{"id":16287,"date":"2022-11-23T06:41:51","date_gmt":"2022-11-23T06:41:51","guid":{"rendered":"https:\/\/beedigital.marketing\/?p=16287"},"modified":"2023-02-14T13:57:28","modified_gmt":"2023-02-14T13:57:28","slug":"yeah-sorry-im-not-going-to-be-able-to-make-it-to-your-webinar","status":"publish","type":"post","link":"http:\/\/beedigital.marketing\/yeah-sorry-im-not-going-to-be-able-to-make-it-to-your-webinar\/","title":{"rendered":"Yeah, sorry I&#8217;m not going to be able to make it to your webinar"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16287\" class=\"elementor elementor-16287\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62227d06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62227d06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-784fff2e\" data-id=\"784fff2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-beefe3b elementor-widget elementor-widget-heading\" data-id=\"beefe3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Webinars are a popular way to warm up an audience or close a sale.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f527d elementor-widget elementor-widget-text-editor\" data-id=\"04f527d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>They often fall into 2 types:<\/p><ul><li>Public presentation on a relevant topic (to warm your audience up)<\/li><li>1-2-1 product walkthrough (to close a sale)<\/li><\/ul><p>But even with the most promising of pitches we sometimes see high numbers of bookings and then&#8230;cancellations. Date change requests. No shows. Ghosting.<\/p><p>It&#8217;s like the teacher is keen enough to want to explore your product but is less keen on getting a hard sell (even if that&#8217;s not your style!).<\/p><p>It&#8217;s not an easy problem to fix.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d409302 elementor-widget elementor-widget-heading\" data-id=\"d409302\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why aren't teachers turning up to my webinar?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27bedb4 elementor-widget elementor-widget-text-editor\" data-id=\"27bedb4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The same reason lots of us don&#8217;t.<\/p><p>It&#8217;s easy to sign up and therefore easy to not turn up.<\/p><p>They don&#8217;t know you and therefore don&#8217;t feel particularly obligated.<\/p><p>Teachers&#8217; time is often pulled in multiple directions, and almost everything will be more important than your webinar.<\/p><p>Sometimes it&#8217;s just cold feet.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0b1b02 elementor-widget elementor-widget-image\" data-id=\"f0b1b02\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"506\" height=\"499\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/09\/meme-waiting-for-teachers-webinar.png\" class=\"attachment-large size-large wp-image-16353\" alt=\"3 images of a sad man waiting, first on a swing, then in a dining room, then in an empty pool. Text: Waiting for teachers to turn up to my webinar\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/09\/meme-waiting-for-teachers-webinar.png 506w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/09\/meme-waiting-for-teachers-webinar-300x296.png 300w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a1b70aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1b70aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3a5ccf\" data-id=\"a3a5ccf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8cbcfb8 elementor-widget elementor-widget-heading\" data-id=\"8cbcfb8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What can I do to ensure teachers show up to my webinar demo?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9f467c elementor-widget elementor-widget-text-editor\" data-id=\"e9f467c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/274c.svg\" alt=\"\u274c\" \/> Don&#8217;t offer a recorded version! It&#8217;s tempting to record a Zoom and send it to people afterwards, which is a solid tactic, especially if it&#8217;s a broader public webinar. But <a href=\"https:\/\/www.urbandictionary.com\/define.php?term=Fomo\">FOMO<\/a> could be your friend on more intimate product demos. Make sure attendees <b>know the benefits of coming to the live demo<\/b>. Miss it and miss out.\n\n<img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/2705.svg\" alt=\"\u2705\" \/> Do get your reminder cadence right. Teachers are busy. They will forget about your demo. <b>Too few email reminders<\/b> (or sent at the wrong times) will kill your chances of remaining on their radar.\n\nThis is simple timeline you can follow:\n<ol>\n \t<li>A &#8220;thanks for signing up&#8221; email<\/li>\n \t<li>Reminder emails 7,<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">\u00a03, 2, and 1 day before the webinar. Make these emails memorable and helpful so the date becomes more &#8220;sticky&#8221;.<\/span><\/li>\n \t<li><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">Starting in 1 hour + link + instructions<\/span><\/li>\n \t<li><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">Starting in 5 mins + link<\/span><\/li>\n<\/ol>\n<div>\n\nWe&#8217;ve also found sending a <b>text message<\/b> at the 1 hour mark to be highly effective.