{"id":15054,"date":"2022-09-14T09:52:45","date_gmt":"2022-09-14T09:52:45","guid":{"rendered":"https:\/\/beedigital.marketing\/?p=15054"},"modified":"2024-02-26T17:09:12","modified_gmt":"2024-02-26T17:09:12","slug":"is-a-customer-first-culture-actually-a-good-marketing-strategy","status":"publish","type":"post","link":"http:\/\/beedigital.marketing\/is-a-customer-first-culture-actually-a-good-marketing-strategy\/","title":{"rendered":"Is a &#8216;customer first&#8217; culture actually a good marketing strategy?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15054\" class=\"elementor elementor-15054\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62227d06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62227d06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-784fff2e\" data-id=\"784fff2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6db6e78 elementor-widget elementor-widget-heading\" data-id=\"6db6e78\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Do you have any idea how powerful remarkable customer service is to promote and amplify your product and brand?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfb53a6 elementor-widget elementor-widget-text-editor\" data-id=\"dfb53a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>As in support experiences that are so good they are <b>worth remarking<\/b> upon?<\/p><p>Positive interactions people have with your support team will be amplified in social media, written about on teacher forums, and discussed in the staff room.<\/p><p><b>Why is this important?<\/b><\/p><p>Because these days every future customer researches the experience of every past customer.<\/p><p>Almost no one will speak to your sales staff <i>before<\/i> checking you out online.<\/p><p>And it won&#8217;t be glossy, paid-for advertorials and cold email outreach that will influence their decision. It will be a teacher just like them telling a real story about remarkable service.<\/p><p>And that&#8217;s <b>free marketing<\/b>.<\/p><p>If you get it right.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57ab884 elementor-widget elementor-widget-heading\" data-id=\"57ab884\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Where marketing and customer service meet<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbd213e elementor-widget elementor-widget-image\" data-id=\"bbd213e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/09\/graphic-happy-pizza-1024x538.png\" class=\"attachment-large size-large wp-image-15108\" alt=\"A slice of pizza dripping with cheese and with a pepperoni topping. One of the pepperoni pieces has a smiley face on it.\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/09\/graphic-happy-pizza-1024x538.png 1024w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/09\/graphic-happy-pizza-300x158.png 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/09\/graphic-happy-pizza-768x403.png 768w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/09\/graphic-happy-pizza.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d24f38d elementor-widget elementor-widget-text-editor\" data-id=\"d24f38d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">Have you heard the Zappo&#8217;s pizza story?<\/span><\/p><p>Zappos, a shoe retailer, is famous for service. But not because it&#8217;s good practice, but also because it&#8217;s\u00a0<span style=\"font-weight: bold;\">good marketing<\/span>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a46d982 elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"a46d982\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.5.2 - 28-11-2021 *\/\n@charset \"UTF-8\";.entry-content blockquote.elementor-blockquote:not(.alignright):not(.alignleft),.entry-summary blockquote.elementor-blockquote{margin-right:0;margin-left:0}.elementor-widget-blockquote blockquote{margin:0;padding:0;outline:0;font-size:100%;vertical-align:baseline;background:transparent;quotes:none;border:0;font-style:normal;color:#55595c}.elementor-widget-blockquote 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#e6e9ec;border-style:solid;padding-left:20px}.elementor-blockquote--skin-quotation .elementor-blockquote:before{content:\"\u201c\";font-size:100px;color:#e6e9ec;font-family:Times New Roman,Times,serif;font-weight:900;line-height:1;display:block;height:.6em}.elementor-blockquote--skin-quotation .elementor-blockquote__content{margin-top:15px}.elementor-blockquote--align-left .elementor-blockquote__content{text-align:left}.elementor-blockquote--align-left .elementor-blockquote footer{-webkit-box-orient:horizontal;-webkit-box-direction:normal;-ms-flex-direction:row;flex-direction:row}.elementor-blockquote--align-right .elementor-blockquote__content{text-align:right}.elementor-blockquote--align-right .elementor-blockquote footer{-webkit-box-orient:horizontal;-webkit-box-direction:reverse;-ms-flex-direction:row-reverse;flex-direction:row-reverse}.elementor-blockquote--align-center .elementor-blockquote{text-align:center}.elementor-blockquote--align-center .elementor-blockquote__author,.elementor-blockquote--align-center .elementor-blockquote footer{display:block}.elementor-blockquote--align-center .elementor-blockquote__tweet-button{margin-right:auto;margin-left:auto}<\/style>\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"Once, at a shoe sales conference in Santa Monica, after a long night of barhopping, a small group of us headed up to someone\u2019s hotel room to order food, but room service had closed at 11. <br><br>When we couldn\u2019t find a place that delivered food after midnight, a couple of us cajoled a woman (who didn\u2019t work at Zappos) into calling a Zappos rep for help while we listened in on speakerphone. <br><br>The rep was a bit confused by the request, but she quickly recovered and put us on hold. Two minutes later she told us the five closest places in Santa Monica that were still open and delivering pizzas.\"\t\t\t<\/p>\n\t\t\t\t\t\t\t<footer>\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Harvard Business Review - <a href=\"https:\/\/hbr.org\/2010\/07\/how-i-did-it-zapposs-ceo-on-going-to-extremes-for-customers\">How I Did It: Zappos\u2019s CEO on Going to Extremes for Customers<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/footer>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73fcf28 elementor-widget elementor-widget-heading\" data-id=\"73fcf28\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Great customer support is an attitude.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7197c1 elementor-widget elementor-widget-text-editor\" data-id=\"f7197c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Establishing a customer first culture shouldn&#8217;t be limited to a slogan on a company mission statement.<\/p><ul><li>Would you punish or praise a help desk advisor for spending an afternoon helping a teacher learn your product?<\/li><li>Do you proactively monitor and manage customer support on Twitter and Facebook?<\/li><li>Is &#8220;copywriting&#8221; a required skill on your support staff job ads?<\/li><li>Do you incentivise customer service staff to answer calls quicker or deliver &#8220;WOW&#8221; moments?<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b8f6d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b8f6d1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-501bfdb\" data-id=\"501bfdb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04292ed elementor-widget elementor-widget-heading\" data-id=\"04292ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A million personal stories<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5f37b2 elementor-widget elementor-widget-text-editor\" data-id=\"c5f37b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While it may be true you can&#8217;t plan for a situation like the Zappo&#8217;s pizza story you can reward and empower &#8216;above and beyond&#8217; customer support.<\/p><p>Every time a teacher is delighted by your service there&#8217;s a decent chance they will <b>share that story<\/b> on social media, at a teacher conference, or at their next staff meeting.<\/p><p>As marketers we like to track everything. But these stories aren&#8217;t so easy to track.<\/p><p>However that doesn&#8217;t mean they&#8217;re not happening.<\/p><p>These tales accumulate and over time become synonymous with your brand.<\/p><p>A <a href=\"https:\/\/www.messagely.com\/customer-first\/\" target=\"_blank\" rel=\"noopener\">customer first strategy<\/a> is a way to differentiate yourself and build loyalty.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e74fcb elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"6e74fcb\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tIf you want to build customer loyalty, not lose it, ramping up your brand\u2019s customer service efforts is the best place to start. Customers overwhelmingly agreed (83%) that they feel more loyal to brands that respond and resolve their complaints.\t\t\t<\/p>\n\t\t\t\t\t\t\t<footer>\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Khoros - <a href=\"https:\/\/khoros.com\/blog\/must-know-customer-service-statistics\">Must-know customer service statistics of 2023<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/footer>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7575256 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7575256\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bcc0a01\" 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