{"id":1086,"date":"2018-04-25T15:30:19","date_gmt":"2018-04-25T15:30:19","guid":{"rendered":"https:\/\/beedigital.marketing\/?p=1086"},"modified":"2023-12-06T11:33:35","modified_gmt":"2023-12-06T11:33:35","slug":"relational-sales-strategy-stunting-growth","status":"publish","type":"post","link":"http:\/\/beedigital.marketing\/relational-sales-strategy-stunting-growth\/","title":{"rendered":"Is your relational sales strategy stunting your growth?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1086\" class=\"elementor elementor-1086\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45f36489 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45f36489\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6cdbca3\" data-id=\"6cdbca3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61676935 elementor-widget elementor-widget-text-editor\" data-id=\"61676935\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<blockquote>\n<p><span style=\"font-weight: 400;\">The future belongs to the companies who are willing to invest in real, 1-to-1 , human-to-human interactions&#8230;it\u2019s not about B2B or B2C, it\u2019s about H2H, human-to-human. &#8211; <strong>Ryan Deiss, Co-Founder &amp; CEO, Digital Marketer.<\/strong><\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">At Bee Digital, we focus our efforts on creating real relationships with real people, turning strangers into friends, friends into customers, and customers into brand advocates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We can only do this by creating marketing strategies that are based on human psychology and the anticipated sales cycle, with communications that are personable, timely and have a clear goal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, in order to be efficient growth partners for our clients, we must achieve all of this at scale.<\/span><\/p>\n<h2>Machine selling vs the human touch<\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s be crystal clear.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is no higher converting way to turn a lead into a customer than to meet them in person. However travelling to meet leads is super inefficient in the long term, and can be damn expensive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can cold call (or Zoom) leads to retain the human touch while reducing the travel, but again, there\u2019s only one call you can make at any one time, so unless you have a sales team, scaling is nearly impossible.<\/span><\/p>\n<p><b>Automation is key.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say you\u2019re a door-to-door salesperson.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your goal is always to get inside someone\u2019s house because you know if you are invited in, there is a solid chance to convert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can only knock on one door at a time and have one conversation at a time. Nonetheless, you knock at a door. No answer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Little do you know that had you been a this door just a few minutes earlier, there would have been a sale.<\/span><\/p>\n<p><b>You see, this is why automation rocks.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">With a well executed automation system in place, you can have multiple people knocking on multiple doors, at a time when they know the homeowner is home AND ready to listen to your pitch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Same amount of time spent, many more doors, much better results.<\/span><\/p>\n<h2>Spend time with the leads that count<\/h2>\n<p><span style=\"font-weight: 400;\">Think of these door knockers as robots.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They know when people are at home, they know how to knock on doors, heck they even know how to pitch a product, but when it comes to the finer points of a conversation, answering specific questions, getting over objections, they aren\u2019t that great.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sure, they can give it a good shot and many of the robots will make a sale, but they don\u2019t have <\/span><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">your<\/span><\/span><span style=\"font-weight: 400;\"> ability to close, and they never will.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wouldn\u2019t your time be much better spent converting super hot, ready to talk leads, rather than knocking on the doors hoping for an answer?<\/span><\/p>\n<h2>Combining automation with the personal touch<\/h2>\n<p><span style=\"font-weight: 400;\">The solution to scaling and automating relational selling, is to create machine processes (eg. email automations, retargeting adverts, chat bots) that personalise content based on a website visitor\u2019s behaviours &#8211; giving it that human touch. For example&#8230;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Visited the \u2018request a demo\u2019 page but didn\u2019t request a demo? Send an email offering some dates for an upcoming webinar<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Visited the pricing page but didn\u2019t buy? Retarget with testimonials from customers about the great value the product has brought<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But regardless of the approach taken, when dealing with businesses or schools where sales aren\u2019t often converted online but in person, the goal MUST be to get someone on the phone or to join a Zoom call.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a868f8 elementor-widget elementor-widget-image\" data-id=\"1a868f8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"510\" height=\"353\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2018\/04\/pivot-chart-sales-funnel.png\" class=\"attachment-large size-large wp-image-1092\" alt=\"A pivot chart demonstrating a sales funnel with page views vs conversions\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2018\/04\/pivot-chart-sales-funnel.png 510w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2018\/04\/pivot-chart-sales-funnel-300x208.png 300w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f05848e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f05848e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-515adee\" data-id=\"515adee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f2427de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f2427de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-54eabe7\" data-id=\"54eabe7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec97b6d elementor-widget elementor-widget-text-editor\" data-id=\"ec97b6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Set a clear goal for your prospecting<\/h2><p>This is why we ensure all digital communications are personable, sent from a real person\u2019s email address and have a clear goal, such as \u2018book that demo\u2019, handing over the reigns from bot to human at the point when they can have the biggest impact.<\/p><p>As an example, we ran a 3 week campaign for a client that sells a \u00a3500 product to schools.<\/p><p>Their traditional approach had been to attend and speak at events, signing up 20-30 schools at a time.<\/p><p>But when no events are happening, the approach was cold calling; high volume &#8211; low return.<\/p><p>Our strategy was different. We created an automated lead machine that would build awareness of a problem, highlight the product as the solution, drive engagement, and ultimately encourage people to request a demo, handing over the control to the business owner.<\/p><p>The results were \u00a360,000+ worth of sales qualified leads in 3 weeks, with a company that can convert 40% of leads into customers.<\/p><h2>Reach prospects when they are most ready to commit<\/h2><p>We were able to target people with specific messages based on their interests and behaviours at a time that they were most ready to commit (creating a personal approach through automation).<\/p><p>Having all communications come from the key contact in the business, and the follow up sales call be delivered by the same person, helped to keep the message consistent with that 1-to-1, human-to-human feel.<\/p><p>Because at the end of the day, that\u2019s what matters. We are not dealing with B2B or B2C, we\u2019re dealing with human beings, H2H.<\/p><p>We absolutely must ensure that any campaign is personal and focused on building real relationships, but without automating certain aspects, it\u2019s nigh on impossible to scale.<\/p><p><strong>It\u2019s about creating a blended approach that gives the best of both worlds &#8211; and produces predictable, consistent, scalable, results.<\/strong><\/p><p>Do you want to discuss how we can do the same thing for your business?\u00a0<a href=\"http:\/\/beedigital.marketing\/work-with-us\/\">Get in touch and let&#8217;s chat!<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How do you build prospecting pipelines at scale?<\/p>\n","protected":false},"author":15,"featured_media":8017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[155],"tags":[203,209,144,65,71],"class_list":["post-1086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-to-schools-strategies","tag-analytics","tag-automation","tag-email-marketing","tag-sales","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is your relational sales strategy stunting your growth? 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