\n\n<img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/2705.svg\" alt=\"\u2705\" \/> Do consider an exclusive discount or offer to those that show up. Not a free trial, something more substantial.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5050888 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5050888\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f2d17e\" data-id=\"4f2d17e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0555cef elementor-widget elementor-widget-heading\" data-id=\"0555cef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Have you tried webinar group demos?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2371dc9 elementor-widget elementor-widget-text-editor\" data-id=\"2371dc9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you find booking teachers on to 1-2-1 product demos a challenge, consider an <strong>webinar group demo<\/strong>.<\/p><p>Most educational products and services have <strong>multiple stakeholders<\/strong> involved the decision making process. So sometimes you need a target a particular person in that chain.<\/p><p>A small group demo has two advantages: it <strong>feels more relevant<\/strong> and it reduces the &#8216;fear of a hard sales pitch&#8217; as there will be <strong>safety in numbers<\/strong>.<\/p><ol><li>This tactic is for warmed up leads\u00a0 and you&#8217;ll need to have job titles<\/li><li>Keep the group small e.g. limited to 10<\/li><li>Make sure it&#8217;s exclusive to a <b>specific type of customer<\/b> e.g. Subject leaders only<\/li><li>Construct a presentation deck that speaks directly to that audience (be specific about pain points, benefits, and features that this audience will want to see)<\/li><li>Be clear what the group demo is about, so your leads aren&#8217;t put off or feel misled when they join<\/li><li>Follow up immediately with an email nurture series to convert your MQLs into SQLs<\/li><li>Adapt and repeat with all your other target segments<\/li><\/ol><p>This approach creates an opportunity to convert a higher percentage of MQLs (Marketing Qualified Leads), as they&#8217;ll be further along their buying journey than a public webinar attendee.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12c23d2 elementor-widget elementor-widget-text-editor\" data-id=\"12c23d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Teachers&#8217; time is an extremely rare resource so considering <b>audience focused\u00a0product demo approaches<\/b> that make your leads feel more comfortable will gain you trust and most importantly, increase the chances of them showing up.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ac7664 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ac7664\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cf5f55\" data-id=\"5cf5f55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5be97a elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"b5be97a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-block-end:0;flex-grow:1;border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider--element-align-start .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-start .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-start .elementor-divider__element{margin-inline-start:0}.elementor-widget-divider--element-align-end .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-end .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-end .elementor-divider__element{margin-inline-end:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b5f82c elementor-widget elementor-widget-heading\" data-id=\"8b5f82c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Psst! Want even more exclusive marketing to teachers advice?<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a686153 elementor-widget elementor-widget-text-editor\" data-id=\"a686153\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>TAIT, our marketing to schools newsletter, hits the inboxes of our industry\u2019s smartest education marketing professionals every other Wednesday.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a51c44 elementor-widget elementor-widget-button\" data-id=\"0a51c44\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/beedigital.marketing\/turn-attention-into-trust\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sure, I'll take a look<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Why aren&#8217;t teachers turning up to your webinars? Take a look at our top marketing tips to improve your show up and close rates.<\/p>\n","protected":false},"author":15,"featured_media":16290,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[439,20,59,71],"class_list":["post-16287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-to-schools","tag-digital-marketing","tag-marketing","tag-marketing-strategy","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yeah, sorry I&#039;m not going to be able to make it to your webinar<\/title>\n<meta name=\"description\" content=\"Why aren&#039;t people turning up to your webinars? 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