{"id":14250,"date":"2022-06-23T12:19:06","date_gmt":"2022-06-23T12:19:06","guid":{"rendered":"https:\/\/beedigital.marketing\/?p=14250"},"modified":"2023-03-22T10:23:44","modified_gmt":"2023-03-22T10:23:44","slug":"how-to-get-the-best-out-of-your-teacher-testimonials","status":"publish","type":"post","link":"http:\/\/beedigital.marketing\/how-to-get-the-best-out-of-your-teacher-testimonials\/","title":{"rendered":"How to get the best out of your teacher testimonials"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14250\" class=\"elementor elementor-14250\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62227d06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62227d06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-784fff2e\" data-id=\"784fff2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6db6e78 elementor-widget elementor-widget-heading\" data-id=\"6db6e78\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Everyone wants people to say nice things about them.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfb53a6 elementor-widget elementor-widget-text-editor\" data-id=\"dfb53a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><b>But no one ever learned anything from a compliment.<\/b><\/p><p>Social proof (when people take cues from people around them &#8211; reviews, recommendations, testimonials etc) are one of the key ingredients of <b>successful promotions<\/b>.<\/p><p>While getting a super star celebrity to give your product the thumbs up may sound great, what teachers will want to know is what other teachers <i>like them<\/i> think about your product or service.<\/p><p>So your framework for getting powerful feedback, glowing quotes, and insightful opinion is worth spending time to get right.<\/p><p>Because it might help convince that headteacher to invest in you rather than your competition.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81ed2c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81ed2c0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b71203c\" data-id=\"b71203c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0cf3ca7 elementor-widget elementor-widget-heading\" data-id=\"0cf3ca7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Match the questions to your benefits<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc72af8 elementor-widget elementor-widget-text-editor\" data-id=\"cc72af8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>You want your teacher testimonials to be aligned with your product benefits, value proposition, and target audience.<\/b><\/p><p>Because when you share their responses on your website or promotional material <b>you want their words to match your purpose<\/b>.<\/p><p>So be super specific with your questions.<\/p><p>Consider 3 pain points your service answers and set out 3 questions that fit how you solve that problem e.g. if your services saves teachers time, then ask how your service fixed that problem for them.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c408a7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c408a7b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb06f67\" data-id=\"bb06f67\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c983ef6 elementor-widget elementor-widget-heading\" data-id=\"c983ef6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Is it OK to ask a leading question?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f56db30 elementor-widget elementor-widget-text-editor\" data-id=\"f56db30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It\u2019s totally cool to ask <a href=\"https:\/\/www.surveylegend.com\/survey-questions\/leading-questions\/\" target=\"_blank\" rel=\"noopener\">leading questions<\/a>.<\/p><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f44e.svg\" alt=\"\ud83d\udc4e\" \/> &#8220;Did your class enjoy playing our curriculum games?&#8221;<\/p><p><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f44d.svg\" alt=\"\ud83d\udc4d\" \/> &#8220;How much did your class enjoy playing our curriculum games?&#8221;<\/p><p>Only ask the questions you want answers to and make sure they\u2019re framed to get a response that suits your objective.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ba9042 elementor-widget elementor-widget-image\" data-id=\"5ba9042\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/06\/meme-good-leading-question.jpeg\" class=\"attachment-large size-large wp-image-14316\" alt=\"A man in an orange jacket looking disgusted next to the text &quot;did your class enjoy playing our curriculum games?&quot; Directly beneath the same man looking happy next to the text &quot;how much did your class enjoy playing our curriculum games?&quot;\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/06\/meme-good-leading-question.jpeg 500w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/06\/meme-good-leading-question-300x300.jpeg 300w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/06\/meme-good-leading-question-150x150.jpeg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5884d92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5884d92\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ebdd2d\" data-id=\"0ebdd2d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-872f17a elementor-widget elementor-widget-heading\" data-id=\"872f17a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Should we pay for a good teacher testimonial?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9235a63 elementor-widget elementor-widget-text-editor\" data-id=\"9235a63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pay? No.<\/p><p>Provide unique or time bound free access to your product or service in exchange for insights? Sure!<\/p><p><b>Testimonials are short-form recommendations from customers who gained value from your service.<\/b><\/p><p>Indeed, most teachers will happily give you feedback for nothing if asked.<\/p><p>But if you have freely provided something of value to a school or teacher (like an extended free trial, or free CPD) it&#8217;s fine to ask for something a little more substantial like a <a href=\"http:\/\/beedigital.marketing\/case-studies-a-great-tool-in-your-marketing-armoury\/\">case study<\/a>, video testimonial, or in-depth feedback.<\/p><p>As long as you are up front about about the <b>mutually advantageous relationship<\/b> and <b>clear about expectations<\/b> there&#8217;s no harm in pursuing this strategy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83ec803 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83ec803\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b42188f\" data-id=\"b42188f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38f1242 elementor-widget elementor-widget-heading\" data-id=\"38f1242\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Show the future state<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04885f1 elementor-widget elementor-widget-text-editor\" data-id=\"04885f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Education marketing is often about showing outcomes<\/b> so a great question to ask is about how they see your service impacting pupils\/teachers\/practice etc in a years time.<\/p><p>What do they hope to achieve with your service\/product?<\/p><p><b>Why did they choose you over someone else?<\/b><\/p><p>Is the school seeking to address a specific need over time such as raising writing standards in Y6, reducing absence across a Key Stage, or transition safeguarding record keeping from paper to digital by the end of the academic year?