{"id":10136,"date":"2022-04-25T11:28:13","date_gmt":"2022-04-25T11:28:13","guid":{"rendered":"http:\/\/beedigital.marketing\/?page_id=10136"},"modified":"2026-03-05T10:42:48","modified_gmt":"2026-03-05T10:42:48","slug":"case-study-amazon","status":"publish","type":"page","link":"http:\/\/beedigital.marketing\/case-studies\/case-study-amazon\/","title":{"rendered":"Case study &#8211; Amazon"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10136\" class=\"elementor elementor-10136\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44796c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44796c5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aaa4dd2\" data-id=\"aaa4dd2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f91a51 elementor-widget elementor-widget-global elementor-global-34710 elementor-widget-breadcrumbs\" data-id=\"6f91a51\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/beedigital.marketing\/\">Home<\/a><\/span><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9500c8 elementor-widget elementor-widget-heading\" data-id=\"b9500c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Asking Alexa<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3b486e elementor-widget elementor-widget-text-editor\" data-id=\"d3b486e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>How Amazon asked Bee Digital to boost use of Alexa to improve learning at home<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7fb737 elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-global elementor-global-6716 elementor-widget-divider\" data-id=\"f7fb737\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-block-end:0;flex-grow:1;border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider--element-align-start .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-start .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-start .elementor-divider__element{margin-inline-start:0}.elementor-widget-divider--element-align-end .elementor-divider 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.elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a66a87 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a66a87\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7774a90\" data-id=\"7774a90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53f81d7 elementor-widget elementor-widget-text-editor\" data-id=\"53f81d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Amazon wanted to increase the visibility and use of Alexa during lockdown to support learning at home.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0e8c0f elementor-widget elementor-widget-text-editor\" data-id=\"b0e8c0f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Amazon Alexa is ushering in a new era of technology. One where students, educators, and parents can use their voice to interact with technology that deepens learning, provides access to critical information, and saves time.<\/p><p>\u00a0<\/p><p><a href=\"https:\/\/aws.amazon.com\/education\/alexa-edu\/\" target=\"_blank\" rel=\"noopener\">Amazon Alexa and education<\/a><\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a0d6563 elementor-hidden-mobile\" data-id=\"a0d6563\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b38880 elementor-widget elementor-widget-image\" data-id=\"2b38880\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"80\" height=\"500\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/03\/bee-digital-divider-line-3.png\" class=\"attachment-large size-large wp-image-975\" alt=\"A vertical divider line in the Bee Digital Marketing colours\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/03\/bee-digital-divider-line-3.png 80w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/03\/bee-digital-divider-line-3-48x300.png 48w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-640a88d\" data-id=\"640a88d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b960537 elementor-widget elementor-widget-image\" data-id=\"b960537\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"194\" height=\"66\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/02\/logo-amazon.png\" class=\"attachment-medium size-medium wp-image-151\" alt=\"The famous Amazon logo, the words Amazon in black with a yellow arrow beneath, curved up at each end to look like a smile\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63c6988 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63c6988\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5657e78\" data-id=\"5657e78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69349c0 elementor-widget elementor-widget-heading\" data-id=\"69349c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Challenge<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-958d8c4 elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-global elementor-global-6716 elementor-widget-divider\" data-id=\"958d8c4\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-50cad0c\" data-id=\"50cad0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bee57a elementor-section-content-middle elementor-reverse-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bee57a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e84e9bc\" data-id=\"e84e9bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ede14e8 elementor-widget elementor-widget-text-editor\" data-id=\"ede14e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Amazon wanted to\u00a0show how convenient it can be for parents to stay informed with their child\u2019s education, and stay connected during remote learning via the technology families already have at their disposal.<\/b><\/p><p><b>\u00a0<\/b><\/p><p>Amazon also wanted to show how teachers can easily share the benefits and instructions of using Alexa at home to their fellow teachers and parents, without adding to their workload.