marketing tips Archives - Bee Digital

Why do we have such a knee-jerk reaction to reciprocity?

Bryan Plumb — Fri, 01 Apr 2022 08:53:42 +0000

I’d been thinking about this more and more recently… and then it really jumped out at me while I was watching my kids unwrapping their presents with so much excitement and expectation on Christmas Day.

Reciprocity.

Why should marketers care about reciprocity?

It’s purely and simply human nature.

You scratch my back and I’ll scratch yours.

I’ll give you a gift if you give me one too.

I’m no Grinch but the concept of exchanging goods and the psychology behind it fascinates me. Especially in marketing.

Reciprocity is also Dr. Robert Cialdini’s first (of seven) universal principles of influence.

This is a great example of reciprocity… and the impact of a waiter giving you a free mint:

"In the study, giving diners a single mint at the end of their meal typically increased tips by around 3%. Interestingly, if the gift is doubled and two mints are provided, tips don’t double. They quadruple—a 14% increase in tips.

But perhaps most interesting of all is the fact that if the waiter provides one mint, starts to walk away from the table, but pauses, turns back and says, “For you nice people, here’s an extra mint,” tips go through the roof."

Dr. Robert Cialdini

So simple. (And I’m 110% that over-tipping diner.)

There’s a feeling of guilt and a sense of obligation to reciprocate… and reciprocity is an effective marketing technique when it’s done the right way:

Offer something first (for free!) This can be a discount, special offer, or an ungated download, packed with valuable insights and actionable tips.
Make them feel special. Personalise your messaging, ads, and emails. You can send a personalised note or a gift box in the post as a non-digital, tangible offering. (It’s all about adding that extra thoughtfulness to help you stand out.)
Maintain the relationship. Those who accept the offer, download the guide, reply to your email, like, share, and retweet your content will more likely book a call, sign up to a trial, or buy your product if you maintain the relationship by offering more free stuff (strategically, of course), and utilising your top-notch email communications to stay in touch with them.

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Step it up a gear with this bumper pack of 2022 marketing tips

Ant Smith — Fri, 14 Jan 2022 12:29:05 +0000

Remember when everything went virtual and digital from 2020? Well, it’s 2022, it’s still happening, AND it’s getting faster.

So, how do you keep up, stay relevant, and maintain that level of engagement you’ve been nurturing?

Answer: by nailing these key marketing trends for 2022.

Live Streaming video

Got a decent following on your Facebook page?

Start a Facebook or Instagram Live video, such as a sneak peek of a new product feature, or a Q&A.

If your followers have notifications switched on they’ll know when you’re about to stream live.

PLUS, Live videos are given priority in news feeds AND you can edit and share a recording of the Live video on your page afterwards.

Focus on short-form video content

They’re perfect for our ever shrinking attention spans, easier for your audience to digest, and they get more shares.

Instagram Story videos have a 15-second limit, Instagram video posts to your profile have a 60-second limit, and TikTok clips can currently run for up to 1-minute.

Ideas: an ‘unboxing’ of your product, behind-the-scenes intro to your business, or face-to-camera videos revealing top tips.

Micro influencers

If you’re trying to reach out to a macro influencer (someone with between 100,000 and 1M+ followers) you’ll probably be just another vanity metric.

Don’t focus on reach; think about the engagement the influencer will offer.

A micro influencer (a user with 500-100,000 followers) adds more authenticity because they know what they’re talking about, they’ll more likely engage with you and your niche target audience, and they’ll be more active with posting content and reacting to comments.

Invest in community

This is playing the long game. Instead of purchasing cold lists , create a Facebook Group.

This enables you to build brand loyalty and nurture strategic relationships (including identifying future brand ambassadors). It also means you have an audience you’ve created that is actively engaged with what you’re selling.

Note: you won’t see results for at least 6 months as it requires regular monitoring, posting content, commenting, and sparking conversations… but the result of your investment is pure gold.

The post Step it up a gear with this bumper pack of 2022 marketing tips appeared first on Bee Digital.