<\/p><p>Teachers need to see the vision over time. <b>It&#8217;s rare that a school isn&#8217;t planning investment 1-3 years in advance<\/b>.<\/p><p>Therefore try to gain teacher testimonials that speak to that journey over time, and the positive effect it&#8217;s had on outcomes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e51ee0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e51ee0e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-05c4b95\" data-id=\"05c4b95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-594b877 elementor-widget elementor-widget-heading\" data-id=\"594b877\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Use video to add authenticity<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a24d3bf elementor-widget elementor-widget-text-editor\" data-id=\"a24d3bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Mix up your testimonial media.<\/p><p>Text, quotation call outs, and photographs of students using your product are all fantastic social proof.<\/p><p>However you can&#8217;t beat a video.<\/p><p>On the whole try to avoid the sterile corporate style video. You know the kind of thing &#8211; straight to camera interview with a headteacher overdubbed with a pleasant ukelele soundtrack.<\/p><p>It&#8217;s been done to death.<\/p><p>For that reason, interview your customers with tools like Zoom or <a href=\"https:\/\/zencastr.com\/\" target=\"_blank\" rel=\"noopener\">Zencaster<\/a>.<\/p><p>You&#8217;ll get an embeddable object that works great on mobile, Facebook, Instagram etc and makes the testimonial 10x more compelling.<\/p><p><b>Don\u2019t forget to add subtitles!<\/b><\/p><p>Think about your own Facebook feed &#8211; videos are silent by default, right? Apparently\u00a0<a href=\"https:\/\/digiday.com\/media\/silent-world-facebook-video\/\" target=\"_blank\" rel=\"noopener\">as much as 85 percent of video views happen with the sound off<\/a>.<\/p><p><b>Let their answers breathe.<\/b><\/p><p>Additionally don\u2019t \u201cchit chat\u201d with your interviewee <em>during<\/em> their responses so you can more easily edit between questions and answers later on. Leave a comfortable silence between your questions and their answer.<\/p><p>I can testify to the hours lost trying to edit out my &#8216;Sures&#8217;, and &#8216;Yeahs&#8217;, and &#8216;Ums&#8217;.<\/p><p>As an illustration of an authentic, cost effective video testimonial take a look at this video from Moki, who sell activity tracking bands to schools.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c062fae elementor-widget elementor-widget-video\" data-id=\"c062fae\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/677778614?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae20c8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae20c8c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-84f711c\" data-id=\"84f711c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a91276 elementor-widget elementor-widget-heading\" data-id=\"9a91276\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get the recommendation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfd96b8 elementor-widget elementor-widget-text-editor\" data-id=\"dfd96b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>MOST IMPORTANT!<\/p><p>Above all, ask if they would <b>recommend you to another school and why<\/b>.<\/p><p>Referrals drive sales. A single, motivated teacher who recommends your brand\/product\/service can <strong>keep you in orders for years to come<\/strong>.<\/p><p>So have that conversation, record their referral, and plant the seed for future business.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aabbc12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aabbc12\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cdb71d5\" data-id=\"cdb71d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3314dca elementor-widget elementor-widget-heading\" data-id=\"3314dca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Look outside<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd22360 elementor-widget elementor-widget-text-editor\" data-id=\"fd22360\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Social proof isn&#8217;t just what you create through surveys, interviews, and phone research.<\/p><p>Sometimes the most authentic testimonials come serendipitously and outside your organisation.<\/p><p>Set up <a href=\"https:\/\/support.google.com\/websearch\/answer\/4815696?hl=en\" target=\"_blank\" rel=\"noopener\">keyword alerts on Google<\/a>\u00a0and Twitter for your brand. If you spot a blog post review of your product ask if you can link to the article, and embed positive tweets in your website and blog posts.<\/p><p>Get your product onto independent review sites like:<\/p><ul><li><a href=\"https:\/\/edtechimpact.com\/\" target=\"_blank\" rel=\"noopener\">Edtech Impact<\/a><\/li><li><a href=\"https:\/\/www.commonsense.org\/education\/search\/reviews\" target=\"_blank\" rel=\"noopener\">Common Sense Education<\/a><\/li><li><a href=\"https:\/\/www.educationalappstore.com\/\" target=\"_blank\" rel=\"noopener\">Educational App store<\/a><\/li><\/ul><p>You will get good and bad feedback but, as I noted at the start, no one ever learned anything from a compliment.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7575256 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7575256\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bcc0a01\" data-id=\"bcc0a01\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4729146 elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"4729146\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 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100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-272a8c4 elementor-widget elementor-widget-heading\" data-id=\"272a8c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Want exclusive education marketing advice?<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4c4ee5 elementor-widget elementor-widget-text-editor\" data-id=\"e4c4ee5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>TAIT, our marketing to schools newsletter, hits the inboxes of our industry\u2019s smartest education marketing professionals every other Wednesday.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84970b5 elementor-widget elementor-widget-button\" data-id=\"84970b5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/beedigital.marketing\/turn-attention-into-trust\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sure, I'll take a look<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Teacher testimonials are one of the most powerful persuasive tools in an education marketers toolkit. But how can you get the most out of them?<\/p>\n","protected":false},"author":9,"featured_media":14364,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[155],"tags":[439,20,59,71],"class_list":["post-14250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-to-schools-strategies","tag-digital-marketing","tag-marketing","tag-marketing-strategy","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to get the best out of your teacher testimonials - Bee Digital<\/title>\n<meta name=\"description\" content=\"Teacher testimonials are one of the most powerful persuasive tools in a marketers toolkit. 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