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-72a132c\" data-id=\"72a132c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-274c074 elementor-widget elementor-widget-image\" data-id=\"274c074\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/amazon-alexa-768x1024.png\" class=\"attachment-large size-large wp-image-10147\" alt=\"A picture of the Amazon Alexa device which is a round, squat cylinder with a glowing blue surround, against the Bee Digital Marketing background\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/amazon-alexa-768x1024.png 768w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/amazon-alexa-225x300.png 225w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/amazon-alexa.png 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-803d08d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"803d08d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f636005\" data-id=\"f636005\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9ee175 elementor-widget elementor-widget-heading\" data-id=\"e9ee175\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Strategy<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fc91ab elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-global elementor-global-6716 elementor-widget-divider\" data-id=\"2fc91ab\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-084c8ff elementor-reverse-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"084c8ff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-df46d7d\" data-id=\"df46d7d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5da5bb elementor-widget elementor-widget-text-editor\" data-id=\"a5da5bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div>We targeted an audience of K6-12 school teachers, parents, and students.<\/div><div>\u00a0<\/div><ul><li>7-week campaign to make teachers, parents, and students in North America aware of the benefits of using Alexa at home during the pandemic.<\/li><li>Enabling families to access school information and homework updates via specific Alexa skills using popular LMS BlackBoard, Canvas, Coursera, Infinite Campus, Kickboard, and ParentSquare.<\/li><\/ul><div><p>The campaign consisted of:<\/p><p>\u00a0<\/p><\/div><div><div><ul><li>3 x microsites, targeting teachers, students and parents (benefits of using the new Alexa skills; CTA to download the Alexa app)<\/li><li>6 x downloadable Teacher Packs for each Alexa skill, containing: an explainer letter, email template, staff room poster, and digital flyers.<\/li><li>3 x Facebook ad campaigns, separately targeting teachers, parents, and students with multiple audiences and creatives<\/li><li>2 x YouTube skippable in-stream ads: 1 x short 5-second ad, and 1 x longer 37-second ad<\/li><li>Digital blog and email newsletter banner ads created for ISTE<\/li><\/ul><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a3e6a6e\" data-id=\"a3e6a6e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1022de5 elementor-widget elementor-widget-image\" data-id=\"1022de5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/case-study-amazon-lead-magnet-768x1024.png\" class=\"attachment-large size-large wp-image-10156\" alt=\"A screen grab demonstrating the lead magnet that Bee Digital Marketing developed for Amazon\" srcset=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/case-study-amazon-lead-magnet-768x1024.png 768w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/case-study-amazon-lead-magnet-225x300.png 225w, https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/case-study-amazon-lead-magnet.png 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c4b17c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c4b17c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b53763f\" data-id=\"b53763f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a1f9f7 elementor-widget elementor-widget-heading\" data-id=\"1a1f9f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The outcome<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e04e34 elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-global elementor-global-6716 elementor-widget-divider\" data-id=\"0e04e34\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-167062a\" data-id=\"167062a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbb7ad4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbb7ad4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4718cb0\" data-id=\"4718cb0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca83cf1 elementor-widget elementor-widget-text-editor\" data-id=\"ca83cf1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p>The campaign generated 27,471 unique views to the microsite pages.<\/p><p>\u00a0<\/p><p>Facebook ad totals:\u00a0<\/p><p>\u00a0<\/p><ul><li>Impressions: 3,845,728<\/li><li>Link clicks: 19,020<\/li><li>All clicks: 37,036<\/li><li>Cost per click: $0.65<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c5f9ad3\" data-id=\"c5f9ad3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f2fa27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f2fa27\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-174f6c7\" data-id=\"174f6c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ffd092 elementor-widget elementor-widget-heading\" data-id=\"2ffd092\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ready to grow your education business? \ud83d\ude0e<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4766546 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4766546\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/beedigital.marketing\/work-with-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">I'm ready, let's do this<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a101fd7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a101fd7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-142432c9\" data-id=\"142432c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7d3b1398 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d3b1398\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-445b2f8e\" data-id=\"445b2f8e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99d7712 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"99d7712\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>.elementor-widget-image-box .elementor-image-box-content{width:100%}@media (min-width:768px){.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper,.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{display:flex}.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{text-align:end;flex-direction:row-reverse}.