{"id":16110,"date":"2022-11-02T06:30:52","date_gmt":"2022-11-02T06:30:52","guid":{"rendered":"https:\/\/beedigital.marketing\/?p=16110"},"modified":"2023-03-14T17:21:57","modified_gmt":"2023-03-14T17:21:57","slug":"is-your-marketing-stuck-in-stock-photography-hell","status":"publish","type":"post","link":"http:\/\/beedigital.marketing\/is-your-marketing-stuck-in-stock-photography-hell\/","title":{"rendered":"Is your marketing stuck in stock photography hell?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16110\" class=\"elementor elementor-16110\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62227d06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62227d06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-784fff2e\" data-id=\"784fff2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-beefe3b elementor-widget elementor-widget-heading\" data-id=\"beefe3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">What have these images all got in common?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f527d elementor-widget elementor-widget-text-editor\" data-id=\"04f527d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>&#8216;Laughing teacher leaning over student at desk.&#8217;<\/p><p>&#8216;Happy kids of all ethnicities leaping into the air as one.&#8217;<\/p><p>&#8216;Classroom of well-behaved children quietly getting on with their work.&#8217;<\/p><p>They&#8217;re all stock photographs.<\/p><p>And they&#8217;re all fake.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97a8a66 elementor-widget elementor-widget-heading\" data-id=\"97a8a66\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marketing is a hungry beast. And stock photography is fast food.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2371dc9 elementor-widget elementor-widget-text-editor\" data-id=\"2371dc9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>At Bee Digital we&#8217;re always making things, writing things, and coding things.<\/p><p>Every campaign demands imagery of some form. Our clients&#8217; market is schools and educators which probably means, at some point, someone&#8217;s going to want to show a picture of a classroom.<\/p><p>The challenge is how to best to do that.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7deb312 elementor-widget elementor-widget-image\" data-id=\"7deb312\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"315\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/09\/graphic-boring-stock-imagery.png\" class=\"attachment-large size-large wp-image-16185\" alt=\"Bee Digital Marketing showing four examples of boring stick imagery from classrooms\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/09\/graphic-boring-stock-imagery.png 600w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/09\/graphic-boring-stock-imagery-300x158.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Lovely stock photos but they're not fooling anyone.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9774594 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9774594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb3538d\" data-id=\"cb3538d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad9263f elementor-widget elementor-widget-heading\" data-id=\"ad9263f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Say NO to stock photography (most of the time)<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0684cd elementor-widget elementor-widget-text-editor\" data-id=\"f0684cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It&#8217;s easy to default back to costly, dull generic stock photos instead of thinking of a more creative\/unique approach to tell your story.<\/p><p>The <b>problem with stock photography<\/b> is it <b>limits the impact of your marketing<\/b>. It doesn&#8217;t tell YOUR story; it merely reflects it.<\/p><p>By all means consider photos if they are a) users with your product in a real life setting or b) social media user generated type images and video.<\/p><p>In the same way we think <a href=\"http:\/\/beedigital.marketing\/why-buying-an-email-list-is-a-bad-idea\/\">you should build your own email list<\/a> not buy one, we believe owning your own image library will add <b>unassailable value to your marketing<\/b>.<\/p><p>Stock should be your last call, not your first.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c00306b elementor-widget elementor-widget-image\" data-id=\"c00306b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"315\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/09\/graphic-cliche-classroom.png\" class=\"attachment-large size-large wp-image-16188\" alt=\"Stock photography cliche of a classroom\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/09\/graphic-cliche-classroom.png 600w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/09\/graphic-cliche-classroom-300x158.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">An example of a cliched stock photograph of a classroom from Bee Digital Marketing<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6b6688 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6b6688\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d1af63\" data-id=\"4d1af63\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a98ff5 elementor-widget elementor-widget-heading\" data-id=\"4a98ff5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Alternatives to stock photography<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afa67b3 elementor-widget elementor-widget-heading\" data-id=\"afa67b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Create your own image archive<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0d08d2 elementor-widget elementor-widget-text-editor\" data-id=\"d0d08d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Commission a photographer to visit a couple of your school customers and take loads of natural looking photos\/videos of teachers and pupils\u00a0<b>using your product<\/b>.<\/p><p>Budget \u00a3500-2000 and you&#8217;ll end up with a bank of <b>unique school photo and video stock<\/b> to last you ages.<\/p><p>But remember images of children require permission due to safeguarding, so consult with the school&#8217;s photography policy before booking anything.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9cc7438 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9cc7438\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44043ca\" data-id=\"44043ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e75150 elementor-widget elementor-widget-heading\" data-id=\"5e75150\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get authentic images<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d48eea elementor-widget elementor-widget-text-editor\" data-id=\"4d48eea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If your budget doesn&#8217;t stretch to hiring professional photographers then visit your school customers and <b>use your mobile phone<\/b> for quick interviews, on the go videos, and your product being used.<\/p><ul><li>Do kids make things with your product? Photograph their finished projects and ask them all about it on video.