{"id":15924,"date":"2022-10-12T06:00:52","date_gmt":"2022-10-12T06:00:52","guid":{"rendered":"https:\/\/beedigital.marketing\/?p=15924"},"modified":"2022-10-12T11:43:46","modified_gmt":"2022-10-12T11:43:46","slug":"how-to-improve-your-webinar-sign-up-rate","status":"publish","type":"post","link":"http:\/\/beedigital.marketing\/how-to-improve-your-webinar-sign-up-rate\/","title":{"rendered":"How to improve your webinar sign up rate"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15924\" class=\"elementor elementor-15924\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62227d06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62227d06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-784fff2e\" data-id=\"784fff2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6db6e78 elementor-widget elementor-widget-heading\" data-id=\"6db6e78\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Getting your messaging in the right order is as important as the message itself.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfb53a6 elementor-widget elementor-widget-text-editor\" data-id=\"dfb53a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Let&#8217;s say you&#8217;re running a webinar about a recent maths curriculum change and how it will effect assessment and planning.<\/p><p>It will be super helpful and informative. You&#8217;re pumped.<\/p><p>Naturally you want as many maths leaders as possible to sign up. So 3-4 weeks before the event you spin up a Facebook Ad targeting that audience.<\/p><p>Now all you need to do it sit back and watch the registrations come in.<\/p><p>You wait a few days. Nothing yet. Maybe the ad&#8217;s just warming up?<\/p><p>A couple of weeks in you&#8217;ve had a few bites but you&#8217;re starting to get worried you&#8217;re throwing a party and nobody&#8217;s coming.<\/p><p>And you might be right.<\/p><p>You should have warmed the audience up first.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0330edc elementor-widget elementor-widget-heading\" data-id=\"0330edc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Webinar sign up rate can be improved if you consider the audience journey<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6374092 elementor-widget elementor-widget-image\" data-id=\"6374092\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"651\" height=\"383\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/09\/meme-sean-bean-webinar-invite.jpeg\" class=\"attachment-large size-large wp-image-15966\" alt=\"Sean Bean as Boromir in Lord of the Rings is speaking. Top text: One doesn&#039;t just invite a teacher to a webinar Bottom text: without warming them up first\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/09\/meme-sean-bean-webinar-invite.jpeg 651w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/09\/meme-sean-bean-webinar-invite-300x176.jpeg 300w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-696ac57 elementor-widget elementor-widget-text-editor\" data-id=\"696ac57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Your audience, if being reached through Facebook ads or social media outreach, is by definition pretty cold.<\/p><p><b>The first thing to remember is no teachers are <i>waiting<\/i> to hear from you<\/b>.<\/p><p>They&#8217;re not frantically refreshing their emails hoping to get your webinar invite.<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">The truth is t<\/span>eachers get unsolicited event invites all the time. And in this post-Zoom world, you really have to work <del>harder<\/del> smarter to stand out.<\/p><p>For this reason you need to warm them up prior to\u00a0inviting them to your new webinar.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b56f125 elementor-widget elementor-widget-heading\" data-id=\"b56f125\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Prime your webinar sign up audience<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8a85d7 elementor-widget elementor-widget-text-editor\" data-id=\"a8a85d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Try offering a compelling lead magnet before inviting people to your event.<\/p><p>Make sure your lead magnet:<\/p><ol><li>Spotlights a common\/shared pain point<\/li><li>Is connected to the webinar (but doesn&#8217;t give it all away &#8211; people will still need a reason to attend!)<\/li><li>Showcases your expertise<\/li><\/ol><p>e.g. &#8220;10\u00a0things you urgently need to know about the new maths curriculum&#8221;.<\/p><p>Also don&#8217;t even mention the webinar at this stage.<\/p><p>Even though it seems counter intuitive to hold back from inviting people by introducing lead magnet style content first you start to <a href=\"https:\/\/copywriters.com\/blog\/post\/problem-agitate-solve-foolproof-formula\" target=\"_blank\" rel=\"noopener\"><strong>agitate the problem<\/strong><\/a> and <strong>build trust<\/strong>.<\/p><p>Providing relevant content that speaks to their pain-points will engage cold audiences more effectively.<\/p><p>Your lead magnet could build an audience of several hundred teachers who have opted in to your messaging. <strong>They are receptive<\/strong>.<\/p><p>In short, they&#8217;re digging your vibe.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e47caa5 elementor-widget elementor-widget-heading\" data-id=\"e47caa5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strike while the prospect is hot<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41e77b5 elementor-widget elementor-widget-text-editor\" data-id=\"41e77b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>By providing value up front you:<\/p><ul><li>Gain warm, relevant leads from your lead magnet landing page<\/li><li>Secure data collected from <a href=\"http:\/\/beedigital.marketing\/online-forms-that-help-convert-teachers\/\">download forms<\/a><\/li><li>Establish your brand voice as a trusted expert<\/li><li>Build an audience for re-targeting<\/li><\/ul><p>Now you have <b>2<\/b> warm channels to pitch your webinar, which is a vast improvement on a single cold audience.<\/p><p><b>Audience 1 <\/b>&#8211; Your new email list<br \/><b>Audience 2<\/b> &#8211; A re-targeting audience (lead magnet landing page visitors)<\/p><p>Run an email campaign to Audience 1 and\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">retargeting ads to Audience 2, both with the CTA to sign up to the webinar.<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">Now these warm leads know who you are you should see not only more attendees but a <\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size );\"><b>higher quality of attendee<\/b><\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19260508 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19260508\" 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100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ae1d46c elementor-widget elementor-widget-heading\" data-id=\"2ae1d46c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Want exclusive education marketing advice?<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1543c362 elementor-widget elementor-widget-text-editor\" data-id=\"1543c362\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>TAIT, our marketing to schools newsletter, hits the inboxes of our industry\u2019s smartest education marketing professionals every other Wednesday.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c864a6 elementor-widget elementor-widget-button\" data-id=\"c864a6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/beedigital.marketing\/turn-attention-into-trust\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sure, I'll take a look<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re wondering why you&#8217;re not getting the sign up numbers you hoped for it might be because you haven&#8217;t primed your audience.<\/p>\n","protected":false},"author":9,"featured_media":15930,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[155],"tags":[439,20,59,71],"class_list":["post-15924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-to-schools-strategies","tag-digital-marketing","tag-marketing","tag-marketing-strategy","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to improve your webinar sign up rate<\/title>\n<meta name=\"description\" content=\"Are you struggling to get teachers to sign up to your webinar? 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