alt=\"\ud83d\udce6\" \/><\/strong><\/p><p>In our digital first world there\u2019s something about a gift. Especially if it&#8217;s a surprise.<\/p><p>It makes you feel good. It makes a memory.\u00a0It&#8217;s something you&#8217;ll own which will have longevity over a digital alternative.<\/p><p>And it&#8217;s a nice pre-internet throwback that your competitors may not be considering (<a href=\"http:\/\/beedigital.marketing\/why-do-we-have-such-a-knee-jerk-reaction-to-reciprocity\/\">and may bring some welcome reciprocity<\/a>).<\/p><p>But instead of sending branded swag or a box of chocolates, try beautiful, sustainably-sourced gifts from contemporary gifting services like\u00a0<a href=\"https:\/\/thatcounts.co\/\" target=\"_blank\" rel=\"noopener\">Thatcounts<\/a>,\u00a0<a href=\"https:\/\/wellboxes.co.uk\/\" target=\"_blank\" rel=\"noopener\">Wellboxes<\/a>, or\u00a0<a href=\"https:\/\/www.bookblock.com\/\" target=\"_blank\" rel=\"noopener\">Bookblock<\/a>\u00a0that will surprise, delight, and bring joy to a tired headteacher or a stressed out staffroom of educators.<\/p><p><strong>When might a gift work?<\/strong><\/p><p><strong><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f381.svg\" alt=\"\ud83c\udf81\" \/>\u00a0<\/strong>Welcome\u00a0a new customer or celebrate a renewal to help build customer relationships.<\/p><p><strong><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f381.svg\" alt=\"\ud83c\udf81\" \/>\u00a0<\/strong>Have they mentioned a significant life event, something they like to eat, or love to do? Customise your gift ideas because this attention to detail can improve your customer loyalty.<\/p><p><strong><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f381.svg\" alt=\"\ud83c\udf81\" \/>\u00a0<\/strong>People are 4x more likely to make a purchase when referred by someone they trust. Gifts will help you secure those all important referrals.<\/p><p><strong>It&#8217;s a nice thing to do and your customers won&#8217;t be expecting it.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a4b1d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a4b1d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1cdd973\" data-id=\"1cdd973\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ae1d46c elementor-widget elementor-widget-heading\" data-id=\"2ae1d46c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Liked this? 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