{"id":15345,"date":"2022-09-28T06:23:07","date_gmt":"2022-09-28T06:23:07","guid":{"rendered":"https:\/\/beedigital.marketing\/?p=15345"},"modified":"2022-09-28T12:39:51","modified_gmt":"2022-09-28T12:39:51","slug":"is-it-time-to-improve-your-marketing-engagement-tactics","status":"publish","type":"post","link":"http:\/\/beedigital.marketing\/is-it-time-to-improve-your-marketing-engagement-tactics\/","title":{"rendered":"Is it time to improve your marketing engagement tactics?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15345\" class=\"elementor elementor-15345\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62227d06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62227d06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-784fff2e\" data-id=\"784fff2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6db6e78 elementor-widget elementor-widget-heading\" data-id=\"6db6e78\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Have lots of leads but few sales is classic \u2018marketing friend zone\u2019 territory. Assess your marketing engagement tactics to fix it.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfb53a6 elementor-widget elementor-widget-text-editor\" data-id=\"dfb53a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The first place to look is your CTAs and sales process.<\/p><p>They probably need an overhaul, so put some time aside to review and make changes.<\/p><p>A good tip is to hire an outside firm or freelancer to do the review.<\/p><p>Sometimes it&#8217;s hard to spot what&#8217;s wrong because you&#8217;re so close to the product. An independent eye may cost more in the short term but what they can see that you can&#8217;t may prove invaluable.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57ab884 elementor-widget elementor-widget-heading\" data-id=\"57ab884\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to review your sales funnel<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f13dae2 elementor-widget elementor-widget-image\" data-id=\"f13dae2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/09\/graphic-sales-funnel-1024x538.png\" class=\"attachment-large size-large wp-image-15363\" alt=\"A funnel sits over a workstation. At the narrow end, money is falling out, at the wide end, icons representing social media, emails and ratings are falling in.\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/09\/graphic-sales-funnel-1024x538.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/09\/graphic-sales-funnel-300x158.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/09\/graphic-sales-funnel-768x403.png 768w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/09\/graphic-sales-funnel.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-800c857 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"800c857\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-842f46f\" data-id=\"842f46f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45b179e elementor-widget elementor-widget-heading\" data-id=\"45b179e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Awareness stage<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-975aa91 elementor-widget elementor-widget-text-editor\" data-id=\"975aa91\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Are you up to date on your customer pain-points?<\/b> Use tools like <a href=\"https:\/\/ahrefs.com\/keyword-generator\" target=\"_blank\" rel=\"noopener\">Ahref&#8217;s Keyword Generator<\/a> to discover the search keywords your audience is using and craft new content e.g. top-1o lists and bitesize guides.<\/p><p><b>Be a fly on the wall!<\/b> Try &#8216;social listening&#8217; (exploring the chatter around your product domain) on Twitter to see what educators are really saying about their job, lives, and struggles. Identify common concerns and tackle them through webinars, blog posts, and social posts.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2ac6ca5\" data-id=\"2ac6ca5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d921bf elementor-widget elementor-widget-heading\" data-id=\"8d921bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Consideration Stage<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8c58cc elementor-widget elementor-widget-text-editor\" data-id=\"d8c58cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>How can you benefit your target audience even more?<\/b> Establish your credibility with a niche blog post series that showcases your expert insight.<\/p><p><b>Do you send a newsletter? <\/b>Now might be the time to assess its impact. It sounds counter intuitive but <b>try eliminating messaging about your company<\/b> and service and talk exclusively about what matters to your prospects.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27ca6bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27ca6bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9f1efd7\" data-id=\"9f1efd7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fd6f11 elementor-widget elementor-widget-heading\" data-id=\"0fd6f11\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Decision Stage<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7291060 elementor-widget elementor-widget-text-editor\" data-id=\"7291060\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Explain how your product and services will alleviate their issues.<\/b> Use\u00a0digital ads to promote webinars, training, or free trials.<\/p><p><b>Retarget fence sitters.<\/b> Decision making in schools is complex. Which means it can take time to close a sale. Set up retargeting ads to push your messaging to people who showed interest.