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper{text-align:start;flex-direction:row}.elementor-widget-image-box.elementor-position-top .elementor-image-box-img{margin:auto}.elementor-widget-image-box.elementor-vertical-align-top .elementor-image-box-wrapper{align-items:flex-start}.elementor-widget-image-box.elementor-vertical-align-middle .elementor-image-box-wrapper{align-items:center}.elementor-widget-image-box.elementor-vertical-align-bottom .elementor-image-box-wrapper{align-items:flex-end}}@media (max-width:767px){.elementor-widget-image-box .elementor-image-box-img{margin-left:auto!important;margin-right:auto!important;margin-bottom:15px}}.elementor-widget-image-box .elementor-image-box-img{display:inline-block}.elementor-widget-image-box .elementor-image-box-title a{color:inherit}.elementor-widget-image-box .elementor-image-box-wrapper{text-align:center}.elementor-widget-image-box .elementor-image-box-description{margin:0}<\/style><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"224\" height=\"151\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/02\/prolific-london-awards-2019-winner.jpg\" class=\"attachment-full size-full wp-image-240\" alt=\"A graphic which shows that Bee Digital Marketing won a Prolific London Award in 2019\" \/><\/figure><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-22986b6a\" data-id=\"22986b6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f9c77b3 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"2f9c77b3\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"224\" height=\"151\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/02\/global-marketing-awards-winner-2020-2.jpg\" class=\"attachment-full size-full wp-image-243\" alt=\"A graphic which shows that Bee Digital Marketing was a winner in the 2020 Global Marketing Awards\" \/><\/figure><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-443f9564\" data-id=\"443f9564\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-128cbb16 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"128cbb16\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"224\" height=\"151\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/02\/global-agency-awards-winner-2020-2.jpg\" class=\"attachment-full size-full wp-image-244\" alt=\"A graphic which shows that Bee Digital Marketing was a winner in the 2020 Global Agency Awards\" \/><\/figure><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-da5b50d\" data-id=\"da5b50d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34fd79a3 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"34fd79a3\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"224\" height=\"151\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/02\/logo-digital-marketing-partner.jpg\" class=\"attachment-full size-full wp-image-253\" alt=\"A graphic which shows that Bee Digital Marketing are a certified partner of Digital Marketer Labs LLC\" \/><\/figure><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-365e1296\" data-id=\"365e1296\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-286fd617 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"286fd617\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"224\" height=\"151\" src=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/02\/uk-digital-growth-awards-2019-finalist.jpg\" class=\"attachment-full size-full wp-image-256\" alt=\"A graphic showing that Bee Digital Marketing was a finalist in the UK Digital Growth Awards in 2019\" \/><\/figure><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Asking Alexa How Amazon asked Bee Digital to boost use of Alexa to improve learning at home Amazon wanted to increase the visibility and use of Alexa during lockdown to support learning at home. Amazon Alexa is ushering in a new era of technology. One where students, educators, and parents can use their voice to &#8230; <a title=\"Case study &#8211; Amazon\" class=\"read-more\" href=\"http:\/\/beedigital.marketing\/case-studies\/case-study-amazon\/\" aria-label=\"More on Case study &#8211; Amazon\">Read more<\/a><\/p>\n","protected":false},"author":9,"featured_media":0,"parent":9024,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-10136","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon Alexa case study | Education marketing campaign<\/title>\n<meta name=\"description\" content=\"How Amazon asked Bee Digital to boost use of Alexa to improve learning at home.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/beedigital.marketing\/case-studies\/case-study-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ask Alexa\" \/>\n<meta property=\"og:description\" content=\"How Amazon asked Bee Digital to boost use of Alexa to improve learning at home\" \/>\n<meta property=\"og:url\" content=\"http:\/\/beedigital.marketing\/case-studies\/case-study-amazon\/\" \/>\n<meta property=\"og:site_name\" content=\"Bee Digital\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-05T10:42:48+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/amazon-alexa.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How Amazon asked Bee Digital to boost use of Alexa to improve learning at home\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/04\/amazon-alexa.png\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/beedigital.marketing\/case-studies\/case-study-amazon\/\",\"url\":\"http:\/\/beedigital.marketing\/case-studies\/case-study-amazon\/\",\"name\":\"Amazon Alexa case study | Education marketing campaign\",\"isPartOf\":{\"@id\":\"https:\/\/beedigital.marketing\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/beedigital.marketing\/case-studies\/case-study-amazon\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/beedigital.marketing\/case-studies\/case-study-amazon\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/03\/bee-digital-divider-line-3.png\",\"datePublished\":\"2022-04-25T11:28:13+00:00\",\"dateModified\":\"2026-03-05T10:42:48+00:00\",\"description\":\"How Amazon asked Bee Digital to boost use of Alexa to improve learning at home.\",\"breadcrumb\":{\"@id\":\"http:\/\/beedigital.marketing\/case-studies\/case-study-amazon\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/beedigital.marketing\/case-studies\/case-study-amazon\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/beedigital.marketing\/case-studies\/case-study-amazon\/#primaryimage\",\"url\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/03\/bee-digital-divider-line-3.png\",\"contentUrl\":\"https:\/\/beedigital.marketing\/wp-content\/uploads\/2022\/03\/bee-digital-divider-line-3.png\",\"width\":80,\"height\":500,\"caption\":\"A vertical divider line in the Bee Digital Marketing colours\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/beedigital.marketing\/case-studies\/case-study-amazon\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/beedigital.marketing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case studies\",\"item\":\"https:\/\/beedigital.marketing\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Case study &#8211; 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