<\/li><li>Are teachers using your product to record data? Sit with them while they&#8217;re on it and ask them to explain how they use it day to day.<\/li><\/ul><p>The power of an authentic video will trump a glossy high end video on social media.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bf6284 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bf6284\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56a63e7\" data-id=\"56a63e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e98ae4 elementor-widget elementor-widget-heading\" data-id=\"1e98ae4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reach out to your community<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99dd85a elementor-widget elementor-widget-text-editor\" data-id=\"99dd85a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Do parents communicate with the school using your app? Is your curriculum software used at home as well as school?<\/p><p>Ask your parent users to <b>upload video of them using your product to their Instagram, Twitter, or Facebook feeds with a special hashtag<\/b>.<\/p><p>Then approach them to use share their video with the rest of your userbase (with appropriate permission and attribution, of course).<\/p><p>User generated content is <b>extremely compelling<\/b>. Your product being used, unfiltered and raw, is as far away from boring stock photography as you can get.<\/p><p>So gather as much as you can.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5f8206 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5f8206\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f09d3ab\" data-id=\"f09d3ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9077e12 elementor-widget elementor-widget-heading\" data-id=\"9077e12\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Is a stock photograph the only option?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfc5455 elementor-widget elementor-widget-text-editor\" data-id=\"cfc5455\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Stock has its place if used well and in support of the story you want to tell.<\/p><p>But consider using alternate image types to narrate your story, in surprising or quirky ways, with <b>illustrations<\/b>.<\/p><p>When building your adverts or landing pages do A\/B testing on variations using abstract images, illustrations, and photographic images.<\/p><ul><li>Depending on context there are lots of free image illustration services that could do the job in a pinch such as <a href=\"https:\/\/undraw.co\" target=\"_blank\" rel=\"noopener\">https:\/\/undraw.co<\/a> or <a href=\"https:\/\/icons8.com\/illustrations\" target=\"_blank\" rel=\"noopener\">https:\/\/icons8.com\/illustrations<\/a><\/li><li>Use <a href=\"https:\/\/www.canva.com\/create\/animated-videos\/\" target=\"_blank\" rel=\"noopener\">free video\/animations from Canva<\/a><\/li><li>Commission a freelance designer to build a unique illustration<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-556bfe8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"556bfe8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-856b5c7\" data-id=\"856b5c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cb6bb1 elementor-widget elementor-widget-heading\" data-id=\"5cb6bb1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Bonus idea: Give it a first-person touch<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dd745c elementor-widget elementor-widget-text-editor\" data-id=\"3dd745c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Did you know that if you show a hand touching your product from a first-person perspective, people are more likely to buy it?<\/strong><\/p><p>It&#8217;s so simple and makes perfect sense, right?<\/p><p><a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/capturing-attention-feed-video-creative\" target=\"_blank\" rel=\"noopener\">If users spend 2.5 seconds with a Facebook ad they view via desktop, and 1.7 seconds on mobile, with only 0.25 seconds of exposure needed to recall what the content is<\/a>, then putting your product into context is key.<\/p><p>The reason is psychological: we see the hand as our own hand and we associate this with ownership; adding value to the product.<\/p><p><a href=\"https:\/\/tips.ariyh.com\/p\/-the-virtual-touch-effect?s=r\" target=\"_blank\" rel=\"noopener\">Thomas McKinlay explains<\/a>\u00a0the impact of using hands this way in ads which is based on experimental findings:<\/p><p><em><strong>&#8220;[People] Who saw a GIF of a hand touching (vs laying next to) a sweater, liked the sweater 9.4% more, were 16.3% more likely to buy it, and were willing to pay 14% more for it.&#8221;<\/strong><\/em><\/p><p>So if you&#8217;re commissioning photography or snapping your own shots get some with your product being handled:<\/p><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/270b.svg\" alt=\"\u270b\" \/> The ad must be from a first-person POV, giving the impression it\u2019s the viewer&#8217;s hand.<br \/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/270b.svg\" alt=\"\u270b\" \/> The hand must touch or interact with the product in a natural way.<br \/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/270b.svg\" alt=\"\u270b\" \/> It doesn&#8217;t need to exactly match the viewer&#8217;s hand; it can belong to a different gender, skin tone, or it can even be animated.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ccac2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ccac2f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e35e238\" data-id=\"e35e238\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4f7fbe elementor-widget elementor-widget-text-editor\" data-id=\"c4f7fbe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ultimately the aim of 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.elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ae1d46c elementor-widget elementor-widget-heading\" data-id=\"2ae1d46c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Want more exclusive education marketing advice?<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1543c362 elementor-widget elementor-widget-text-editor\" data-id=\"1543c362\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>TAIT, our marketing to schools newsletter, hits the inboxes of our industry\u2019s smartest education marketing professionals every other Wednesday.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c864a6 elementor-widget elementor-widget-button\" data-id=\"c864a6\" data-element_type=\"widget\" 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hell.<\/p>\n","protected":false},"author":9,"featured_media":16116,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[439,20,59,71],"class_list":["post-16110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-to-schools","tag-digital-marketing","tag-marketing","tag-marketing-strategy","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is your marketing stuck in stock photography hell?<\/title>\n<meta name=\"description\" content=\"Stop using bland stock photography cliches on your website and marketing materials with these ways to break out of stock photo hell.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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