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75de3e7 elementor-widget elementor-widget-video\" data-id=\"75de3e7\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/K8_yzdZbOlA&quot;,&quot;modestbranding&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bcc6480\" data-id=\"bcc6480\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52ab8d8 elementor-widget elementor-widget-heading\" data-id=\"52ab8d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Purchase Stage<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0081d6a elementor-widget elementor-widget-text-editor\" data-id=\"0081d6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Turn that customer into an advocate.<\/b>\u00a0Now you&#8217;ve closed the sale what other features, support, or memberships can you pitch to your customer to make their life easier (and therefore more likely to spread the word)?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11e9c97 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11e9c97\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-502ad2d\" data-id=\"502ad2d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73fcf28 elementor-widget elementor-widget-heading\" data-id=\"73fcf28\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Amp up your marketing tactics to stay out of the zone too\u2026<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7197c1 elementor-widget elementor-widget-text-editor\" data-id=\"f7197c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li>Comment threads that are &#8220;busy&#8221; get shared more by algorithms. Respond quickly to comments on your social posts to spark conversation. (Don\u2019t copy and paste generic responses &#8211; make them nuanced.)<\/li><li>Use the content in your posts and\/or a question related to the content you\u2019re pushing as a discussion point. (Alternatively, you can reserve the actual content links for your comments or DMs.)<\/li><li>Tag social media users who have been engaging with your profile, such as likes, shares, retweets, and comments. Ask them questions or post polls about topics related to your brand.<\/li><li>Utilise your blogs and lead magnets as conversation starters by posing a question to promote responses via the blog itself or on your social channels.<\/li><\/ol><p><b>There&#8217;s a time and a place for friends, but it&#8217;s the &#8216;relationship zone&#8217; where you want to be.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7575256 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7575256\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bcc0a01\" data-id=\"bcc0a01\" data-element_type=\"column\">\n\t\t\t<div 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Awesome!<\/p>\n<p>So why don&#8217;t I have any new leads and sales?<\/p>\n","protected":false},"author":9,"featured_media":15351,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[155],"tags":[439,20,59,71],"class_list":["post-15345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-to-schools-strategies","tag-digital-marketing","tag-marketing","tag-marketing-strategy","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is it time to improve your marketing engagement tactics? - Bee Digital<\/title>\n<meta name=\"description\" content=\"How to stay out of the &#039;marketing friendzone&#039; by reviewing your CTAs, sales processes, and marketing engagement tactics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/beedigital.marketing\/is-it-time-to-improve-your-marketing-engagement-tactics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is it time to improve your marketing engagement tactics?\" \/>\n<meta property=\"og:description\" content=\"How to stay out of the &#039;marketing friendzone&#039; by reviewing your CTAs, sales processes, and marketing engagement tactics.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/beedigital.marketing\/is-it-time-to-improve-your-marketing-engagement-tactics\/\" \/>\n<meta property=\"og:site_name\" content=\"Bee Digital\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-28T06:23:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-28T12:39:51+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/09\/How-to-escape-the-marketing-friendzone.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chris Bradford\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Is it time to improve your marketing engagement tactics?3 ways to make your data more meaningful\" \/>\n<meta name=\"twitter:description\" content=\"How to stay out of the &#039;marketing friendzone&#039; by reviewing your CTAs, sales processes, and marketing engagement tactics.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/09\/graphic-marketing-friend-zone.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Bradford\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/beedigital.marketing\/is-it-time-to-improve-your-marketing-engagement-tactics\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/beedigital.marketing\/is-it-time-to-improve-your-marketing-engagement-tactics\/\"},\"author\":{\"name\":\"Chris Bradford\",\"@id\":\"https:\/\/beedigital.marketing\/#\/schema\/person\/2d9f37609b94e1ade56b8f7735ebe3fa\"},\"headline\":\"Is it time to improve your marketing engagement tactics?\",\"datePublished\":\"2022-09-28T06:23:07+00:00\",\"dateModified\":\"2022-09-28T12:39:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/beedigital.marketing\/is-it-time-to-improve-your-marketing-engagement-tactics\/\"},\"wordCount\":535,\"publisher\":{\"@id\":\"https:\/\/beedigital.marketing\/#organization\"},\"image\":{\"@id\":\"http:\/\/beedigital.marketing\/is-it-time-to-improve-your-marketing-engagement-tactics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/09\/graphic-marketing-friend-zone.png\",\"keywords\":[\"digital marketing\",\"marketing\",\"marketing strategy\",\"strategy\"],\"articleSection\":[\"Marketing to schools strategies\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/beedigital.marketing\/is-it-time-to-improve-your-marketing-engagement-tactics\/\",\"url\":\"http:\/\/beedigital.marketing\/is-it-time-to-improve-your-marketing-engagement-tactics\/\",\"name\":\"Is it time to improve your marketing engagement tactics? 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